{"id":194384,"date":"2026-09-22T11:10:21","date_gmt":"2026-09-22T09:10:21","guid":{"rendered":"https:\/\/newmobility.news\/?p=194384"},"modified":"2026-09-22T11:07:50","modified_gmt":"2026-09-22T09:07:50","slug":"a290-brings-80-new-customers-to-alpine","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/09\/22\/a290-brings-80-new-customers-to-alpine\/","title":{"rendered":"L'A290 apporte de nouveaux clients 80% \u00e0 Alpine"},"content":{"rendered":"

L'expansion d'Alpine dans le secteur \u00e9lectrique semble aller au-del\u00e0 d'une simple augmentation des volumes. Pr\u00e8s de 80% d'acheteurs de l'A290 ne font pas partie du portefeuille de clients existant du groupe Renault, tandis que cette \u00ab hot hatch \u00bb \u00e9lectrique repr\u00e9sente d\u00e9sormais 70% de l'ensemble des ventes d'Alpine.<\/p>\n

Ces deux chiffres constituent sans doute la preuve la plus \u00e9vidente \u00e0 ce jour que la d\u00e9cision du groupe Renault de transformer Alpine, qui \u00e9tait un constructeur de voitures de sport de niche, en une marque de voitures \u00e9lectriques performantes \u00e0 plus grande \u00e9chelle, porte ses fruits.<\/p>\n

En amont du Salon de l'automobile de Paris qui se tiendra en octobre, Alpine a r\u00e9v\u00e9l\u00e9 que pr\u00e8s de quatre clients de l'A290 sur cinq ne faisaient pas auparavant partie du portefeuille de clients du groupe Renault.<\/p>\n

En d'autres termes, ce v\u00e9hicule \u00e9lectrique compact sert avant tout de mod\u00e8le de conqu\u00eate, plut\u00f4t que de simplement inciter les clients Renault actuels \u00e0 opter pour un mod\u00e8le haut de gamme.<\/p>\n

Cette distinction a son importance. L'A290 partage son architecture de base \u00ab AmpR Small \u00bb avec la Renault 5 E-Tech Electric, mais Alpine lui a conf\u00e9r\u00e9 un r\u00e9glage de ch\u00e2ssis sensiblement diff\u00e9rent, des motorisations plus puissantes de 180 et 220 hp, ainsi qu'un design et un am\u00e9nagement int\u00e9rieur qui lui sont propres.<\/p>\n

D\u00e8s le d\u00e9part, la question \u00e9tait de savoir si les clients consid\u00e9reraient ce mod\u00e8le comme suffisamment diff\u00e9rent pour justifier le badge Alpine et un prix haut de gamme, ou s'ils le verraient simplement comme une version sportive et co\u00fbteuse de la Renault 5. Les derni\u00e8res donn\u00e9es relatives \u00e0 la client\u00e8le indiquent qu'Alpine est en train de se forger sa propre client\u00e8le.<\/p>\n

D\u2019un coup\u00e9 de niche \u00e0 un v\u00e9hicule \u00e9lectrique grand public<\/h4>\n

L'impact sur les volumes d'Alpine a d\u00e9j\u00e0 \u00e9t\u00e9 spectaculaire. La marque a vendu 10 970 voitures dans le monde en 2025, soit une hausse de 139,21 TP3T par rapport \u00e0 2024, et c'est la premi\u00e8re fois de son histoire qu'elle d\u00e9passe les 10 000 unit\u00e9s. \u00c0 elle seule, l'A290 a repr\u00e9sent\u00e9 8 198 immatriculations, soit environ les trois quarts des ventes totales de cette ann\u00e9e-l\u00e0.<\/p>\n

Avec l'arriv\u00e9e dans la gamme du plus grand mod\u00e8le, l'A390, cette part a l\u00e9g\u00e8rement diminu\u00e9, mais Alpine pr\u00e9cise que l'A290 repr\u00e9sente toujours 70% des ventes actuelles et reste son mod\u00e8le le plus vendu.<\/p>\n

