{"id":189767,"date":"2026-07-15T12:30:33","date_gmt":"2026-07-15T10:30:33","guid":{"rendered":"https:\/\/newmobility.news\/?p=189767"},"modified":"2026-07-15T11:02:31","modified_gmt":"2026-07-15T09:02:31","slug":"from-siemens-energy-to-omterra-a-new-global-identity","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/07\/15\/from-siemens-energy-to-omterra-a-new-global-identity\/","title":{"rendered":"De Siemens Energy \u00e0 Omterra : une nouvelle identit\u00e9 mondiale"},"content":{"rendered":"<p>L'entreprise allemande\u00a0<span class=\"Y2IQFc\" lang=\"en\">Siemens Energy, soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans les technologies \u00e9nerg\u00e9tiques qui est devenue l'une des entreprises les plus valoris\u00e9es de la Bourse de Francfort, change de nom.\u00a0<\/span><\/p>\n<p><span class=\"Y2IQFc\" lang=\"en\">\u00c0 l'avenir, les entit\u00e9s actuelles Siemens Energy et Siemens Gamesa Renewable Energy seront regroup\u00e9es sous un nom et une marque uniques : Omterra. Le processus de changement de marque devrait d\u00e9buter dans le courant de cette ann\u00e9e civile et sera mis en \u0153uvre par \u00e9tapes. <\/span><\/p>\n<h4>Bien plus qu'un simple changement d'image de marque<\/h4>\n<p><span class=\"Y2IQFc\" lang=\"en\">\u00ab Omterra \u00bb est un mot invent\u00e9, ce qui facilite son enregistrement et sa protection en tant que marque d\u00e9pos\u00e9e. Le changement de nom en \u00ab Omterra \u00bb va bien au-del\u00e0 d\u2019un simple rebranding superficiel. Il marque la derni\u00e8re \u00e9tape de l\u2019ind\u00e9pendance de Siemens Energy vis-\u00e0-vis de Siemens AG et la cr\u00e9ation d\u2019une identit\u00e9 unique pour l\u2019un des plus grands groupes mondiaux sp\u00e9cialis\u00e9s dans les technologies \u00e9nerg\u00e9tiques.<\/span><\/p>\n<p>Avec Omterra, Siemens Energy opte d\u00e9lib\u00e9r\u00e9ment pour une marque ind\u00e9pendante au rayonnement mondial. Ce nouveau nom refl\u00e8te la pr\u00e9sence internationale de l\u2019entreprise, son expertise technologique et son engagement \u00e0 contribuer \u00e0 un approvisionnement \u00e9nerg\u00e9tique fiable \u00e0 l\u2019\u00e9chelle mondiale. L\u2019orientation strat\u00e9gique de l\u2019entreprise reste toutefois inchang\u00e9e pour ses clients, ses partenaires commerciaux et ses collaborateurs.<\/p>\n<h4>Fournisseur d'\u00e9lectricit\u00e9 d'importance strat\u00e9gique<\/h4>\n<p><span class=\"Y2IQFc\" lang=\"en\">Siemens Energy est pr\u00e9sente dans plus de nonante pays \u00e0 travers le monde, dont la Belgique (Huizingen). L'entreprise fabrique des turbines \u00e0 gaz et \u00e0 vapeur, des g\u00e9n\u00e9rateurs, des \u00e9oliennes et des \u00e9quipements destin\u00e9s au transport d'\u00e9nergie.\u00a0<\/span><\/p>\n<p><span class=\"Y2IQFc\" lang=\"en\">En Belgique, l'entreprise intervient dans le domaine des infrastructures \u00e9lectriques essentielles, notamment les interconnexions ALEGrO et Nemo Link. Le groupe collabore \u00e9galement avec Elia, le gestionnaire de r\u00e9seau belge, sur des \u00e9quipements haute tension isol\u00e9s au gaz \u00e0 Vilvoorde, qui permettent d'\u00e9viter l'utilisation de gaz fluor\u00e9s tr\u00e8s polluants tels que le SF\u2086.<\/span><\/p>\n<p>Siemens Energy intervient \u00e9galement dans le domaine de l'assistance technique et de la fourniture d'\u00e9quipements destin\u00e9s aux installations \u00e9oliennes offshore belges. L'entreprise n'est donc pas un employeur majeur en Belgique, mais elle reste un fournisseur strat\u00e9giquement important pour les interconnexions \u00e9lectriques, l'extension du r\u00e9seau et l'\u00e9nergie offshore.<\/p>\n<h4>Risque li\u00e9 \u00e0 l'image de marque<\/h4>\n<p>Siemens Energy est l'une des principales entreprises mondiales dans le domaine des technologies \u00e9nerg\u00e9tiques. Elle d\u00e9veloppe des syst\u00e8mes \u00e9nerg\u00e9tiques d'avenir, contribuant ainsi \u00e0 la transition vers un monde plus durable.<\/p>\n<p>Ce changement de nom intervient \u00e0 un moment particuli\u00e8rement favorable pour le fabricant d\u2019\u00e9quipements \u00e9nerg\u00e9tiques. Siemens Energy emploie environ 105 000 personnes dans plus de 90 pays et a r\u00e9alis\u00e9 un chiffre d\u2019affaires d\u2019environ 39,1 milliards d\u2019euros au cours de son exercice 2025. L'entreprise affirme que ses technologies contribuent \u00e0 environ un sixi\u00e8me de la production mondiale d'\u00e9lectricit\u00e9.<\/p>\n<p>Cette d\u00e9cision comporte toutefois un risque pour l'image de marque. Siemens est l'un des noms les plus connus dans le secteur mondial de l'ing\u00e9nierie et est associ\u00e9 \u00e0 la technologie industrielle depuis pr\u00e8s de deux si\u00e8cles. Omterra part sans b\u00e9n\u00e9ficier de cette notori\u00e9t\u00e9 et devra gagner en cr\u00e9dibilit\u00e9 aupr\u00e8s des services publics, des pouvoirs publics et des clients industriels.