La production pr\u00e9vue pour 2026 \u00e9tait d\u00e9j\u00e0 enti\u00e8rement vendue<\/a>.<\/p>\nCe n'est pas une v\u00e9ritable Ferrari<\/h4>\n Il semble que le public doive s'habituer \u00e0 une Ferrari \u00e9lectrique, surtout lorsqu'elle est con\u00e7ue par Jony Ive, le \u201c p\u00e8re \u201d de l'iPhone et responsable du design chez Apple depuis de nombreuses ann\u00e9es. Lors de la pr\u00e9sentation officielle de la nouvelle Luce en mai, certains critiques ont d\u00e9clar\u00e9 que la voiture ressemblait \u00e0 \u201c un m\u00e9lange entre une Honda Accord \u00e9lectrique et une Tesla Model 3 \u201d, tandis que d\u2019autres ont \u00e9voqu\u00e9 \u00ab la nouvelle Nissan Leaf \u00bb.<\/p>\n
En effet, ce n\u2019est pas tr\u00e8s flatteur pour une voiture qui co\u00fbte 550 000 \u20ac et qui est le mod\u00e8le de s\u00e9rie le plus cher de Ferrari. Le PDG de Ferrari, Benedetto Vigna, avait alors r\u00e9agi ainsi : \u201c La Ferrari Luce n\u2019a rien \u00e0 voir avec les voitures \u00e9lectriques que vous avez pu voir chez d\u2019autres constructeurs. Il faut la voir et la conduire pour comprendre qu\u2019elle n\u2019a pas \u00e9t\u00e9 copi\u00e9e \u2013 ni l\u2019int\u00e9rieur, ni l\u2019ext\u00e9rieur, ni les performances. \u201d<\/p>\n
Hormis le pape lui-m\u00eame, rares sont ceux, en dehors de Ferrari, \u00e0 avoir r\u00e9ellement conduit une Luce. Apparemment, cela ne les a pas emp\u00each\u00e9s de se porter acqu\u00e9reurs, ce qui a abouti \u00e0 une offre record pour le premier exemplaire \u2018 sur mesure \u2019.<\/p>\n
En mai, la vague de critiques \u00e9manant des inconditionnels des Ferrari \u00e0 moteur thermique a entra\u00een\u00e9 une baisse du cours de l\u2019action de la soci\u00e9t\u00e9. Dans le m\u00eame temps, Ferrari a revu \u00e0 la hausse ses pr\u00e9visions pour l'ensemble de l'ann\u00e9e le mois dernier, invoquant le succ\u00e8s apparent de la Luce aupr\u00e8s des clients, ainsi que des r\u00e9sultats en hausse au deuxi\u00e8me trimestre, port\u00e9s par la demande pour des mod\u00e8les en s\u00e9rie limit\u00e9e comme la F80 et les versions plus on\u00e9reuses du SUV Purosangue.<\/p>\n
Contrairement \u00e0 certains concurrents h\u00e9sitants, Ferrari a estim\u00e9 qu'il \u00e9tait n\u00e9cessaire de proposer un v\u00e9hicule enti\u00e8rement \u00e9lectrique. Et, selon toute vraisemblance, elle souhaitait que celui-ci soit totalement diff\u00e9rent de ses autres mod\u00e8les.<\/p>\n
Pour l'instant, l'\u00e9lectrification n'est pas la priorit\u00e9 absolue de Ferrari. L'ann\u00e9e derni\u00e8re, Ferrari avait d\u00e9clar\u00e9 s'attendre \u00e0 ce que 20% de son chiffre d'affaires provienne de v\u00e9hicules enti\u00e8rement \u00e9lectriques. Mais lorsque la situation \u00e9voluera, elle sera \u00e9galement pr\u00eate.<\/p>\nTant \u00e0 l'ext\u00e9rieur qu'\u00e0 l'int\u00e9rieur, cette Ferrari Luce est un exemple remarquable du travail du d\u00e9partement \u201c sur mesure \u201d de Ferrari : \u00ab un concept articul\u00e9 autour du th\u00e8me de la lumi\u00e8re, interpr\u00e9t\u00e9 \u00e0 travers le blanc et sa capacit\u00e9 \u00e0 transformer la perception des surfaces \u00bb \/ Sotheby's<\/figcaption><\/figure>\n
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Sports car manufacturer Ferrari’s first all-electric vehicle once again defied earlier criticism by selling for $40 million (\u00b1\u20ac35 million), making it the most expensive new car ever sold at auction. The Sotheby’s charity auction of the ‘Tailor-Made’ Luce with chassis number 000 (or, in fact, ZFF21BUA8T0338000 in full reading) at Monterey Car Week broke the […]<\/p>\n","protected":false},"author":13,"featured_media":191779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77166,16,8,4],"tags":[],"class_list":["post-191747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-industry","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=1812%2C972&ssl=1",1812,972,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=300%2C161&ssl=1",300,161,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=640%2C343&ssl=1",640,343,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=640%2C343&ssl=1",640,343,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=1536%2C824&ssl=1",1536,824,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=1812%2C972&ssl=1",1812,972,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=560%2C300&ssl=1",560,300,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=1812%2C180&ssl=1",1812,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?resize=1812%2C180&ssl=1",1812,180,true]},"post_excerpt_stackable_v2":"
