{"id":195583,"date":"2026-10-08T12:15:29","date_gmt":"2026-10-08T10:15:29","guid":{"rendered":"https:\/\/newmobility.news\/?p=195583"},"modified":"2026-10-08T11:48:14","modified_gmt":"2026-10-08T09:48:14","slug":"porsche-changes-course-with-a-sweeping-turnaround-strategy","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/","title":{"rendered":"Porsche change de cap avec une strat\u00e9gie de redressement en profondeur"},"content":{"rendered":"

Sous le nom de \u2018 Sportwagenschmiede \u201935 \u2019, qui peut se traduire par \u2018 l\u2019artisanat de la voiture de sport en 2035 \u2019, Porsche vient de d\u00e9voiler une strat\u00e9gie ambitieuse visant \u00e0 r\u00e9duire consid\u00e9rablement ses co\u00fbts et \u00e0 se concentrer sur ses mod\u00e8les les plus rentables dans les ann\u00e9es \u00e0 venir. Porsche doit redevenir une entreprise plus petite et plus l\u00e9g\u00e8re, privil\u00e9giant \u2018 la valeur plut\u00f4t que le volume \u2019, en produisant moins de voitures, mais plus rentables.<\/p>\n

\u201c Gr\u00e2ce \u00e0 notre strat\u00e9gie, nous mettons en place les conditions n\u00e9cessaires pour rendre Porsche nettement plus efficace, productive et rentable, et ce en trois phases \u201d, a d\u00e9clar\u00e9 Michael Leiters, directeur g\u00e9n\u00e9ral en poste depuis janvier.<\/p>\n

Lors de la journ\u00e9e des march\u00e9s financiers qui s'est tenue mercredi \u00e0 Weissach, pr\u00e8s de Stuttgart, il a d\u00e9clar\u00e9 que la priorit\u00e9 imm\u00e9diate \u00e9tait de r\u00e9duire les co\u00fbts et de renforcer la solidit\u00e9 financi\u00e8re du constructeur automobile allemand haut de gamme. \u00c0 plus long terme, M. Leiters entend rationaliser l'entreprise, une d\u00e9marche qui pourrait s'av\u00e9rer difficile dans un secteur automobile o\u00f9 les \u00e9conomies d'\u00e9chelle jouent un r\u00f4le majeur.<\/p>\n

Porsche subit une pression consid\u00e9rable, confront\u00e9e \u00e0 une baisse de ses ventes, notamment en Chine, \u00e0 un affaiblissement de la demande pour ses mod\u00e8les \u00e9lectriques et aux droits de douane am\u00e9ricains. L'entreprise a \u00e9galement d\u00fb supporter des co\u00fbts colossaux pour r\u00e9orienter sa strat\u00e9gie et \u00e9largir sa gamme de v\u00e9hicules \u00e0 moteur thermique, ce qui a absorb\u00e9 la grande majorit\u00e9 de ses b\u00e9n\u00e9fices en 2025. Le b\u00e9n\u00e9fice apr\u00e8s imp\u00f4ts s'est effondr\u00e9 de 91,41 TP3T par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente, pour s'\u00e9tablir \u00e0 310 millions d'euros.<\/p>\n

R\u00e9duction des co\u00fbts<\/h4>\n

Porsche a annonc\u00e9 son intention de r\u00e9duire les co\u00fbts de d\u00e9veloppement de ses futures gammes de mod\u00e8les jusqu'\u00e0 20%. Les co\u00fbts de personnel li\u00e9s \u00e0 la production devraient baisser de 30% \u00e0 moyen terme, tandis que les co\u00fbts de vente et de distribution devraient \u00eatre r\u00e9duits de 20%. L'entreprise vise une r\u00e9duction d'environ 10% des co\u00fbts individuels des mat\u00e9riaux. Le nombre de variantes de mod\u00e8les devrait \u00e9galement diminuer.<\/p>\n

