{"id":190542,"date":"2026-07-30T10:27:16","date_gmt":"2026-07-30T08:27:16","guid":{"rendered":"https:\/\/newmobility.news\/?p=190542"},"modified":"2026-07-31T11:44:20","modified_gmt":"2026-07-31T09:44:20","slug":"bmws-european-strength-cannot-offset-china-driven-profit-collapse","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/07\/30\/bmws-european-strength-cannot-offset-china-driven-profit-collapse\/","title":{"rendered":"La bonne sant\u00e9 de BMW en Europe ne suffit pas \u00e0 compenser l'effondrement de ses b\u00e9n\u00e9fices li\u00e9 \u00e0 la Chine"},"content":{"rendered":"Le groupe BMW intensifie ses mesures de r\u00e9duction des co\u00fbts et ses r\u00e9formes organisationnelles apr\u00e8s une forte d\u00e9t\u00e9rioration de sa rentabilit\u00e9 au cours du premier semestre 2026.\n\nLe constructeur automobile haut de gamme allemand insiste sur le fait que la demande reste soutenue en Europe et que son offensive \u00e9lectrique \u00ab Neue Klasse \u00bb prend de l'ampleur. Toutefois, la baisse <div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Ce contenu a \u00e9t\u00e9 archiv\u00e9. <a href=\"https:\/\/newmobility.news\/fr\/subscription\/\">Connectez-vous ou inscrivez-vous<\/a> \u00e0 un niveau qui donne acc\u00e8s au contenu archiv\u00e9.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>BMW Group is stepping up cost reductions and organizational reforms after a sharp deterioration in profitability during the first half of 2026. The German premium carmaker insists that demand remains healthy in Europe and that its Neue Klasse electric offensive is gaining momentum. Still, weaker This content has been archived. Log in or Subscribe to [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":190545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,77160,28,16,77169,4,17],"tags":[],"class_list":["post-190542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-china","category-europe","category-industry","category-market","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=2250%2C1500&ssl=1",2250,1500,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=2048%2C1365&ssl=1",2048,1365,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg?resize=2250%2C180&ssl=1",2250,180,true]},"post_excerpt_stackable_v2":"<p>BMW Group is stepping up cost reductions and organizational reforms after a sharp deterioration in profitability during the first half of 2026. The German premium carmaker insists that demand remains healthy in Europe and that its Neue Klasse electric offensive is gaining momentum. Still, weaker This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/belgium\/\" rel=\"category tag\">Belgium<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/china\/\" rel=\"category tag\">China<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/europe\/\" rel=\"category tag\">Europe<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/weekly-newsletter\/\" rel=\"category tag\">Weekly Newsletter<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW\u2019s European strength cannot offset China-driven profit collapse - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/07\/30\/bmws-european-strength-cannot-offset-china-driven-profit-collapse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW\u2019s European strength cannot offset China-driven profit collapse - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"BMW Group is stepping up cost reductions and organizational reforms after a sharp deterioration in profitability during the first half of 2026. 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Log in or Subscribe to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/07\/30\/bmws-european-strength-cannot-offset-china-driven-profit-collapse\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-30T08:27:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-31T09:44:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/07\/P90631002-bmw-group-report-03-2026-2250px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/30\\\/bmws-european-strength-cannot-offset-china-driven-profit-collapse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/30\\\/bmws-european-strength-cannot-offset-china-driven-profit-collapse\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"BMW\u2019s European strength cannot offset China-driven profit collapse\",\"datePublished\":\"2026-07-30T08:27:16+00:00\",\"dateModified\":\"2026-07-31T09:44:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/30\\\/bmws-european-strength-cannot-offset-china-driven-profit-collapse\\\/\"},\"wordCount\":853,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/30\\\/bmws-european-strength-cannot-offset-china-driven-profit-collapse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/P90631002-bmw-group-report-03-2026-2250px.jpg?fit=2250%2C1500&ssl=1\",\"articleSection\":[\"Belgium\",\"China\",\"Europe\",\"Industry\",\"Market\",\"Top Stories Today\",\"Weekly Newsletter\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/30\\\/bmws-european-strength-cannot-offset-china-driven-profit-collapse\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/30\\\/bmws-european-strength-cannot-offset-china-driven-profit-collapse\\\/\",\"name\":\"BMW\u2019s European strength cannot offset China-driven profit collapse - 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