{"id":186252,"date":"2026-05-13T10:36:37","date_gmt":"2026-05-13T08:36:37","guid":{"rendered":"https:\/\/newmobility.news\/?p=186252"},"modified":"2026-05-13T11:27:56","modified_gmt":"2026-05-13T09:27:56","slug":"is-mazda-pivoting-to-hybrids-in-the-near-future","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/05\/13\/is-mazda-pivoting-to-hybrids-in-the-near-future\/","title":{"rendered":"Mazda va-t-elle se tourner vers les v\u00e9hicules hybrides dans un avenir proche ?"},"content":{"rendered":"

Le constructeur automobile japonais Mazda va retarder de deux ans, jusqu'en 2029, le lancement de son premier v\u00e9hicule \u00e9lectrique, r\u00e9duire de pr\u00e8s de moiti\u00e9 ses investissements dans les v\u00e9hicules \u00e9lectriques et se tourner vers les v\u00e9hicules hybrides et les produits \u00e9lectrifi\u00e9s fabriqu\u00e9s en Chine, alors que l'\u00e9volution des politiques r\u00e9glementaires am\u00e9ricaines et europ\u00e9ennes remod\u00e8le les strat\u00e9gies des constructeurs automobiles.<\/p>\n

Mais contrairement \u00e0 d'autres constructeurs automobiles qui ont enregistr\u00e9 des milliards de dollars de charges pour avoir chang\u00e9 de cap, Mazda passera le cap sans pratiquement aucune d\u00e9pr\u00e9ciation ou r\u00e9duction de valeur, a d\u00e9clar\u00e9 le PDG Masahiro Moro. Mazda, qui s'est lanc\u00e9 tardivement dans le tout \u00e9lectrique, a chang\u00e9 de vitesse avant de bloquer compl\u00e8tement les fonds.<\/p>\n

\u201cAvons-nous d\u00fb d\u00e9pr\u00e9cier ou amortir des installations ? Nous ne l'avons pas fait\u201d, a d\u00e9clar\u00e9 M. Moro le 12 mai, lors de l'annonce des r\u00e9sultats financiers du constructeur automobile japonais pour l'exercice clos le 31 mars. \u201cNous avons pris la d\u00e9cision avant de commencer. Pour les v\u00e9hicules \u00e9lectriques \u00e0 batterie, nous avons toujours \u00e9t\u00e9 prudents.\u201d<\/p>\n

Mazda Motor Corp, qui se d\u00e9crit comme un \u201csuiveur intentionnel\u201d en mati\u00e8re de VE, a pris du retard sur ses rivaux mondiaux dans le d\u00e9veloppement de la technologie, en partie \u00e0 cause de son budget de R&D limit\u00e9 et en partie par prudence. Mais ce retard permet \u00e0 Mazda d'\u00e9viter les milliards de dollars d'investissements inutiles dont se plaignent des rivaux tels que Honda Motor Co<\/a>.General Motors, Ford Motor Co. et Stellantis.<\/p>\n

La Chine s'oriente vers les v\u00e9hicules hybrides et \u00e9lectriques<\/h4>\n

Mazda pr\u00e9voit d\u00e9sormais de lancer trois nouveaux v\u00e9hicules hybrides entre 2028 et 30 ans, en plus de la version hybride du CX-5 redessin\u00e9 attendue l'ann\u00e9e prochaine. Ces v\u00e9hicules hybrides seront \u00e9quip\u00e9s de la configuration d\u00e9velopp\u00e9e par Mazda, avec un moteur quatre cylindres Skyactiv-Z ultra-l\u00e9ger.<\/p>\n

\u201cEn ce qui concerne les heures de travail en interne, nous transf\u00e9rons les ressources des travaux li\u00e9s aux v\u00e9hicules \u00e9lectriques vers les moteurs \u00e0 combustion interne et les v\u00e9hicules hybrides\u201d, a d\u00e9clar\u00e9 M. Moro. \u201cAssoci\u00e9 au Skyactiv-Z, notre syst\u00e8me hybride interne cr\u00e9e une excellente combinaison avec un moteur qui offre des performances et une efficacit\u00e9 exceptionnelles.\u201d<\/p>\n

