{"id":188553,"date":"2026-06-25T10:10:04","date_gmt":"2026-06-25T08:10:04","guid":{"rendered":"https:\/\/newmobility.news\/?p=188553"},"modified":"2026-06-25T10:10:04","modified_gmt":"2026-06-25T08:10:04","slug":"ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/06\/25\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\/","title":{"rendered":"Ferrari d\u00e9ment les rumeurs selon lesquelles la Luce EV serait destin\u00e9e \u00e0 fid\u00e9liser la client\u00e8le"},"content":{"rendered":"

Selon les m\u00e9dias, la Luce, la voiture \u00e9lectrique de Ferrari, \u00e9tait destin\u00e9e \u00e0 servir de mod\u00e8le d'entr\u00e9e de gamme visant \u00e0 fid\u00e9liser une client\u00e8le ais\u00e9e. Des sources bien inform\u00e9es ont laiss\u00e9 entendre que l'achat de ce mod\u00e8le pourrait ouvrir la voie \u00e0 l'acquisition de \u201c v\u00e9hicules plus prestigieux \u201d propos\u00e9s par le constructeur.<\/p>\n

Ferrari a d\u00e9sormais d\u00e9menti que les clients seraient tenus d'acheter le mod\u00e8le \u00e9lectrique Luce pour pouvoir acc\u00e9der \u00e0 des \u00e9ditions sp\u00e9ciales en s\u00e9rie limit\u00e9e. Selon Enrico Galliera, directeur marketing, ce serait une \u201c grave erreur \u201d d'exercer une telle pression.<\/p>\n

Tremplin<\/h4>\n
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Selon un article de l'agence de presse Bloomberg, qui cite des sources proches du dossier, la nouvelle Ferrari Luce pourrait servir de tremplin vers d'autres mod\u00e8les exclusifs. Cette information a \u00e9galement \u00e9t\u00e9 relay\u00e9e au sein de certains cercles de collectionneurs de Ferrari, comme le souligne l'article. Bloomberg cite en outre plusieurs acheteurs anonymes de Ferrari \u00e0 ce sujet.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Ferrari \u00e0 100 % a d\u00e9voil\u00e9 le Luce fin mai<\/a>. Si son design a divis\u00e9 les avis, ses performances, elles, font l\u2019unanimit\u00e9 : la Luce s\u2019appr\u00eate \u00e0 transposer la dynamique de conduite et l\u2019\u00e9motion propre \u00e0 la marque de Maranello dans l\u2019univers de la mobilit\u00e9 \u00e9lectrique. Elle est dot\u00e9e d\u2019une plateforme \u00e9lectrique sur mesure, de quatre moteurs \u00e9lectriques, d\u2019une puissance pouvant atteindre 772 kW et d\u2019une batterie de 122 kWh. La premi\u00e8re Ferrari 100 % \u00e9lectrique n\u2019est pas une deux-places classique, mais un mod\u00e8le quatre portes \u00e0 cinq places dont le prix de d\u00e9part est fix\u00e9 \u00e0 550 000 euros.<\/p>\n

Le recours par Ferrari \u00e0 un syst\u00e8me d'avantages destin\u00e9s \u00e0 ses clients fid\u00e8les n'est pas une nouveaut\u00e9. Ceux qui ach\u00e8tent r\u00e9guli\u00e8rement des mod\u00e8les de s\u00e9rie b\u00e9n\u00e9ficient d'un acc\u00e8s privil\u00e9gi\u00e9 aux \u00e9ditions sp\u00e9ciales en s\u00e9rie limit\u00e9e propos\u00e9es par le constructeur italien.<\/p>\n

Pas d\u2018\u2019 ambassadeur n\u00e9gatif \u00bb<\/h4>\n

Hier, Ferrari a officiellement d\u00e9menti les rumeurs selon lesquelles les clients seraient tenus d\u2019acheter le mod\u00e8le \u00e9lectrique Luce pour pouvoir acc\u00e9der aux mod\u00e8les en \u00e9dition limit\u00e9e. Enrico Galliera, directeur marketing de Ferrari : \u201c Ce serait une \u2018grosse erreur\u2019 d\u2019exercer une telle pression. Nous courrions le risque de cr\u00e9er des ambassadeurs n\u00e9gatifs qui d\u00e9nigreraient la Luce et, au bout de quelques mois, la revendraient. \u201d<\/p>\n

