{"id":189757,"date":"2026-07-15T12:10:27","date_gmt":"2026-07-15T10:10:27","guid":{"rendered":"https:\/\/newmobility.news\/?p=189757"},"modified":"2026-07-15T09:04:35","modified_gmt":"2026-07-15T07:04:35","slug":"vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/07\/15\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\/","title":{"rendered":"Le patron du groupe VW s'attaque aux frais g\u00e9n\u00e9raux, et l'avenir des marques s'annonce diff\u00e9rent"},"content":{"rendered":"Oliver Blume, PDG du groupe VW, reste d\u00e9termin\u00e9 \u00e0 r\u00e9duire consid\u00e9rablement les co\u00fbts au sein du groupe. Parall\u00e8lement, cinq des marques les plus importantes du portefeuille du groupe font face \u00e0 des changements et \u00e0 des mesures de r\u00e9duction des co\u00fbts plus ou moins importants.\n\nLes frais g\u00e9n\u00e9raux de l'entreprise allemande sont sup\u00e9rieurs d'environ un cinqui\u00e8me \u00e0 ceux de ses concurrents,
Ce contenu a \u00e9t\u00e9 archiv\u00e9. Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

VW Group CEO Oliver Blume persists in its aim to cut costs dramatically inside the Group. Meanwhile, five of the most important brands inside the group’s portfolio face different levels of change and cost-cutting. The German company\u2019s overhead is higher than competitors\u2019 by roughly one-fifth,This content has been archived. Log in or Subscribe to a […]<\/p>\n","protected":false},"author":13,"featured_media":189759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[16,77169,8,4],"tags":[],"class_list":["post-189757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-market","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=1652%2C1046&ssl=1",1652,1046,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=300%2C190&ssl=1",300,190,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=640%2C405&ssl=1",640,405,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=640%2C405&ssl=1",640,405,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=1536%2C973&ssl=1",1536,973,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=1652%2C1046&ssl=1",1652,1046,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=560%2C355&ssl=1",560,355,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=1652%2C180&ssl=1",1652,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?resize=1652%2C180&ssl=1",1652,180,true]},"post_excerpt_stackable_v2":"

VW Group CEO Oliver Blume persists in its aim to cut costs dramatically inside the Group. Meanwhile, five of the most important brands inside the group’s portfolio face different levels of change and cost-cutting. The German company\u2019s overhead is higher than competitors\u2019 by roughly one-fifth,This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"Industry<\/a>, Market<\/a>, Product<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nVW Group boss aims at overhead cost, and the brands will have a different future - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/07\/15\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VW Group boss aims at overhead cost, and the brands will have a different future - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"VW Group CEO Oliver Blume persists in its aim to cut costs dramatically inside the Group. Meanwhile, five of the most important brands inside the group's portfolio face different levels of change and cost-cutting. The German company\u2019s overhead is higher than competitors\u2019 by roughly one-fifth,This content has been archived. Log in or Subscribe to a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/07\/15\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-15T10:10:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm\u00adafbeelding-2026-07-14-om-16.39.47-1024x648.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"VW Group boss aims at overhead cost, and the brands will have a different future\",\"datePublished\":\"2026-07-15T10:10:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\\\/\"},\"wordCount\":881,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Scherm%C2%ADafbeelding-2026-07-14-om-16.39.47.png?fit=1652%2C1046&ssl=1\",\"articleSection\":[\"Industry\",\"Market\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/vw-group-boss-aims-at-overhead-cost-and-the-brands-will-have-a-different-future\\\/\",\"name\":\"VW Group boss aims at overhead cost, and the brands will have a different future - 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