Cela bouleverse compl\u00e8tement le mod\u00e8le \u00e9conomique traditionnel d\u2019Alpine. Jusqu\u2019\u00e0 l\u2019arriv\u00e9e de l\u2019A290, l\u2019activit\u00e9 de la soci\u00e9t\u00e9 reposait presque exclusivement sur l\u2019A110, une voiture biplace l\u00e9g\u00e8re.<\/p>\n

\u00c0 l'avenir, ses ventes proviendront de plus en plus de v\u00e9hicules \u00e9lectriques dot\u00e9s d'une technologie commune \u00e0 l'ensemble du groupe Renault, tandis qu'Alpine s'efforcera de se d\u00e9marquer par ses performances, son design et un positionnement plus exclusif.<\/p>\n

Le chiffre 80% rev\u00eat donc une importance strat\u00e9gique sup\u00e9rieure \u00e0 celle des chiffres de vente absolus de l'A290. Le partage de technologies ne cr\u00e9e de la valeur ajout\u00e9e pour le Groupe Renault que si Alpine parvient \u00e0 toucher une client\u00e8le que Renault aurait, \u00e0 d\u00e9faut, du mal \u00e0 attirer.<\/p>\n

Encore plus d'exclusivit\u00e9 pour les fid\u00e9liser<\/h4>\n

Alpine s'efforce d\u00e9j\u00e0 d'attirer ces clients vers le haut de gamme. Au Salon de l'automobile de Paris, qui se tiendra du 12 au 18 octobre, la marque pr\u00e9sentera une nouvelle version \u00ab A290 Collection \u00bb et \u00e9tendra le programme de personnalisation \u00ab Atelier Alpine \u00bb aux mod\u00e8les A290 et A390.<\/p>\n

La Collection sera propos\u00e9e avec des motorisations de 180 et 220 hp et proposera des couleurs, des finitions et des jantes de 19 pouces sp\u00e9cifiques.<\/p>\n

Les clients pourront \u00e9galement choisir des combinaisons plus personnalis\u00e9es pour l'ext\u00e9rieur et l'int\u00e9rieur gr\u00e2ce \u00e0 l'Atelier Alpine.<\/p>\n

La personnalisation constitue une \u00e9volution logique pour une marque qui vise des marges plus \u00e9lev\u00e9es plut\u00f4t que des volumes de vente \u00e0 la mani\u00e8re de Renault. Si les acheteurs qui d\u00e9couvrent Alpine gr\u00e2ce \u00e0 l\u2019A290 peuvent ensuite \u00eatre fid\u00e9lis\u00e9s pour passer \u00e0 l\u2019A390 ou \u00e0 la future A110 \u00e9lectrique, cette petite voiture sportive prendra alors une valeur bien sup\u00e9rieure \u00e0 ce que laissent supposer ses propres chiffres de vente.<\/p>\n

La nouvelle g\u00e9n\u00e9ration de l'A110 constituera un test d\u00e9cisif. Alpine d\u00e9voilera un nouvel aper\u00e7u de cette voiture de sport enti\u00e8rement \u00e9lectrique le 28 septembre, alors qu'elle s'appr\u00eate \u00e0 remplacer le mod\u00e8le \u00e0 moteur thermique sur lequel la marque moderne a \u00e9t\u00e9 reconstruite.<\/p>\n

Le sport automobile continue de faire partie de l'\u00e9quation<\/h4>\n

Parall\u00e8lement, Alpine renforce les atouts en mati\u00e8re de performances qui sous-tendent cette expansion. Mike Elliott, ancien directeur technique de Mercedes en Formule 1, a rejoint la BWT Alpine F1 Team la semaine derni\u00e8re en tant que directeur technique (CTO) ; il prendra la t\u00eate du d\u00e9partement technique et d'ing\u00e9nierie \u00e0 Enstone.<\/p>\n

