{"id":196190,"date":"2026-10-19T11:58:13","date_gmt":"2026-10-19T09:58:13","guid":{"rendered":"https:\/\/newmobility.news\/?p=196190"},"modified":"2026-10-19T11:57:23","modified_gmt":"2026-10-19T09:57:23","slug":"byds-e30000-luxury-da-han-ev-a-warning-to-eus-premium-carmakers","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/10\/19\/byds-e30000-luxury-da-han-ev-a-warning-to-eus-premium-carmakers\/","title":{"rendered":"La Da Han, voiture \u00e9lectrique de luxe de BYD \u00e0 30 000 \u20ac, : un avertissement pour les constructeurs automobiles haut de gamme de l'UE"},"content":{"rendered":"<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p>Alors que les constructeurs automobiles europ\u00e9ens peinent \u00e0 rendre les v\u00e9hicules \u00e9lectriques abordables, le constructeur chinois BYD va dans la direction oppos\u00e9e : il propose luxe, performances et technologies de pointe \u00e0 des prix qui semblent presque impossibles selon les normes europ\u00e9ennes. Son nouveau mod\u00e8le phare \u00e9lectrique, la Da Han, promet jusqu'\u00e0 1 008 km d'autonomie, pr\u00e8s de 500 hp et une recharge en neuf minutes, le tout pour l'\u00e9quivalent d'environ 30 000 \u20ac.<\/p>\n<p>D\u00e9voil\u00e9e en Chine le 13 octobre, la BYD Da Han (Great Han) est une berline \u00e9lectrique de luxe de 5,26 m\u00e8tres, ce qui la place en concurrence directe avec la BMW i5, la Mercedes EQE et l'Audi A6 e-tron.<\/p>\n<p data-pm-slice=\"1 1 []\">Pourtant, son prix de d\u00e9part de 235 900 yuans (environ 28 500 \u20ac) ne repr\u00e9sente qu'une fraction de ce que paient les clients europ\u00e9ens pour des voitures \u00e9lectriques haut de gamme comparables.<\/p>\n<p data-pm-slice=\"1 1 []\">M\u00eame en tenant compte des droits d'importation de l'UE, de la TVA belge, ainsi que des frais de transport et de distribution, un prix europ\u00e9en hypoth\u00e9tique compris entre 50 000 et 60 000 \u20ac resterait nettement inf\u00e9rieur \u00e0 celui de la BMW i5 (\u00e0 partir de 74 950 \u20ac), la Mercedes EQE (67 760 \u20ac) et l\u2019Audi A6 e-tron (65 300 \u20ac). La Mercedes EQS, plus grande, est propos\u00e9e \u00e0 partir de pr\u00e8s de 100 000 \u20ac.<\/p>\n<p data-pm-slice=\"1 1 []\">BYD n'a toutefois pas confirm\u00e9 la date de lancement ni le prix du Da Han en Europe. Trois versions sont disponibles en Chine, le mod\u00e8le haut de gamme \u00e9tant propos\u00e9 \u00e0 275 900 yuans (environ 33 400 \u20ac).<\/p>\n<p data-pm-slice=\"1 1 []\">M\u00eame le mod\u00e8le d'entr\u00e9e de gamme d\u00e9veloppe 370 kW (496 ch) et atteint les 100 km\/h en 4,9 secondes. Le mod\u00e8le phare \u00e0 deux moteurs et transmission int\u00e9grale porte la puissance \u00e0 570 kW (764 ch) et r\u00e9duit le temps d'acc\u00e9l\u00e9ration \u00e0 seulement 3,3 secondes.<\/p>\n<h4>Le luxe sans le prix exorbitant ?<\/h4>\n<p>Malgr\u00e9 ses prix tr\u00e8s comp\u00e9titifs, BYD n'a pas l\u00e9sin\u00e9 sur l'\u00e9quipement. La Da Han est dot\u00e9e d'une direction des roues arri\u00e8re, d'une suspension pneumatique \u00e0 double chambre, de cuir Nappa, de si\u00e8ges massants et d'un syst\u00e8me audio Devialet \u00e0 31 haut-parleurs.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-196194\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/BYD-Da-Han-interior.jpg?resize=640%2C339&#038;ssl=1\" alt=\"\" width=\"640\" height=\"339\" \/><\/p>\n<p>Les passagers arri\u00e8re b\u00e9n\u00e9ficient de si\u00e8ges inclinables \u00e9quip\u00e9s de repose-jambes \u00e9lectriques, tandis que le tableau de bord associe un \u00e9cran central de 17,3 pouces \u00e0 un affichage t\u00eate haute en r\u00e9alit\u00e9 augment\u00e9e de 40 pouces. Le tout dernier syst\u00e8me d\u2019aide \u00e0 la conduite \u2018 God\u2019s Eye \u2019 5.0 de BYD, bas\u00e9 sur la technologie LiDAR, est \u00e9galement propos\u00e9 de s\u00e9rie.