{"id":192633,"date":"2026-08-27T10:51:12","date_gmt":"2026-08-27T08:51:12","guid":{"rendered":"https:\/\/newmobility.news\/?p=192633"},"modified":"2026-08-27T10:51:12","modified_gmt":"2026-08-27T08:51:12","slug":"xiaomi-shifts-into-gear-for-2027-assault-on-europes-premium-car-elite","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/08\/27\/xiaomi-shifts-into-gear-for-2027-assault-on-europes-premium-car-elite\/","title":{"rendered":"Xiaomi passe \u00e0 la vitesse sup\u00e9rieure pour s'attaquer en 2027 \u00e0 l'\u00e9lite europ\u00e9enne des voitures haut de gamme"},"content":{"rendered":"

Xiaomi a franchi une nouvelle \u00e9tape concr\u00e8te vers son objectif de devenir un constructeur automobile mondial. Le g\u00e9ant de la technologie, souvent surnomm\u00e9 \u2018 l'Apple chinois \u2019, a lanc\u00e9 un site web international d\u00e9di\u00e9<\/a> et les r\u00e9seaux sociaux internationaux de Xiaomi Auto.<\/p>\n

Le site indique clairement que ses voitures \u201c arriveront officiellement en Europe en 2027 \u201d. Plus r\u00e9v\u00e9lateur encore, le site comporte d\u00e9j\u00e0 un espace d\u00e9di\u00e9 aux demandes concernant les concessionnaires et la distribution.<\/p>\n

\"\"
Du SU7 au SkyNomad en passant par le YU7 GT, le site international de Xiaomi montre \u00e0 quelle vitesse cette marque technologique se dote d'une gamme compl\u00e8te de v\u00e9hicules \/Xiaomi<\/figcaption><\/figure>\n

Pas encore de d\u00e9tails<\/h4>\n

Cette initiative ne constitue pas encore un v\u00e9ritable lancement sur le march\u00e9. Xiaomi n\u2019a annonc\u00e9 aucun pays, aucun prix ni aucune gamme confirm\u00e9e pour l\u2019Europe, et le site web sert actuellement principalement de vitrine pour les mod\u00e8les SU7, SU7 Ultra, YU7 GT, SkyNomad et les technologies de l\u2019entreprise. Mais il s'agit l\u00e0 du signe public le plus clair \u00e0 ce jour indiquant que les pr\u00e9paratifs pour l'Europe sont pass\u00e9s de la phase strat\u00e9gique \u00e0 celle de la mise en \u0153uvre commerciale.<\/p>\n

Le pr\u00e9sident de Xiaomi, Lu Weibing, avait pr\u00e9c\u00e9demment d\u00e9clar\u00e9 que les ventes \u00e0 l'international devraient d\u00e9buter au troisi\u00e8me ou au quatri\u00e8me trimestre 2027, l'Europe \u00e9tant la premi\u00e8re destination vis\u00e9e.<\/p>\n

L'entreprise souhaite p\u00e9n\u00e9trer les march\u00e9s d\u00e9velopp\u00e9s et les segments de milieu et haut de gamme avant de s'attaquer aux segments d'entr\u00e9e de gamme. Selon le Financial Times, l'Allemagne devrait \u00eatre son premier march\u00e9 automobile europ\u00e9en, tandis que Xiaomi s'est fix\u00e9 l'objectif ambitieux de devenir l'une des cinq premi\u00e8res marques haut de gamme en Europe d'ici 2030.<\/p>\n

\u2018 Ma Xiaomi SU7 est g\u00e9niale \u2019<\/h4>\n

Cela place l'entreprise en concurrence directe non seulement avec Tesla et ses rivaux chinois tels que BYD, Xpeng et Zeekr, mais aussi, de plus en plus, avec BMW, Mercedes, Audi et Porsche.<\/p>\n

Cette menace est d\u00e9j\u00e0 prise tr\u00e8s au s\u00e9rieux \u00e0 D\u00e9troit. Jim Farley, PDG de Ford, a notamment fait venir par avion une SU7 de Shanghai \u00e0 Chicago et l'a conduite pendant six mois.<\/p>\n

Il a qualifi\u00e9 le Xiaomi de \u201c fantastique \u201d et a admis qu\u2019il \u201c ne voulait pas s\u2019en s\u00e9parer \u201d, tout en d\u00e9crivant Xiaomi comme un g\u00e9ant du secteur dont la marque grand public est plus forte que celles des constructeurs automobiles traditionnels.<\/p>\n

