{"id":190542,"date":"2026-07-30T10:27:16","date_gmt":"2026-07-30T08:27:16","guid":{"rendered":"https:\/\/newmobility.news\/?p=190542"},"modified":"2026-07-31T11:44:20","modified_gmt":"2026-07-31T09:44:20","slug":"bmws-european-strength-cannot-offset-china-driven-profit-collapse","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/07\/30\/bmws-european-strength-cannot-offset-china-driven-profit-collapse\/","title":{"rendered":"La bonne sant\u00e9 de BMW en Europe ne suffit pas \u00e0 compenser l'effondrement de ses b\u00e9n\u00e9fices li\u00e9 \u00e0 la Chine"},"content":{"rendered":"Le groupe BMW intensifie ses mesures de r\u00e9duction des co\u00fbts et ses r\u00e9formes organisationnelles apr\u00e8s une forte d\u00e9t\u00e9rioration de sa rentabilit\u00e9 au cours du premier semestre 2026.\n\nLe constructeur automobile haut de gamme allemand insiste sur le fait que la demande reste soutenue en Europe et que son offensive \u00e9lectrique \u00ab Neue Klasse \u00bb prend de l'ampleur. Toutefois, la baisse <div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"nag_logo\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2022\/02\/nmn-logo-long-transparent-small-4.png?w=300&#038;ssl=1\"  alt=\"Actualit\u00e9s sur les nouvelles mobilit\u00e9s\" \/>\r\n\r\n<h2 class=\"text-center\">\r\n\tLisez cet article gratuitement d\u00e8s maintenant !\r\n<\/h2>\r\nCr\u00e9ez un compte gratuit pour acc\u00e9der \u00e0 cet article et profiter pleinement de New Mobility.\r\n\n\t\t<div id=\"leaky-paywall-quick-register\" class=\"inline\">\n\t\t\t<form id=\"leaky-paywall-quick-register-form\" method=\"POST\" action=\"\" data-trp-original-action=\"\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"form-field email-field\">\n\t\t\t\t\t<label for=\"email\">Courriel<\/label>\n\t\t\t\t\t<input class=\"email\" type=\"email\" name=\"email\" placeholder=\"Entrez votre adresse e-mail\" value=\"\" required>\n\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t<p class=\"form-field password-field\">\n\t\t\t\t\t\t<label for=\"password\">Mot de passe<\/label>\n\t\t\t\t\t\t<input class=\"password\" type=\"password\" name=\"password\" placeholder=\"Cr\u00e9er un mot de passe\" value=\"\" required>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<input name=\"company_url\" type=\"text\" value=\"\" autocomplete=\"off\" tabindex=\"-1\" style=\"display:none !important; position:absolute; left:-9999px;\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"level_id\" value=\"20\">\n\n\t\t\t\t<input type=\"submit\" value=\"Inscrivez-vous gratuitement\">\n\n\t\t\t\t\n\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form>\n\n\t\t\t<div id=\"leaky-paywall-quick-register-errors\"><\/div>\n\t\t<\/div>\n\n\r\n\r\n<p class=\"text-center\"><strong>\u2014 OU \u2014<\/strong>\r\n\r\n<p class=\"text-center\"><strong>Abonnez-vous d\u00e8s maintenant<\/strong> B\u00e9n\u00e9ficiez d'un acc\u00e8s illimit\u00e9 au contenu original de nos partenaires \u00e9ditoriaux, recevez des alertes sur les derni\u00e8res actualit\u00e9s et obtenez chaque jour un r\u00e9sum\u00e9 r\u00e9dig\u00e9 par nos journalistes sp\u00e9cialis\u00e9s des articles incontournables sur votre secteur.<\/p>\r\n\r\n<div class=\"nag_buttons\">\r\n\t<a class=\"button\" href=\"https:\/\/newmobility.news\/fr\/abonnement\/\">Abonnez-vous d\u00e8s maintenant<\/a> \r\n\t<span class=\"nag_button_divider\"> ou <\/span> \r\n\t<a href=\"https:\/\/newmobility.news\/fr\/log-in\/\">CONNEXION<\/a>\r\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>BMW Group is stepping up cost reductions and organizational reforms after a sharp deterioration in profitability during the first half of 2026. The German premium carmaker insists that demand remains healthy in Europe and that its Neue Klasse electric offensive is gaining momentum. Still, weaker Read this article now for free! Register a free account [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":190545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,77160,28,16,77169,4,17],"tags":[],"class_list":["post-190542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-china","category-europe","category-industry","category-market","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=2250%2C1500&ssl=1",2250,1500,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=2048%2C1365&ssl=1",2048,1365,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=2250%2C180&ssl=1",2250,180,true]},"post_excerpt_stackable_v2":"<p>BMW Group is stepping up cost reductions and organizational reforms after a sharp deterioration in profitability during the first half of 2026. The German premium carmaker insists that demand remains healthy in Europe and that its Neue Klasse electric offensive is gaining momentum. Still, weaker Read this article now for free! Register a free account and gain access to this article and get more from New Mobility Email Password \u2014 OR \u2014 Subscribe now Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get a daily business summary, composed by our specialist&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/belgium\/\" rel=\"category tag\">Belgium<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/china\/\" rel=\"category tag\">China<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/europe\/\" rel=\"category tag\">Europe<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/weekly-newsletter\/\" rel=\"category tag\">Weekly Newsletter<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW\u2019s European strength cannot offset China-driven profit collapse - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/07\/30\/bmws-european-strength-cannot-offset-china-driven-profit-collapse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW\u2019s European strength cannot offset China-driven profit collapse - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"BMW Group is stepping up cost reductions and organizational reforms after a sharp deterioration in profitability during the first half of 2026. 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