{"id":186414,"date":"2026-05-18T12:10:46","date_gmt":"2026-05-18T10:10:46","guid":{"rendered":"https:\/\/newmobility.news\/?p=186414"},"modified":"2026-05-22T12:53:36","modified_gmt":"2026-05-22T10:53:36","slug":"vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/","title":{"rendered":"L'\u00e9tude Vision BMW Alpina laisse entrevoir l'avenir de la nouvelle sous-marque de BMW"},"content":{"rendered":"<p>D\u00e9voil\u00e9e lors du Concorso d'Eleganza Villa d'Este 2026, la Vision BMW Alpina est une \u00e9tude de design qui annonce un nouveau chapitre pour une marque, d\u00e9sormais enti\u00e8rement sous le drapeau BMW, d\u00e9finie par la sophistication et la ma\u00eetrise des performances et du confort.<\/p>\n<p>\u201cAlpina a toujours repr\u00e9sent\u00e9 une id\u00e9e tr\u00e8s sp\u00e9cifique de la performance et du raffinement, o\u00f9 la vitesse et le confort sont des ambitions compl\u00e9mentaires\u201d, d\u00e9clare Adrian van Hooydonk, directeur du design de BMW Group. \u201cNotre r\u00f4le, en tant que nouveaux d\u00e9positaires de cette marque, est de pr\u00e9server cette sp\u00e9cificit\u00e9 et de la fa\u00e7onner dans un contexte contemporain.\u201d<\/p>\n<p>\u201cLa Vision BMW Alpina montre comment ces qualit\u00e9s peuvent \u00eatre exprim\u00e9es avec discipline et modernit\u00e9, sugg\u00e9rant ainsi l'orientation que nous donnons \u00e0 cette marque pour l'avenir\u201d, ajoute-t-il.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186426 size-full\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.10.20.png?resize=640%2C357&#038;ssl=1\" alt=\"\" width=\"640\" height=\"357\" \/><\/p>\n<h4>La forme de la vitesse<\/h4>\n<p>\u201cLa Vision BMW Alpina est une interpr\u00e9tation respectueuse de l'h\u00e9ritage de la marque, fa\u00e7onn\u00e9e par les instincts cr\u00e9atifs les plus contemporains. Avec une longueur de 5 200 mm, sa pr\u00e9sence est substantielle : large, basse et s\u00fbre d'elle\u201d, indique le communiqu\u00e9 de presse. La ligne de toit du coup\u00e9 est longue et inclin\u00e9e ; sa forme est con\u00e7ue pour signaler \u00e0 la fois la vitesse et la capacit\u00e9 d'accueillir quatre adultes dans un v\u00e9ritable confort. Un groupe motopropulseur V8 est \u00e0 l'origine de cette exp\u00e9rience, r\u00e9gl\u00e9 pour produire les notes caract\u00e9ristiques de l'\u00e9chappement Alpina : riches et profondes \u00e0 basse vitesse, sonores \u00e0 haut r\u00e9gime.<\/p>\n<p>\u201cDans Vision BMW Alpina, nous distillons chaque \u00e9l\u00e9ment de la marque jusqu'\u00e0 son essence et l'appliquons d'une mani\u00e8re profond\u00e9ment moderne et sophistiqu\u00e9e\u201d, d\u00e9clare Maximilian Missoni, responsable de BMW Design Midsize &amp; Luxury Cars et de BMW Alpina. \u201cChaque d\u00e9tail refl\u00e8te la substance : dans l'ing\u00e9nierie, dans les mat\u00e9riaux et dans l'histoire qu'elle raconte. Les d\u00e9clarations qu'il fait sont subtiles et ne se r\u00e9v\u00e8lent qu'en y regardant de plus pr\u00e8s. Ce jeu entre puret\u00e9 et richesse d\u00e9finit notre approche du design BMW Alpina.\u201d<\/p>\n<p>L'avant est d\u00e9fini par des volumes puissants et une posture orient\u00e9e vers l'avant. Le nez de requin r\u00e9interpr\u00e8te la calandre BMW en une sculpture tridimensionnelle qui guide la forme de la voiture. \u00c0 partir de ce nez de requin, l'ext\u00e9rieur s'articule autour d'un axe visuel unique : la \u2018ligne des caract\u00e9ristiques de vitesse\u2019. S'\u00e9levant des coins inf\u00e9rieurs de l'avant avec une inclinaison de six degr\u00e9s, elle longe les c\u00f4t\u00e9s de la carrosserie et enveloppe l'arri\u00e8re.<\/p>\n<h4>\u201cLa sophistication de la \u2019deuxi\u00e8me lecture<\/h4>\n<p>Des d\u00e9tails secondaires subtils r\u00e9compensent l'attention sans l'exiger. Ce principe de \u2018seconde lecture\u2019 s'applique \u00e0 l'ensemble de la Vision BMW Alpina. Les lignes d\u00e9co modernis\u00e9es sont distill\u00e9es et peintes sur le c\u00f4t\u00e9 de la carrosserie sous le vernis. Les lignes d\u00e9co font partie du langage d'Alpina depuis 1974.<\/p>\n<p>Les surfaces de retour tourn\u00e9es vers l'int\u00e9rieur sont trait\u00e9es avec un soin particulier, avec une finition m\u00e9tallique fonc\u00e9e qui incite \u00e0 une lecture plus attentive. Cette approche s'inspire de la BMW 507, qui n'utilise le chrome que sur l'int\u00e9rieur de ses grilles de rein.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186427 size-full\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.11.44.png?resize=640%2C408&#038;ssl=1\" alt=\"\" width=\"640\" height=\"408\" \/><\/p>\n<p>Le nez de requin pr\u00e9sente la m\u00eame sophistication \u2018seconde lecture\u2019 : les surfaces int\u00e9rieures pr\u00e9sentent une ligne graphique Deco \u00e0 l'\u00e9chelle fine, tandis qu'un p\u00e9rim\u00e8tre dissimul\u00e9 et doucement r\u00e9tro\u00e9clair\u00e9 ne le r\u00e9v\u00e8le que lorsqu'il est actif.