{"id":188174,"date":"2026-06-19T10:13:47","date_gmt":"2026-06-19T08:13:47","guid":{"rendered":"https:\/\/newmobility.news\/?p=188174"},"modified":"2026-06-19T11:12:09","modified_gmt":"2026-06-19T09:12:09","slug":"mg-takes-belgian-distribution-in-house-as-astara-chapter-closes-july-1st","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/06\/19\/mg-takes-belgian-distribution-in-house-as-astara-chapter-closes-july-1st\/","title":{"rendered":"MG internalise la distribution en Belgique alors que le chapitre Astara prend fin le 1er juillet"},"content":{"rendered":"<p>Malgr\u00e9 toute l'attention suscit\u00e9e par le <a href=\"https:\/\/newmobility.news\/fr\/2026\/06\/16\/mg-07-lands-in-china-as-belgian-import-switch-nears\/\">MG 07<\/a>, mais l'actualit\u00e9 belge la plus imm\u00e9diate se joue en coulisses. Le 1er juillet, MG Motor Europe prend le contr\u00f4le direct de MG en Belgique et au Luxembourg.<\/p>\n<p>Un communiqu\u00e9 de presse publi\u00e9 au Royaume-Uni confirme la cr\u00e9ation d'une filiale belge et la fin de l'accord de distribution en vertu duquel Astara assurait le lien entre la marque d\u00e9tenue par SAIC et son r\u00e9seau de distribution au BeLux depuis sa relance en 2020.<\/p>\n<p>Ce successeur est bien plus qu'un simple nouveau nom figurant sur un contrat d'importation. La soci\u00e9t\u00e9 MG Motor Belgium BV a \u00e9t\u00e9 constitu\u00e9e en mai par SAIC Motor Europe BV, la filiale europ\u00e9enne de SAIC bas\u00e9e \u00e0 Amsterdam.<\/p>\n<h4>V\u00e9ritable r\u00e9seau commercial national<\/h4>\n<p>Son objet social tel qu'il a \u00e9t\u00e9 publi\u00e9 indique que la nouvelle entit\u00e9 est destin\u00e9e \u00e0 devenir une v\u00e9ritable organisation commerciale nationale. Son champ d'activit\u00e9 couvre l'importation, la distribution, le cr\u00e9dit-bail, la location, le marketing et la vente de v\u00e9hicules, ainsi que les pi\u00e8ces d\u00e9tach\u00e9es, le service apr\u00e8s-vente, l'entretien, l'assistance technique, la formation et les services de gestion de flotte.<\/p>\n<p>Sur le papier, MG Motor Belgium a son si\u00e8ge \u00e0 Bruxelles. Son si\u00e8ge social se trouve \u00e0 la Botanic Tower, sur le boulevard Saint-Lazare \u00e0 Saint-Josse-ten-Noode. Son adresse BeLux, destin\u00e9e au public, est la Bedrijvenlaan 4 \u00e0 Malines, sur le m\u00eame site que le si\u00e8ge belge d'Astara Western Europe.<\/p>\n<p>Cela laisse donc davantage penser que Malines est un site d'exploitation transitoire ou partag\u00e9 plut\u00f4t que cela ne prouve que MG y ait d\u00e9j\u00e0 \u00e9tabli un bureau local totalement ind\u00e9pendant.<\/p>\n<h4>Pas de nombre officiel d'employ\u00e9s<\/h4>\n<p>L'ampleur de cette organisation reste incertaine. La nouvelle soci\u00e9t\u00e9 belge n'a pas encore publi\u00e9 ses comptes ni communiqu\u00e9 le nombre officiel de ses effectifs. La page LinkedIn actuelle de MG pour la r\u00e9gion BeLux classe l'organisation dans la cat\u00e9gorie des entreprises comptant entre 11 et 50 salari\u00e9s, mais il s'agit l\u00e0 d'une fourchette d\u00e9clar\u00e9e par l'entreprise elle-m\u00eame plut\u00f4t que d'un effectif confirm\u00e9.<\/p>\n<p class=\"isSelectedEnd\">MG n'a pas d\u00e9sign\u00e9 de directeur g\u00e9n\u00e9ral distinct pour la Belgique. L'acte constitutif d\u00e9signe en effet Wang Hao comme administrateur unique et g\u00e9rant d\u00e9l\u00e9gu\u00e9 de MG Motor Belgium.<\/p>\n<p class=\"isSelectedEnd\">Dans les communications publiques de MG, il est connu sous le nom de William Wang et occupe le poste de directeur g\u00e9n\u00e9ral de MG pour le Royaume-Uni et l'Europe. M. Wang n'est pas un cadre nouvellement arriv\u00e9 charg\u00e9 de la transition au sein de BeLux.<\/p>\n<p class=\"isSelectedEnd\">Il est administrateur de MG Motor UK depuis d\u00e9cembre 2008, peu apr\u00e8s le rachat de la marque MG par la soci\u00e9t\u00e9 qui a pr\u00e9c\u00e9d\u00e9 SAIC, et avait d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9sign\u00e9 directeur g\u00e9n\u00e9ral de cette derni\u00e8re d\u00e8s 2012.<\/p>\n<p class=\"isSelectedEnd\">Il a ainsi particip\u00e9 \u00e0 la longue et difficile reconstruction de MG en Grande-Bretagne, avant de superviser sa r\u00e9cente expansion europ\u00e9enne.<\/p>\n<p class=\"isSelectedEnd\">Son r\u00f4le conf\u00e8re un poids suppl\u00e9mentaire \u00e0 cette transition en Belgique. \u201c La Belgique et le Luxembourg sont des march\u00e9s cl\u00e9s dans notre strat\u00e9gie de croissance europ\u00e9enne ; ils offrent d\u2019importantes opportunit\u00e9s \u00e0 long terme et constituent une base solide pour une expansion continue \u201d, a d\u00e9clar\u00e9 M. Wang.<\/p>\n<p class=\"isSelectedEnd\">\u201c Cette transition t\u00e9moigne de notre confiance dans les opportunit\u00e9s \u00e0 venir et de notre engagement \u00e0 favoriser une croissance durable dans toute l'Europe. \u201d<\/p>\n<p>Cette d\u00e9claration pr\u00e9sente cette d\u00e9cision comme bien plus qu'un simple remplacement administratif d'Astara. MG consid\u00e8re d\u00e9sormais le march\u00e9 BeLux comme un march\u00e9 sur lequel elle souhaite exercer un contr\u00f4le direct sur les ventes, les relations avec les concessionnaires, l'activit\u00e9 de gestion de flottes et le service client.