{"id":188553,"date":"2026-06-25T10:10:04","date_gmt":"2026-06-25T08:10:04","guid":{"rendered":"https:\/\/newmobility.news\/?p=188553"},"modified":"2026-06-25T10:10:04","modified_gmt":"2026-06-25T08:10:04","slug":"ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/06\/25\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\/","title":{"rendered":"Ferrari d\u00e9ment les rumeurs selon lesquelles la Luce EV serait destin\u00e9e \u00e0 fid\u00e9liser la client\u00e8le"},"content":{"rendered":"<p>According to media reports, Ferrari's electric car Luce was intended to serve as a loyalty entry-level for wealthy customers. Insiders suggested that purchasing this model could secure access to \"more desirable vehicles\" from the manufacturer.<\/p><p>Ferrari has now denied that customers would be required to buy the electric Luce model to access limited special editions. According to marketing chief Enrico Galliera, it would be a \"big mistake\" to apply such pressure.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>According to media reports, Ferrari&#8217;s electric car Luce was intended to serve as a loyalty entry-level for wealthy customers. Insiders suggested that purchasing this model could secure access to &#8220;more desirable vehicles&#8221; from the manufacturer.Ferrari has now denied that customers would be required to buy the electric Luce model to access limited special editions. According [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":188558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77166,2043,16,8,4],"tags":[],"class_list":["post-188553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-energy","category-industry","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=1338%2C844&ssl=1",1338,844,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=300%2C189&ssl=1",300,189,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=640%2C404&ssl=1",640,404,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=640%2C404&ssl=1",640,404,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=1338%2C844&ssl=1",1338,844,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=1338%2C844&ssl=1",1338,844,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=560%2C353&ssl=1",560,353,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=1338%2C240&ssl=1",1338,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=1338%2C180&ssl=1",1338,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=1338%2C180&ssl=1",1338,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?resize=1338%2C180&ssl=1",1338,180,true]},"post_excerpt_stackable_v2":"<p>According to media reports, Ferrari&#8217;s electric car Luce was intended to serve as a loyalty entry-level for wealthy customers. Insiders suggested that purchasing this model could secure access to &#8220;more desirable vehicles&#8221; from the manufacturer.Ferrari has now denied that customers would be required to buy the electric Luce model to access limited special editions. According to marketing chief Enrico Galliera, it would be a &#8220;big mistake&#8221; to apply such pressure.This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/design\/\" rel=\"category tag\">Design<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/energy\/\" rel=\"category tag\">Energy<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ferrari denies rumors that Luce EV is intended as a loyalty entry - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/06\/25\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrari denies rumors that Luce EV is intended as a loyalty entry - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"According to media reports, Ferrari&#039;s electric car Luce was intended to serve as a loyalty entry-level for wealthy customers. Insiders suggested that purchasing this model could secure access to &quot;more desirable vehicles&quot; from the manufacturer.Ferrari has now denied that customers would be required to buy the electric Luce model to access limited special editions. According [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/06\/25\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-25T08:10:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/06\/Scherm\u00adafbeelding-2026-06-25-om-10.06.22.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1338\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"Ferrari denies rumors that Luce EV is intended as a loyalty entry\",\"datePublished\":\"2026-06-25T08:10:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/\"},\"wordCount\":398,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Scherm%C2%ADafbeelding-2026-06-25-om-10.06.22.png?fit=1338%2C844&ssl=1\",\"articleSection\":[\"Design\",\"Energy\",\"Industry\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/25\\\/ferrari-denies-rumors-that-luce-ev-is-intended-as-a-loyalty-entry\\\/\",\"name\":\"Ferrari denies rumors that Luce EV is intended as a loyalty entry - 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