<\/p>\n<p>L'\u00e9chappement elliptique \u00e0 quatre sorties est conserv\u00e9, tout comme le lettrage Alpina, r\u00e9interpr\u00e9t\u00e9 sous la forme d'un \u00e9l\u00e9ment m\u00e9tallique usin\u00e9 et poli sur la partie inf\u00e9rieure de la jupe avant. Les jantes de 22 pouces \u00e0 l'avant et de 23 pouces \u00e0 l'arri\u00e8re arborent le design \u00e0 20 branches, une constante chez Alpina depuis 1971.<\/p>\n<h4>\u2018Un int\u00e9rieur g\u00e9n\u00e9reux<\/h4>\n<p>\u201cL'habitacle est g\u00e9n\u00e9reux dans tous les sens du terme : espace, qualit\u00e9 des mat\u00e9riaux et soin apport\u00e9 \u00e0 l'int\u00e9gration de la technologie\u201d, explique BMW. Des volumes architecturaux d\u00e9finissent l'agencement, chaque \u00e9l\u00e9ment \u00e9tant con\u00e7u comme une forme autonome plut\u00f4t qu'absorb\u00e9 dans un int\u00e9rieur homog\u00e8ne.<\/p>\n<p>La ligne de vitesse \u00e0 six degr\u00e9s se poursuit dans l'int\u00e9rieur, divisant le segment sup\u00e9rieur plus sombre et le segment inf\u00e9rieur plus clair. Le cuir pleine fleur, provenant de producteurs de la r\u00e9gion alpine, est associ\u00e9 \u00e0 des surpiq\u00fbres inspir\u00e9es des lignes d\u00e9co.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186429 size-full\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.10.58.png?resize=640%2C420&#038;ssl=1\" alt=\"\" width=\"640\" height=\"420\" \/><\/p>\n<p>Les d\u00e9tails artisanaux sont sobres mais bien pens\u00e9s : un point de pont inspir\u00e9 de la couture \u00e0 la main des volants historiques appara\u00eet avec parcimonie dans le bleu et le vert h\u00e9ritage, tandis qu'une technique de biseautage inspir\u00e9e de l'horlogerie a \u00e9t\u00e9 utilis\u00e9e pour les composants m\u00e9talliques, combinant des finitions satin\u00e9es et polies. Le cristal clair est r\u00e9serv\u00e9 aux commandes qui d\u00e9terminent la conduite de l'automobile, soulignant la valeur que BMW Alpina accorde \u00e0 l'exp\u00e9rience de conduite elle-m\u00eame.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186430 size-full\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.10.41.png?resize=640%2C415&#038;ssl=1\" alt=\"\" width=\"640\" height=\"415\" \/><\/p>\n<h4>L'h\u00e9ritage d'Alpina<\/h4>\n<p>L'histoire d'Alpina commence en 1965 \u00e0 Buchloe, en Allemagne, une petite ville bavaroise situ\u00e9e \u00e0 l'ombre des Alpes. Burkard Bovensiepen, qui se destinait \u00e0 une carri\u00e8re dans la fabrication de machines \u00e0 \u00e9crire, a opt\u00e9 pour le tuning haute performance en fondant Alpina, puis en perfectionnant les voitures de route et de course BMW. D\u00e8s le d\u00e9part, sa philosophie \u00e9tait claire : la vitesse et le confort \u00e9taient des ambitions compl\u00e9mentaires et non concurrentes.<\/p>\n<p>Dans les courses d'endurance, alors que ses rivaux r\u00e9duisaient leur poids, Burkard ajoutait un rembourrage suppl\u00e9mentaire au si\u00e8ge du conducteur : il avait compris qu'un conducteur plus confortable est un conducteur plus rapide. Il a compris qu'un conducteur plus confortable est un conducteur plus rapide. Cette intuition s'est transmise aux voitures de route qui ont suivi, c\u00e9l\u00e9br\u00e9es pour leur calme et leur sophistication \u00e0 grande vitesse et sur de longues distances.<\/p>\n<p>Cette conviction reste au c\u0153ur de la Vision BMW Alpina. Alpina propose Comfort+, un r\u00e9glage qui va au-del\u00e0 de l'\u00e9talonnage de confort standard de BMW et qui offre un caract\u00e8re plus souple et plus raffin\u00e9, et ce r\u00e9glage est conserv\u00e9 ici.<\/p>\n<p>Le coup\u00e9 Alpina B7 de la fin des ann\u00e9es 1970 a marqu\u00e9 un tournant : La philosophie d'Alpina a \u00e9t\u00e9 appliqu\u00e9e \u00e0 une voiture de luxe, et tous les mod\u00e8les qui ont suivi ont \u00e9t\u00e9 reconnus comme luxueux. Bas\u00e9 sur la BMW E24 s\u00e9rie 6, son long capot, sa posture large et son nez de requin donnaient l'impression d'\u00eatre rapides m\u00eame \u00e0 l'arr\u00eat, tandis que l'habitacle pouvait confortablement transporter quatre personnes \u00e0 travers un continent. La Vision BMW Alpina est le prochain chapitre de cette histoire.<\/p>\n<h4>Membre \u00e0 part enti\u00e8re de la famille<\/h4>\n<p>BMW Alpina est devenue une marque exclusive au sein de BMW Group en 2026, avec une gestion \u00e9prouv\u00e9e et une responsabilit\u00e9 claire : comprendre ce qu'Alpina signifie pour ceux qui la ch\u00e9rissent et l'honorer dans ce qui suit.