<\/p>","protected":false},"excerpt":{"rendered":"<p>The German company\u00a0Siemens Energy, which specializes in energy technology and has grown into one of the most valuable companies on the Frankfurt stock exchange, is changing its name.\u00a0 In the future, the current entities Siemens Energy and Siemens Gamesa Renewable Energy will be united under a single name and brand umbrella: Omterra. The rebranding process [&hellip;]<\/p>\n","protected":false},"author":175,"featured_media":189777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2043,16,4],"tags":[],"class_list":["post-189767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","category-industry","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?fit=1920%2C1080&ssl=1",1920,1080,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?fit=300%2C169&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?fit=640%2C360&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?fit=640%2C360&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?fit=1536%2C864&ssl=1",1536,864,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?fit=1920%2C1080&ssl=1",1920,1080,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?fit=560%2C315&ssl=1",560,315,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?resize=1920%2C180&ssl=1",1920,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?resize=1920%2C180&ssl=1",1920,180,true]},"post_excerpt_stackable_v2":"<p>The German company\u00a0Siemens Energy, which specializes in energy technology and has grown into one of the most valuable companies on the Frankfurt stock exchange, is changing its name.\u00a0 In the future, the current entities Siemens Energy and Siemens Gamesa Renewable Energy will be united under a single name and brand umbrella: Omterra. The rebranding process is scheduled to begin later this calendar year and will be implemented in stages. More than a cosmetic rebranding Omterra is an invented word, making it easier to register and protect as a trademark. The Omterra name change is more than a cosmetic rebranding. It&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/energy\/\" rel=\"category tag\">Energy<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Hilde Van Raemdonck","url":"https:\/\/newmobility.news\/fr\/author\/hilde-van-raemdonck\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Siemens Energy to Omterra: a new global identity - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/07\/15\/from-siemens-energy-to-omterra-a-new-global-identity\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Siemens Energy to Omterra: a new global identity - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"The German company\u00a0Siemens Energy, which specializes in energy technology and has grown into one of the most valuable companies on the Frankfurt stock exchange, is changing its name.\u00a0 In the future, the current entities Siemens Energy and Siemens Gamesa Renewable Energy will be united under a single name and brand umbrella: Omterra. The rebranding process [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/07\/15\/from-siemens-energy-to-omterra-a-new-global-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-15T10:30:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/omterra-flags-jpg_Rendition1920.jpg?fit=1920%2C1080&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hilde Van Raemdonck\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hilde Van Raemdonck\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/from-siemens-energy-to-omterra-a-new-global-identity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/from-siemens-energy-to-omterra-a-new-global-identity\\\/\"},\"author\":{\"name\":\"Hilde Van Raemdonck\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/7540fd72a981bf6a315ba1b874c2a464\"},\"headline\":\"From Siemens Energy to Omterra: a new global identity\",\"datePublished\":\"2026-07-15T10:30:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/from-siemens-energy-to-omterra-a-new-global-identity\\\/\"},\"wordCount\":427,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/from-siemens-energy-to-omterra-a-new-global-identity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/omterra-flags-jpg_Rendition1920.jpg?fit=1920%2C1080&ssl=1\",\"articleSection\":[\"Energy\",\"Industry\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/from-siemens-energy-to-omterra-a-new-global-identity\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/from-siemens-energy-to-omterra-a-new-global-identity\\\/\",\"name\":\"From Siemens Energy to Omterra: a new global identity - 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