Et ce n'est pas tout. Xiaomi dispose d\u00e9j\u00e0 d'un centre de R&D d\u00e9di\u00e9 \u00e0 l'automobile \u00e0 Munich, dans la ville m\u00eame o\u00f9 BMW a vu le jour, et a recrut\u00e9 des ing\u00e9nieurs et des cadres exp\u00e9riment\u00e9s issus de constructeurs europ\u00e9ens.<\/p>\n

Des SUV plut\u00f4t que des supercars<\/h4>\n

La plus grande menace n'est peut-\u00eatre pas la spectaculaire SU7 Ultra, qui a fait la une des journaux et fait beaucoup parler d'elle au N\u00fcrburgring. En Europe, le v\u00e9ritable champ de bataille devrait \u00eatre le segment des SUV \u00e9lectriques haut de gamme.<\/p>\n

\"\"<\/p>\n

La YU7 vise directement la Tesla Model Y, tout en ciblant une client\u00e8le plus haut de gamme, notamment les clients qui envisagent \u00e9galement des mod\u00e8les tels que la BMW iX3, l'Audi Q6 e-tron et le GLC \u00e9lectrique de Mercedes.<\/p>\n

\u00c0 terme, Xiaomi pourrait \u00e9largir sa gamme. La gamme SkyNomad, r\u00e9cemment d\u00e9voil\u00e9e, montre que la marque ne se contente plus des berlines sportives et des crossovers.<\/p>\n

En Chine, ce grand SUV est \u00e9quip\u00e9 d'un groupe motopropulseur \u00e0 prolongateur d'autonomie et vise le march\u00e9 de plus en plus important des voitures familiales haut de gamme. Son lancement en Europe n'a pas encore \u00e9t\u00e9 confirm\u00e9, mais ce mod\u00e8le illustre \u00e0 quelle vitesse Xiaomi comble les lacunes traditionnelles de son portefeuille automobile.<\/p>\n

C'est cette rapidit\u00e9 qui distingue Xiaomi de nombreuses start-ups chinoises sp\u00e9cialis\u00e9es dans les v\u00e9hicules \u00e9lectriques. L'entreprise fait son entr\u00e9e sur le march\u00e9 automobile en s'appuyant sur une puissance financi\u00e8re et technologique consid\u00e9rable.<\/p>\n

Xiaomi est le troisi\u00e8me fabricant mondial de smartphones et compte des centaines de millions d'utilisateurs actifs, plus d'un milliard d'appareils connect\u00e9s et un vaste \u00e9cosyst\u00e8me de vente au d\u00e9tail. Sa strat\u00e9gie \u201c Human x Car x Home \u201d place d\u00e9lib\u00e9r\u00e9ment l'automobile au m\u00eame rang que le smartphone et la maison connect\u00e9e.<\/p>\n

La pomme chinoise ?<\/h4>\n

Il est donc tentant de qualifier Xiaomi d\u201c\u201d Apple chinois \u00bb, m\u00eame si cette comparaison est incompl\u00e8te. \u00c0 l\u2019instar d\u2019Apple, l\u2019entreprise s\u2019efforce de contr\u00f4ler le mat\u00e9riel, les logiciels, les services et, de plus en plus, m\u00eame les puces. Xiaomi a investi massivement dans ses propres processeurs Xring et d\u00e9veloppe actuellement une puce D100 sp\u00e9cialement destin\u00e9e aux applications de conduite autonome.<\/p>\n

L'ironie est \u00e9vidente. Apple a consacr\u00e9 des ann\u00e9es et des milliards \u00e0 tenter de se lancer dans le secteur automobile avant d'abandonner le projet Titan, tandis que Xiaomi a annonc\u00e9 son programme automobile en 2021 et a commenc\u00e9 les livraisons \u00e0 peine trois ans plus tard.<\/p>\n

Les voitures ont \u00e9galement pris une importance bien plus grande pour Xiaomi que ne le laisse supposer leur jeune \u00e2ge. Au deuxi\u00e8me trimestre 2026, le chiffre d\u2019affaires g\u00e9n\u00e9r\u00e9 par les v\u00e9hicules \u00e9lectriques connect\u00e9s a atteint 23,9 milliards de yuans, soit environ 22% du chiffre d\u2019affaires trimestriel total de Xiaomi, qui s\u2019\u00e9levait \u00e0 108,9 milliards de yuans.<\/p>\n