<\/p>\n<p>\u201cBMW Alpina comble un vide dans notre portefeuille entre BMW et Rolls-Royce, car nous voyons encore plus de potentiel dans le segment haut de gamme. Avec Alpina, nous disposons d'un solide h\u00e9ritage et d'une communaut\u00e9 mondiale sur lesquels nous voulons nous appuyer, tout en pr\u00e9servant l'essence de ce que la marque repr\u00e9sente : vitesse, confort et sophistication\u201c, d\u00e9clare Oliver Viellechner, directeur de BMW Alpina.<\/p>\n<p>En fait, ce que BMW est en train de faire \u00e9tablit un autre parall\u00e8le entre la marque et son grand rival allemand, Mercedes-Benz. D'apr\u00e8s ce que nous comprenons, Alpina doit devenir ce que Maybach est devenue \u00e0 Stuttgart apr\u00e8s l'\u00e9chec des grands projets de cr\u00e9ation d'une supermarque autonome. \u00c0 son tour, Mercedes-Benz a rachet\u00e9 AMG, autrefois ind\u00e9pendante, pour r\u00e9pondre directement \u00e0 la sous-marque M Supersports de BMW.<\/p>\n<p>L'ann\u00e9e prochaine, les clients pourront d\u00e9couvrir le premier mod\u00e8le de la marque BMW Alpina, inspir\u00e9 de la BMW S\u00e9rie 7 mais ind\u00e9niablement BMW Alpina.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-186431 size-full\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.58.png?resize=640%2C407&#038;ssl=1\" alt=\"\" width=\"640\" height=\"407\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Revealed at the 2026 Concorso d\u2019Eleganza Villa d\u2019Este, the Vision BMW Alpina is a design study that heralds a new chapter for a brand, now entirely under the BMW flag, defined by sophistication and the mastery of both performance and comfort. \u201cAlpina has always represented a very specific idea of performance and refinement, where speed [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":186425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77166,16,4,17],"tags":[],"class_list":["post-186414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-industry","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=1108%2C726&ssl=1",1108,726,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=300%2C197&ssl=1",300,197,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=640%2C419&ssl=1",640,419,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=640%2C419&ssl=1",640,419,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=1108%2C726&ssl=1",1108,726,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=1108%2C726&ssl=1",1108,726,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=560%2C367&ssl=1",560,367,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=1108%2C240&ssl=1",1108,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=1108%2C180&ssl=1",1108,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=1108%2C180&ssl=1",1108,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?resize=1108%2C180&ssl=1",1108,180,true]},"post_excerpt_stackable_v2":"<p>Revealed at the 2026 Concorso d\u2019Eleganza Villa d\u2019Este, the Vision BMW Alpina is a design study that heralds a new chapter for a brand, now entirely under the BMW flag, defined by sophistication and the mastery of both performance and comfort. \u201cAlpina has always represented a very specific idea of performance and refinement, where speed and comfort are complementary ambitions,&#8221; says Adrian van Hooydonk, head of BMW Group Design. &#8220;Our role as the new custodians of this brand is to preserve this distinctiveness and shape it for a contemporary context.&#8221; \u201cVision BMW Alpina shows how these qualities can be expressed&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/design\/\" rel=\"category tag\">Design<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/weekly-newsletter\/\" rel=\"category tag\">Weekly Newsletter<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vision BMW Alpina study hints at the future of BMW&#039;s new sub-brand - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vision BMW Alpina study hints at the future of BMW&#039;s new sub-brand - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Revealed at the 2026 Concorso d\u2019Eleganza Villa d\u2019Este, the Vision BMW Alpina is a design study that heralds a new chapter for a brand, now entirely under the BMW flag, defined by sophistication and the mastery of both performance and comfort. \u201cAlpina has always represented a very specific idea of performance and refinement, where speed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-18T10:10:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T10:53:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-18-om-10.09.34.