<\/p>\n<p>Son coefficient de tra\u00een\u00e9e a\u00e9rodynamique de 0,197 contribue \u00e0 expliquer l'autonomie remarquable annonc\u00e9e. La version \u00e0 propulsion arri\u00e8re parcourt jusqu'\u00e0 1 008 km selon le cycle CLTC chinois, gr\u00e2ce \u00e0 une batterie Blade de deuxi\u00e8me g\u00e9n\u00e9ration d'une capacit\u00e9 de 102,3 kWh.<\/p>\n<p data-pm-slice=\"1 1 []\">Cependant, le cycle d'essai CLTC chinois est plus g\u00e9n\u00e9reux que la norme europ\u00e9enne WLTP. L'autonomie estim\u00e9e de la Da Han, comprise entre 800 et 820 km (\u00e9quivalent WLTP), d\u00e9passerait largement les 626 km de la BMW i5 et les 693 km de la Mercedes EQE.<\/p>\n<p data-pm-slice=\"1 1 []\">Mais elle serait inf\u00e9rieure \u00e0 celle de la nouvelle BMW i3 \u00ab Neue Klasse \u00bb, qui promet jusqu\u2019\u00e0 912 km, et \u00e0 celle de la Mercedes EQS restyl\u00e9e, dont l\u2019autonomie est estim\u00e9e \u00e0 926 km. Contrairement \u00e0 ces chiffres europ\u00e9ens, l\u2019autonomie de BYD, \u00e9quivalente au WLTP, reste une estimation non officielle.<\/p>\n<h4>Recharge en neuf minutes, sous certaines conditions<\/h4>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-196196\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Da-Han-charging.png?resize=640%2C361&#038;ssl=1\" alt=\"\" width=\"640\" height=\"361\" srcset=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Da-Han-charging.png?resize=1024%2C577&amp;ssl=1 1024w, https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Da-Han-charging.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Da-Han-charging.png?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Ce qui est encore plus impressionnant, c\u2019est l\u2019affirmation de BYD selon laquelle la batterie peut \u00eatre recharg\u00e9e de 10% \u00e0 97% en 9 minutes gr\u00e2ce \u00e0 son syst\u00e8me \u00ab Flash Charging \u00bb. Cela signifie qu\u2019il est possible d\u2019ajouter pr\u00e8s de 89 kWh en moins de temps qu\u2019il n\u2019en faut \u00e0 de nombreux conducteurs pour faire le plein et payer leur essence.<\/p>\n<p>Toutefois, cela n\u00e9cessite une infrastructure d\u00e9di\u00e9e \u00e0 haute puissance. Les derniers chargeurs de BYD peuvent fournir jusqu\u2019\u00e0 1 500 kW, ce qui d\u00e9passe de loin les capacit\u00e9s de la plupart des bornes de recharge publiques europ\u00e9ennes. Les v\u00e9rifications ind\u00e9pendantes des performances de recharge r\u00e9elles de la Da Han restent limit\u00e9es.<\/p>\n<p>Cette technologie pr\u00e9sente n\u00e9anmoins un int\u00e9r\u00eat pour l'Europe. BYD vient de pr\u00e9senter son SUV \u00e9lectrique Atto 8 \u00e0 sept places au Salon de l'automobile de Paris, \u00e9quip\u00e9 de la m\u00eame technologie de batterie \u00ab Blade \u00bb de deuxi\u00e8me g\u00e9n\u00e9ration et promettant une recharge en neuf minutes. Les ventes en Europe devraient d\u00e9buter d\u00e9but 2027.<\/p>\n<p>BYD aurait pour objectif de d\u00e9ployer 100 bornes de recharge \u00ab Flash Charger \u00bb \u00e0 travers l'Europe d'ici fin 2026, puis 3 000 d'ici fin 2027. Reste \u00e0 voir si ce calendrier ambitieux pourra \u00eatre respect\u00e9.<\/p>\n<h4>Un avertissement pour les marques haut de gamme europ\u00e9ennes<\/h4>\n<p>Il n'existe pour l'instant aucun projet confirm\u00e9 concernant la commercialisation de la Da Han en Europe. De plus, il serait impossible de reproduire ici son prix chinois tel quel, compte tenu des droits d'importation, des frais de transport, des co\u00fbts d'homologation, des taxes et des frais de distribution.<\/p>\n<p>Cette voiture illustre n\u00e9anmoins la rapidit\u00e9 avec laquelle le paysage concurrentiel \u00e9volue. Les constructeurs chinois ne misent plus uniquement sur les voitures \u00e9lectriques bon march\u00e9. Ils proposent de plus en plus des technologies et des \u00e9quipements traditionnellement r\u00e9serv\u00e9s aux mod\u00e8les europ\u00e9ens les plus chers.