Xiaomi a livr\u00e9 104 199 voitures au cours du trimestre. Sa division \u00ab V\u00e9hicules \u00e9lectriques, IA et nouvelles initiatives \u00bb, plus large, a repr\u00e9sent\u00e9 231 TP3T du chiffre d'affaires du groupe, contre 18,31 TP3T un an plus t\u00f4t.<\/p>\n

Cela rev\u00eat une importance particuli\u00e8re car l\u2019activit\u00e9 traditionnelle de Xiaomi dans le domaine des smartphones a atteint sa maturit\u00e9 et subit actuellement des pressions, tandis que le secteur automobile constitue un nouveau moteur de croissance majeur. L\u2019automobile n\u2019est plus un simple projet parall\u00e8le de prestige, mais est en passe de devenir l\u2019un des piliers de l\u2019entreprise.<\/p>\n

L'Europe sera le v\u00e9ritable test<\/h4>\n

L'Europe constituera n\u00e9anmoins un d\u00e9fi bien plus difficile \u00e0 relever que la Chine. Xiaomi doit encore obtenir l'homologation, mettre en place des solutions de financement et de location locales, d\u00e9velopper des r\u00e9seaux de r\u00e9paration et de pi\u00e8ces d\u00e9tach\u00e9es, proposer des valeurs r\u00e9siduelles comp\u00e9titives et, surtout, gagner la confiance des acheteurs de flottes. Les droits de douane impos\u00e9s par l'UE sur les v\u00e9hicules \u00e9lectriques fabriqu\u00e9s en Chine constituent un obstacle suppl\u00e9mentaire.<\/p>\n

On peut donc affirmer que le nouveau portail destin\u00e9 aux revendeurs et distributeurs rev\u00eat une importance bien plus grande que les voitures rutilantes pr\u00e9sent\u00e9es sur le nouveau site web de Xiaomi. L'Europe sait depuis l'ann\u00e9e derni\u00e8re que Xiaomi ferait son entr\u00e9e sur le march\u00e9 en 2027.<\/p>\n

Ce qui change aujourd'hui, c'est que l'entreprise semble mettre en place les structures n\u00e9cessaires pour transformer cette promesse en une v\u00e9ritable activit\u00e9 automobile europ\u00e9enne.<\/p>","protected":false},"excerpt":{"rendered":"

Xiaomi has taken another concrete step towards becoming a global carmaker. The tech giant, often referred to as the ‘Chinese Apple’, has launched a dedicated international website and overseas social-media channels for Xiaomi Auto. The site is explicitly stating that its cars are \u201cofficially coming to Europe in 2027\u201d. More tellingly, the site already includes […]<\/p>\n","protected":false},"author":21,"featured_media":192639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,28,16,77169],"tags":[],"class_list":["post-192633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-europe","category-industry","category-market"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?fit=2560%2C1437&ssl=1",2560,1437,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?fit=300%2C168&ssl=1",300,168,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?fit=640%2C359&ssl=1",640,359,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?fit=640%2C359&ssl=1",640,359,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?fit=1536%2C862&ssl=1",1536,862,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?fit=2048%2C1149&ssl=1",2048,1149,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?fit=560%2C314&ssl=1",560,314,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"

Xiaomi has taken another concrete step towards becoming a global carmaker. The tech giant, often referred to as the ‘Chinese Apple’, has launched a dedicated international website and overseas social-media channels for Xiaomi Auto. The site is explicitly stating that its cars are \u201cofficially coming to Europe in 2027\u201d. More tellingly, the site already includes a portal for dealer and distribution inquiries. From SU7 to SkyNomad and YU7 GT, Xiaomi\u2019s global site shows how quickly one tech brand is building a complete car portfolio \/Xiaomi No details yet The move does not yet amount to a market launch. Xiaomi has…<\/p>\n","category_list_v2":"China<\/a>, Europe<\/a>, Industry<\/a>, Market<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nXiaomi shifts into gear for 2027 assault on Europe\u2019s premium car elite - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/08\/27\/xiaomi-shifts-into-gear-for-2027-assault-on-europes-premium-car-elite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xiaomi shifts into gear for 2027 assault on Europe\u2019s premium car elite - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Xiaomi has taken another concrete step towards becoming a global carmaker. The tech giant, often referred to as the ‘Chinese Apple’, has launched a dedicated international website and overseas social-media channels for Xiaomi Auto. The site is explicitly stating that its cars are \u201cofficially coming to Europe in 2027\u201d. 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