{"id":193203,"date":"2026-09-04T07:29:27","date_gmt":"2026-09-04T05:29:27","guid":{"rendered":"https:\/\/newmobility.news\/?p=193203"},"modified":"2026-09-04T08:43:27","modified_gmt":"2026-09-04T06:43:27","slug":"dieteren-puts-344-jobs-at-risk-as-traditional-car-sales-lose-ground","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/09\/04\/dieteren-puts-344-jobs-at-risk-as-traditional-car-sales-lose-ground\/","title":{"rendered":"D\u2019Ieteren met 344 emplois en p\u00e9ril alors que les ventes de voitures traditionnelles perdent du terrain"},"content":{"rendered":"

D\u2019Ieteren, le plus grand importateur automobile de Belgique, a annonc\u00e9 une restructuration majeure qui pourrait menacer jusqu\u2019\u00e0 344 emplois. L\u2019importateur du groupe Volkswagen affirme que le mod\u00e8le traditionnel, ax\u00e9 sur la vente de voitures neuves, ne correspond plus \u00e0 la r\u00e9alit\u00e9 du march\u00e9.<\/p>\n

Le groupe cot\u00e9 en bourse souhaite recentrer davantage ses activit\u00e9s sur les services de mobilit\u00e9 et les relations clients \u00e0 long terme.<\/b><\/p>\n

D\u2019Ieteren a pr\u00e9sent\u00e9 hier son plan de transformation strat\u00e9gique au comit\u00e9 d'entreprise. L'annonce selon laquelle jusqu'\u00e0 344 emplois pourraient dispara\u00eetre si ce plan \u00e9tait mis en \u0153uvre tel quel a \u00e9t\u00e9 un coup dur.<\/p>\n

Une proc\u00e9dure d\u2019information et de consultation a imm\u00e9diatement \u00e9t\u00e9 lanc\u00e9e en vertu de la loi Renault en vigueur en Belgique. Les suppressions d\u2019emplois seront r\u00e9parties entre les cols blancs et les cols bleus, ces derniers \u00e9tant les plus touch\u00e9s, avec un effectif estim\u00e9 \u00e0 260 personnes.<\/p>\n

Selon Denis Gorteman, PDG de D\u2019Ieteren, quatre changements structurels ont \u00e9t\u00e9 identifi\u00e9s comme \u00e9tant \u00e0 l\u2019origine de ce vaste programme de restructuration, qui pourrait concerner un salari\u00e9 sur sept.<\/p>\n

Le changement de mod\u00e8le \u00e9conomique li\u00e9 \u00e0 l'\u00e9lectrification, qui r\u00e9duit les revenus issus de la maintenance et des services tout en augmentant les co\u00fbts en raison des nouveaux investissements, en \u00e9tait la raison la plus \u00e9vidente.<\/p>\n

L'autre \u00e9volution pr\u00e9visible a \u00e9t\u00e9 le durcissement de la concurrence suite \u00e0 l'arriv\u00e9e de nouveaux acteurs chinois. Ceux-ci exercent une pression plus forte qu'auparavant sur les prix et, par cons\u00e9quent, sur les marges.<\/p>\n

\u00c9volution des habitudes de d\u00e9placement<\/h4>\n

Mais M. Gorteman a \u00e9galement \u00e9voqu\u00e9 la rationalisation des processus de travail gr\u00e2ce \u00e0 l'arriv\u00e9e de l'intelligence artificielle et, de mani\u00e8re plus surprenante, le budget mobilit\u00e9, qui deviendra obligatoire pour les entreprises de plus de 250 salari\u00e9s en 2027. Il y voit la quintessence de l'\u00e9volution de nos comportements en mati\u00e8re de mobilit\u00e9.\u00a0<\/span><\/p>\n

En d\u00e9but de semaine, cependant, SD Worx a publi\u00e9 une enqu\u00eate indiquant que le passage \u00e0 un budget mobilit\u00e9 n'aura pas d'incidence sur la pr\u00e9f\u00e9rence des employeurs pour la voiture de fonction.<\/p>\n

