{"id":190716,"date":"2026-08-03T12:10:24","date_gmt":"2026-08-03T10:10:24","guid":{"rendered":"https:\/\/newmobility.news\/?p=190716"},"modified":"2026-08-03T11:48:26","modified_gmt":"2026-08-03T09:48:26","slug":"ferrari-luce-more-popular-than-expected","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/08\/03\/ferrari-luce-more-popular-than-expected\/","title":{"rendered":"La Ferrari Luce serait-elle plus populaire que pr\u00e9vu ?"},"content":{"rendered":"

Plusieurs sources et m\u00e9dias ont rapport\u00e9 que la production pr\u00e9vue pour 2026 du Ferrari Luce<\/a> (\u00b1 500 unit\u00e9s) est d\u00e9j\u00e0 en rupture de stock deux mois apr\u00e8s son lancement en mai.<\/p>\n

Selon le Financial Times, ce mod\u00e8le \u00e0 550 000 euros aurait suscit\u00e9 un int\u00e9r\u00eat particuli\u00e8rement vif en Chine et parmi les entrepreneurs du secteur technologique, notamment dans des r\u00e9gions telles que la Silicon Valley. L'objectif interne \u00e0 long terme de Ferrari serait de produire environ 2 500 Luces d'ici 2030, ce qui \u00e9quivaut \u00e0 une production d'environ 600 unit\u00e9s par ann\u00e9e de production compl\u00e8te.<\/p>\n

\"\"<\/p>\n

Ferrari n'a pas officiellement confirm\u00e9 ce chiffre de pr\u00e8s de 500 voitures. Lors de la pr\u00e9sentation de ses r\u00e9sultats le 30 juillet, le PDG Benedetto Vigna a d\u00e9clar\u00e9 que la soci\u00e9t\u00e9 \u00e9tait \u201c tr\u00e8s satisfaite \u201d du niveau des commandes, que la demande provenait \u00e0 la fois des propri\u00e9taires actuels de Ferrari et de nouveaux clients, et que les commandes \u00e9voluaient conform\u00e9ment aux pr\u00e9visions.<\/p>\n

Selon Reuters, il a \u00e9galement qualifi\u00e9 la demande de \u2019 g\u00e9ographiquement \u00e9quilibr\u00e9e \u00bb, ce qui est un peu plus nuanc\u00e9 que l\u2019accent mis par le Financial Times sur la Chine. Pour \u00eatre aussi pr\u00e9cis que possible \u00e0 l\u2019heure actuelle, on peut supposer que Ferrari aurait d\u00e9j\u00e0 attribu\u00e9 la quasi-totalit\u00e9 de sa production pr\u00e9vue de Luce pour 2026, plut\u00f4t que d\u2019avoir livr\u00e9 ou immatricul\u00e9 pr\u00e8s de 500 voitures.<\/p>\n

Chine<\/h4>\n

CarNewsChina rapporte que la forte demande pour la Ferrari Luce repousse les commandes chinoises jusqu'en 2027. Certains \u00e9l\u00e9ments indiquent que les commandes des nouveaux clients ont \u00e9t\u00e9 report\u00e9es aux calendriers de production de 2027, alors que le quota mondial annonc\u00e9 par le constructeur pour 2026 est d\u00e9j\u00e0 \u00e9puis\u00e9.<\/p>\n

Le 30 juillet, le site chinois Sina, se r\u00e9f\u00e9rant \u00e0 des informations parues dans la presse nationale, a indiqu\u00e9 que les commandes de la Luce sur le march\u00e9 chinois avaient d\u00e9pass\u00e9 les 500 unit\u00e9s, bien que Ferrari n'ait ni confirm\u00e9 ce chiffre ni fourni de ventilation r\u00e9gionale des ventes.<\/p>\n

Ferrari a organis\u00e9 la premi\u00e8re asiatique de la Luce \u00e0 Shanghai le 26 juin et a annonc\u00e9 un prix de d\u00e9part de 3 988 000 yuans (516 580 \u20ac) pour le march\u00e9 chinois, hors \u00e9quipements en option, frais d'immatriculation et taxes locales.<\/p>\n