Les piliers cl\u00e9s de cette strat\u00e9gie sont la concentration sur le c\u0153ur de m\u00e9tier et une organisation all\u00e9g\u00e9e. Porsche a annonc\u00e9 qu\u2019elle r\u00e9duirait de 40% le nombre de postes de direction \u00e0 moyen terme. Le constructeur automobile vise en fin de compte un seuil de rentabilit\u00e9 nettement inf\u00e9rieur, qui devrait \u00eatre atteint avec moins de 200 000 unit\u00e9s. Le PDG, M. Leiters, a expliqu\u00e9 que de nombreux services de l\u2019entreprise \u00e9taient auparavant orient\u00e9s vers la production de 350 000 voitures, ce qui refl\u00e9tait la trajectoire de croissance de ces derni\u00e8res ann\u00e9es.<\/p>\n

Au d\u00e9but de cette ann\u00e9e, la direction et les repr\u00e9sentants du personnel se sont mis d'accord sur un programme de r\u00e9duction des co\u00fbts visant \u00e0 supprimer 5 000 emplois suppl\u00e9mentaires dans la r\u00e9gion de Stuttgart d'ici 2035. En contrepartie, ils ont exclu tout licenciement \u00e9conomique jusqu'\u00e0 la fin de l'ann\u00e9e 2035.<\/p>\n

Porsche a d\u00e9j\u00e0 mis en \u0153uvre des programmes de r\u00e9duction des effectifs par le pass\u00e9, notamment dans son usine de Leipzig et au sein de ses filiales. \u201c Au total, les effectifs dans les secteurs directs et indirects seront r\u00e9duits de 25% \u00e0 moyen terme, l'objectif strat\u00e9gique \u00e9tant fix\u00e9 \u00e0 30% \u201d, a expliqu\u00e9 l'entreprise.<\/p>\n

Une nouvelle ann\u00e9e difficile ?<\/h4>\n

Le directeur financier, Jochen Breckner, a d\u00e9clar\u00e9 qu'il s'attendait \u00e0 ce que 2027 soit une nouvelle ann\u00e9e difficile pour l'entreprise, le chiffre d'affaires et la rentabilit\u00e9 devant probablement reculer par rapport aux niveaux de 2026. Pour l'ann\u00e9e en cours, Porsche pr\u00e9voit un chiffre d'affaires compris entre 35 et 36 milliards d'euros, avec une marge op\u00e9rationnelle de 5,5% \u00e0 7,5%. M. Breckner a indiqu\u00e9 qu'il s'attendait \u00e0 ce que les premiers effets positifs de la nouvelle strat\u00e9gie se manifestent \u00e0 partir de 2028.<\/p>\n

Luxe haut de gamme ou sportivit\u00e9<\/h4>\n

Dans le cadre de son plan de redressement, Porsche vise \u00e0 faire passer la part des mod\u00e8les haut de gamme de luxe d'environ un tiers \u00e0 pr\u00e8s de la moiti\u00e9 de l'ensemble des v\u00e9hicules vendus. D'ici 2030, le constructeur pr\u00e9voit de faire passer le prix de vente moyen de ses 10 000 voitures les plus ch\u00e8res de 270 000 \u20ac \u00e0 330 000 \u20ac.<\/p>\n

La marque pr\u00e9voit de lancer un SUV plus grand et plus on\u00e9reux, et une super-sport \u00e0 deux portes, positionn\u00e9e au-dessus de l'embl\u00e9matique 911, devrait \u00e9galement venir compl\u00e9ter la gamme. Pour certains mod\u00e8les, les prix peuvent d\u00e9passer plusieurs millions d'euros. M. Leiter a cit\u00e9 l'exemple d'une Porsche r\u00e9cemment vendue pour 13,46 millions d'euros.<\/p>\n

De plus, la tr\u00e8s rentable 911 devra repr\u00e9senter 45% du chiffre d\u2019affaires total \u00e0 l\u2019avenir, et hier, M. Leiters a promis que son mod\u00e8le embl\u00e9matique le plus populaire ne serait jamais \u00e9lectrique. Apparemment, Porsche est convaincue que sa client\u00e8le de la 911, dont elle restera largement d\u00e9pendante, continue de privil\u00e9gier les vibrations et les sensations fortes procur\u00e9es par un moteur \u00e0 combustion interne.<\/p>\n

