{"id":192340,"date":"2026-08-24T09:15:43","date_gmt":"2026-08-24T07:15:43","guid":{"rendered":"https:\/\/newmobility.news\/?p=192340"},"modified":"2026-08-24T09:15:43","modified_gmt":"2026-08-24T07:15:43","slug":"mgs-e13500-fastback-explodes-in-china-but-europe-is-complicated","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/08\/24\/mgs-e13500-fastback-explodes-in-china-but-europe-is-complicated\/","title":{"rendered":"La fastback de MG \u00e0 13 500 \u20ac conna\u00eet un succ\u00e8s fulgurant en Chine, mais la situation en Europe est plus complexe"},"content":{"rendered":"

Deux mois apr\u00e8s le lancement en Chine de la nouvelle MG 07 Fastback, le mod\u00e8le conna\u00eet un succ\u00e8s imm\u00e9diat. La marque d'origine britannique, filiale de SAIC, affirme avoir enregistr\u00e9 plus de 10 000 commandes fermes en \u00e0 peine une minute et 57 secondes apr\u00e8s l'ouverture des r\u00e9servations.<\/p>\n

Le nombre total de pr\u00e9commandes est pass\u00e9 de 45 000 le jour du lancement \u00e0 59 000 le lendemain. MG indique que la demande l'oblige d\u00e9j\u00e0 \u00e0 augmenter sa capacit\u00e9 de production, les versions \u00e0 grande autonomie s'av\u00e9rant bien plus populaires que pr\u00e9vu.<\/p>\n

La MG 07 a \u00e9t\u00e9 officiellement pr\u00e9sent\u00e9e au Salon de l'automobile de Chengdu, avec sept versions : tout \u00e9lectrique et hybride rechargeable. Les prix officiels varient entre 108 900 et 159 900 yuans (13 900 \u00e0 20 400 \u20ac), avec des prix de lancement temporaires \u00e0 partir de 105 900 yuans (13 500 \u20ac). Le mod\u00e8le tout \u00e9lectrique le moins cher est propos\u00e9 \u00e0 116 900 yuans, soit environ 14 900 \u20ac.<\/p>\n

Ce prix est nettement inf\u00e9rieur au prix de lancement de 125 900 yuans annonc\u00e9 fin juillet, ce qui rend ce fastback de pr\u00e8s de 4,9 m\u00e8tres particuli\u00e8rement abordable, m\u00eame selon les normes chinoises.<\/p>\n

Les acheteurs veulent le mod\u00e8le le plus cher<\/h4>\n

Ce qui est peut-\u00eatre plus significatif encore que le nombre total de commandes, c\u2019est la nature des commandes pass\u00e9es par les clients. Selon MG, les versions offrant une autonomie sup\u00e9rieure \u00e0 800 kilom\u00e8tres repr\u00e9sentent d\u00e9j\u00e0 plus de 45% des commandes, un chiffre bien sup\u00e9rieur \u00e0 ses propres pr\u00e9visions. La direction avait d\u00e9j\u00e0 demand\u00e9 \u00e0 CATL d\u2019ajouter deux lignes de production de batteries peu apr\u00e8s le lancement des pr\u00e9ventes.<\/p>\n

\"\"<\/p>\n

Ce mod\u00e8le phare 100 % \u00e9lectrique associe une batterie CATL de 91 kWh \u00e0 une architecture de 800 volts, une recharge 5C et une autonomie CLTC annonc\u00e9e de 845 km. Les versions \u00e9lectriques moins on\u00e9reuses sont \u00e9quip\u00e9es d'une batterie de 67 kWh et d'un syst\u00e8me de 400 volts, offrant une autonomie CLTC de 610 ou 650 km.<\/p>\n

Il existe \u00e9galement deux mod\u00e8les hybrides rechargeables. Ceux-ci associent un moteur essence de 1,5 litre \u00e0 un moteur \u00e9lectrique de 152 kW et offrent une autonomie \u00e9lectrique de 245 km selon le cycle CLTC et une autonomie combin\u00e9e de 1 745 km. Les livraisons du mod\u00e8le 100 % \u00e9lectrique (BEV) d'une autonomie de 650 km d\u00e9buteront fin ao\u00fbt, tandis que celles des versions d'une autonomie de 845 km suivront en octobre.<\/p>\n

Comme Newmobility.news a \u00e9crit en juin<\/a>, la MG 07 pr\u00e9sente un int\u00e9r\u00eat particulier pour le march\u00e9 europ\u00e9en, car ses dimensions sont \u00e0 peu pr\u00e8s \u00e9quivalentes \u00e0 celles d\u2019une Tesla Model 3 ou d\u2019une BYD Seal. Elle allie toutefois ce positionnement grand public \u00e0 des \u00e9quipements que l\u2019on retrouve g\u00e9n\u00e9ralement dans des mod\u00e8les haut de gamme : portes sans cadre, hayon de type \u00ab liftback \u00bb, aileron arri\u00e8re actif, LiDAR et plateforme d\u2019aide \u00e0 la conduite R7 de Momenta.<\/p>\n

L'Europe n'est toujours pas confirm\u00e9e<\/h4>\n

MG n'a toujours pas confirm\u00e9 son lancement en Europe, et encore moins la date de commercialisation en Belgique ou aux Pays-Bas. Pourtant, ce mod\u00e8le n'est plus un inconnu pour la filiale europ\u00e9enne de MG. MG Motor Europe a pr\u00e9sent\u00e9 la 07 au Salon de l'automobile de P\u00e9kin en avril comme l'un des nouveaux mod\u00e8les \u00e9lectrifi\u00e9s phares de la marque.<\/p>\n

