{"id":186878,"date":"2026-05-29T09:46:13","date_gmt":"2026-05-29T07:46:13","guid":{"rendered":"https:\/\/newmobility.news\/?p=186878"},"modified":"2026-05-29T09:46:13","modified_gmt":"2026-05-29T07:46:13","slug":"japan-has-a-new-ev-brand-but-its-not-really-japanese","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/","title":{"rendered":"Le Japon a une nouvelle marque de v\u00e9hicules \u00e9lectriques, mais elle n'est pas vraiment japonaise"},"content":{"rendered":"Le march\u00e9 japonais des \u00ab kei cars \u00bb, tr\u00e8s ferm\u00e9, est-il pr\u00eat \u00e0 conna\u00eetre un bouleversement ? Un nouvel acteur fait son apparition \u00e0 Tokyo : la toute nouvelle marque EMTA a annonc\u00e9 son intention de se tailler une part du march\u00e9 de ces c\u00e9l\u00e8bres petites voitures abordables. Elle s'efforce d\u00e9lib\u00e9r\u00e9ment de ne pas donner l'impression d'\u00eatre chinoise, mais la r\u00e9alit\u00e9 est que\u2026
Ce contenu a \u00e9t\u00e9 archiv\u00e9. Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Is Japan’s tightly guarded kei car market ready for a shake-up? There\u2019s a new kid on Tokyo\u2019s block, as the fresh brand EMTA has announced its intention to get its slice of the nation\u2019s famous small and affordable cars. There\u2019s a very deliberate attempt not to look Chinese, but the reality – This content has […]<\/p>\n","protected":false},"author":715,"featured_media":186880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,16,77197,77169,7,8,6,4],"tags":[],"class_list":["post-186878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-industry","category-japan","category-market","category-mobility","category-product","category-technology","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1",1200,675,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=300%2C169&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=640%2C360&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=640%2C360&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1",1200,675,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1",1200,675,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=560%2C315&ssl=1",560,315,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=1200%2C240&ssl=1",1200,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=1200%2C180&ssl=1",1200,180,true]},"post_excerpt_stackable_v2":"

Is Japan’s tightly guarded kei car market ready for a shake-up? There\u2019s a new kid on Tokyo\u2019s block, as the fresh brand EMTA has announced its intention to get its slice of the nation\u2019s famous small and affordable cars. There\u2019s a very deliberate attempt not to look Chinese, but the reality – This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"China<\/a>, Industry<\/a>, Japan<\/a>, Market<\/a>, Mobility<\/a>, Product<\/a>, Technology<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nJapan has a new EV brand, but it\u2019s not really Japanese - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Japan has a new EV brand, but it\u2019s not really Japanese - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Is Japan's tightly guarded kei car market ready for a shake-up? There\u2019s a new kid on Tokyo\u2019s block, as the fresh brand EMTA has announced its intention to get its slice of the nation\u2019s famous small and affordable cars. There\u2019s a very deliberate attempt not to look Chinese, but the reality - This content has […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T07:46:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/a5b306e499388c9ea0a3a4f6704d7081\"},\"headline\":\"Japan has a new EV brand, but it\u2019s not really Japanese\",\"datePublished\":\"2026-05-29T07:46:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/\"},\"wordCount\":591,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1\",\"articleSection\":[\"China\",\"Industry\",\"Japan\",\"Market\",\"Mobility\",\"Product\",\"Technology\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/\",\"name\":\"Japan has a new EV brand, but it\u2019s not really Japanese - newmobility.news\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1\",\"datePublished\":\"2026-05-29T07:46:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1\",\"width\":1200,\"height\":675,\"caption\":\"EMTA's first EV targets the centre of Japan's car market, as one in three cars sold are kei-category. \\\/EMTA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newmobility.news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Japan has a new EV brand, but it\u2019s not really Japanese\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\",\"url\":\"https:\\\/\\\/newmobility.news\\\/\",\"name\":\"newmobility.news\",\"description\":\"A B2BNews Agency\u00ae news service for mobility business proessional\",\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newmobility.news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\",\"name\":\"B2BNews Agency\",\"url\":\"https:\\\/\\\/newmobility.news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/b2bnews-agency-logo.png\",\"contentUrl\":\"https:\\\/\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/b2bnews-agency-logo.png\",\"width\":\"581\",\"height\":\"117\",\"caption\":\"B2BNews Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/search\\\/top\\\/?q=newmobility.news\",\"https:\\\/\\\/x.com\\\/jorisvry\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jorisvanroy\\\/\",\"https:\\\/\\\/nl.pinterest.com\\\/jorisvanroy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/a5b306e499388c9ea0a3a4f6704d7081\",\"name\":\"Piet Andries\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7ec64b5aa2f5a96b3ea5ca5b828a30d1b3e6e74b21e2f3e71ba86eea80553d4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7ec64b5aa2f5a96b3ea5ca5b828a30d1b3e6e74b21e2f3e71ba86eea80553d4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7ec64b5aa2f5a96b3ea5ca5b828a30d1b3e6e74b21e2f3e71ba86eea80553d4?s=96&d=mm&r=g\",\"caption\":\"Piet Andries\"},\"url\":\"https:\\\/\\\/newmobility.news\\\/fr\\\/author\\\/piet-andriesgmail-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le Japon a une nouvelle marque de