D'autre part, le constructeur automobile a clairement indiqu\u00e9 que les nouvelles 718 Cayman et 718 Boxster seraient propos\u00e9es exclusivement avec des motorisations \u00e9lectriques, mettant ainsi fin aux rumeurs et m\u00eame \u00e0 ses propres d\u00e9clarations ant\u00e9rieures. Ces v\u00e9hicules \u00e9lectriques \u00e0 deux portes feront leur apparition l'ann\u00e9e prochaine, Porsche pr\u00e9cisant que la premi\u00e8re ann\u00e9e compl\u00e8te de production aura lieu en 2028.<\/p>\n

Politique hybride<\/h4>\n

En ce qui concerne la gamme, la marque de luxe allemande pr\u00e9voit de lancer de nouveaux mod\u00e8les \u00e0 partir de 2028. Un nouveau SUV compact, d\u00e9velopp\u00e9 en collaboration avec Audi et propos\u00e9 avec des motorisations essence et hybrides rechargeables, viendra compl\u00e9ter l'offre aux c\u00f4t\u00e9s du Macan \u00e9lectrique. Le grand SUV qui se positionnerait au-dessus du Cayenne, dont le nom de code est K1, devait initialement faire ses d\u00e9buts en version 100 % \u00e9lectrique, mais le constructeur a par la suite chang\u00e9 de cap et a annonc\u00e9 qu'il serait d'abord commercialis\u00e9 en versions essence et PHEV.<\/p>\n

La marque allemande d\u00e9veloppe \u00e9galement une plateforme potentielle pour une super-sport \u00e0 moteur central, qui pourrait se positionner au-dessus de la 911. Cette nouvelle architecture fera ses d\u00e9buts dans un concept-car baptis\u00e9 \u00ab Mission S \u00bb, qui sera d\u00e9voil\u00e9 le 15 octobre. Nous sommes curieux de savoir si ce mod\u00e8le renoncera totalement \u00e0 la propulsion \u00e9lectrique ou s'il l'adaptera. Il s'agira tr\u00e8s probablement d'un hybride ultra-puissant.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Under the name ‘Sportwagenschmiede ’35’, to be interpreted as ‘sports car craftsmanship in 2035’, Porsche just unveiled a sweeping strategy to cut costs sharply and focus on its most profitable vehicles in the coming years. Porsche has to be smaller and leaner again, ‘value over volume’, producing fewer but more profitable cars. “With our strategy, […]<\/p>\n","protected":false},"author":13,"featured_media":195594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[4],"tags":[],"class_list":["post-195583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=1630%2C906&ssl=1",1630,906,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=300%2C167&ssl=1",300,167,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=640%2C356&ssl=1",640,356,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=640%2C356&ssl=1",640,356,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=1536%2C854&ssl=1",1536,854,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=1630%2C906&ssl=1",1630,906,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=560%2C311&ssl=1",560,311,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?resize=1630%2C180&ssl=1",1630,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?resize=1630%2C180&ssl=1",1630,180,true]},"post_excerpt_stackable_v2":"

