{"id":192433,"date":"2026-08-25T12:10:28","date_gmt":"2026-08-25T10:10:28","guid":{"rendered":"https:\/\/newmobility.news\/?p=192433"},"modified":"2026-08-25T11:35:19","modified_gmt":"2026-08-25T09:35:19","slug":"chinese-brands-hit-record-market-share-in-europe-targeting-30-by-2030","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/08\/25\/chinese-brands-hit-record-market-share-in-europe-targeting-30-by-2030\/","title":{"rendered":"Les marques chinoises ont atteint une part de march\u00e9 record en Europe et visent 30% d'ici 2030"},"content":{"rendered":"

Selon les chiffres de Dataforce, les marques chinoises ont atteint une part de march\u00e9 de 11,21 TP3T sur le march\u00e9 europ\u00e9en en juillet. Elles n'avaient jamais atteint un tel niveau de p\u00e9n\u00e9tration depuis leur implantation dans l'Union europ\u00e9enne.<\/p>\n

Ce chiffre repr\u00e9sente pr\u00e8s du double des 5,61 TP3T qu'ils avaient d\u00e9clar\u00e9s au cours du m\u00eame mois l'ann\u00e9e derni\u00e8re, et il confirme une tendance qui devrait inqui\u00e9ter tous ceux qui consid\u00e8rent encore les fabricants chinois comme des acteurs marginaux.<\/p>\n

Si l'on examine le premier semestre, les marques chinoises ont immatricul\u00e9 813 096 v\u00e9hicules dans toute l'Europe. Ce chiffre d\u00e9passe d\u00e9j\u00e0 le total de l'ann\u00e9e civile 2025, qui s'\u00e9tait sold\u00e9e par un d\u00e9ficit de 644 unit\u00e9s.<\/p>\n

MG au sommet\u00a0<\/span><\/h4>\n

SAIC occupe toujours la premi\u00e8re place parmi les constructeurs chinois, gr\u00e2ce aux liens \u00e9troits qui unissent MG au continent et au Royaume-Uni en particulier. Les immatriculations du groupe ont augment\u00e9 de 19%.<\/p>\n

Mais c'est surtout ce qui se cache derri\u00e8re ces chiffres qui est r\u00e9v\u00e9lateur. BYD a enregistr\u00e9 une hausse de 1 461 TP3T, tandis que le groupe Chery a plus que tripl\u00e9 son volume de ventes (201 544 unit\u00e9s). Le SUV de taille moyenne BYD Seal U a \u00e9t\u00e9 le mod\u00e8le chinois le plus vendu du mois, mais aussi le v\u00e9hicule hybride rechargeable le plus vendu en Europe toutes cat\u00e9gories confondues.<\/p>\n

D'o\u00f9 vient cette croissance ? Eh bien, les hybrides rechargeables ont clairement \u00e9t\u00e9 le moteur de cette progression en juillet. Les ventes de PHEV de marques chinoises ont explos\u00e9 de 201%, s'adjugeant une part de 33,6% de l'ensemble des ventes chinoises. Les hybrides classiques ont quant \u00e0 eux progress\u00e9 de 137%.<\/p>\n

Ces groupes motopropulseurs \u00e9chappent pour l'instant aux droits de douane punitifs impos\u00e9s par Bruxelles sur les v\u00e9hicules \u00e9lectriques chinois. Bien que la Commission europ\u00e9enne envisage d\u00e9sormais d'\u00e9tendre ces droits de douane aux v\u00e9hicules hybrides rechargeables (PHEV), cette faille reste largement ouverte.\u00a0<\/span><\/p>\n

Cependant, les mod\u00e8les 100 % \u00e9lectriques d\u00e9tiennent la part la plus importante : 35%, soit une hausse de 114%. Cette part de march\u00e9 est identique \u00e0 celle de juillet dernier. Enfin, l'offre de v\u00e9hicules \u00e0 moteur \u00e0 essence s'est effondr\u00e9e pour n'atteindre plus que 10% de son volume, alors qu'elle \u00e9tait encore deux fois plus \u00e9lev\u00e9e (23%) un an plus t\u00f4t. Un changement est en cours.<\/p>\n

Un sur trois d\u2019ici 2030 ?<\/h4>\n

Mais les chiffres pr\u00e9visionnels sont encore plus int\u00e9ressants. Une analyse de Reuters, s'appuyant sur Counterpoint Research, pr\u00e9voit que les marques chinoises s'approprieront plus de 20% du march\u00e9 total des voitures particuli\u00e8res en Europe d'ici 2030. Dans le segment des v\u00e9hicules \u00e9lectriques, cette part grimpe \u00e0 29%.<\/p>\n

Cela repr\u00e9sente pr\u00e8s d'un v\u00e9hicule \u00e9lectrique neuf sur trois.\u00a0 <\/span>Cette pr\u00e9vision n'a rien de sp\u00e9culatif, car le taux de croissance des marques chinoises est stup\u00e9fiant. Il y a \u00e0 peine cinq ans, leur part de march\u00e9 ne d\u00e9passait pas 0,51 TP3T.\u00a0<\/span><\/p>\n

En arri\u00e8re-plan, le mod\u00e8le commercial \u00e9volue, passant de l'exportation \u00e0 la production locale. Selon Mobility Global, la production des marques chinoises en Europe devrait atteindre environ 90 000 v\u00e9hicules cette ann\u00e9e, puis passer \u00e0 1 million d\u2019ici 2030 et atteindre 1,5 million par an d\u2019ici 2035. Alors que les acteurs historiques sont confront\u00e9s \u00e0 une surcapacit\u00e9, les marques chinoises comblent ce vide.<\/p>\n

