{"id":196075,"date":"2026-10-15T14:56:52","date_gmt":"2026-10-15T12:56:52","guid":{"rendered":"https:\/\/newmobility.news\/?p=196075"},"modified":"2026-10-17T15:56:51","modified_gmt":"2026-10-17T13:56:51","slug":"is-chinese-avatr-following-hongqi-into-europes-luxury-trap","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/10\/15\/is-chinese-avatr-following-hongqi-into-europes-luxury-trap\/","title":{"rendered":"La marque chinoise Avatr est-elle en train de suivre les traces de Hongqi et de tomber dans le pi\u00e8ge du luxe europ\u00e9en ?"},"content":{"rendered":"

Au Salon de l'automobile de Paris, Avatr a confirm\u00e9 les rumeurs selon lesquelles la marque ferait son entr\u00e9e sur le march\u00e9 europ\u00e9en l'ann\u00e9e prochaine, en commen\u00e7ant par certains march\u00e9s. D'ici trois ans, la marque promet six mod\u00e8les destin\u00e9s au haut de gamme. Mais cela risque de s'av\u00e9rer \u00eatre un pari risqu\u00e9, qui rappelle les projets avort\u00e9s de Hongqi.<\/p>

Lanc\u00e9 dans un premier temps en Norv\u00e8ge et en Espagne, Avatr tentera de s\u00e9duire la client\u00e8le europ\u00e9enne du luxe avec le break 06T et le SUV 07L. Quatre autres mod\u00e8les viendront compl\u00e9ter la gamme dans un second temps.<\/p>

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At the Paris Motor Show, Avatr confirmed rumors that it will enter Europe next year, starting in select markets. Within three years, the brand promises six models in the higher end of the market. But it risks becoming a leap of faith, reminiscent of Hongqi\u2019s failed plans.Launching first in Norway and Spain, Avatr will try […]<\/p>\n","protected":false},"author":715,"featured_media":196078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,28,16,77169,8,4,17],"tags":[],"class_list":["post-196075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-europe","category-industry","category-market","category-product","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=1039%2C693&ssl=1",1039,693,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=1039%2C693&ssl=1",1039,693,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=1039%2C693&ssl=1",1039,693,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=560%2C374&ssl=1",560,374,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=1039%2C240&ssl=1",1039,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=1039%2C180&ssl=1",1039,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=1039%2C180&ssl=1",1039,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=1039%2C168&ssl=1",1039,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=1039%2C180&ssl=1",1039,180,true]},"post_excerpt_stackable_v2":"

At the Paris Motor Show, Avatr confirmed rumors that it will enter Europe next year, starting in select markets. Within three years, the brand promises six models in the higher end of the market. But it risks becoming a leap of faith, reminiscent of Hongqi\u2019s failed plans.Launching first in Norway and Spain, Avatr will try to woo European luxury customers with the 06T estate and 07L SUV. Four more models will join the line-up in a later phase. Read this article now for free! Register a free account and gain access to this article and get more from New Mobility…<\/p>\n","category_list_v2":"China<\/a>, Europe<\/a>, Industry<\/a>, Market<\/a>, Product<\/a>, Top Stories Today<\/a>, Weekly Newsletter<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nIs Chinese Avatr following Hongqi into Europe\u2019s luxury trap? - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/10\/15\/is-chinese-avatr-following-hongqi-into-europes-luxury-trap\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Chinese Avatr following Hongqi into Europe\u2019s luxury trap? - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"At the Paris Motor Show, Avatr confirmed rumors that it will enter Europe next year, starting in select markets. Within three years, the brand promises six models in the higher end of the market. 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