{"id":186913,"date":"2026-05-29T11:57:28","date_gmt":"2026-05-29T09:57:28","guid":{"rendered":"https:\/\/newmobility.news\/?p=186913"},"modified":"2026-05-29T12:01:16","modified_gmt":"2026-05-29T10:01:16","slug":"chinese-brand-li-auto-also-arrives-in-europe","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/05\/29\/chinese-brand-li-auto-also-arrives-in-europe\/","title":{"rendered":"La marque chinoise Li Auto arrive aussi en Europe"},"content":{"rendered":"

Le constructeur automobile chinois Li Auto<\/a> se rend en Europe pour lancer son SUV de taille moyenne i6 au cours du deuxi\u00e8me trimestre de l'ann\u00e9e. Le monospace \u00e9lectrique Mega sera disponible sur les march\u00e9s \u00e0 conduite \u00e0 droite d'ici la fin de l'ann\u00e9e. Li Auto tente ainsi de contrer la concurrence int\u00e9rieure f\u00e9roce en \u00e9tendant sa pr\u00e9sence \u00e0 l'\u00e9tranger, une d\u00e9marche suivie par de nombreuses autres marques chinoises.<\/p>\n

Li Auto acc\u00e9l\u00e8re son rythme de mondialisation, alors que son homologue national Nio Inc. ralentit son expansion \u00e0 l'\u00e9tranger. La soci\u00e9t\u00e9 pr\u00e9voit d'introduire son SUV purement \u00e9lectrique Li i6 sur le march\u00e9 europ\u00e9en au cours du second semestre de cette ann\u00e9e, tandis qu'une version avec conduite \u00e0 droite du monospace Li Mega arrivera sur les principaux march\u00e9s d'Asie-Pacifique d'ici la fin de l'ann\u00e9e.<\/p>\n

Le pr\u00e9sident de Li Auto, Ma Donghui, a annonc\u00e9 cette strat\u00e9gie lors de la conf\u00e9rence t\u00e9l\u00e9phonique sur les r\u00e9sultats du premier trimestre, jeudi. L'entreprise cherche \u00e0 faire face \u00e0 la concurrence int\u00e9rieure f\u00e9roce en \u00e9tendant sa pr\u00e9sence \u00e0 l'\u00e9tranger.<\/p>\n

Des r\u00e9sultats financiers d\u00e9cevants<\/p>\n

Ce plan d'expansion intervient alors que Li Auto a annonc\u00e9 des r\u00e9sultats financiers d\u00e9cevants pour le premier trimestre. L'entreprise a enregistr\u00e9, contre toute attente, une perte nette de 2,3 milliards de yuans (299 millions d'euros) au premier trimestre.<\/p>\n

\u00c0 titre de comparaison, elle a r\u00e9alis\u00e9 un b\u00e9n\u00e9fice net de 647 millions de yuans (84 millions d'euros) au cours de la m\u00eame p\u00e9riode en 2025. Le chiffre d'affaires de la soci\u00e9t\u00e9 au premier trimestre a \u00e9galement chut\u00e9 de 11,4% en glissement annuel pour atteindre 23,0 milliards de yuans (pr\u00e8s de 3 milliards d'euros).<\/p>\n

Une strat\u00e9gie flexible<\/h4>\n

L'expansion des march\u00e9s \u00e9trangers se fera selon une strat\u00e9gie souple et progressive, a d\u00e9clar\u00e9 M. Ma. Li Auto choisira parmi diff\u00e9rentes options, telles que l'\u00e9tablissement de filiales ou la signature d'accords de distribution exclusive, en fonction de la taille du march\u00e9 local et du paysage concurrentiel.<\/p>\n

L'entreprise esp\u00e8re s'appuyer sur des partenaires locaux de premier plan pour mettre rapidement en place un syst\u00e8me de service complet couvrant les ventes, la livraison et le service apr\u00e8s-vente.<\/p>\n

Pour soutenir cette strat\u00e9gie d'internationalisation ambitieuse, l'adaptation r\u00e9gionale se fera au niveau du produit. Tous les nouveaux mod\u00e8les qui suivront ach\u00e8veront simultan\u00e9ment l'adaptation aux r\u00e9glementations \u00e9trang\u00e8res au cours de la phase de recherche et de d\u00e9veloppement.<\/p>\n

L'Europe est une cible importante<\/h4>\n

L'Europe a \u00e9t\u00e9 identifi\u00e9e comme le principal march\u00e9 cible pour la prochaine \u00e9tape de croissance de Li Auto. Le Li i6 sera le principal produit de l'entreprise pour son expansion europ\u00e9enne au cours du second semestre de l'ann\u00e9e.<\/p>\n

Le centre de recherche et de d\u00e9veloppement de l'entreprise \u00e0 Munich, en Allemagne, s'efforce d'acqu\u00e9rir une connaissance approfondie des r\u00e9glementations strictes et des besoins des utilisateurs en Europe. En f\u00e9vrier, Li Auto a officiellement adh\u00e9r\u00e9 \u00e0 la Chambre de commerce chinoise pour l'UE (CCCEU).<\/p>\n

