{"id":193495,"date":"2026-09-09T08:05:13","date_gmt":"2026-09-09T06:05:13","guid":{"rendered":"https:\/\/newmobility.news\/?p=193495"},"modified":"2026-09-08T11:19:29","modified_gmt":"2026-09-08T09:19:29","slug":"renault-hires-nissan-veteran-diernaz-as-new-global-marketing-chief","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/09\/09\/renault-hires-nissan-veteran-diernaz-as-new-global-marketing-chief\/","title":{"rendered":"Renault recrute Diernaz, un v\u00e9t\u00e9ran de Nissan, au poste de directeur mondial du marketing"},"content":{"rendered":"Renault a nomm\u00e9 Jean-Pierre Diernaz, ancien cadre chez Nissan et General Motors, au poste de directeur marketing mondial. \u00c0 premi\u00e8re vue, cela ressemble \u00e0 un simple remaniement au sein de la direction.\n\nMais la longue exp\u00e9rience de M. Diernaz chez Nissan et le fait qu\u2019il rendra compte directement \u00e0 Fabrice Cambolive conf\u00e8rent \u00e0 cette nomination<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"nag_logo\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2022\/02\/nmn-logo-long-transparent-small-4.png?w=300&#038;ssl=1\"  alt=\"Actualit\u00e9s sur les nouvelles mobilit\u00e9s\" \/>\r\n\r\n<h2 class=\"text-center\">\r\n\tLisez cet article gratuitement d\u00e8s maintenant !\r\n<\/h2>\r\nCr\u00e9ez un compte gratuit pour acc\u00e9der \u00e0 cet article et profiter pleinement de New Mobility.\r\n\n\t\t<div id=\"leaky-paywall-quick-register\" class=\"inline\">\n\t\t\t<form id=\"leaky-paywall-quick-register-form\" method=\"POST\" action=\"\" data-trp-original-action=\"\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"form-field email-field\">\n\t\t\t\t\t<label for=\"email\">Courriel<\/label>\n\t\t\t\t\t<input class=\"email\" type=\"email\" name=\"email\" placeholder=\"Entrez votre adresse e-mail\" value=\"\" required>\n\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t<p class=\"form-field password-field\">\n\t\t\t\t\t\t<label for=\"password\">Mot de passe<\/label>\n\t\t\t\t\t\t<input class=\"password\" type=\"password\" name=\"password\" placeholder=\"Cr\u00e9er un mot de passe\" value=\"\" required>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<input name=\"company_url\" type=\"text\" value=\"\" autocomplete=\"off\" tabindex=\"-1\" style=\"display:none !important; position:absolute; left:-9999px;\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"level_id\" value=\"20\">\n\n\t\t\t\t<input type=\"submit\" value=\"Inscrivez-vous gratuitement\">\n\n\t\t\t\t\n\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form>\n\n\t\t\t<div id=\"leaky-paywall-quick-register-errors\"><\/div>\n\t\t<\/div>\n\n\r\n\r\n<p class=\"text-center\"><strong>\u2014 OU \u2014<\/strong>\r\n\r\n<p class=\"text-center\"><strong>Abonnez-vous d\u00e8s maintenant<\/strong> B\u00e9n\u00e9ficiez d'un acc\u00e8s illimit\u00e9 au contenu original de nos partenaires \u00e9ditoriaux, recevez des alertes sur les derni\u00e8res actualit\u00e9s et obtenez chaque jour un r\u00e9sum\u00e9 r\u00e9dig\u00e9 par nos journalistes sp\u00e9cialis\u00e9s des articles incontournables sur votre secteur.<\/p>\r\n\r\n<div class=\"nag_buttons\">\r\n\t<a class=\"button\" href=\"https:\/\/newmobility.news\/fr\/abonnement\/\">Abonnez-vous d\u00e8s maintenant<\/a> \r\n\t<span class=\"nag_button_divider\"> ou <\/span> \r\n\t<a href=\"https:\/\/newmobility.news\/fr\/log-in\/\">CONNEXION<\/a>\r\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Renault has appointed former Nissan and General Motors executive Jean-Pierre Diernaz as its new global marketing chief. At first sight, it looks like another management reshuffle. But Diernaz\u2019s long Nissan history and the fact that he will report directly to Fabrice Cambolive give the appointme Read this article now for free! Register a free account [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":193499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[28,16,32,4],"tags":[],"class_list":["post-193495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-industry","category-portrait","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?fit=2500%2C1406&ssl=1",2500,1406,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?fit=300%2C169&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?fit=640%2C360&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?fit=640%2C360&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?fit=1536%2C864&ssl=1",1536,864,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?fit=2048%2C1152&ssl=1",2048,1152,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?fit=560%2C315&ssl=1",560,315,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?resize=2500%2C180&ssl=1",2500,180,true]},"post_excerpt_stackable_v2":"<p>Renault has appointed former Nissan and General Motors executive Jean-Pierre Diernaz as its new global marketing chief. At first sight, it looks like another management reshuffle. But Diernaz\u2019s long Nissan history and the fact that he will report directly to Fabrice Cambolive give the appointme Read this article now for free! Register a free account and gain access to this article and get more from New Mobility Email Password \u2014 OR \u2014 Subscribe now Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get a daily business summary, composed by our specialist&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/europe\/\" rel=\"category tag\">Europe<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/portrait\/\" rel=\"category tag\">Portrait<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Renault hires Nissan veteran Diernaz as new global marketing chief - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/09\/09\/renault-hires-nissan-veteran-diernaz-as-new-global-marketing-chief\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renault hires Nissan veteran Diernaz as new global marketing chief - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Renault has appointed former Nissan and General Motors executive Jean-Pierre Diernaz as its new global marketing chief. At first sight, it looks like another management reshuffle. But Diernaz\u2019s long Nissan history and the fact that he will report directly to Fabrice Cambolive give the appointme Read this article now for free! Register a free account [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/09\/09\/renault-hires-nissan-veteran-diernaz-as-new-global-marketing-chief\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-09T06:05:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Diarnaz.webp?fit=2500%2C1406&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/09\\\/renault-hires-nissan-veteran-diernaz-as-new-global-marketing-chief\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/09\\\/renault-hires-nissan-veteran-diernaz-as-new-global-marketing-chief\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"Renault hires Nissan veteran Diernaz as new global marketing chief\",\"datePublished\":\"2026-09-09T06:05:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/09\\\/renault-hires-nissan-veteran-diernaz-as-new-global-marketing-chief\\\/\"},\"wordCount\":587,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/09\\\/renault-hires-nissan-veteran-diernaz-as-new-global-marketing-chief\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Diarnaz.webp?fit=2500%2C1406&ssl=1\",\"articleSection\":[\"Europe\",\"Industry\",\"Portrait\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/09\\\/renault-hires-nissan-veteran-diernaz-as-new-global-marketing-chief\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/09\\\/renault-hires-nissan-veteran-diernaz-as-new-global-marketing-chief\\\/\",\"name\":\"Renault hires Nissan veteran Diernaz as new global marketing chief - 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