<\/p>\n<p>Les ambitions europ\u00e9ennes grandissantes de BYD rendent cette question particuli\u00e8rement pertinente. L'entreprise \u00e9tend son r\u00e9seau de concessionnaires, pr\u00e9pare la production locale et investit dans sa propre infrastructure de recharge.<\/p>\n<p>Il se peut que la Da Han ne fasse jamais son apparition dans les concessions europ\u00e9ennes. Mais la technologie qui la sous-tend y fera tr\u00e8s certainement son entr\u00e9e. Et pour BMW, Mercedes et Audi, la question \u00e9pineuse n\u2019est plus de savoir si les constructeurs chinois sont capables de rivaliser en termes de qualit\u00e9 et d\u2019innovation, mais combien de temps les prix \u00e9lev\u00e9s pratiqu\u00e9s par les marques haut de gamme europ\u00e9ennes pourront r\u00e9sister \u00e0 cette concurrence.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>While European carmakers struggle to make electric vehicles affordable, China&#8217;s BYD is pushing in the opposite direction: offering luxury, performance, and cutting-edge technology at prices that seem almost impossible by European standards. Its new Da Han electric flagship promises up to 1,008 km of range, nearly 500 hp, and nine-minute charging for the equivalent of [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":196193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,77169,8,4],"tags":[],"class_list":["post-196190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-market","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?fit=2560%2C1343&ssl=1",2560,1343,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?fit=300%2C157&ssl=1",300,157,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?fit=640%2C336&ssl=1",640,336,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?fit=640%2C336&ssl=1",640,336,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?fit=1536%2C806&ssl=1",1536,806,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?fit=2048%2C1074&ssl=1",2048,1074,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?fit=18%2C9&ssl=1",18,9,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?fit=560%2C294&ssl=1",560,294,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-19-om-09.23.59-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>While European carmakers struggle to make electric vehicles affordable, China&#8217;s BYD is pushing in the opposite direction: offering luxury, performance, and cutting-edge technology at prices that seem almost impossible by European standards. Its new Da Han electric flagship promises up to 1,008 km of range, nearly 500 hp, and nine-minute charging for the equivalent of around \u20ac30,000. Unveiled in China on October 13, the BYD Da Han (Great Han) is a 5.26-meter luxury electric sedan, placing it squarely in the company of the BMW i5, Mercedes EQE, and Audi A6 e-tron. Yet its starting price of 235,900 yuan (approximately \u20ac28,500)&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/fr\/category\/china\/\" rel=\"category tag\">China<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/fr\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BYD&#039;s \u20ac30,000 luxury Da Han EV a warning to EU&#039;s premium carmakers - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/10\/19\/byds-e30000-luxury-da-han-ev-a-warning-to-eus-premium-carmakers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BYD&#039;s \u20ac30,000 luxury Da Han EV a warning to EU&#039;s premium carmakers - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"While European carmakers struggle to make electric vehicles affordable, China&#8217;s BYD is pushing in the opposite direction: offering luxury, performance, and cutting-edge technology at prices that seem almost impossible by European standards. 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