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1108\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/18\\\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/18\\\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/2ff3ee98a47b47a64547742d0f598008\"},\"headline\":\"Vision BMW Alpina study hints at the future of BMW&#8217;s new sub-brand\",\"datePublished\":\"2026-05-18T10:10:46+00:00\",\"dateModified\":\"2026-05-22T10:53:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/18\\\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\\\/\"},\"wordCount\":1065,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/18\\\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=1108%2C726&ssl=1\",\"articleSection\":[\"Design\",\"Industry\",\"Top Stories Today\",\"Weekly Newsletter\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/18\\\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/18\\\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\\\/\",\"name\":\"Vision BMW Alpina study hints at the future of BMW's new sub-brand - newmobility.news\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/18\\\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/18\\\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=1108%2C726&ssl=1\",\"datePublished\":\"2026-05-18T10:10:46+00:00\",\"dateModified\":\"2026-05-22T10:53:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/18\\\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\\\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/18\\\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/18\\\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=1108%2C726&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=1108%2C726&ssl=1\",\"width\":1108,\"height\":726,\"caption\":\"The Vision BMW Alpina heralds the new future of the Alpina brand now that it has become an entire part of the BMW family \\\/BMW\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/18\\\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newmobility.news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vision BMW Alpina study hints at the future of BMW&#8217;s new sub-brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\",\"url\":\"https:\\\/\\\/newmobility.news\\\/\",\"name\":\"newmobility.news\",\"description\":\"A B2BNews Agency\u00ae news service for mobility business proessional\",\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newmobility.news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\",\"name\":\"B2BNews Agency\",\"url\":\"https:\\\/\\\/newmobility.news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/b2bnews-agency-logo.png\",\"contentUrl\":\"https:\\\/\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/b2bnews-agency-logo.png\",\"width\":\"581\",\"height\":\"117\",\"caption\":\"B2BNews Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/search\\\/top\\\/?q=newmobility.news\",\"https:\\\/\\\/x.com\\\/jorisvry\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jorisvanroy\\\/\",\"https:\\\/\\\/nl.pinterest.com\\\/jorisvanroy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/2ff3ee98a47b47a64547742d0f598008\",\"name\":\"Tony Verhelle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g\",\"caption\":\"Tony Verhelle\"},\"url\":\"https:\\\/\\\/newmobility.news\\\/fr\\\/author\\\/toverbel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'\u00e9tude Vision BMW Alpina laisse entrevoir l'avenir de la nouvelle sous-marque de BMW - newmobility.news","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newmobility.news\/fr\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/","og_locale":"fr_FR","og_type":"article","og_title":"Vision BMW Alpina study hints at the future of BMW's new sub-brand - newmobility.news","og_description":"Revealed at the 2026 Concorso d\u2019Eleganza Villa d\u2019Este, the Vision BMW Alpina is a design study that heralds a new chapter for a brand, now entirely under the BMW flag, defined by sophistication and the mastery of both performance and comfort. \u201cAlpina has always represented a very specific idea of performance and refinement, where speed [&hellip;]","og_url":"https:\/\/newmobility.news\/fr\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/","og_site_name":"newmobility.news","article_publisher":"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","article_published_time":"2026-05-18T10:10:46+00:00","article_modified_time":"2026-05-22T10:53:36+00:00","og_image":[{"width":1108,"height":726,"url":"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-18-om-10.09.34.png","type":"image\/png"}],"author":"Tony Verhelle","twitter_card":"summary_large_image","twitter_creator":"@jorisvry","twitter_site":"@jorisvry","twitter_misc":{"\u00c9crit par":"Tony Verhelle","Dur\u00e9e de lecture est.":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newmobility.news\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/#article","isPartOf":{"@id":"https:\/\/newmobility.news\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/"},"author":{"name":"Tony