Une arriv\u00e9e sur le march\u00e9 europ\u00e9en en 2027 semble donc plausible, m\u00eame si elle est loin d'\u00eatre certaine. Il existe \u00e9galement un probl\u00e8me de positionnement interne : MG vient de lancer la berline \u00e9lectrique IM5, un mod\u00e8le plus haut de gamme, en Belgique et aux Pays-Bas.<\/p>\n

Elle propose \u00e9galement une technologie de 800 volts et une autonomie WLTP pouvant atteindre 655 km, ce qui laisse peu de place \u00e0 une autre grande berline \u00e9lectrique sans une strat\u00e9gie tarifaire bien pens\u00e9e. Et c'est justement sur le plan tarifaire que la MG 07 devient particuli\u00e8rement int\u00e9ressante.<\/p>\n

Les v\u00e9hicules hybrides rechargeables pourraient avoir la voie plus facile<\/h4>\n

Les voitures 100 % \u00e9lectriques construites par SAIC et import\u00e9es de Chine sont actuellement soumises au droit antisubvention le plus \u00e9lev\u00e9 de l\u2019UE : 35,31 TP3T, en plus des droits d\u2019importation habituels. Cela signifie qu\u2019il ne faut en aucun cas convertir directement le prix chinois de la MG 07 en prix de vente europ\u00e9en.<\/p>\n

Le v\u00e9hicule hybride rechargeable n'est toutefois pas (ENCORE) concern\u00e9 par la mesure compensatoire actuellement en vigueur visant les v\u00e9hicules \u00e9lectriques \u00e0 batterie (BEV). \u00c0 moins que Bruxelles n'\u00e9tende ses mesures commerciales aux v\u00e9hicules hybrides rechargeables (PHEV) chinois, cela pourrait permettre \u00e0 MG de proposer beaucoup plus facilement un prix comp\u00e9titif en Europe pour la version hybride d'une autonomie de 245 km que pour la version enti\u00e8rement \u00e9lectrique.<\/p>\n

La Commission europ\u00e9enne s'est jusqu'\u00e0 pr\u00e9sent abstenue de se prononcer sur la possibilit\u00e9 d'ouvrir une enqu\u00eate distincte concernant les v\u00e9hicules hybrides rechargeables chinois. Ce serait une ironie du sort pour un march\u00e9 qui tente de supprimer progressivement les moteurs \u00e0 combustion : la version \u00e0 essence de la MG 07 pourrait bien \u00eatre la plus facile \u00e0 commercialiser ici en premier.<\/p>\n

\u00c0 plus long terme, MG a une autre solution. Sa nouvelle usine de 200 millions d'euros, situ\u00e9e en Galice (Espagne), devrait entrer en production en 2028, avec une capacit\u00e9 pouvant atteindre 120 000 v\u00e9hicules par an.<\/p>\n

MG n'a pas pr\u00e9cis\u00e9 quels mod\u00e8les y seraient fabriqu\u00e9s ; il serait donc pr\u00e9matur\u00e9 d'associer la MG 07 \u00e0 l'Espagne. Toutefois, une production locale pourrait \u00e0 terme lever une grande partie du handicap tarifaire qui p\u00e8se actuellement sur les v\u00e9hicules \u00e9lectriques MG fabriqu\u00e9s en Chine.<\/p>\n

Pour l'instant, l'Europe ne peut que suivre de loin ce que fait la Chine. Si MG parvient \u00e0 convertir ne serait-ce qu'une partie de ces 59 000 pr\u00e9commandes en livraisons, la MG 07 pourrait devenir un produit trop important pour \u00eatre r\u00e9serv\u00e9 au march\u00e9 national. La question ne sera peut-\u00eatre plus de savoir si MG est capable de vendre un tel mod\u00e8le en Europe, mais plut\u00f4t quelle motorisation la marque pourra se permettre de commercialiser en premier.<\/p>","protected":false},"excerpt":{"rendered":"

Two months after MG unveiled its new 07 fastback in China, the car has turned into an instant hit. SAIC\u2019s British-born brand says it secured more than 10,000 firm orders in just one minute and 57 seconds after opening the books. Total pre-orders climbed from 45,000 on launch day to 59,000 the next day. MG […]<\/p>\n","protected":false},"author":21,"featured_media":192344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,8,4],"tags":[],"class_list":["post-192340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?fit=2292%2C1508&ssl=1",2292,1508,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?fit=300%2C197&ssl=1",300,197,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?fit=640%2C421&ssl=1",640,421,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?fit=640%2C421&ssl=1",640,421,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?fit=1536%2C1011&ssl=1",1536,1011,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?fit=2048%2C1347&ssl=1",2048,1347,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?fit=560%2C368&ssl=1",560,368,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-24-om-09.09.15.png?resize=2292%2C180&ssl=1",2292,180,true]},"post_excerpt_stackable_v2":"

Two months after MG unveiled its new 07 fastback in China, the car has turned into an instant hit. SAIC\u2019s British-born brand says it secured more than 10,000 firm orders in just one minute and 57 seconds after opening the books. Total pre-orders climbed from 45,000 on launch day to 59,000 the next day. MG says demand is already forcing it to expand capacity, with the long-range versions proving much more popular than expected. The MG 07 was officially launched at the Chengdu Motor Show, with seven battery-electric and plug-in-hybrid versions. Official prices range from 108,900 to 159,900 yuan (\u20ac13,900-…<\/p>\n","category_list_v2":"China<\/a>, Product<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nMG\u2019s \u20ac13,500 fastback explodes in China, but Europe is complicated - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/08\/24\/mgs-e13500-fastback-explodes-in-china-but-europe-is-complicated\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MG\u2019s \u20ac13,500 fastback explodes in China, but Europe is complicated - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Two months after MG unveiled its new 07 fastback in China, the car has turned into an instant hit. 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