{"id":189807,"date":"2026-07-15T12:15:57","date_gmt":"2026-07-15T10:15:57","guid":{"rendered":"https:\/\/newmobility.news\/?p=189807"},"modified":"2026-07-15T10:56:45","modified_gmt":"2026-07-15T08:56:45","slug":"byd-redraws-global-brand-map-as-europe-moves-centre-stage","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/","title":{"rendered":"BYD redessine la carte mondiale des marques alors que l'Europe occupe d\u00e9sormais le devant de la sc\u00e8ne"},"content":{"rendered":"

BYD simplifie la structure de sa marque \u00e0 l'\u00e9tranger, les march\u00e9s internationaux devenant d\u00e9sormais un moteur essentiel de croissance plut\u00f4t qu'une simple activit\u00e9 d'exportation secondaire.<\/p>

Le groupe chinois regroupera ses gammes \u00ab Dynasty \u00bb et \u00ab Ocean \u00bb sous la marque BYD \u00e0 l'\u00e9tranger, fusionnera les activit\u00e9s internationales de Denza et de Fang Cheng Bao, et maintiendra l'ind\u00e9pendance de la marque ultra-luxueuse Yangwang.<\/p>

Ce contenu a \u00e9t\u00e9 archiv\u00e9. Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

BYD is simplifying its overseas brand structure as international markets become a central source of growth rather than an export sideline.The Chinese group will combine its Dynasty and Ocean ranges under the BYD name abroad, merge Denza’s and Fang Cheng Bao’s overseas operations, and keep ultra-luxury brand Yangwang independent.This content has been archived. Log in […]<\/p>\n","protected":false},"author":21,"featured_media":189815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,28,31030,4],"tags":[],"class_list":["post-189807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-europe","category-export","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1",1536,1024,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1",1536,1024,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=1536%2C180&ssl=1",1536,180,true]},"post_excerpt_stackable_v2":"