Verhelle","@id":"https:\/\/newmobility.news\/#\/schema\/person\/2ff3ee98a47b47a64547742d0f598008"},"headline":"Vision BMW Alpina study hints at the future of BMW&#8217;s new sub-brand","datePublished":"2026-05-18T10:10:46+00:00","dateModified":"2026-05-22T10:53:36+00:00","mainEntityOfPage":{"@id":"https:\/\/newmobility.news\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/"},"wordCount":1065,"publisher":{"@id":"https:\/\/newmobility.news\/#organization"},"image":{"@id":"https:\/\/newmobility.news\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=1108%2C726&ssl=1","articleSection":["Design","Industry","Top Stories Today","Weekly Newsletter"],"inLanguage":"fr-BE"},{"@type":"WebPage","@id":"https:\/\/newmobility.news\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/","url":"https:\/\/newmobility.news\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/","name":"L'\u00e9tude Vision BMW Alpina laisse entrevoir l'avenir de la nouvelle sous-marque de BMW - newmobility.news","isPartOf":{"@id":"https:\/\/newmobility.news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newmobility.news\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/#primaryimage"},"image":{"@id":"https:\/\/newmobility.news\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=1108%2C726&ssl=1","datePublished":"2026-05-18T10:10:46+00:00","dateModified":"2026-05-22T10:53:36+00:00","breadcrumb":{"@id":"https:\/\/newmobility.news\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newmobility.news\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/"]}]},{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/newmobility.news\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/#primaryimage","url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=1108%2C726&ssl=1","contentUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=1108%2C726&ssl=1","width":1108,"height":726,"caption":"The Vision BMW Alpina heralds the new future of the Alpina brand now that it has become an entire part of the BMW family \/BMW"},{"@type":"BreadcrumbList","@id":"https:\/\/newmobility.news\/2026\/05\/18\/vision-bmw-alpina-study-hints-at-the-future-of-bmws-new-sub-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newmobility.news\/"},{"@type":"ListItem","position":2,"name":"Vision BMW Alpina study hints at the future of BMW&#8217;s new sub-brand"}]},{"@type":"WebSite","@id":"https:\/\/newmobility.news\/#website","url":"https:\/\/newmobility.news\/","name":"nouveaumobilit\u00e9.actualit\u00e9s","description":"Un service d'information B2BNews Agency\u00ae destin\u00e9 aux professionnels de la mobilit\u00e9","publisher":{"@id":"https:\/\/newmobility.news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newmobility.news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/newmobility.news\/#organization","name":"Agence de presse B2BNews","url":"https:\/\/newmobility.news\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/newmobility.news\/#\/schema\/logo\/image\/","url":"https:\/\/newmobility.news\/wp-content\/uploads\/2018\/01\/b2bnews-agency-logo.png","contentUrl":"https:\/\/newmobility.news\/wp-content\/uploads\/2018\/01\/b2bnews-agency-logo.png","width":"581","height":"117","caption":"B2BNews Agency"},"image":{"@id":"https:\/\/newmobility.news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","https:\/\/x.com\/jorisvry","https:\/\/www.linkedin.com\/in\/jorisvanroy\/","https:\/\/nl.pinterest.com\/jorisvanroy\/"]},{"@type":"Person","@id":"https:\/\/newmobility.news\/#\/schema\/person\/2ff3ee98a47b47a64547742d0f598008","name":"Tony Verhelle","image":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/secure.gravatar.com\/avatar\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g","caption":"Tony Verhelle"},"url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-18-om-10.09.34.png?fit=1108%2C726&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p9wJdU-MuG","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts\/186414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/comments?post=186414"}],"version-history":[{"count":1,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts\/186414\/revisions"}],"predecessor-version":[{"id":186432,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts\/186414\/revisions\/186432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/media\/186425"}],"wp:attachment":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/media?parent=186414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/categories?post=186414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/tags?post=186414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}