Ce march\u00e9 des flottes, qui repr\u00e9sente la majeure partie des mod\u00e8les \u00e9lectriques vendus en Belgique, devrait rester une source de revenus pour D\u2019Ieteren si les r\u00e9sultats de l\u2019enqu\u00eate se confirment.<\/p>\n

Une plus grande diversification<\/h4>\n

Afin de retrouver une partie de la dynamique de ventes perdue (cette ann\u00e9e, la part de march\u00e9 du groupe est pass\u00e9e de 23,21 TP3T en 2025 \u00e0 21,61 TP3T), le groupe va poursuivre sa diversification.<\/p>\n

Les projets de mobilit\u00e9 tels que Poppy ou Lucien b\u00e9n\u00e9ficieront d'un soutien financier accru et d'un meilleur service apr\u00e8s-vente afin de p\u00e9renniser la relation client tout au long de son parcours automobile apr\u00e8s l'achat. Parall\u00e8lement, les initiatives li\u00e9es au march\u00e9 de l'occasion sont \u00e9galement renforc\u00e9es.<\/p>\n

Ce dernier aborde la division actuelle du march\u00e9 belge, o\u00f9 les ventes de voitures neuves ne cessent de reculer (-7,51 TP3T) tandis que le march\u00e9 de l'occasion est en pleine croissance.<\/p>\n

Les voitures \u00e9lectriques abordables n'\u00e9tant toujours pas disponibles en grand nombre, les particuliers restent m\u00e9fiants et h\u00e9sitants \u00e0 l'heure de l'achat. Ils conservent leurs v\u00e9hicules plus longtemps et se tournent vers le march\u00e9 de l'occasion pour trouver un mod\u00e8le fiable \u00e0 un prix plus avantageux.\u00a0<\/span><\/p>\n

Mais alors que le secteur observe cette tendance en esp\u00e9rant sinc\u00e8rement que ce changement atteindra un point de basculement, le plan de transformation de D\u2019Ieteren anticipe clairement une \u00e9volution structurelle de nos habitudes en mati\u00e8re de mobilit\u00e9.<\/p>\n

L'\u00e9poque dor\u00e9e marqu\u00e9e par la hausse des ventes automobiles et les marges \u00e9lev\u00e9es est r\u00e9volue. Le recul du march\u00e9 depuis la pand\u00e9mie de coronavirus semble d\u00e9sormais constituer une nouvelle r\u00e9alit\u00e9 plut\u00f4t qu'un simple revers. \u00a0<\/span><\/p>\n

Une ampleur inattendue<\/h4>\n

D\u2019Ieteren pr\u00e9pare cette transition depuis plusieurs ann\u00e9es et proc\u00e8de \u00e0 des licenciements tous les deux ou trois ans depuis 2014. Mais cette fois-ci, le nombre de suppressions d\u2019emplois est trois fois sup\u00e9rieur \u00e0 celui des vagues pr\u00e9c\u00e9dentes. Selon le syndicat, les salari\u00e9s sentaient que quelque chose allait se passer, mais personne ne s\u2019attendait \u00e0 des mesures d\u2019une telle ampleur.\u00a0<\/span><\/p>\n

Jean-Paul Sellekaerts, de l\u2019ABVV-Metaal, a d\u00e9clar\u00e9 : \u201c On ne peut pas privatiser les b\u00e9n\u00e9fices quand les affaires marchent bien, puis faire supporter aux travailleurs le co\u00fbt de la restructuration lorsque le march\u00e9 ralentit. \u201d La division automobile de D\u2019Ieteren a r\u00e9alis\u00e9 l\u2019ann\u00e9e derni\u00e8re un b\u00e9n\u00e9fice de 215,3 millions d\u2019euros, soit une baisse de pr\u00e8s de 10% par rapport \u00e0 2024.<\/p>\n