Under the name ‘Sportwagenschmiede ’35’, to be interpreted as ‘sports car craftsmanship in 2035’, Porsche just unveiled a sweeping strategy to cut costs sharply and focus on its most profitable vehicles in the coming years. Porsche has to be smaller and leaner again, ‘value over volume’, producing fewer but more profitable cars. “With our strategy, we are creating the conditions to make Porsche significantly more efficient, productive and profitable in three phases,” said chief executive Michael Leiters, who has been in the job since January. The immediate priority, he said at Wednesday’s capital markets day in Weissach, near Stuttgart, was…<\/p>\n","category_list_v2":"Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nPorsche changes course with a sweeping turnaround strategy - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Porsche changes course with a sweeping turnaround strategy - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Under the name ‘Sportwagenschmiede ’35’, to be interpreted as ‘sports car craftsmanship in 2035’, Porsche just unveiled a sweeping strategy to cut costs sharply and focus on its most profitable vehicles in the coming years. Porsche has to be smaller and leaner again, ‘value over volume’, producing fewer but more profitable cars. “With our strategy, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-08T10:15:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm\u00adafbeelding-2026-10-08-om-11.21.34-1024x569.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"569\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/08\\\/porsche-changes-course-with-a-sweeping-turnaround-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/08\\\/porsche-changes-course-with-a-sweeping-turnaround-strategy\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"Porsche changes course with a sweeping turnaround strategy\",\"datePublished\":\"2026-10-08T10:15:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/08\\\/porsche-changes-course-with-a-sweeping-turnaround-strategy\\\/\"},\"wordCount\":799,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/08\\\/porsche-changes-course-with-a-sweeping-turnaround-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=1630%2C906&ssl=1\",\"articleSection\":[\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/08\\\/porsche-changes-course-with-a-sweeping-turnaround-strategy\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/08\\\/porsche-changes-course-with-a-sweeping-turnaround-strategy\\\/\",\"name\":\"Porsche changes course with a sweeping turnaround strategy - newmobility.news\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/08\\\/porsche-changes-course-with-a-sweeping-turnaround-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/08\\\/porsche-changes-course-with-a-sweeping-turnaround-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=1630%2C906&ssl=1\",\"datePublished\":\"2026-10-08T10:15:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/08\\\/porsche-changes-course-with-a-sweeping-turnaround-strategy\\\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/08\\\/porsche-changes-course-with-a-sweeping-turnaround-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/08\\\/porsche-changes-course-with-a-sweeping-turnaround-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=1630%2C906&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=1630%2C906&ssl=1\",\"width\":1630,\"height\":906,\"caption\":\"Porsche boss Michael Leiters clearly wants to change course, producing fewer but more profitable cars ('value over volume'). The 911 at his side \\\"will never be electric\\\", he promises \\\/Porsche\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/08\\\/porsche-changes-course-with-a-sweeping-turnaround-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newmobility.news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Porsche changes course with a sweeping turnaround strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\",\"url\":\"https:\\\/\\\/newmobility.news\\\/\",\"name\":\"newmobility.news\",\"description\":\"A B2BNews Agency\u00ae news service for mobility business proessional\",\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newmobility.news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\",\"name\":\"B2BNews Agency\",\"url\":\"https:\\\/\\\/newmobility.news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/b2bnews-agency-logo.png\",\"contentUrl\":\"https:\\\/\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/b2bnews-agency-logo.png\",\"width\":\"581\",\"height\":\"117\",\"caption\":\"B2BNews Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/search\\\/top\\\/?q=newmobility.news\",\"https:\\\/\\\/x.com\\\/jorisvry\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jorisvanroy\\\/\",\"https:\\\/\\\/nl.pinterest.com\\\/jorisvanroy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\",\"name\":\"Tony Verhelle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g\",\"caption\":\"Tony Verhelle\"},\"url\":\"https:\\\/\\\/newmobility.news\\\/fr\\\/author\\\/toverbel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Porsche change de cap avec une strat\u00e9gie de redressement en profondeur - newmobility.news","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newmobility.news\/fr\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/","og_locale":"fr_FR","og_type":"article","og_title":"Porsche changes course with a sweeping turnaround strategy - newmobility.news","og_description":"Under the name ‘Sportwagenschmiede ’35’, to be interpreted as ‘sports car craftsmanship in 2035’, Porsche just unveiled a sweeping strategy to cut costs sharply and focus on its