Des enqu\u00eates men\u00e9es sur le terrain ont r\u00e9v\u00e9l\u00e9 que les revendeurs agr\u00e9\u00e9s exigeaient des acomptes non remboursables compris entre 400 000 et 500 000 yuans (entre 52 000 et 65 000 euros), les commandes r\u00e9cemment pass\u00e9es devant, selon les informations disponibles, \u00eatre livr\u00e9es au troisi\u00e8me trimestre 2027.<\/p>\n

Une Ferrari Luce rouge a \u00e9galement \u00e9t\u00e9 photographi\u00e9e sur la voie publique dans le centre-ville de Guangzhou. Plusieurs images partag\u00e9es par Sun Shaojun, blogueur automobile chinois sur Weibo, montrent le v\u00e9hicule en train d'\u00eatre transport\u00e9 \u00e0 travers la ville, ce qui contraste avec les supports promotionnels officiels de Ferrari.<\/p>\n

\"\"
Une Ferrari Luce aper\u00e7ue \u00e0 Guangzhou, en Chine \/ Sun Shaojun 09<\/figcaption><\/figure>\n

Fin juillet, les enqu\u00eateurs ont \u00e9galement indiqu\u00e9 que les concessionnaires Ferrari de P\u00e9kin, Shanghai, Guangzhou et Shenzhen ne disposaient pas de v\u00e9hicules Luce de s\u00e9rie pouvant \u00eatre essay\u00e9s par les clients. Seuls des prototypes d'ing\u00e9nierie destin\u00e9s \u00e0 une tourn\u00e9e de pr\u00e9sentation circulaient, selon les informations recueillies.<\/p>\n

Europe<\/h4>\n

Jusqu'\u00e0 pr\u00e9sent, Ferrari n'a publi\u00e9 aucune r\u00e9partition par pays des commandes de la Luce, ni en Europe, ni dans le reste du monde.\u00a0 Ni la Belgique, ni l'Allemagne, ni l'Italie, ni la France, ni le Royaume-Uni, ni la Suisse ne disposent de chiffres officiellement confirm\u00e9s. Le concessionnaire belge de Ferrari, Francorchamps Motors Brussels, dispose d'une page d\u00e9di\u00e9e aux ventes de la Luce, mais il ne communique pas son quota ni le nombre de commandes enregistr\u00e9es.<\/p>\n

Les rapports de march\u00e9 de Ferrari distinguent l'Allemagne, l'Italie, la France, le Royaume-Uni et la Suisse. L'Allemagne est le premier march\u00e9 de Ferrari, avec 1 481 \u2018 chevaux cabr\u00e9s \u2019 vendus en 2025, suivie de l'Italie (899), de la France (598), du Royaume-Uni (571) et de la Suisse (507).<\/p>\n

La Belgique \u00e9tant incluse dans la cat\u00e9gorie \u201c Autres pays de la zone EMEA \u201d, les chiffres concernant ce pays proviennent des donn\u00e9es d'immatriculation de la f\u00e9d\u00e9ration sectorielle Febiac et de l'Agence f\u00e9d\u00e9rale de la mobilit\u00e9. L'ann\u00e9e derni\u00e8re, 191 Ferrari neuves ont \u00e9t\u00e9 immatricul\u00e9es en Belgique, contre 147 en 2024.<\/p>\n

Un calcul purement proportionnel, bas\u00e9 sur la part de la Belgique dans le volume mondial de Ferrari, laisserait entrevoir environ six \u00e0 huit \u00ab Luces \u00bb belges en 2026, sur une production mondiale de 500 voitures.<\/p>\n

Si l'on appliquait cette m\u00eame m\u00e9thode proportionnelle approximative, on obtiendrait environ 54 pour l'Allemagne, 33 pour l'Italie, 22 pour la France, 21 pour le Royaume-Uni et 19 pour la Suisse. Ces chiffres ne doivent pas \u00eatre consid\u00e9r\u00e9s comme des chiffres de vente, mais uniquement comme une illustration de ce \u00e0 quoi pourrait ressembler un r\u00e9seau de distribution correspondant \u00e0 la pr\u00e9sence actuelle de Ferrari sur le march\u00e9.<\/p>\n

