{"id":190542,"date":"2026-07-30T10:27:16","date_gmt":"2026-07-30T08:27:16","guid":{"rendered":"https:\/\/newmobility.news\/?p=190542"},"modified":"2026-07-31T11:44:20","modified_gmt":"2026-07-31T09:44:20","slug":"bmws-european-strength-cannot-offset-china-driven-profit-collapse","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/07\/30\/bmws-european-strength-cannot-offset-china-driven-profit-collapse\/","title":{"rendered":"La bonne sant\u00e9 de BMW en Europe ne suffit pas \u00e0 compenser l'effondrement de ses b\u00e9n\u00e9fices li\u00e9 \u00e0 la Chine"},"content":{"rendered":"

Le groupe BMW intensifie ses mesures de r\u00e9duction des co\u00fbts et ses r\u00e9formes organisationnelles apr\u00e8s une forte d\u00e9t\u00e9rioration de sa rentabilit\u00e9 au cours du premier semestre 2026.<\/p>\n

Le constructeur automobile allemand haut de gamme affirme que la demande reste soutenue en Europe et que son offensive \u00e9lectrique \u00ab Neue Klasse \u00bb prend de l'ampleur. Toutefois, la baisse des ventes et des prix en Chine, les droits de douane et la hausse des amortissements p\u00e8sent lourdement sur ses r\u00e9sultats.<\/p>\n

29,41 TP3T : baisse du b\u00e9n\u00e9fice<\/h4>\n

Les livraisons du groupe BMW ont recul\u00e9 de 4,21 TP3T au cours des six premiers mois de l'ann\u00e9e, tandis que le chiffre d'affaires a baiss\u00e9 de 81 TP3T pour s'\u00e9tablir \u00e0 67,7 milliards d'euros. Le r\u00e9sultat avant imp\u00f4ts a chut\u00e9 beaucoup plus fortement, reculant de 29,41 TP3T pour s'\u00e9tablir \u00e0 4,05 milliards d'euros.<\/p>\n

La marge d'exploitation de la division Automobile s'est resserr\u00e9e, passant de 6,21 TP3T \u00e0 3,61 TP3T au cours du semestre, pour n'atteindre que 2,31 TP3T au deuxi\u00e8me trimestre. BMW a donc revu \u00e0 la baisse ses pr\u00e9visions de marge EBIT pour l'ensemble de l'ann\u00e9e dans le secteur automobile, les ramenant de 41 TP3T \u00e0 61 TP3T \u00e0 seulement 11 TP3T \u00e0 31 TP3T.<\/p>\n

Le groupe s'attend d\u00e9sormais \u00e0 ce que les livraisons mondiales reculent l\u00e9g\u00e8rement en 2026, tandis que le r\u00e9sultat avant imp\u00f4ts devrait enregistrer une baisse significative. Le flux de tr\u00e9sorerie disponible du secteur automobile a chut\u00e9 de 45% au premier semestre et de plus de 70% au deuxi\u00e8me trimestre.<\/p>\n

Pressions exerc\u00e9es par la Chine<\/h4>\n

La Chine est la principale source de cette pression. Les livraisons du groupe BMW dans ce pays ont recul\u00e9 de 20,41 TP3T au premier semestre et de 30,21 TP3T au deuxi\u00e8me trimestre, les constructeurs locaux ayant intensifi\u00e9 la concurrence et les prix de vente ayant subi des pressions.<\/p>\n

L'Europe a pris le contre-pied de cette tendance. Les livraisons ont augment\u00e9 de 5,41 TP3T au premier semestre et de 7,61 TP3T au deuxi\u00e8me trimestre, faisant de cette r\u00e9gion un contrepoids de plus en plus important face aux difficult\u00e9s rencontr\u00e9es par BMW en Chine.<\/p>\n

Les droits de douane ont r\u00e9duit la marge du secteur automobile d'environ 1,25 point de pourcentage au deuxi\u00e8me trimestre, tandis que la hausse des amortissements li\u00e9s \u00e0 BMW Brilliance Automotive a entra\u00een\u00e9 une perte suppl\u00e9mentaire de 1,2 point. Le groupe a \u00e9galement \u00e9t\u00e9 confront\u00e9 \u00e0 des effets de change d\u00e9favorables, \u00e0 une hausse des co\u00fbts des mati\u00e8res premi\u00e8res et \u00e0 un recul du chiffre d'affaires li\u00e9 aux v\u00e9hicules d'occasion.<\/p>\n