En attendant, pour r\u00e9pondre \u00e0 la demande de VE sur certains march\u00e9s, Mazda s'appuiera sur des produits d\u00e9velopp\u00e9s en Chine avec son partenaire local, Changan Automobile Co. Elle exportera ces VE fabriqu\u00e9s en Chine vers des march\u00e9s tels que l'Europe, l'Australie et l'Asie du Sud-Est dans le cadre de sa strat\u00e9gie \u2018lean-asset\u2019 (actifs all\u00e9g\u00e9s).<\/p>\n

Mazda a d\u00e9j\u00e0 fait de ses activit\u00e9s en Chine une plaque tournante mondiale pour l'exportation de v\u00e9hicules \u00e9lectriques, en exp\u00e9diant des mod\u00e8les tels que le CX-6e\u00a0croisement<\/a> et le 6e berline<\/a> \u00e0 l'Europe.<\/p>\n

\"\"
La Mazda CX 6e a \u00e9t\u00e9 pr\u00e9sent\u00e9e en premi\u00e8re mondiale au salon de l'automobile de Bruxelles en janvier \/Mazda<\/figcaption><\/figure>\n

Mazda avait pr\u00e9vu de lancer son premier v\u00e9hicule \u00e9lectrique d\u00e9di\u00e9 en 2027. D\u00e9sormais, le constructeur automobile bas\u00e9 \u00e0 Hiroshima commencera la production de son premier v\u00e9hicule \u00e9lectrique d\u00e9di\u00e9 au plus t\u00f4t en 2029. M. Moro a invoqu\u00e9 le rel\u00e2chement des normes d'\u00e9conomie de carburant, les droits de douane am\u00e9ricains, la r\u00e9duction des mesures d'incitation en faveur des VE \u00e0 l'\u00e9chelle mondiale et une demande h\u00e9sitante.<\/p>\n

En cons\u00e9quence, Mazda r\u00e9duira son plan d'investissement dans l'\u00e9lectrification \u00e0 1 200 milliards de yens (6,5 milliards d'euros) jusqu'en 2030, contre un budget pr\u00e9c\u00e9dent de 2 000 milliards de yens (10,8 milliards d'euros), a d\u00e9clar\u00e9 M. Moro. Le plus grand revers est le nombre de batteries dont l'entreprise pr\u00e9voit d'avoir besoin pour r\u00e9pondre \u00e0 la demande.<\/p>\n

\u201cNous avons revu notre investissement total dans l'\u00e9lectrification et il n'y a pas de charges de d\u00e9pr\u00e9ciation sur les immobilisations\u201d, a d\u00e9clar\u00e9 M. Moro. \u201cEn ce qui concerne les BEV, nous avons \u00e9t\u00e9 un suiveur intentionnel, observant attentivement les tendances du march\u00e9. Nous d\u00e9terminons le moment opportun pour prendre des d\u00e9cisions avant d'aller de l'avant.\u201d<\/p>\n

\u2018La strat\u00e9gie de l'actif all\u00e9g\u00e9<\/h4>\n

Mazda poursuit une strat\u00e9gie de rationalisation des actifs qui minimise les investissements et maximise la flexibilit\u00e9. L'entreprise pr\u00e9voit d\u00e9sormais d'avoir la capacit\u00e9 de produire 200 000 \u00e0 250 000 VE d'ici 2030, a d\u00e9clar\u00e9 M. Moro. Cela repr\u00e9sentera environ 15% du volume global de l'entreprise.<\/p>\n

Ce nouvel objectif est nettement inf\u00e9rieur aux pr\u00e9visions initiales de Mazda, qui esp\u00e9rait tirer entre 25 et 40% de ses ventes mondiales des VE en 2030. Les immatriculations de VE aux \u00c9tats-Unis ont chut\u00e9 l'ann\u00e9e derni\u00e8re pour la premi\u00e8re fois depuis au moins dix ans \u00e0 la suite de l'abrogation du cr\u00e9dit d'imp\u00f4t f\u00e9d\u00e9ral pour les VE, ce qui a touch\u00e9 \u00e0 la fois les marques traditionnelles et les sp\u00e9cialistes des VE tels que Tesla.<\/p>\n