P\u00f4le de production en Espagne<\/h4>\n

L'Espagne est clairement l'\u00e9picentre de la production europ\u00e9enne, avec une longue liste de projets industriels en cours de r\u00e9alisation. Chery va commencer cette ann\u00e9e l'assemblage des mod\u00e8les Jaecoo et Omoda dans l'ancienne usine Nissan de Barcelone. Leapmotor utilisera l'usine de Stellantis \u00e0 Saragosse. Geely est en train de cr\u00e9er une coentreprise avec Ford \u00e0 Valence. La marque MG de SAIC commencera l'assemblage en Galice \u00e0 partir de 2028.<\/p>\n

BYD, qui devrait d\u00e9marrer sa production en Hongrie cet automne, semble de plus en plus encline \u00e0 ouvrir une deuxi\u00e8me usine europ\u00e9enne en Espagne. D\u2019ici 2030, environ la moiti\u00e9 de toutes les voitures de marques chinoises construites en Europe devraient sortir des cha\u00eenes de montage espagnoles. D\u2019ici 2035, ce chiffre pourrait avoisiner les deux tiers.<\/p>\n

Si cette \u00ab invasion jaune \u00bb semble cr\u00e9er des opportunit\u00e9s d\u2019emploi, la r\u00e9alit\u00e9 sous-jacente pourrait s\u2019av\u00e9rer plus dure. Les analystes soulignent un effet secondaire : l'Europe pourrait finir par n'\u00eatre gu\u00e8re plus qu'une \u00ab \u00e9conomie de montage \u00bb, se contentant d'assembler des kits import\u00e9s tandis que l'ing\u00e9nierie et la chimie des batteries, qui g\u00e9n\u00e8rent des marges \u00e9lev\u00e9es, resteraient en Asie. Cela pourrait \u00e9galement perturber la cha\u00eene d'approvisionnement, les fournisseurs tombant entre les mains des Chinois, ce qui acc\u00e9l\u00e9rerait la fuite des cerveaux.<\/p>\n

Douleurs de croissance<\/h4>\n

Mais l'ascension fulgurante des marques chinoises dans les classements des ventes europ\u00e9ennes s'accompagne \u00e9galement de difficult\u00e9s de croissance. Au d\u00e9but du mois, des concessionnaires allemands ont signal\u00e9 d'importants retards de paiement de la part de marques telles que BYD et Xpeng.<\/p>\n

Ils accusent ces constructeurs automobiles d'utiliser leur r\u00e9seau de concessionnaires comme des banques \u00e0 leur insu, leur accordant ainsi des pr\u00eats sans int\u00e9r\u00eats. Cette pratique, qui a conduit en Chine \u00e0 l'adoption d'une loi corrective repoussant les d\u00e9lais de paiement \u00e0 60 jours, a d\u00e9j\u00e0 pouss\u00e9 les concessionnaires concern\u00e9s \u00e0 reporter leurs projets d'expansion.<\/p>\n

Les assureurs, eux aussi, freinent cette expansion acc\u00e9l\u00e9r\u00e9e. Aux Pays-Bas, l\u2019assureur Univ\u00e9 a mis sur liste noire neuf \u00e9quipementiers chinois en raison de probl\u00e8mes d\u2019approvisionnement en pi\u00e8ces d\u00e9tach\u00e9es. Ces d\u00e9lais d\u2019attente constituent un obstacle plus important que pr\u00e9vu et trop co\u00fbteux pour les r\u00e9parations suite \u00e0 un accident.<\/p>","protected":false},"excerpt":{"rendered":"

Chinese brands closed in at 11.2% of the European market in July, according to figures from Dataforce. They never reached a higher penetration since their expansion into the EU. It is nearly double the 5.6% they claimed in the same month last year, and it cements a trend that should worry anyone still thinking of […]<\/p>\n","protected":false},"author":715,"featured_media":192434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,28,16,77169,8,4],"tags":[],"class_list":["post-192433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-europe","category-industry","category-market","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?fit=2508%2C1672&ssl=1",2508,1672,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?fit=2048%2C1365&ssl=1",2048,1365,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/ampnet_photo_20240521_236847.jpg?resize=2508%2C180&ssl=1",2508,180,true]},"post_excerpt_stackable_v2":"

Chinese brands closed in at 11.2% of the European market in July, according to figures from Dataforce. They never reached a higher penetration since their expansion into the EU. It is nearly double the 5.6% they claimed in the same month last year, and it cements a trend that should worry anyone still thinking of Chinese manufacturers as marginal players. Looking at the first half of the year, Chinese brands registered 813,096 vehicles across Europe. That already exceeds the entire calendar year of 2025, which ended 644 units lower. MG on top\u00a0 SAIC still holds the top spot among Chinese…<\/p>\n","category_list_v2":"China<\/a>, Europe<\/a>, Industry<\/a>, Market<\/a>, Product<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nChinese brands hit record market share in Europe, targeting 30% by 2030 - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/08\/25\/chinese-brands-hit-record-market-share-in-europe-targeting-30-by-2030\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chinese brands hit record market share in Europe, targeting 30% by 2030 - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Chinese brands closed in at 11.2% of the European market in July, according to figures from Dataforce. They never reached a higher penetration since their expansion into the EU. 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