\u201c Cela an\u00e9antirait sa valeur r\u00e9siduelle sur le march\u00e9, ce qui est pr\u00e9cis\u00e9ment le probl\u00e8me auquel est confront\u00e9 aujourd\u2019hui le secteur des v\u00e9hicules \u00e9lectriques de luxe \u201d, a-t-il ajout\u00e9.<\/p>\n

M. Galliera lui-m\u00eame sera remplac\u00e9 \u00e0 la t\u00eate du marketing de Ferrari le 1er juillet. Selon certaines informations, il ne semblerait pas y avoir de lien de causalit\u00e9 avec la pol\u00e9mique autour de M. Luce. Apr\u00e8s 16 ans pass\u00e9s chez Ferrari, il avait d\u00e9cid\u00e9 de \u201c tourner une nouvelle page de son parcours professionnel \u201d et en avait inform\u00e9 l\u2019entreprise il y a quelque temps d\u00e9j\u00e0. Son successeur, \u00e0 compter du 1er juillet, sera Massimiliano Di Silvestre, qui dirigeait jusqu'au mois dernier les activit\u00e9s de BMW en Italie.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

According to media reports, Ferrari’s electric car Luce was intended to serve as a loyalty entry-level for wealthy customers. Insiders suggested that purchasing this model could secure access to “more desirable vehicles” from the manufacturer. Ferrari has now denied that customers would be required to buy the electric Luce model to access limited special editions. […]<\/p>\n","protected":false},"author":13,"featured_media":188558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77166,2043,16,8,4],"tags":[],"class_list":["post-188553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-energy","category-industry","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=1338%2C844&ssl=1",1338,844,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=300%2C189&ssl=1",300,189,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=640%2C404&ssl=1",640,404,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=640%2C404&ssl=1",640,404,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=1338%2C844&ssl=1",1338,844,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=1338%2C844&ssl=1",1338,844,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=560%2C353&ssl=1",560,353,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=1338%2C240&ssl=1",1338,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=1338%2C180&ssl=1",1338,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=1338%2C180&ssl=1",1338,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=1338%2C180&ssl=1",1338,180,true]},"post_excerpt_stackable_v2":"

According to media reports, Ferrari’s electric car Luce was intended to serve as a loyalty entry-level for wealthy customers. Insiders suggested that purchasing this model could secure access to “more desirable vehicles” from the manufacturer. Ferrari has now denied that customers would be required to buy the electric Luce model to access limited special editions. According to marketing chief Enrico Galliera, it would be a “big mistake” to apply such pressure. Stepping stone According to a report by news agency Bloomberg, which cites sources familiar with the matter, the new Ferrari Luce could serve as a stepping stone to other…<\/p>\n","category_list_v2":"Design<\/a>, Energy<\/a>, Industry<\/a>, Product<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nFerrari denies rumors that Luce EV is intended as a loyalty entry - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/06\/25\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrari denies rumors that Luce EV is intended as a loyalty entry - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"According to media reports, Ferrari’s electric car Luce was intended to serve as a loyalty entry-level for wealthy customers. Insiders suggested that purchasing this model could secure access to “more desirable vehicles” from the manufacturer. Ferrari has now denied that customers would be required to buy the electric Luce model to access limited special editions. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/06\/25\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-25T08:10:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm\u00adafbeelding-2026-06-25-om-10.06.22.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1338\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/2ff3ee98a47b47a64547742d0f598008\"},\"headline\":\"Ferrari denies rumors that Luce EV is intended as a loyalty entry\",\"datePublished\":\"2026-06-25T08:10:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/\"},\"wordCount\":398,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=1338%2C844&ssl=1\",\"articleSection\":[\"Design\",\"Energy\",\"Industry\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/\",\"name\":\"Ferrari denies rumors that Luce EV is intended as a loyalty entry - 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Insiders suggested that purchasing this model could secure access to “more desirable vehicles” from the manufacturer. Ferrari has now denied that customers would be required to buy the electric Luce model to access limited special editions. 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