En revanche, les hybrides b\u00e9n\u00e9ficient d'une forte demande aux \u00c9tats-Unis, le plus grand et le plus important march\u00e9 de Mazda. La variante hybride repr\u00e9sente environ 35-40% des ventes de la CX-50.<\/p>\n

Mazda avait pr\u00e9vu de construire ses propres v\u00e9hicules \u00e9lectriques dans son usine d'assemblage de Hofu, dans l'ouest du Japon, pour les exporter vers des march\u00e9s tels que les \u00c9tats-Unis. Son projet de construction d'une usine de batteries \u00e0 proximit\u00e9, \u00e0 Iwakuni, est toujours d'actualit\u00e9. M. Moro a d\u00e9clar\u00e9 qu'il s'agissait d'un \u201catout essentiel\u201d et que la v\u00e9rification de la qualit\u00e9 et la mont\u00e9e en puissance de l'usine prendraient du temps.<\/p>\n

Les ventes et les b\u00e9n\u00e9fices devraient repartir \u00e0 la hausse<\/h4>\n

L'\u00e9valuation de M. Moro intervient alors que Mazda a annonc\u00e9 une chute de 72% de son b\u00e9n\u00e9fice d'exploitation \u00e0 51,6 milliards de yens (279 millions d'euros) pour l'ensemble de l'exercice fiscal qui s'est achev\u00e9 le 31 mars. Malgr\u00e9 cette baisse, les activit\u00e9s de l'entreprise sont rest\u00e9es rentables apr\u00e8s avoir enregistr\u00e9 des pertes d'exploitation cons\u00e9cutives au cours des deux premiers trimestres de l'exercice.<\/p>\n

Le revenu net a chut\u00e9 de 69% \u00e0 35,1 milliards de \u00a5 (190 millions d'euros) par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente. Mais une fois encore, les r\u00e9sultats ont rebondi apr\u00e8s une perte au premier semestre pour terminer l'ann\u00e9e en territoire positif. Le b\u00e9n\u00e9fice d'exploitation et le b\u00e9n\u00e9fice net ont d\u00e9pass\u00e9 de peu les pr\u00e9visions de Mazda, bien que les ventes mondiales n'aient pas atteint l'objectif de 1,28 million de v\u00e9hicules fix\u00e9 par Mazda.<\/p>\n

Les ventes mondiales ont baiss\u00e9 de 6% pour atteindre 1,22 million de v\u00e9hicules au cours de la p\u00e9riode de 12 mois. Les livraisons ont recul\u00e9 sur tous les march\u00e9s, avec une baisse de 6% \u00e0 582 000 en Am\u00e9rique du Nord, la r\u00e9gion la plus importante de l'entreprise. Le volume en Europe a \u00e9galement recul\u00e9 de 6% pour atteindre 164 000 ; en Chine, il a baiss\u00e9 de 4% pour atteindre 71 000.<\/p>\n

Dans l'attente d'une CX-5<\/a> Mazda s'attend \u00e0 ce que les ventes et les b\u00e9n\u00e9fices reviennent en force au cours de l'exercice fiscal actuel, qui se terminera le 31 mars 2027, \u00e0 mesure que l'entreprise adaptera ses activit\u00e9s pour absorber les droits de douane.<\/p>\n

Moro pr\u00e9voit que le b\u00e9n\u00e9fice d'exploitation triplera pour atteindre 150,0 milliards de \u00a5 (811 millions d'euros) et que le b\u00e9n\u00e9fice net fera plus que doubler pour atteindre 90,0 milliards de \u00a5 (486 millions d'euros). La r\u00e9duction des co\u00fbts, des taux de change favorables et l'am\u00e9lioration des ventes seront \u00e0 l'origine de ce bond, compensant l'effet n\u00e9gatif de l'augmentation des co\u00fbts des mati\u00e8res premi\u00e8res et de la logistique.<\/p>\n