Afin de renforcer la notori\u00e9t\u00e9 de sa marque sur le march\u00e9 europ\u00e9en, Li Auto a confirm\u00e9 sa participation au salon de l'automobile de Paris 2026. Il s'agira de la premi\u00e8re participation officielle de l'entreprise \u00e0 un salon automobile international de premier plan en Europe.<\/p>\n

Moyen-Orient et Asie centrale<\/h4>\n

Pour les march\u00e9s des v\u00e9hicules avec conduite \u00e0 droite, Li Auto a \u00e9galement \u00e9tabli un calendrier de lancement pr\u00e9cis. L'entreprise pr\u00e9voit d'introduire une version \u00e0 conduite \u00e0 droite du Li Mega dans les principales r\u00e9gions d'Asie-Pacifique, telles que Hong Kong et Singapour, d'ici la fin de l'ann\u00e9e.<\/p>\n

Sur les march\u00e9s du Moyen-Orient et de l'Asie centrale, Li Auto utilisera ses mod\u00e8les \u00e0 gamme \u00e9tendue de la s\u00e9rie L comme principaux moteurs de vente. Le nouveau mod\u00e8le optimis\u00e9 de SUV \u00e0 gamme \u00e9tendue Li L9 arrivera officiellement dans ces r\u00e9gions au cours du troisi\u00e8me trimestre de cette ann\u00e9e.<\/p>\n

Adapt\u00e9 \u00e0 l'environnement local \u00e0 haute temp\u00e9rature, le mod\u00e8le a fait l'objet de mises \u00e0 jour mat\u00e9rielles et logicielles cibl\u00e9es afin d'am\u00e9liorer les performances de charge et la gestion thermique de la climatisation de l'habitacle.<\/p>\n

L'expansion de Li Auto \u00e0 l'\u00e9tranger a commenc\u00e9 \u00e0 porter ses fruits au cours du premier semestre de cette ann\u00e9e. En avril, la soci\u00e9t\u00e9 a sign\u00e9 des accords de concession aux \u00c9mirats arabes unis et en Arabie saoudite et a annonc\u00e9 des plans d'expansion au Cambodge, au Laos, \u00e0 Macao et au Myanmar.<\/p>\n

Pression financi\u00e8re int\u00e9rieure<\/h4>\n

Malgr\u00e9 le rythme acc\u00e9l\u00e9r\u00e9 de son expansion \u00e0 l'\u00e9tranger, Li Auto doit encore faire face \u00e0 des d\u00e9fis de taille. pression financi\u00e8re int\u00e9rieure \u00e0 court terme<\/a>. La marge brute de l'entreprise au premier trimestre a chut\u00e9 \u00e0 7,9%, contre 20,5% \u00e0 la m\u00eame p\u00e9riode de l'ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n

Cela refl\u00e8te une baisse des prix de vente moyens due \u00e0 une gamme de produits diff\u00e9rente et \u00e0 la guerre des prix qui s\u00e9vit sur le march\u00e9 int\u00e9rieur. Les perspectives de Li Auto pour le deuxi\u00e8me trimestre semblent donc relativement prudentes. L'entreprise s'attend \u00e0 ce que les livraisons du deuxi\u00e8me trimestre se situent entre 95 000 et 100 000 v\u00e9hicules.<\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

The Chinese car manufacturer Li Auto is coming to Europe to launch its i6 medium SUV in the second quarter of the year. The Mega electric minivan will become available in right-hand drive markets by year-end. By doing so, Li Auto is attempting to counter fierce domestic competition by expanding its overseas footprint, a move […]<\/p>\n","protected":false},"author":13,"featured_media":186915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,28,16,77169,4],"tags":[],"class_list":["post-186913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-europe","category-industry","category-market","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?fit=1532%2C856&ssl=1",1532,856,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?fit=300%2C168&ssl=1",300,168,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?fit=640%2C358&ssl=1",640,358,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?fit=640%2C358&ssl=1",640,358,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?fit=1532%2C856&ssl=1",1532,856,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?fit=1532%2C856&ssl=1",1532,856,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?fit=560%2C313&ssl=1",560,313,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?resize=1532%2C240&ssl=1",1532,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?resize=1532%2C180&ssl=1",1532,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?resize=1532%2C180&ssl=1",1532,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Scherm%C2%ADafbeelding-2026-05-29-om-11.57.12.png?resize=1532%2C180&ssl=1",1532,180,true]},"post_excerpt_stackable_v2":"

The Chinese car manufacturer Li Auto is coming to Europe to launch its i6 medium SUV in the second quarter of the year. The Mega electric minivan will become available in right-hand drive markets by year-end. By doing so, Li Auto is attempting to counter fierce domestic competition by expanding its overseas footprint, a move many other Chinese brands are following. Li Auto is accelerating its pace of globalization, just as its domestic peer Nio Inc. is slowing its overseas expansion. The company plans to introduce its pure-electric Li i6 SUV to the European market in the second half of…<\/p>\n","category_list_v2":"China<\/a>, Europe<\/a>, Industry<\/a>, Market<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nChinese brand, Li Auto, also arrives in Europe - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/05\/29\/chinese-brand-li-auto-also-arrives-in-europe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chinese brand, Li Auto, also arrives in Europe - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"The Chinese car manufacturer Li Auto is coming to Europe to launch its i6 medium SUV in the second quarter of the year. The Mega electric minivan will become available in right-hand drive markets by year-end. 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