Indemnit\u00e9s de d\u00e9part volontaire<\/h4>\n

Le pr\u00e9sident de BMW, Milan Nedeljkovi\u0107, a d\u00e9clar\u00e9 que l'entreprise allait r\u00e9agir en simplifiant ses structures, en r\u00e9duisant ses co\u00fbts fixes et en acc\u00e9l\u00e9rant la prise de d\u00e9cisions. Parmi les premi\u00e8res mesures figurent des plans de d\u00e9parts volontaires destin\u00e9s aux salari\u00e9s occupant des fonctions indirectes en Allemagne, bien qu'aucune suppression d'emplois sp\u00e9cifique n'ait \u00e9t\u00e9 annonc\u00e9e pour la Belgique ou le Luxembourg.<\/p>\n

Dans un premier temps, cette restructuration entra\u00eenera des co\u00fbts. BMW estime que ce programme pourrait r\u00e9duire la marge de son p\u00f4le Automobile de 2026 de 1,25 point de pourcentage, les \u00e9conomies r\u00e9alis\u00e9es devant se faire sentir \u00e0 partir de 2027.<\/p>\n

BMW pr\u00e9voit \u00e9galement de r\u00e9duire ses investissements, ses d\u00e9penses en recherche et d\u00e9veloppement ainsi que ses frais administratifs. L'entreprise souhaite tirer parti de l'intelligence artificielle et de la num\u00e9risation pour raccourcir les cycles de d\u00e9veloppement et automatiser ses processus internes.<\/p>\n

Repenser le mod\u00e8le de vente europ\u00e9en<\/h4>\n

Ces changements vont au-del\u00e0 d'un simple programme d'\u00e9conomies classique. BMW entend repenser son mod\u00e8le commercial europ\u00e9en, passer d'une organisation ax\u00e9e sur la vente en gros \u00e0 une approche davantage centr\u00e9e sur la vente au d\u00e9tail, et int\u00e9grer plus \u00e9troitement les ventes en ligne et en magasin.<\/p>\n

Cela pourrait se traduire par une gestion plus centralis\u00e9e des prix, des stocks, des prospects num\u00e9riques et des donn\u00e9es clients. Les concessionnaires se concentreraient de plus en plus sur le conseil, la livraison, le service apr\u00e8s-vente et les relations avec la client\u00e8le locale.<\/p>\n

BMW va \u00e9galement r\u00e9examiner le nombre de technologies, de motorisations et de variantes de mod\u00e8les qu'elle propose. Le groupe continue de d\u00e9fendre sa strat\u00e9gie d'ouverture technologique, mais les futures variantes seront soumises \u00e0 des crit\u00e8res de rentabilit\u00e9 plus stricts et seront mieux adapt\u00e9es \u00e0 la demande r\u00e9gionale.<\/p>\n

La \u00ab Neue Klasse \u00bb reste au c\u0153ur du plan de relance de BMW, et ses premiers r\u00e9sultats commerciaux sont source d\u2019optimisme. Les commandes de la nouvelle iX3 avoisinent les 100 000 unit\u00e9s. Parall\u00e8lement, l'usine de Debrecen a d\u00e9j\u00e0 produit 50 000 v\u00e9hicules en l'espace de neuf mois apr\u00e8s le lancement de la production en s\u00e9rie, ce qui repr\u00e9sente la mont\u00e9e en puissance la plus rapide jamais r\u00e9alis\u00e9e par une nouvelle usine du groupe BMW.<\/p>\n

Une deuxi\u00e8me \u00e9quipe a \u00e9t\u00e9 mise en place plus t\u00f4t que pr\u00e9vu pour r\u00e9pondre \u00e0 la demande. L'i3 en est encore \u00e0 un stade pr\u00e9coce, mais BMW indique que son \u00e9dition \u00ab Launch Edition \u00bb a suscit\u00e9 un vif engouement d\u00e8s l'ouverture des r\u00e9servations, en juin, avant la date initialement pr\u00e9vue.<\/p>\n

Les commandes normales d\u00e9buteront fin septembre. BMW pr\u00e9voit de lancer plus de 40 mod\u00e8les nouveaux ou profond\u00e9ment remani\u00e9s d'ici fin 2027, \u00e9tendant ainsi progressivement la technologie \u00ab Neue Klasse \u00bb \u00e0 l'ensemble de sa gamme.<\/p>\n

BMW Belux est bien positionn\u00e9e<\/h4>\n

L'Europe est d\u00e9j\u00e0 le moteur de la croissance de BMW dans le domaine des v\u00e9hicules \u00e9lectriques. Les livraisons de v\u00e9hicules enti\u00e8rement \u00e9lectriques dans la r\u00e9gion ont augment\u00e9 de 37,91 TP3T au deuxi\u00e8me trimestre, pour atteindre 81 500 v\u00e9hicules. Pr\u00e8s d'un v\u00e9hicule sur trois vendu par le groupe BMW en Europe \u00e9tait enti\u00e8rement \u00e9lectrique.<\/p>\n

