{"id":190988,"date":"2026-08-06T11:26:39","date_gmt":"2026-08-06T09:26:39","guid":{"rendered":"https:\/\/newmobility.news\/?p=190988"},"modified":"2026-08-07T11:40:07","modified_gmt":"2026-08-07T09:40:07","slug":"bmw-starts-i3-production-keeps-presales-under-wraps","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/08\/06\/bmw-starts-i3-production-keeps-presales-under-wraps\/","title":{"rendered":"BMW lance la production de la i3, mais garde le secret sur les pr\u00e9ventes"},"content":{"rendered":"<p>BMW a lanc\u00e9 la production en s\u00e9rie de la nouvelle i3 \u00e9lectrique dans son usine historique de Munich, qualifiant ce lancement de mont\u00e9e en puissance rapide motiv\u00e9e par une forte demande.<\/p>\n<p>Cette berline sportive \u00e9lectrique est le deuxi\u00e8me mod\u00e8le de s\u00e9rie de la \u00ab Neue Klasse \u00bb apr\u00e8s l'iX3, et le premier \u00e0 \u00eatre fabriqu\u00e9 en Allemagne. Les livraisons aux clients devraient d\u00e9buter en Europe cet automne.<\/p>\n<p>Cette annonce semble confirmer le succ\u00e8s commercial du mod\u00e8le, mais BMW garde toujours pour elle le chiffre le plus important. Elle n'a pas r\u00e9v\u00e9l\u00e9 combien de i3 ont effectivement \u00e9t\u00e9 command\u00e9es en Europe ou en Belgique.<\/p>\n<h4>Les registres de commandes ont \u00e9t\u00e9 ouverts le 18 juin<\/h4>\n<p>Cette affirmation repose sur la d\u00e9cision d'ouvrir le carnet de commandes le 18 juin, soit plusieurs mois plus t\u00f4t que pr\u00e9vu initialement, ainsi que sur l'acc\u00e9l\u00e9ration de la mont\u00e9e en puissance de la production actuellement en cours \u00e0 Munich.<\/p>\n<p>Jochen Goller, directeur des ventes chez BMW, a d\u00e9clar\u00e9 peu apr\u00e8s le d\u00e9voilement du mod\u00e8le en mars que l'accueil r\u00e9serv\u00e9 \u00e0 l'i3 avait \u00e9t\u00e9 encore plus enthousiaste que celui r\u00e9serv\u00e9 \u00e0 l'iX3, qui connaissait d\u00e9j\u00e0 un grand succ\u00e8s.<\/p>\n<p>En juillet, BMW a r\u00e9affirm\u00e9 que la i3 suscitait une \u201c forte demande \u201d peu apr\u00e8s l'ouverture des pr\u00e9commandes. En revanche, le constructeur s'est montr\u00e9 beaucoup plus pr\u00e9cis concernant l'iX3, qui approche les 100 000 commandes enregistr\u00e9es et dont la production avait d\u00e9pass\u00e9 les 50 000 unit\u00e9s \u00e0 la fin du mois de juillet.<\/p>\n<p>Le contexte est favorable. Les livraisons du groupe BMW en Europe ont augment\u00e9 de 5,41 TP3T au premier semestre 2026, tandis que ses livraisons de v\u00e9hicules 100 % \u00e9lectriques en Europe ont bondi de 381 TP3T au deuxi\u00e8me trimestre, pour atteindre 81 445 v\u00e9hicules.<\/p>\n<p>L'iX3 a \u00e9t\u00e9 le principal contributeur \u00e0 la Neue Klasse, car les livraisons de l'i3 n'avaient pas encore commenc\u00e9. Toutefois, les chiffres montrent que BMW lance cette berline sur un march\u00e9 national en pleine croissance plut\u00f4t que de compter sur elle pour inverser la tendance \u00e0 la baisse observ\u00e9e en Europe.<\/p>\n<p>Ces r\u00e9sultats sont donc encourageants, mais pas encore d\u00e9finitifs. Le fait d'ouvrir les commandes plus t\u00f4t permet \u00e0 BMW de transformer les manifestations d'int\u00e9r\u00eat en contrats sign\u00e9s et donne \u00e0 l'usine une id\u00e9e plus pr\u00e9cise des couleurs, des \u00e9quipements et de la r\u00e9partition des ventes souhait\u00e9s.<\/p>\n<p>Cela ne signifie pas pour autant que l'i3 ait atteint le m\u00eame niveau que l'iX3, dont le carnet de commandes s'\u00e9l\u00e8ve \u00e0 plusieurs dizaines de milliers d'unit\u00e9s. Ce SUV \u00e9volue en outre dans un segment de carrosserie plus vaste et en pleine expansion.<\/p>\n<h4>Prix en Belgique \u00e0 partir de 64 000 \u20ac<\/h4>\n<p>En Belgique, l'i3 est actuellement disponible \u00e0 la commande dans sa version \u00ab 50 xDrive First Edition \u00bb tr\u00e8s bien \u00e9quip\u00e9e, \u00e0 partir de 73 435 \u20ac, TTC. Le prix de la i3 50 xDrive standard d\u00e9butera \u00e0 64 000 \u20ac lorsque le configurateur complet sera mis en ligne \u00e0 l'automne.<\/p>\n<p>La version de lancement associe deux moteurs et une transmission int\u00e9grale, d\u00e9veloppant une puissance de 345 kW (469 ch) et offrant une autonomie WLTP provisoire comprise entre 758 et 906 kilom\u00e8tres. BMW annonce d\u00e9sormais jusqu\u2019\u00e0 912 kilom\u00e8tres pour la configuration la plus efficace.<\/p>\n<p>Son architecture \u00e9lectrique de 800 volts permet une recharge en courant continu pouvant atteindre 400 kW. Dans des conditions id\u00e9ales, BMW affirme que dix minutes pass\u00e9es sur une borne de recharge suffisamment puissante peuvent permettre de gagner plus de 400 kilom\u00e8tres d'autonomie selon le cycle WLTP.