Elliott y avait d\u00e9j\u00e0 travaill\u00e9 entre 2008 et 2012 avant de rejoindre McLaren puis Mercedes. Selon Alpine, au cours de ses 23 ans de carri\u00e8re en F1, il a contribu\u00e9 \u00e0 la conqu\u00eate de huit titres de champions du monde des constructeurs et de huit titres de champions du monde des pilotes. Son recrutement s\u2019inscrit dans le cadre des efforts visant \u00e0 r\u00e9duire l\u2019\u00e9cart avec les meilleures \u00e9curies de Formule 1.<\/p>","protected":false},"excerpt":{"rendered":"

Alpine\u2019s electric expansion appears to be doing more than simply increasing volumes. Almost 80% of A290 buyers come from outside Renault Group\u2019s existing customer portfolio, while the electric hot hatch now accounts for 70% of all Alpine sales. Those two figures offer perhaps the clearest indication yet that Renault Group\u2019s decision to turn Alpine from […]<\/p>\n","protected":false},"author":21,"featured_media":194388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[28,77169,8,33],"tags":[],"class_list":["post-194384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-market","category-product","category-sports"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?fit=2560%2C1280&ssl=1",2560,1280,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?fit=300%2C150&ssl=1",300,150,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?fit=640%2C320&ssl=1",640,320,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?fit=640%2C320&ssl=1",640,320,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?fit=1536%2C768&ssl=1",1536,768,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?fit=2048%2C1024&ssl=1",2048,1024,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?fit=18%2C9&ssl=1",18,9,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?fit=560%2C280&ssl=1",560,280,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"

Alpine\u2019s electric expansion appears to be doing more than simply increasing volumes. Almost 80% of A290 buyers come from outside Renault Group\u2019s existing customer portfolio, while the electric hot hatch now accounts for 70% of all Alpine sales. Those two figures offer perhaps the clearest indication yet that Renault Group\u2019s decision to turn Alpine from a niche sports-car maker into a broader electric performance brand is working. Ahead of the Paris Motor Show in October, Alpine revealed that almost four out of five A290 customers were not previously part of Renault Group\u2019s customer portfolio. In other words, the compact EV…<\/p>\n","category_list_v2":"Europe<\/a>, Market<\/a>, Product<\/a>, Sports<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nA290 brings 80% new customers to Alpine - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/09\/22\/a290-brings-80-new-customers-to-alpine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A290 brings 80% new customers to Alpine - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Alpine\u2019s electric expansion appears to be doing more than simply increasing volumes. Almost 80% of A290 buyers come from outside Renault Group\u2019s existing customer portfolio, while the electric hot hatch now accounts for 70% of all Alpine sales. Those two figures offer perhaps the clearest indication yet that Renault Group\u2019s decision to turn Alpine from […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/09\/22\/a290-brings-80-new-customers-to-alpine\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-22T09:10:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/09\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?fit=2560%2C1280&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/22\\\/a290-brings-80-new-customers-to-alpine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/22\\\/a290-brings-80-new-customers-to-alpine\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"A290 brings 80% new customers to Alpine\",\"datePublished\":\"2026-09-22T09:10:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/22\\\/a290-brings-80-new-customers-to-alpine\\\/\"},\"wordCount\":625,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/22\\\/a290-brings-80-new-customers-to-alpine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Alpine-A390-Atelier-Alpine-Alpine-A290-Collection-scaled.jpg?fit=2560%2C1280&ssl=1\",\"articleSection\":[\"Europe\",\"Market\",\"Product\",\"Sports\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/22\\\/a290-brings-80-new-customers-to-alpine\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/09\\\/22\\\/a290-brings-80-new-customers-to-alpine\\\/\",\"name\":\"A290 brings 80% new customers to Alpine - 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