{"id":194056,"date":"2026-09-17T12:45:20","date_gmt":"2026-09-17T10:45:20","guid":{"rendered":"https:\/\/newmobility.news\/?p=194056"},"modified":"2026-09-16T13:34:16","modified_gmt":"2026-09-16T11:34:16","slug":"toyota-wants-76-fewer-parts-to-increase-profitability","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/09\/17\/toyota-wants-76-fewer-parts-to-increase-profitability\/","title":{"rendered":"Toyota souhaite r\u00e9duire le nombre de pi\u00e8ces de 76% afin d'accro\u00eetre sa rentabilit\u00e9"},"content":{"rendered":"

La concurrence acharn\u00e9e qui r\u00e8gne dans le secteur automobile, o\u00f9 les marques chinoises tentent de s'imposer avec d\u00e9termination sur le reste du monde, oblige les marques traditionnelles \u00e0 revoir leurs strat\u00e9gies. Le nouveau PDG de Toyota, Kenta Kon, pense avoir trouv\u00e9 une partie de la solution : r\u00e9duire le nombre de pi\u00e8ces.<\/p>\n

Kon, qui a remplac\u00e9 Koji Sato<\/a> au d\u00e9but de cette ann\u00e9e, souhaite r\u00e9duire les co\u00fbts de production afin d'am\u00e9liorer la rentabilit\u00e9 de Toyota sans que cela n'ait d'incidence sur les clients.<\/p>\n

Son pr\u00e9d\u00e9cesseur avait d\u00e9j\u00e0 plaid\u00e9 en faveur d'une coop\u00e9ration accrue entre les marques japonaises, notamment par le partage de composants au-del\u00e0 des partenaires actuels du groupe Toyota, \u00e0 savoir Daihatsu et Subaru. Mais M. Kon s'inspire d\u00e9sormais des constructeurs chinois et des marques non traditionnelles telles que Tesla.<\/p>\n

Simplifier la production<\/b><\/h4>\n

M. Kon a d\u00e9clar\u00e9 \u00e0 Autonews qu\u2019il souhaitait r\u00e9duire consid\u00e9rablement le nombre de pi\u00e8ces utilis\u00e9es par Toyota. Toutefois, le PDG de Toyota ne souhaite pas aller aussi loin que le mythe selon lequel \u201c peu importe la couleur, tant que c\u2019est noir \u201d qui entoure le mod\u00e8le T de Ford.<\/p>\n

Il ne souhaite pas limiter le choix, mais plut\u00f4t r\u00e9duire le nombre de composants invisibles pour les clients ou qui ne pr\u00e9sentent aucun int\u00e9r\u00eat pour eux.<\/p>\n

\"\"<\/p>\n

On peut citer, \u00e0 titre d'exemple, les diff\u00e9rents types de tissus utilis\u00e9s pour les c\u00f4t\u00e9s et l'arri\u00e8re des si\u00e8ges de voiture, qui ajoutent \u00e0 la complexit\u00e9 mais n'ont pas beaucoup d'impact sur le client.<\/p>\n

Automotive News fait \u00e9galement \u00e9tat d'une r\u00e9duction de 50% du nombre de pi\u00e8ces des r\u00e9troviseurs lat\u00e9raux, tandis que le nombre de variantes de poign\u00e9es de porte pour le RAV4 aurait \u00e9t\u00e9 r\u00e9duit d'un tiers.<\/p>\n

Les marques chinoises ouvrent la voie<\/b><\/h4>\n

C'est une approche que les constructeurs chinois ont adopt\u00e9e bien plus t\u00f4t, avec une plus grande uniformisation entre les mod\u00e8les et les versions. Et c'est justement la concurrence chinoise qui oblige Toyota \u00e0 tout repenser.<\/p>\n

Un nombre r\u00e9duit de pi\u00e8ces et des volumes plus importants pour chaque type de pi\u00e8ce, plut\u00f4t qu'une plus grande diversit\u00e9, permettent de r\u00e9duire les co\u00fbts de production. Cela signifie donc que Toyota devra produire moins de voitures pour atteindre le seuil de rentabilit\u00e9.<\/p>\n

Vu sous cet angle, Toyota pourrait bien se pr\u00e9parer \u00e0 voir les marques chinoises lui ravir une partie de ses parts de march\u00e9.<\/p>\n

En 2025, Toyota est rest\u00e9e le leader mondial avec 11,3 millions de v\u00e9hicules vendus (10% de plus qu'en 2024). Mais les ventes des constructeurs chinois tels que BYD et Geely ont progress\u00e9, ces derniers devan\u00e7ant Toyota sur le segment des v\u00e9hicules \u00e9lectriques.<\/p>\n

\"\"<\/p>\n

Des fournisseurs d\u00e9j\u00e0 sur la bonne voie<\/b><\/h4>\n

Concr\u00e8tement, Toyota Boshoku, l\u2019un des principaux fournisseurs de Toyota, a d\u00e9j\u00e0 commenc\u00e9 \u00e0 simplifier sa gamme de pi\u00e8ces afin de presque doubler la marge b\u00e9n\u00e9ficiaire de l\u2019entreprise d\u2019ici 2030. Son plan \u00ab RPT33 \u00bb pr\u00e9voit une r\u00e9duction de 33 % du nombre de pi\u00e8ces.<\/p>\n

L'un des meilleurs exemples est la production des appuie-t\u00eate de Toyota Boshoku, qui comptent d\u00e9sormais 76% composants en moins. La nouvelle g\u00e9n\u00e9ration de structures de si\u00e8ges pr\u00e9sente une conception simplifi\u00e9e, ce qui les rend 20% plus fines que celles de la concurrence et permet d'en produire davantage en interne.<\/p>\n