Important<\/h4>\n

La Luce n'est pas con\u00e7ue comme un v\u00e9hicule \u00e9lectrique grand public. Il s'agit d'une Ferrari quatre portes \u00e0 cinq places d\u00e9veloppant 772 kW, \u00e9quip\u00e9e d'une batterie de 122 kWh, offrant une autonomie pr\u00e9liminaire d'environ 530 kilom\u00e8tres et dont le prix de d\u00e9part s'\u00e9l\u00e8ve \u00e0 550 000 \u20ac (en Europe). La vente d\u2019environ 500 exemplaires est donc commercialement viable, m\u00eame si cela ne repr\u00e9sente qu\u2019environ 3,51 TP3T du volume annuel mondial de Ferrari.<\/p>\n

On peut d\u2019ores et d\u00e9j\u00e0 tirer une conclusion de tout cela : Ferrari semble capable de trouver plusieurs centaines de clients fortun\u00e9s pour une voiture exceptionnellement ch\u00e8re et controvers\u00e9 sur le plan stylistique<\/a> Ferrari \u00e9lectrique.<\/p>\n

En juin, un article de Bloomberg a \u00e9galement affirm\u00e9 que certains courtiers encourageaient leurs clients r\u00e9guliers \u00e0 acheter une Luce pour s'assurer de pouvoir acqu\u00e9rir \u00e0 l'avenir des Ferrari en \u00e9dition limit\u00e9e<\/a>.<\/p>\n

Il est certain que Ferrari utilise des listes de clients tri\u00e9s sur le volet, \u2018 passionn\u00e9s par la marque \u2019, qui b\u00e9n\u00e9ficient d'une priorit\u00e9 pour l'achat de mod\u00e8les Ferrari en \u00e9dition limit\u00e9e, afin d'\u00e9viter la sp\u00e9culation.<\/p>\n

Mais en ce qui concerne la Luce, Ferrari a cat\u00e9goriquement ni\u00e9 avoir subordonn\u00e9 un achat \u00e0 l\u2019autre. Enrico Galliera, alors directeur commercial, avait d\u00e9clar\u00e9 que vendre des voitures \u00e0 des clients r\u00e9ticents nuirait \u00e0 la fois \u00e0 la r\u00e9putation de la Luce et \u00e0 la valeur r\u00e9siduelle de ses mod\u00e8les.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

Several sources and media outlets have reported that the planned 2026 production of the Ferrari Luce (\u00b1 500 units) is already sold out two months after its May launch. According to the Financial Times, the \u20ac550,000 model reportedly attracted particularly strong interest in China and among technology entrepreneurs in places such as Silicon Valley. Ferrari\u2019s […]<\/p>\n","protected":false},"author":13,"featured_media":190741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,28,16,77169,8],"tags":[],"class_list":["post-190716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-europe","category-industry","category-market","category-product"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=1886%2C1130&ssl=1",1886,1130,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=300%2C180&ssl=1",300,180,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=640%2C383&ssl=1",640,383,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=640%2C384&ssl=1",640,384,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=1536%2C920&ssl=1",1536,920,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=1886%2C1130&ssl=1",1886,1130,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=560%2C336&ssl=1",560,336,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=1886%2C180&ssl=1",1886,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=1886%2C180&ssl=1",1886,180,true]},"post_excerpt_stackable_v2":"

Several sources and media outlets have reported that the planned 2026 production of the Ferrari Luce (\u00b1 500 units) is already sold out two months after its May launch. According to the Financial Times, the \u20ac550,000 model reportedly attracted particularly strong interest in China and among technology entrepreneurs in places such as Silicon Valley. Ferrari\u2019s longer-term internal objective is reportedly about 2,500 Luces by 2030, equivalent to an output of roughly 600 per full production year. Ferrari has\u00a0not officially confirmed the figure of almost 500 cars. At its July 30 results presentation, CEO Benedetto Vigna said the company was \u201cvery…<\/p>\n","category_list_v2":"China<\/a>, Europe<\/a>, Industry<\/a>, Market<\/a>, Product<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nFerrari Luce more popular than expected? - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/08\/03\/ferrari-luce-more-popular-than-expected\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrari Luce more popular than expected? - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Several sources and media outlets have reported that the planned 2026 production of the Ferrari Luce (\u00b1 500 units) is already sold out two months after its May launch. According to the Financial Times, the \u20ac550,000 model reportedly attracted particularly strong interest in China and among technology entrepreneurs in places such as Silicon Valley. 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