Mazda s'attend \u00e0 ce que le volume global de vente en gros augmente de 8% pour atteindre 1,32 million de v\u00e9hicules. Le CX-5 sera livr\u00e9 \u00e0 environ 350 000 unit\u00e9s cette ann\u00e9e, tant pour la g\u00e9n\u00e9ration sortante que pour la nouvelle g\u00e9n\u00e9ration.<\/p>\n

\"\"
Mazda fonde de grands espoirs sur son nouveau CX-5. Une version hybride est pr\u00e9vue \/Mazda<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

Japanese car manufacturer Mazda will delay the launch of its first dedicated electric vehicle by two years to 2029, reduce EV investment by nearly half, and pivot to hybrids and China-made electrified products as changing US and European regulatory policies reshape automaker strategies. But unlike other carmakers that booked billions in charges for switching course, […]<\/p>\n","protected":false},"author":13,"featured_media":186273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2043,16,8,4],"tags":[],"class_list":["post-186252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","category-industry","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?fit=528%2C316&ssl=1",528,316,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?fit=300%2C180&ssl=1",300,180,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?fit=528%2C316&ssl=1",528,316,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?fit=528%2C316&ssl=1",528,316,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?fit=528%2C316&ssl=1",528,316,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?fit=528%2C316&ssl=1",528,316,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?resize=528%2C316&ssl=1",528,316,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?resize=400%2C316&ssl=1",400,316,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?resize=528%2C316&ssl=1",528,316,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?fit=528%2C316&ssl=1",528,316,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?resize=528%2C100&ssl=1",528,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?resize=528%2C240&ssl=1",528,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?resize=528%2C180&ssl=1",528,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?resize=528%2C180&ssl=1",528,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?resize=528%2C168&ssl=1",528,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?resize=528%2C180&ssl=1",528,180,true]},"post_excerpt_stackable_v2":"

Japanese car manufacturer Mazda will delay the launch of its first dedicated electric vehicle by two years to 2029, reduce EV investment by nearly half, and pivot to hybrids and China-made electrified products as changing US and European regulatory policies reshape automaker strategies. But unlike other carmakers that booked billions in charges for switching course, Mazda will navigate the shift with virtually no impairments or write-downs, CEO Masahiro Moro said. Mazda, a latecomer to full-electrics, reversed gear before fully locking in funds. \u201cDid we have to impair or write off any facilities? We have not,\u201d Moro said on May 12,…<\/p>\n","category_list_v2":"Energy<\/a>, Industry<\/a>, Product<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nIs Mazda pivoting to hybrids in the near future? - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/05\/13\/is-mazda-pivoting-to-hybrids-in-the-near-future\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Mazda pivoting to hybrids in the near future? - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Japanese car manufacturer Mazda will delay the launch of its first dedicated electric vehicle by two years to 2029, reduce EV investment by nearly half, and pivot to hybrids and China-made electrified products as changing US and European regulatory policies reshape automaker strategies. But unlike other carmakers that booked billions in charges for switching course, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/05\/13\/is-mazda-pivoting-to-hybrids-in-the-near-future\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-13T08:36:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T09:27:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-13-om-10.26.53.png\" \/>\n\t<meta property=\"og:image:width\" content=\"528\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/13\\\/is-mazda-pivoting-to-hybrids-in-the-near-future\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/13\\\/is-mazda-pivoting-to-hybrids-in-the-near-future\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/2ff3ee98a47b47a64547742d0f598008\"},\"headline\":\"Is Mazda pivoting to hybrids in the near future?\",\"datePublished\":\"2026-05-13T08:36:37+00:00\",\"dateModified\":\"2026-05-13T09:27:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/13\\\/is-mazda-pivoting-to-hybrids-in-the-near-future\\\/\"},\"wordCount\":937,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/13\\\/is-mazda-pivoting-to-hybrids-in-the-near-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Scherm%C2%ADafbeelding-2026-05-13-om-10.26.53.png?fit=528%2C316&ssl=1\",\"articleSection\":[\"Energy\",\"Industry\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/13\\\/is-mazda-pivoting-to-hybrids-in-the-near-future\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/13\\\/is-mazda-pivoting-to-hybrids-in-the-near-future\\\/\",\"name\":\"Is Mazda pivoting to hybrids in the near future? 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