BYD is simplifying its overseas brand structure as international markets become a central source of growth rather than an export sideline.The Chinese group will combine its Dynasty and Ocean ranges under the BYD name abroad, merge Denza’s and Fang Cheng Bao’s overseas operations, and keep ultra-luxury brand Yangwang independent.This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"China<\/a>, Europe<\/a>, Export<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nBYD redraws global brand map as Europe moves centre stage - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BYD redraws global brand map as Europe moves centre stage - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"BYD is simplifying its overseas brand structure as international markets become a central source of growth rather than an export sideline.The Chinese group will combine its Dynasty and Ocean ranges under the BYD name abroad, merge Denza's and Fang Cheng Bao's overseas operations, and keep ultra-luxury brand Yangwang independent.This content has been archived. Log in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-15T10:15:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"BYD redraws global brand map as Europe moves centre stage\",\"datePublished\":\"2026-07-15T10:15:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\\\/\"},\"wordCount\":663,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1\",\"articleSection\":[\"China\",\"Europe\",\"Export\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\\\/\",\"name\":\"BYD redraws global brand map as Europe moves centre stage - newmobility.news\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1\",\"datePublished\":\"2026-07-15T10:15:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\\\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1\",\"width\":1536,\"height\":1024,\"caption\":\"BYD is simplifying its overseas brand portfolio around three levels: BYD for the mass market, Denza for premium and specialist models, and Yangwang as its technological flagship \\\/BYD (AI generated)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/15\\\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newmobility.news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BYD redraws global brand map as Europe moves centre stage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\",\"url\":\"https:\\\/\\\/newmobility.news\\\/\",\"name\":\"newmobility.news\",\"description\":\"A B2BNews Agency\u00ae news service for mobility business proessional\",\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newmobility.news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\",\"name\":\"B2BNews Agency\",\"url\":\"https:\\\/\\\/newmobility.news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/b2bnews-agency-logo.png\",\"contentUrl\":\"https:\\\/\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/b2bnews-agency-logo.png\",\"width\":\"581\",\"height\":\"117\",\"caption\":\"B2BNews Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/search\\\/top\\\/?q=newmobility.news\",\"https:\\\/\\\/x.com\\\/jorisvry\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jorisvanroy\\\/\",\"https:\\\/\\\/nl.pinterest.com\\\/jorisvanroy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\",\"name\":\"Joris Van Roy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g\",\"caption\":\"Joris Van Roy\"},\"url\":\"https:\\\/\\\/newmobility.news\\\/fr\\\/author\\\/jorisximcom-be\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BYD redessine la carte mondiale des marques alors que l'Europe occupe d\u00e9sormais le devant de la sc\u00e8ne - newmobility.news","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newmobility.news\/fr\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/","og_locale":"fr_FR","og_type":"article","og_title":"BYD redraws global brand map as Europe moves centre stage - newmobility.news","og_description":"BYD is simplifying its overseas brand structure as international markets become a central source of growth rather than an export sideline.The Chinese group will combine its Dynasty and Ocean ranges under the BYD name abroad, merge Denza's and Fang Cheng Bao's overseas operations, and keep ultra-luxury brand Yangwang independent.This content has been archived. Log in […]","og_url":"https:\/\/newmobility.news\/fr\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/","og_site_name":"newmobility.news","article_publisher":"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","article_published_time":"2026-07-15T10:15:57+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1","type":"image\/png"}],"author":"Joris Van Roy","twitter_card":"summary_large_image","twitter_creator":"@jorisvry","twitter_site":"@jorisvry","twitter_misc":{"\u00c9crit par":"Joris Van Roy","Dur\u00e9e de lecture est.":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newmobility.news\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/#article","isPartOf":{"@id":"https:\/\/newmobility.news\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/"},"author":{"name":"Joris Van Roy","@id":"https:\/\/newmobility.news\/#\/schema\/person\/993f2da7cd774079044984132dee0ef0"},"headline":"BYD redraws global brand map as Europe moves centre stage","datePublished":"2026-07-15T10:15:57+00:00","mainEntityOfPage":{"@id":"https:\/\/newmobility.news\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/"},"wordCount":663,"publisher":{"@id":"https:\/\/newmobility.news\/#organization"},"image":{"@id":"https:\/\/newmobility.news\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1","articleSection":["China","Europe","Export","Top Stories Today"],"inLanguage":"fr-BE"},{"@type":"WebPage","@id":"https:\/\/newmobility.news\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/","url":"https:\/\/newmobility.news\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/","name":"BYD redessine la carte mondiale des marques alors que l'Europe occupe d\u00e9sormais le devant de la sc\u00e8ne - newmobility.news","isPartOf":{"@id":"https:\/\/newmobility.news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newmobility.news\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/#primaryimage"},"image":{"@id":"https:\/\/newmobility.news\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1","datePublished":"2026-07-15T10:15:57+00:00","breadcrumb":{"@id":"https:\/\/newmobility.news\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newmobility.news\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/"]}]},{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/newmobility.news\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/#primaryimage","url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1","contentUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1","width":1536,"height":1024,"caption":"BYD is simplifying its overseas brand portfolio around three levels: BYD for the mass market, Denza for premium and specialist models, and Yangwang as its technological flagship \/BYD (AI generated)"},{"@type":"BreadcrumbList","@id":"https:\/\/newmobility.news\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newmobility.news\/"},{"@type":"ListItem","position":2,"name":"BYD redraws global brand map as Europe moves centre stage"}]},{"@type":"WebSite","@id":"https:\/\/newmobility.news\/#website","url":"https:\/\/newmobility.news\/","name":"nouveaumobilit\u00e9.actualit\u00e9s","description":"Un service d'information B2BNews Agency\u00ae destin\u00e9 aux professionnels de la mobilit\u00e9","publisher":{"@id":"https:\/\/newmobility.news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newmobility.news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/newmobility.news\/#organization","name":"Agence de presse B2BNews","url":"https:\/\/newmobility.news\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/newmobility.news\/#\/schema\/logo\/image\/","url":"https:\/\/newmobility.news\/wp-content\/uploads\/2018\/01\/b2bnews-agency-logo.png","contentUrl":"https:\/\/newmobility.news\/wp-content\/uploads\/2018\/01\/b2bnews-agency-logo.png","width":"581","height":"117","caption":"B2BNews Agency"},"image":{"@id":"https:\/\/newmobility.news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","https:\/\/x.com\/jorisvry","https:\/\/www.linkedin.com\/in\/jorisvanroy\/","https:\/\/nl.pinterest.com\/jorisvanroy\/"]},{"@type":"Person","@id":"https:\/\/newmobility.news\/#\/schema\/person\/993f2da7cd774079044984132dee0ef0","name":"Joris Van Roy","image":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/secure.gravatar.com\/avatar\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b82919546c1cd9980bd2bc08f09d294c7cb92b3addd23cb9a4377a7b88b4349b?s=96&d=mm&r=g","caption":"Joris Van Roy"},"url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p9wJdU-Nnp","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1","_links":{"self":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts\/189807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/comments?post=189807"}],"version-history":[{"count":2,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts\/189807\/revisions"}],"predecessor-version":[{"id":189816,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts\/189807\/revisions\/189816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/media\/189815"}],"wp:attachment":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/media?parent=189807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/categories?post=189807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/tags?post=189807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}