Cette \u00e9volution rev\u00eat une importance particuli\u00e8re pour BMW Belux. La Belgique reste l'un des march\u00e9s europ\u00e9ens les plus \u00ab \u00e9lectrifi\u00e9s \u00bb en mati\u00e8re de v\u00e9hicules de soci\u00e9t\u00e9, les voitures 100 % \u00e9lectriques repr\u00e9sentant 59% des immatriculations professionnelles au premier semestre 2026.<\/p>\n

BMW figure parmi les principaux b\u00e9n\u00e9ficiaires. La BMW X1 a \u00e9t\u00e9 le mod\u00e8le le plus immatricul\u00e9 en Belgique, tandis que l'iX1 s'est class\u00e9e au deuxi\u00e8me rang des mod\u00e8les \u00e9lectriques les plus populaires du pays. La nouvelle iX3 totalisait d\u00e9j\u00e0 plus de 3 000 immatriculations \u00e0 la mi-ann\u00e9e.<\/p>\n

BMW Belux est donc bien plac\u00e9e pour tirer parti du d\u00e9ploiement de la \u00ab Neue Klasse \u00bb. Son principal d\u00e9fi consistera \u00e0 r\u00e9duire sa d\u00e9pendance vis-\u00e0-vis des ventes de flottes motiv\u00e9es par des avantages fiscaux et \u00e0 toucher davantage de particuliers, qui restent nettement moins enclins \u00e0 opter pour une voiture enti\u00e8rement \u00e9lectrique.<\/p>\n

Le financement et la location longue dur\u00e9e joueront un r\u00f4le de plus en plus important dans cette d\u00e9marche. La part de BMW Financial Services dans le chiffre d'affaires du groupe est pass\u00e9e de 43,71 TP3T \u00e0 52,91 TP3T, ce qui souligne \u00e0 quel point les mensualit\u00e9s, les valeurs r\u00e9siduelles et la revente sont d\u00e9sormais au c\u0153ur de la strat\u00e9gie commerciale du groupe.<\/p>\n

BMW affirme pouvoir retrouver une marge dans le secteur automobile comprise entre 8% et 10% d\u2019ici le d\u00e9but de la prochaine d\u00e9cennie. La r\u00e9alisation de cet objectif d\u00e9pendra de la capacit\u00e9 de la forte demande europ\u00e9enne et de la \u00ab Neue Klasse \u00bb \u00e0 compenser le recul enregistr\u00e9 en Chine, tandis que le groupe s\u2019efforce de r\u00e9duire ses co\u00fbts sans affaiblir son offensive produit.<\/p>","protected":false},"excerpt":{"rendered":"

BMW Group is stepping up cost reductions and organizational reforms after a sharp deterioration in profitability during the first half of 2026. The German premium carmaker insists that demand remains healthy in Europe and that its Neue Klasse electric offensive is gaining momentum. Still, weaker sales and pricing in China, tariffs, and rising depreciation are […]<\/p>\n","protected":false},"author":21,"featured_media":190545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,77160,28,16,77169,4,17],"tags":[],"class_list":["post-190542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-china","category-europe","category-industry","category-market","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=2250%2C1500&ssl=1",2250,1500,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=2048%2C1365&ssl=1",2048,1365,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=2250%2C180&ssl=1",2250,180,true]},"post_excerpt_stackable_v2":"

BMW Group is stepping up cost reductions and organizational reforms after a sharp deterioration in profitability during the first half of 2026. The German premium carmaker insists that demand remains healthy in Europe and that its Neue Klasse electric offensive is gaining momentum. Still, weaker sales and pricing in China, tariffs, and rising depreciation are weighing heavily on earnings. 29.4% profit drop BMW Group deliveries fell by 4.2% in the first six months of the year, while revenue declined by 8% to \u20ac67.7 billion. Pre-tax profit dropped much faster, falling by 29.4% to \u20ac4.05 billion. The Automotive division\u2019s operating margin…<\/p>\n","category_list_v2":"Belgium<\/a>, China<\/a>, Europe<\/a>, Industry<\/a>, Market<\/a>, Top Stories Today<\/a>, Weekly Newsletter<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nBMW\u2019s European strength cannot offset China-driven profit collapse - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/07\/30\/bmws-european-strength-cannot-offset-china-driven-profit-collapse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW\u2019s European strength cannot offset China-driven profit collapse - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"BMW Group is stepping up cost reductions and organizational reforms after a sharp deterioration in profitability during the first half of 2026. The German premium carmaker insists that demand remains healthy in Europe and that its Neue Klasse electric offensive is gaining momentum. 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