most profitable vehicles in the coming years. Porsche has to be smaller and leaner again, ‘value over volume’, producing fewer but more profitable cars. “With our strategy, […]","og_url":"https:\/\/newmobility.news\/fr\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/","og_site_name":"newmobility.news","article_publisher":"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","article_published_time":"2026-10-08T10:15:29+00:00","og_image":[{"width":1024,"height":569,"url":"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm\u00adafbeelding-2026-10-08-om-11.21.34-1024x569.png","type":"image\/png"}],"author":"Tony Verhelle","twitter_card":"summary_large_image","twitter_creator":"@jorisvry","twitter_site":"@jorisvry","twitter_misc":{"\u00c9crit par":"Tony Verhelle","Dur\u00e9e de lecture est.":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newmobility.news\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/#article","isPartOf":{"@id":"https:\/\/newmobility.news\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/"},"author":{"name":"Tony Verhelle","@id":"https:\/\/newmobility.news\/#\/schema\/person\/9ed42cfc4d62d98488c1d6e225040557"},"headline":"Porsche changes course with a sweeping turnaround strategy","datePublished":"2026-10-08T10:15:29+00:00","mainEntityOfPage":{"@id":"https:\/\/newmobility.news\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/"},"wordCount":799,"publisher":{"@id":"https:\/\/newmobility.news\/#organization"},"image":{"@id":"https:\/\/newmobility.news\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=1630%2C906&ssl=1","articleSection":["Top Stories Today"],"inLanguage":"fr-BE"},{"@type":"WebPage","@id":"https:\/\/newmobility.news\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/","url":"https:\/\/newmobility.news\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/","name":"Porsche change de cap avec une strat\u00e9gie de redressement en profondeur - newmobility.news","isPartOf":{"@id":"https:\/\/newmobility.news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newmobility.news\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/#primaryimage"},"image":{"@id":"https:\/\/newmobility.news\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=1630%2C906&ssl=1","datePublished":"2026-10-08T10:15:29+00:00","breadcrumb":{"@id":"https:\/\/newmobility.news\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newmobility.news\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/newmobility.news\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/#primaryimage","url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=1630%2C906&ssl=1","contentUrl":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=1630%2C906&ssl=1","width":1630,"height":906,"caption":"Porsche boss Michael Leiters clearly wants to change course, producing fewer but more profitable cars ('value over volume'). The 911 at his side \"will never be electric\", he promises \/Porsche"},{"@type":"BreadcrumbList","@id":"https:\/\/newmobility.news\/2026\/10\/08\/porsche-changes-course-with-a-sweeping-turnaround-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newmobility.news\/"},{"@type":"ListItem","position":2,"name":"Porsche changes course with a sweeping turnaround strategy"}]},{"@type":"WebSite","@id":"https:\/\/newmobility.news\/#website","url":"https:\/\/newmobility.news\/","name":"nouveaumobilit\u00e9.actualit\u00e9s","description":"Un service d'information B2BNews Agency\u00ae destin\u00e9 aux professionnels de la mobilit\u00e9","publisher":{"@id":"https:\/\/newmobility.news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newmobility.news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/newmobility.news\/#organization","name":"Agence de presse B2BNews","url":"https:\/\/newmobility.news\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/newmobility.news\/#\/schema\/logo\/image\/","url":"https:\/\/newmobility.news\/wp-content\/uploads\/2018\/01\/b2bnews-agency-logo.png","contentUrl":"https:\/\/newmobility.news\/wp-content\/uploads\/2018\/01\/b2bnews-agency-logo.png","width":"581","height":"117","caption":"B2BNews Agency"},"image":{"@id":"https:\/\/newmobility.news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news","https:\/\/x.com\/jorisvry","https:\/\/www.linkedin.com\/in\/jorisvanroy\/","https:\/\/nl.pinterest.com\/jorisvanroy\/"]},{"@type":"Person","@id":"https:\/\/newmobility.news\/#\/schema\/person\/9ed42cfc4d62d98488c1d6e225040557","name":"Tony Verhelle","image":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/secure.gravatar.com\/avatar\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3aa7bc7e3c29543b27eddb4850cf5b080b7eed539a9cc5c8807f7fae34c56438?s=96&d=mm&r=g","caption":"Tony Verhelle"},"url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p9wJdU-OSz","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-08-om-11.21.34.png?fit=1630%2C906&ssl=1","_links":{"self":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts\/195583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/comments?post=195583"}],"version-history":[{"count":3,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts\/195583\/revisions"}],"predecessor-version":[{"id":195601,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/posts\/195583\/revisions\/195601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/media\/195594"}],"wp:attachment":[{"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/media?parent=195583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/categories?post=195583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newmobility.news\/fr\/wp-json\/wp\/v2\/tags?post=195583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}