{"id":187580,"date":"2026-06-11T10:30:01","date_gmt":"2026-06-11T08:30:01","guid":{"rendered":"https:\/\/newmobility.news\/?p=187580"},"modified":"2026-06-10T11:31:28","modified_gmt":"2026-06-10T09:31:28","slug":"after-making-millions-of-foreign-cars-mexico-now-launches-its-own-ev-brand","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/06\/11\/after-making-millions-of-foreign-cars-mexico-now-launches-its-own-ev-brand\/","title":{"rendered":"Apr\u00e8s avoir produit des millions de voitures \u00e9trang\u00e8res, le Mexique lance d\u00e9sormais sa propre marque de v\u00e9hicules \u00e9lectriques"},"content":{"rendered":"<p>Les march\u00e9s \u00e9mergents saisissent l'occasion de d\u00e9velopper leurs propres marques dans le sillage de l'\u00e9lectrification. Apr\u00e8s la Turquie et sa marque nationale Togg, le Mexique saisit l'occasion de lancer son propre constructeur automobile. L'un des plus grands pays constructeurs automobiles au monde fait enfin cavalier seul.<\/p><p>Mexico is one of the world's largest vehicle-producing countries. It builds BMWs, Audis, Volkswagens, Chevrolets, and Fords. But it had never built a car of its own. Until today. On June 7, President Claudia Sheinbaum drove a prototype of her nation\u2019s all-new car brand onto the stage of a military hangar north of Mexico City.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Emerging markets are tapping into the opportunity of building their own brands on the wings of electrification. After Turkey and its national marque Togg, Mexico is seizing the opportunity of launching its own car manufacturer. One of the world\u2019s most important car-making nations finally goes it alone.Mexico is one of the world&#8217;s largest vehicle-producing countries. [&hellip;]<\/p>\n","protected":false},"author":715,"featured_media":187581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77162,77166,16,77169,7,4],"tags":[],"class_list":["post-187580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-batteries","category-design","category-industry","category-market","category-mobility","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?fit=1609%2C1385&ssl=1",1609,1385,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?fit=300%2C258&ssl=1",300,258,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?fit=640%2C551&ssl=1",640,551,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?fit=640%2C551&ssl=1",640,551,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?fit=1536%2C1322&ssl=1",1536,1322,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?fit=1609%2C1385&ssl=1",1609,1385,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?fit=14%2C12&ssl=1",14,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?fit=560%2C482&ssl=1",560,482,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?resize=1609%2C180&ssl=1",1609,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?resize=1609%2C180&ssl=1",1609,180,true]},"post_excerpt_stackable_v2":"<p>Emerging markets are tapping into the opportunity of building their own brands on the wings of electrification. After Turkey and its national marque Togg, Mexico is seizing the opportunity of launching its own car manufacturer. One of the world\u2019s most important car-making nations finally goes it alone.Mexico is one of the world&#8217;s largest vehicle-producing countries. It builds BMWs, Audis, Volkswagens, Chevrolets, and Fords. But it had never built a car of its own. Until today. On June 7, President Claudia Sheinbaum drove a prototype of her nation\u2019s all-new car brand onto the stage of a military hangar north of Mexico&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/batteries\/\" rel=\"category tag\">Batteries<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/design\/\" rel=\"category tag\">Design<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/mobility\/\" rel=\"category tag\">Mobility<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>After making millions of foreign cars, Mexico now launches its own EV brand - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/06\/11\/after-making-millions-of-foreign-cars-mexico-now-launches-its-own-ev-brand\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"After making millions of foreign cars, Mexico now launches its own EV brand - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Emerging markets are tapping into the opportunity of building their own brands on the wings of electrification. After Turkey and its national marque Togg, Mexico is seizing the opportunity of launching its own car manufacturer. One of the world\u2019s most important car-making nations finally goes it alone.Mexico is one of the world&#039;s largest vehicle-producing countries. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/06\/11\/after-making-millions-of-foreign-cars-mexico-now-launches-its-own-ev-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-11T08:30:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Olina-1-1.jpg?fit=1609%2C1385&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1609\" \/>\n\t<meta property=\"og:image:height\" content=\"1385\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/11\\\/after-making-millions-of-foreign-cars-mexico-now-launches-its-own-ev-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/11\\\/after-making-millions-of-foreign-cars-mexico-now-launches-its-own-ev-brand\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/a5b306e499388c9ea0a3a4f6704d7081\"},\"headline\":\"After making millions of foreign cars, Mexico now launches its own EV brand\",\"datePublished\":\"2026-06-11T08:30:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/11\\\/after-making-millions-of-foreign-cars-mexico-now-launches-its-own-ev-brand\\\/\"},\"wordCount\":602,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/11\\\/after-making-millions-of-foreign-cars-mexico-now-launches-its-own-ev-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Olina-1-1.jpg?fit=1609%2C1385&ssl=1\",\"articleSection\":[\"Batteries\",\"Design\",\"Industry\",\"Market\",\"Mobility\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/11\\\/after-making-millions-of-foreign-cars-mexico-now-launches-its-own-ev-brand\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/11\\\/after-making-millions-of-foreign-cars-mexico-now-launches-its-own-ev-brand\\\/\",\"name\":\"After making millions of foreign cars, Mexico now launches its own EV brand - 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