<\/p>\n<p>La version \u00ab First Edition \u00bb comprend \u00e9galement une recharge CA de 22 kW, le pack M Sport, le syst\u00e8me \u00ab Panoramic Vision \u00bb, un affichage t\u00eate haute en 3D et un syst\u00e8me audio Harman Kardon am\u00e9lior\u00e9.<\/p>\n<p>La Belgique pr\u00e9sente au moins un signe concret d\u2019int\u00e9r\u00eat commercial. Le groupe logistique Katoen Natie a command\u00e9 plus de 1 000 v\u00e9hicules \u00e9lectriques BMW et MINI, dont la livraison est pr\u00e9vue d\u2019ici fin 2027 ; il s\u2019agit du plus important contrat d\u2019entreprise conclu en Belgique avec un seul constructeur pour des v\u00e9hicules \u00e9lectriques.<\/p>\n<p>Il s'agira dans un premier temps principalement de mod\u00e8les BMW iX1 et MINI Countryman, mais BMW pr\u00e9cise que le contrat portera \u00e9galement sur des v\u00e9hicules de la gamme \u00ab Neue Klasse \u00bb, tels que l'iX3 et l'i3. Aucun chiffre sp\u00e9cifique n'ayant \u00e9t\u00e9 communiqu\u00e9 pour ces deux mod\u00e8les, l'accord ne peut donc pas \u00eatre pr\u00e9sent\u00e9 comme portant sur 1 000 commandes d'i3 en Belgique.<\/p>\n<h4>Un pari co\u00fbteux sur la S\u00e9rie 3 \u00e9lectrique<\/h4>\n<p>BMW a investi environ 650 millions d'euros dans la modernisation de son usine de Munich, vieille de 104 ans. L'usine a continu\u00e9 \u00e0 produire jusqu'\u00e0 1 000 voitures par jour tout au long de ces quatre ann\u00e9es de transformation.<\/p>\n<p>Parall\u00e8lement, un nouvel atelier de carrosserie, un hall d'assemblage et des installations logistiques ont \u00e9t\u00e9 construits sur environ un tiers du site. BMW affirme que la nouvelle architecture de la i3, l'automatisation et la num\u00e9risation des processus permettront de r\u00e9duire encore les co\u00fbts de fabrication de 10%.<\/p>\n<p>\u00c0 partir de 2027, Munich ne produira plus que des v\u00e9hicules \u00e9lectriques, et il est d'ores et d\u00e9j\u00e0 confirm\u00e9 qu'une i3 Touring succ\u00e9dera \u00e0 la berline. L'i3 est destin\u00e9e \u00e0 remplacer l'actuelle i4 Gran Coup\u00e9 en tant que principal mod\u00e8le \u00e9lectrique haut de gamme de BMW, m\u00eame si le nom \u00ab i4 \u00bb ne devrait pas pour autant dispara\u00eetre.<\/p>\n<p>Il devrait faire son retour vers 2028, sur un <a href=\"https:\/\/newmobility.news\/fr\/2026\/07\/28\/is-bmw-creating-a-lucrative-niche-with-the-i4-coupe-and-convertible\/\">Coup\u00e9 et cabriolet deux portes de la nouvelle Classe<\/a>, cr\u00e9ant ainsi un segment plus exclusif aux c\u00f4t\u00e9s de la gamme grand public i3.<\/p>","protected":false},"excerpt":{"rendered":"<p>BMW has started series production of the new electric i3 at its historic Munich plant, describing the launch as a steep ramp-up driven by strong demand. The electric sports saloon is the second production model of the Neue Klasse after the iX3 and the first to be built in Germany. Customer deliveries are due to [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":190989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[16,8,4,17],"tags":[],"class_list":["post-190988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-product","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?fit=2500%2C1667&ssl=1",2500,1667,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?fit=2048%2C1366&ssl=1",2048,1366,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/P90651993_highRes_start-of-production-.jpg?resize=2500%2C180&ssl=1",2500,180,true]},"post_excerpt_stackable_v2":"<p>BMW has started series production of the new electric i3 at its historic Munich plant, describing the launch as a steep ramp-up driven by strong demand. The electric sports saloon is the second production model of the Neue Klasse after the iX3 and the first to be built in Germany. Customer deliveries are due to begin in Europe this autumn. The announcement sounds like confirmation of a sales hit, but BMW is still keeping the most important figure to itself. It has not disclosed how many i3s have actually been ordered in Europe or Belgium. Order books opened on 18&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/weekly-newsletter\/\" rel=\"category tag\">Weekly Newsletter<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW starts i3 production, keeps presales under wraps - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/08\/06\/bmw-starts-i3-production-keeps-presales-under-wraps\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW starts i3 production, keeps presales under wraps - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"BMW has started series production of the new electric i3 at its historic Munich plant, describing the launch as a steep ramp-up driven by strong demand. The electric sports saloon is the second production model of the Neue Klasse after the iX3 and the first to be built in Germany. 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