{"id":188704,"date":"2026-06-29T09:39:09","date_gmt":"2026-06-29T07:39:09","guid":{"rendered":"https:\/\/newmobility.news\/?p=188704"},"modified":"2026-06-29T09:39:09","modified_gmt":"2026-06-29T07:39:09","slug":"bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/06\/29\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\/","title":{"rendered":"BMW nomme Nathana\u00eblle Heinrich \u00e0 la t\u00eate de ses op\u00e9rations strat\u00e9giques pour la r\u00e9gion Belux"},"content":{"rendered":"<p>Le groupe BMW a nomm\u00e9 Nathana\u00eblle Heinrich au poste de pr\u00e9sidente-directrice g\u00e9n\u00e9rale de BMW Group Belux, \u00e0 compter du 1er septembre 2026. Elle succ\u00e8de \u00e0 Alexander Wehr, qui prendra la t\u00eate de BMW Group Europe centrale et du Sud-Est depuis Salzbourg.<\/p><p>Cette nomination permet \u00e0 l'une des organisations nationales europ\u00e9ennes les plus importantes sur le plan commercial de BMW de s'adjoindre les services d'un sp\u00e9cialiste des ventes et du r\u00e9seau de concessionnaires. Si la Belgique et le Luxembourg constituent des march\u00e9s de petite taille en termes absolus, BMW Group Belux occupe une place particuli\u00e8rement importante au sein du r\u00e9seau commercial europ\u00e9en du groupe.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>BMW Group has appointed Nathana\u00eblle Heinrich as the new President and CEO of BMW Group Belux, effective from 1 September 2026. She succeeds Alexander Wehr, who moves on to lead BMW Group Central and South-Eastern Europe from Salzburg.The move brings a sales and dealer-network specialist to one of BMW\u2019s most commercially significant European national organizations. [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":188709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,16,32,4],"tags":[],"class_list":["post-188704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-industry","category-portrait","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=1500%2C1001&ssl=1",1500,1001,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=1500%2C1001&ssl=1",1500,1001,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=1500%2C1001&ssl=1",1500,1001,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=560%2C374&ssl=1",560,374,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=1500%2C240&ssl=1",1500,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=1500%2C180&ssl=1",1500,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=1500%2C180&ssl=1",1500,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=1500%2C180&ssl=1",1500,180,true]},"post_excerpt_stackable_v2":"<p>BMW Group has appointed Nathana\u00eblle Heinrich as the new President and CEO of BMW Group Belux, effective from 1 September 2026. She succeeds Alexander Wehr, who moves on to lead BMW Group Central and South-Eastern Europe from Salzburg.The move brings a sales and dealer-network specialist to one of BMW\u2019s most commercially significant European national organizations. Belgium and Luxembourg may be small markets in absolute size, but BMW Group Belux carries unusual weight within the company\u2019s European sales network.This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/belgium\/\" rel=\"category tag\">Belgium<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/portrait\/\" rel=\"category tag\">Portrait<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW taps Nathana\u00eblle Heinrich to lead strategic Belux operation - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/06\/29\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW taps Nathana\u00eblle Heinrich to lead strategic Belux operation - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"BMW Group has appointed Nathana\u00eblle Heinrich as the new President and CEO of BMW Group Belux, effective from 1 September 2026. She succeeds Alexander Wehr, who moves on to lead BMW Group Central and South-Eastern Europe from Salzburg.The move brings a sales and dealer-network specialist to one of BMW\u2019s most commercially significant European national organizations. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/06\/29\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-29T07:39:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/29\\\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/29\\\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"BMW taps Nathana\u00eblle Heinrich to lead strategic Belux operation\",\"datePublished\":\"2026-06-29T07:39:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/29\\\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\\\/\"},\"wordCount\":735,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/29\\\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=1500%2C1001&ssl=1\",\"articleSection\":[\"Belgium\",\"Industry\",\"Portrait\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/29\\\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/29\\\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\\\/\",\"name\":\"BMW taps Nathana\u00eblle Heinrich to lead strategic Belux operation - 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