VE, mais elle n'est pas vraiment japonaise - newmobility.news","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newmobility.news\/fr\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/","og_locale":"fr_FR","og_type":"article","og_title":"Japan has a new EV brand, but it\u2019s not really Japanese - newmobility.news","og_description":"Is Japan's tightly guarded kei car market ready for a shake-up? There\u2019s a new kid on Tokyo\u2019s block, as the fresh brand EMTA has announced its intention to get its slice of the nation\u2019s famous small and affordable cars. There\u2019s a very deliberate attempt not to look Chinese, but the reality - This content has […]","og_url":"https:\/\/newmobility.news\/fr\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/","og_site_name":"newmobility.news","article_publisher":"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","article_published_time":"2026-05-29T07:46:13+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg","type":"image\/jpeg"}],"author":"Piet Andries","twitter_card":"summary_large_image","twitter_creator":"@jorisvry","twitter_site":"@jorisvry","twitter_misc":{"\u00c9crit par":"Piet Andries","Dur\u00e9e de lecture est.":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newmobility.news\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/#article","isPartOf":{"@id":"https:\/\/newmobility.news\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/"},"author":{"name":"Piet Andries","@id":"https:\/\/newmobility.news\/#\/schema\/person\/a5b306e499388c9ea0a3a4f6704d7081"},"headline":"Japan has a new EV brand, but it\u2019s not really Japanese","datePublished":"2026-05-29T07:46:13+00:00","mainEntityOfPage":{"@id":"https:\/\/newmobility.news\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/"},"wordCount":591,"publisher":{"@id":"https:\/\/newmobility.news\/#organization"},"image":{"@id":"https:\/\/newmobility.news\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1","articleSection":["China","Industry","Japan","Market","Mobility","Product","Technology","Top Stories Today"],"inLanguage":"fr-BE"},{"@type":"WebPage","@id":"https:\/\/newmobility.news\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/","url":"https:\/\/newmobility.news\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/","name":"Le Japon a une nouvelle marque de VE, mais elle n'est pas vraiment japonaise - newmobility.news","isPartOf":{"@id":"https:\/\/newmobility.news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newmobility.news\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/#primaryimage"},"image":{"@id":"https:\/\/newmobility.news\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1","datePublished":"2026-05-29T07:46:13+00:00","breadcrumb":{"@id":"https:\/\/newmobility.news\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newmobility.news\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/"]}]},{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/newmobility.news\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/#primaryimage","url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1","contentUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1","width":1200,"height":675,"caption":"EMTA's first EV targets the centre of Japan's car market, as one in three cars sold are kei-category. \/EMTA"},{"@type":"BreadcrumbList","@id":"https:\/\/newmobility.news\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newmobility.news\/"},{"@type":"ListItem","position":2,"name":"Japan has a new EV brand, but it\u2019s not really Japanese"}]},{"@type":"WebSite","@id":"https:\/\/newmobility.news\/#website","url":"https:\/\/newmobility.news\/","name":"nouveaumobilit\u00e9.actualit\u00e9s","description":"Un service d'information B2BNews Agency\u00ae destin\u00e9 aux professionnels de la mobilit\u00e9","publisher":{"@id":"https:\/\/newmobility.news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newmobility.news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/newmobility.news\/#organization","name":"Agence de presse B2BNews","url":"https:\/\/newmobility.news\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/newmobility.news\/#\/schema\/logo\/image\/","url":"https:\/\/newmobility.news\/wp-content\/uploads\/2018\/01\/b2bnews-agency-logo.png","contentUrl":"https:\/\/newmobility.news\/wp-content\/uploads\/2018\/01\/b2bnews-agency-logo.png","width":"581","height":"117","caption":"B2BNews Agency"},"image":{"@id":"https:\/\/newmobility.news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","https:\/\/x.com\/jorisvry","https:\/\/www.linkedin.com\/in\/jorisvanroy\/","https:\/\/nl.pinterest.com\/jorisvanroy\/"]},{"@type":"Person","@id":"https:\/\/newmobility.news\/#\/schema\/person\/a5b306e499388c9ea0a3a4f6704d7081","name":"Piet Andries","image":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/secure.gravatar.com\/avatar\/c7ec64b5aa2f5a96b3ea5ca5b828a30d1b3e6e74b21e2f3e71ba86eea80553d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c7ec64b5aa2f5a96b3ea5ca5b828a30d1b3e6e74b21e2f3e71ba86eea80553d4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7ec64b5aa2f5a96b3ea5ca5b828a30d1b3e6e74b21e2f3e71ba86eea80553d4?s=96&d=mm&r=g","caption":"Piet Andries"},"url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p9wJdU-MCa","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1","_links":{"self":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts\/186878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/users\/715"}],"replies":[{"embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/comments?post=186878"}],"version-history":[{"count":3,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts\/186878\/revisions"}],"predecessor-version":[{"id":186896,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts\/186878\/revisions\/186896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/media\/186880"}],"wp:attachment":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/media?parent=186878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/categories?post=186878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/tags?post=186878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}