![\"\"](\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/aum_photo_20261013_271677-scaled.jpg?resize=640%2C360&ssl=1\")
<\/p>\nAu Salon de l'automobile de Paris, Avatr a confirm\u00e9 les rumeurs selon lesquelles la marque ferait son entr\u00e9e sur le march\u00e9 europ\u00e9en l'ann\u00e9e prochaine, en commen\u00e7ant par certains march\u00e9s. D'ici trois ans, la marque promet six mod\u00e8les destin\u00e9s au haut de gamme. Mais cela risque de s'av\u00e9rer \u00eatre un pari risqu\u00e9, qui rappelle les projets avort\u00e9s de Hongqi.<\/p>\n
Lanc\u00e9 dans un premier temps en Norv\u00e8ge et en Espagne, Avatr tentera de s\u00e9duire la client\u00e8le europ\u00e9enne du luxe avec le break 06T et le SUV 07L. Quatre autres mod\u00e8les viendront compl\u00e9ter la gamme dans un second temps.<\/p>\n
Le stand parisien pr\u00e9sentait \u00e9galement le Concept T09, un SUV de la taille d\u2019un Mercedes GLS, dot\u00e9 d\u2019une palette de couleurs bicolore qui fait r\u00e9f\u00e9rence \u00e0 la gamme Maybach du constructeur allemand. Selon Avatr, la Rolls-Royce Cullinan figure \u00e9galement parmi les concurrents vis\u00e9s.<\/p>\n
<\/p>\n
Si l'on s'int\u00e9resse de plus pr\u00e8s aux mod\u00e8les dont la commercialisation est d\u00e9j\u00e0 pr\u00e9vue, la 06T est un break \u00e9l\u00e9gant propos\u00e9 \u00e0 la fois en version 100 % \u00e9lectrique, avec une autonomie annonc\u00e9e pouvant atteindre 740 kilom\u00e8tres (selon le cycle CLTC chinois, plut\u00f4t optimiste), et en version \u00e0 prolongateur d\u2019autonomie \u00e9quip\u00e9e d\u2019un moteur essence de 1,5 litre, d\u2019une batterie de 45,1 kWh et offrant une autonomie \u00e9lectrique d\u2019environ 240 kilom\u00e8tres.<\/p>\n
Le 07L est un SUV de taille moyenne \u00e9quip\u00e9 d'une batterie CATL de 89,3 kWh, offrant une autonomie annonc\u00e9e de 725 km selon le cycle CLTC et d\u00e9veloppant jusqu'\u00e0 955 hp dans sa version \u00e0 trois moteurs.
\nLe groupe Changan est propri\u00e9taire d'Avatr et incarne le segment haut de gamme d'une strat\u00e9gie europ\u00e9enne \u00e0 trois volets qui comprend d\u00e9j\u00e0 la marque automobile Changan et Deepal. Cette derni\u00e8re collabore avec Mazda sur les mod\u00e8les 6e et CX-6e.<\/p>\n
Mais Avatr compte plusieurs actionnaires, ce qui explique en partie son positionnement : Changan assure l'assemblage des voitures, CATL fournit les batteries et Huawei s'occupe de l'\u00e9lectronique. Le centre de design est situ\u00e9 \u00e0 Munich, et la marque mise fortement sur son savoir-faire europ\u00e9en en mati\u00e8re de design.<\/p>\n
Ce pari europ\u00e9en ne s'inscrit pas dans la continuit\u00e9 d'une r\u00e9ussite nationale. Avatr a vendu 73 606 voitures en Chine en 2025, mais au cours des cinq premiers mois de cette ann\u00e9e, elle n\u2019a enregistr\u00e9 que 20 160 livraisons, dont moins de 3 000 \u00e0 l\u2019\u00e9tranger. La marque reste profond\u00e9ment dans le rouge.<\/p>\n
C'est en Europe que les marges sont cens\u00e9es se situer, mais les marques chinoises qui tentent de rivaliser avec les acteurs occidentaux bien \u00e9tablis prennent souvent leurs aspirations pour acquises. La culture traditionnelle a peut-\u00eatre perdu de son importance en Chine, mais ce n'est certainement pas le cas en Europe.<\/p>\n
La marque de luxe Hongqi, dont le SUV E-HS9 co\u00fbte pr\u00e8s de 100 000 euros, en a fait l'exp\u00e9rience. En Allemagne, la marque a mis fin \u00e0 son partenariat avec Hedin Automotive en raison de ventes d\u00e9cevantes.<\/p>\n
En Belgique, le distributeur ind\u00e9pendant semble avoir r\u00e9duit ses activit\u00e9s, le site officiel se concentrant d\u00e9sormais principalement sur les services apr\u00e8s-vente plut\u00f4t que sur la vente de v\u00e9hicules neufs. Hongqi n'a pas quitt\u00e9 l'Europe, mais la marque souffre d'un manque de confiance de la part des clients.<\/p>\n
Quant \u00e0 Avatr, aucun lancement en Belgique n\u2019a \u00e9t\u00e9 annonc\u00e9. La Norv\u00e8ge et l\u2019Espagne \u00e9tant les premi\u00e8res \u00e0 se lancer, la Belgique n\u2019entrera dans la danse qu\u2019en 2028, au plus t\u00f4t. Pr\u00e9parer les voitures en vue de leur homologation sera la partie la plus facile. La rentabilit\u00e9 du projet, en revanche\u2026<\/p>","protected":false},"excerpt":{"rendered":"
At the Paris Motor Show, Avatr confirmed rumors that it will enter Europe next year, starting in select markets. Within three years, the brand promises six models in the higher end of the market. But it risks becoming a leap of faith, reminiscent of Hongqi\u2019s failed plans. Launching first in Norway and Spain, Avatr will […]<\/p>\n","protected":false},"author":715,"featured_media":196078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,28,16,77169,8,4],"tags":[],"class_list":["post-196075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-europe","category-industry","category-market","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=1039%2C693&ssl=1",1039,693,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=1039%2C693&ssl=1",1039,693,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=1039%2C693&ssl=1",1039,693,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?fit=560%2C374&ssl=1",560,374,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=1039%2C240&ssl=1",1039,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=1039%2C180&ssl=1",1039,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=1039%2C180&ssl=1",1039,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=1039%2C168&ssl=1",1039,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Avatr-SB.png?resize=1039%2C180&ssl=1",1039,180,true]},"post_excerpt_stackable_v2":"
At the Paris Motor Show, Avatr confirmed rumors that it will enter Europe next year, starting in select markets. Within three years, the brand promises six models in the higher end of the market. But it risks becoming a leap of faith, reminiscent of Hongqi\u2019s failed plans. Launching first in Norway and Spain, Avatr will try to woo European luxury customers with the 06T estate and 07L SUV. Four more models will join the line-up in a later phase. Defying the Rolls-Royce Cullinan The Paris stand also featured the Concept T09, a Mercedes GLS-sized SUV with a bi-tone color scheme…<\/p>\n","category_list_v2":"China<\/a>, Europe<\/a>, Industry<\/a>, Market<\/a>, Product<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/fr\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\n