Le groupe n'exclut pas la fermeture de certaines entit\u00e9s (le centre d'essais de Kortenberg avait d\u00e9j\u00e0 \u00e9t\u00e9 ferm\u00e9 lors d'une pr\u00e9c\u00e9dente vague de restructuration) et mettra fin \u00e0 ses activit\u00e9s commerciales dans le secteur automobile \u00e0 son si\u00e8ge de Bruxelles. Selon certaines rumeurs, sept concessions, r\u00e9parties dans la r\u00e9gion bruxelloise et \u00e0 Anvers, seraient menac\u00e9es de fermeture.<\/p>\n

Par ailleurs, un centre de service Porsche situ\u00e9 \u00e0 Wommelgem va fermer ses portes, tandis que la branche \u00e9nerg\u00e9tique Go Solar, sp\u00e9cialis\u00e9e dans l'installation de panneaux solaires et de batteries fixes, est en cours de liquidation.<\/p>\n

D\u2019Ieteren Automotive importe en Belgique les marques du groupe Volkswagen : Volkswagen, Audi, \u0160koda, Seat, Cupra, Porsche et Volkswagen V\u00e9hicules Utilitaires.<\/p>\n

Il s'agit du plus grand importateur de voitures du pays, mais l'ann\u00e9e derni\u00e8re, le groupe Van Mossel lui a rav\u00e9 sa place de premier vendeur de voitures. Au total, le groupe emploie actuellement 2 644 personnes.<\/p>","protected":false},"excerpt":{"rendered":"

D\u2019Ieteren, Belgium\u2019s largest car importer, has announced a major restructuring that could put up to 344 jobs at risk. The Volkswagen Group importer says the traditional model built around selling new cars no longer reflects market reality. The stock-quoted group wants to shift its focus further toward mobility services and longer-term customer relationships. D\u2019Ieteren presented […]<\/p>\n","protected":false},"author":715,"featured_media":193206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,5,77168,77169,7,77151,4],"tags":[],"class_list":["post-193203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-breaking-news","category-car-subscription","category-market","category-mobility","category-services","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?fit=2554%2C1458&ssl=1",2554,1458,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?fit=300%2C171&ssl=1",300,171,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?fit=640%2C365&ssl=1",640,365,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?fit=640%2C366&ssl=1",640,366,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?fit=1536%2C877&ssl=1",1536,877,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?fit=2048%2C1169&ssl=1",2048,1169,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?fit=560%2C320&ssl=1",560,320,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Scherm%C2%ADafbeelding-2026-09-03-om-17.59.28.png?resize=2554%2C180&ssl=1",2554,180,true]},"post_excerpt_stackable_v2":"

D\u2019Ieteren, Belgium\u2019s largest car importer, has announced a major restructuring that could put up to 344 jobs at risk. The Volkswagen Group importer says the traditional model built around selling new cars no longer reflects market reality. The stock-quoted group wants to shift its focus further toward mobility services and longer-term customer relationships. D\u2019Ieteren presented its strategic transformation plan to the works council yesterday. The news that up to 344 jobs could disappear if the plan is implemented in its current format came as a hard blow. Immediately, an information and consultation procedure was launched under Belgium\u2019s Renault Act. The…<\/p>\n","category_list_v2":"Belgium<\/a>, Breaking News<\/a>, Car subscription<\/a>, Market<\/a>, Mobility<\/a>, Services<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nD\u2019Ieteren puts 344 jobs at risk as traditional car sales lose ground - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/09\/04\/dieteren-puts-344-jobs-at-risk-as-traditional-car-sales-lose-ground\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u2019Ieteren puts 344 jobs at risk as traditional car sales lose ground - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"D\u2019Ieteren, Belgium\u2019s largest car importer, has announced a major restructuring that could put up to 344 jobs at risk. The Volkswagen Group importer says the traditional model built around selling new cars no longer reflects market reality. The stock-quoted group wants to shift its focus further toward mobility services and longer-term customer relationships. 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