Sports car manufacturer Ferrari’s first all-electric vehicle once again defied earlier criticism by selling for $40 million (\u00b1\u20ac35 million), making it the most expensive new car ever sold at auction. The Sotheby’s charity auction of the ‘Tailor-Made’ Luce with chassis number 000 (or, in fact, ZFF21BUA8T0338000 in full reading) at Monterey Car Week broke the record posted last year, also for a Ferrari, when a customized Daytona SP3 sold for $26 million. The buyer is unknown. The entire sum will fund educational projects through the Ferrari Foundation, a charity institute linked to the manufacturer. A few weeks ago, we posted…<\/p>\n","category_list_v2":"Design<\/a>, Industry<\/a>, Product<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nFirst Ferrari Luce auctioned for $40 million - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/08\/17\/first-ferrari-luce-auctioned-for-40-million\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First Ferrari Luce auctioned for $40 million - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Sports car manufacturer Ferrari’s first all-electric vehicle once again defied earlier criticism by selling for $40 million (\u00b1\u20ac35 million), making it the most expensive new car ever sold at auction. The Sotheby’s charity auction of the ‘Tailor-Made’ Luce with chassis number 000 (or, in fact, ZFF21BUA8T0338000 in full reading) at Monterey Car Week broke the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/08\/17\/first-ferrari-luce-auctioned-for-40-million\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-17T08:16:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T08:51:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm\u00adafbeelding-2026-08-17-om-10.02.06.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1812\" \/>\n\t<meta property=\"og:image:height\" content=\"972\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/08\\\/17\\\/first-ferrari-luce-auctioned-for-40-million\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/08\\\/17\\\/first-ferrari-luce-auctioned-for-40-million\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"First Ferrari Luce auctioned for $40 million\",\"datePublished\":\"2026-08-17T08:16:19+00:00\",\"dateModified\":\"2026-08-17T08:51:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/08\\\/17\\\/first-ferrari-luce-auctioned-for-40-million\\\/\"},\"wordCount\":490,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/08\\\/17\\\/first-ferrari-luce-auctioned-for-40-million\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Scherm%C2%ADafbeelding-2026-08-17-om-10.02.06.png?fit=1812%2C972&ssl=1\",\"articleSection\":[\"Design\",\"Industry\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/08\\\/17\\\/first-ferrari-luce-auctioned-for-40-million\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/08\\\/17\\\/first-ferrari-luce-auctioned-for-40-million\\\/\",\"name\":\"First Ferrari Luce auctioned for $40 million - 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The Sotheby’s charity auction of the ‘Tailor-Made’ Luce with chassis number 000 (or, in fact, ZFF21BUA8T0338000 in full reading) at Monterey Car Week broke the […]","og_url":"https:\/\/newmobility.news\/fr\/2026\/08\/17\/first-ferrari-luce-auctioned-for-40-million\/","og_site_name":"newmobility.news","article_publisher":"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","article_published_time":"2026-08-17T08:16:19+00:00","article_modified_time":"2026-08-17T08:51:02+00:00","og_image":[{"width":1812,"height":972,"url":"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm\u00adafbeelding-2026-08-17-om-10.02.06.png","type":"image\/png"}],"author":"Tony Verhelle","twitter_card":"summary_large_image","twitter_creator":"@jorisvry","twitter_site":"@jorisvry","twitter_misc":{"\u00c9crit par":"Tony Verhelle","Dur\u00e9e de lecture est.":"3 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