Gigacasting ?<\/b><\/h4>\n

Toyota travaille \u00e9galement \u00e0 la mise au point d'une m\u00e9thode de production de type \u2018 gigacasting \u2019 visant \u00e0 r\u00e9duire le nombre de pi\u00e8ces, en particulier pour ses mod\u00e8les haut de gamme.<\/p>\n

La technologie \u00ab Gigacasting \u00bb est largement utilis\u00e9e par Tesla, et des marques telles que Volvo et d'autres lui embo\u00eetent le pas. Cette technologie consiste \u00e0 fabriquer de grandes pi\u00e8ces automobiles \u00e0 partir d'un seul bloc de mat\u00e9riau, plut\u00f4t que d'assembler diff\u00e9rentes petites pi\u00e8ces pour obtenir la m\u00eame structure.<\/p>\n

Toyota s'appr\u00eatait \u00e0 lancer la Lexus LF-ZC, dont l'une des prouesses technologiques innovantes r\u00e9sidait dans le \u00ab gigacasting \u00bb. Ce mod\u00e8le \u00e9tait finalement supprim\u00e9<\/a> en raison de la faiblesse des ventes de v\u00e9hicules \u00e9lectriques, mais cela ne marque pas la fin du \u00ab gigacasting \u00bb pour la marque.<\/p>\n

Une premi\u00e8re en Chine<\/h4>\n

La production d'un nouveau mod\u00e8le destin\u00e9 au march\u00e9 chinois est pr\u00e9vue pour fin 2027 ; ce mod\u00e8le int\u00e9grera les technologies annonc\u00e9es pour le mod\u00e8le Lexus et sera le premier mod\u00e8le du groupe Toyota \u00e0 recourir \u00e0 la technologie \u00ab gigacasting \u00bb.<\/p>\n

D'autres entreprises, comme Stellantis<\/a>, semblent moins enthousiastes \u00e0 l'\u00e9gard de ce proc\u00e9d\u00e9 \u00e0 court terme. Et bien que le \u00ab gigacasting \u00bb, bien que co\u00fbteux \u00e0 mettre en place, permette de r\u00e9duire le co\u00fbt des composants, il pourrait en fin de compte revenir plus cher aux consommateurs. En cas de dommage, ces pi\u00e8ces de grande taille sont plus difficiles \u00e0 r\u00e9parer.<\/p>","protected":false},"excerpt":{"rendered":"

Fierce competition in the automotive world, with Chinese brands aggressively trying to expand to the rest of the world, is forcing legacy brands to reconsider their strategies. Toyota\u2019s new CEO, Kenta Kon, thinks he has part of the answer: fewer parts. Kon, who replaced Koji Sato earlier this year, wants to lower production costs to […]<\/p>\n","protected":false},"author":439,"featured_media":194059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[16,77197,8,6,4],"tags":[],"class_list":["post-194056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-japan","category-product","category-technology","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?fit=1800%2C1200&ssl=1",1800,1200,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?fit=1800%2C1200&ssl=1",1800,1200,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?resize=1800%2C180&ssl=1",1800,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?resize=1800%2C180&ssl=1",1800,180,true]},"post_excerpt_stackable_v2":"

Fierce competition in the automotive world, with Chinese brands aggressively trying to expand to the rest of the world, is forcing legacy brands to reconsider their strategies. Toyota\u2019s new CEO, Kenta Kon, thinks he has part of the answer: fewer parts. Kon, who replaced Koji Sato earlier this year, wants to lower production costs to improve Toyota\u2019s profitability without affecting customers. His predecessor already made a plea for more cooperation between Japanese brands, sharing components beyond Toyota\u2019s existing group partners Daihatsu and Subaru. But Kon is taking a page out of the book of Chinese manufacturers and non-traditional brands like…<\/p>\n","category_list_v2":"Industry<\/a>, Japan<\/a>, Product<\/a>, Technology<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Arnaud Henckaerts","url":"https:\/\/newmobility.news\/fr\/author\/arnaud-henckaertsgmail-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nToyota wants 76% fewer parts to increase profitability - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/09\/17\/toyota-wants-76-fewer-parts-to-increase-profitability\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota wants 76% fewer parts to increase profitability - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Fierce competition in the automotive world, with Chinese brands aggressively trying to expand to the rest of the world, is forcing legacy brands to reconsider their strategies. Toyota\u2019s new CEO, Kenta Kon, thinks he has part of the answer: fewer parts. Kon, who replaced Koji Sato earlier this year, wants to lower production costs to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/09\/17\/toyota-wants-76-fewer-parts-to-increase-profitability\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-17T10:45:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/1920_221110-toyota-diest-benbrolet-0117.jpg?fit=1800%2C1200&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Henckaerts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Henckaerts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/17\\\/toyota-wants-76-fewer-parts-to-increase-profitability\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/17\\\/toyota-wants-76-fewer-parts-to-increase-profitability\\\/\"},\"author\":{\"name\":\"Arnaud Henckaerts\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/5f9475a0c8f811875bf271136de823b6\"},\"headline\":\"Toyota wants 76% fewer parts to increase profitability\",\"datePublished\":\"2026-09-17T10:45:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/17\\\/toyota-wants-76-fewer-parts-to-increase-profitability\\\/\"},\"wordCount\":626,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/17\\\/toyota-wants-76-fewer-parts-to-increase-profitability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/1920_221110-toyota-diest-benbrolet-0117.jpg?fit=1800%2C1200&ssl=1\",\"articleSection\":[\"Industry\",\"Japan\",\"Product\",\"Technology\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/17\\\/toyota-wants-76-fewer-parts-to-increase-profitability\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/17\\\/toyota-wants-76-fewer-parts-to-increase-profitability\\\/\",\"name\":\"Toyota wants 76% fewer parts to increase profitability - 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