<\/p>\n<h4>Il n'est pas encore directeur national pour la Belgique<\/h4>\n<p>La nomination officielle de Wang ne signifie pas pour autant qu\u2019il soit le directeur national belge charg\u00e9 de la gestion quotidienne, et MG n\u2019a pour l\u2019instant ni annonc\u00e9 la nomination d\u2019un tel responsable, ni d\u00e9sign\u00e9 un responsable d\u00e9di\u00e9 aux relations publiques en Belgique. Cela permet toutefois de relier directement la nouvelle entit\u00e9 \u00e0 la direction europ\u00e9enne de MG.<\/p>\n<p>Pour les concessionnaires et les propri\u00e9taires, le message imm\u00e9diat se veut d\u00e9lib\u00e9r\u00e9ment rassurant. MG et Astara affirment que cette cession permettra de pr\u00e9server la continuit\u00e9 des relations avec les concessionnaires, des garanties, du service client et du service apr\u00e8s-vente.<\/p>\n<p>Le changement le plus important se situe \u00e0 un niveau sup\u00e9rieur de la cha\u00eene. MG g\u00e9rera d\u00e9sormais directement l'allocation des produits, la politique de vente au d\u00e9tail, le marketing, l'activit\u00e9 de gestion de flottes et les d\u00e9cisions commerciales, plut\u00f4t que par l'interm\u00e9diaire d'un distributeur ind\u00e9pendant.<\/p>\n<p>Cela a son importance, car MG a d\u00e9j\u00e0 atteint en Belgique une envergure qui d\u00e9passe le stade d\u2019une simple exp\u00e9rience d\u2019entr\u00e9e sur le march\u00e9. La marque a immatricul\u00e9 environ 6 000 voitures en 2025, ce qui repr\u00e9sente plus de 1,5 % du march\u00e9. La cr\u00e9ation d\u2019une soci\u00e9t\u00e9 de vente nationale directe permet \u00e0 MG et \u00e0 sa maison m\u00e8re SAIC d\u2019exercer un contr\u00f4le plus \u00e9troit sur un march\u00e9 qu\u2019elles jugent d\u00e9sormais suffisamment important pour le g\u00e9rer elles-m\u00eames.<\/p>\n<p>Cette initiative ne garantit pas une baisse des prix, un r\u00e9seau de concessionnaires plus \u00e9tendu ni le lancement en Belgique de tous les mod\u00e8les MG chinois. Elle rend toutefois l'engagement de la marque plus concret.<\/p>","protected":false},"excerpt":{"rendered":"<p>For all the attention around the MG 07, the more immediate Belgian story is happening behind the scenes. On 1 July, MG Motor Europe takes direct control of MG in Belgium and Luxembourg. A press release from the UK confirms the establishment of a Belgian subsidiary and the end of the distribution arrangement under which [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":188176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,77169,4,17],"tags":[],"class_list":["post-188174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-market","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?fit=2560%2C1630&ssl=1",2560,1630,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?fit=300%2C191&ssl=1",300,191,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?fit=640%2C408&ssl=1",640,408,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?fit=640%2C408&ssl=1",640,408,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?fit=1536%2C978&ssl=1",1536,978,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?fit=2048%2C1304&ssl=1",2048,1304,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?fit=560%2C357&ssl=1",560,357,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-19-om-10.02.09-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>For all the attention around the MG 07, the more immediate Belgian story is happening behind the scenes. On 1 July, MG Motor Europe takes direct control of MG in Belgium and Luxembourg. A press release from the UK confirms the establishment of a Belgian subsidiary and the end of the distribution arrangement under which Astara acted as the link between the SAIC-owned brand and its BeLux retail network since the 2020 relaunch. The successor is more than a new name on an importer contract. MG Motor Belgium BV was incorporated in May by SAIC Motor Europe BV, the Amsterdam-based&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/belgium\/\" rel=\"category tag\">Belgium<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/weekly-newsletter\/\" rel=\"category tag\">Weekly Newsletter<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MG takes Belgian distribution in house as Astara chapter closes July 1st - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/06\/19\/mg-takes-belgian-distribution-in-house-as-astara-chapter-closes-july-1st\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MG takes Belgian distribution in house as Astara chapter closes July 1st - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"For all the attention around the MG 07, the more immediate Belgian story is happening behind the scenes. 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