{"id":196590,"date":"2026-10-26T11:23:07","date_gmt":"2026-10-26T10:23:07","guid":{"rendered":"https:\/\/newmobility.news\/?p=196590"},"modified":"2026-10-26T11:23:07","modified_gmt":"2026-10-26T10:23:07","slug":"byd-enters-rolls-royce-territory-with-ultra-luxury-yangwang-hu","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/10\/26\/byd-enters-rolls-royce-territory-with-ultra-luxury-yangwang-hu\/","title":{"rendered":"BYD s'attaque au fief de Rolls-Royce avec la Yangwang \u2018 HU \u2019, un mod\u00e8le ultra-luxueux\u2019"},"content":{"rendered":"

Le constructeur automobile chinois BYD s'appr\u00eate \u00e0 d\u00e9voiler une limousine \u00e9lectrique ultra-luxueuse sous sa marque Yangwang aux \u00c9mirats arabes unis, plus pr\u00e9cis\u00e9ment \u00e0 Duba\u00ef le 5 novembre, selon certaines informations.<\/p>\n

Le nouveau mod\u00e8le phare, dont le nom de code est \u2018 HU \u2019, pourrait co\u00fbter environ 250 000 euros en Chine, ce qui t\u00e9moigne des ambitions du groupe. Mais pourrait-il \u00e9galement rivaliser avec des marques de luxe bien \u00e9tablies telles que Mercedes-Maybach et Rolls-Royce en Europe ?<\/p>\n

Si BYD est surtout connue en Europe pour ses voitures \u00e9lectriques et hybrides rechargeables \u00e0 prix abordable, cette entreprise chinoise dispose d'une <\/span>une approche \u00e9chelonn\u00e9e du march\u00e9. Sa sous-marque Denza<\/a> se positionne davantage sur le segment haut de gamme, tandis que Yangwang est la marque du groupe d\u00e9di\u00e9e aux v\u00e9hicules haut de gamme et \u00e0 la pointe de la technologie.<\/span><\/p>\n

Limousine \u00e9lectrique le 5 novembre<\/b><\/h4>\n

Alors que Yangwang a d\u00e9j\u00e0 lanc\u00e9 le Berline de luxe U7<\/a>, le <\/span>SUV \u00e9lectrique \u00e0 autonomie prolong\u00e9e<\/span> U<\/span>8<\/span><\/a>, et le spectaculaire Supercar U9<\/a>, elle vise d\u00e9sormais \u00e0 s'imposer dans le segment haut de gamme du secteur automobile. Selon des sources chinoises, la marque d\u00e9voilera une berline \u00e9lectrique le 5 novembre.<\/span><\/p>\n

Bien que la date n'ait pas encore \u00e9t\u00e9 confirm\u00e9e, un responsable de l'entreprise a confirm\u00e9 cette pr\u00e9sentation. Hu Xiaoqing, directeur g\u00e9n\u00e9ral de Yangwang, avait d\u00e9j\u00e0 partag\u00e9 des photos du mod\u00e8le sous camouflage. Des sources chinoises ont rep\u00e9r\u00e9 le mod\u00e8le lors de son transport, ce qui pourrait corroborer la date de pr\u00e9sentation pr\u00e9vue le 5 novembre \u00e0 Duba\u00ef.<\/p>\n

Le nom du mod\u00e8le n'a pas encore \u00e9t\u00e9 confirm\u00e9, mais son nom de code interne est \u00ab HU \u00bb. Avec ses dimensions et sa calandre verticale caract\u00e9ristique, <\/span>portes arri\u00e8re \u00e0 charni\u00e8res arri\u00e8re<\/span> et par son aspect g\u00e9n\u00e9ral, l'unit\u00e9 centrale vise clairement Rolls-Royce. <\/span>La marque britannique <\/span>d\u00e9j\u00e0 <\/span>a son<\/span>\u00a0Specter \u00e9lectrique.<\/span><\/p>\n

Comme la HU n'a pas encore de nom officiel et n'a pas \u00e9t\u00e9 officiellement d\u00e9voil\u00e9e, les sp\u00e9culations vont bon train. Concernant sa technologie, par exemple, qui pourrait inclure 4 moteurs \u00e9lectriques, une recharge ultra-rapide et la premi\u00e8re batterie \u00e0 \u00e9tat solide de BYD.<\/p>\n

Cette derni\u00e8re option s'inscrirait dans la droite ligne de l'objectif fix\u00e9 pour cette technologie en 2027. Un LiDAR visible sur le toit du prototype pourrait indiquer la pr\u00e9sence d'aides \u00e0 la conduite avanc\u00e9es ou d'une conduite automatis\u00e9e.<\/p>\n

\u00c9galement pour l'Europe ?<\/b><\/h4>\n

Des sp\u00e9culations circulent \u00e9galement sur le prix de cette limousine, qui s\u2019\u00e9l\u00e8verait, selon certaines rumeurs, \u00e0 2 millions de yuans chinois. Cela \u00e9quivaut \u00e0 environ 250 000 \u20ac. Le concurrent chinois le plus comparable, la Maextro S800 du groupe JAC, ne co\u00fbte qu\u2019environ la moiti\u00e9 de ce prix. Le prix de la HU constitue donc un v\u00e9ritable coup d'\u00e9clat.<\/p>\n

Si la HU devait \u00eatre commercialis\u00e9e en Europe, son prix pourrait s'av\u00e9rer bien plus \u00e9lev\u00e9, en raison des droits de douane et des taxes applicables aux importations chinoises. Cela soul\u00e8ve la question de savoir s'il est viable pour BYD de commercialiser la Yangwang HU en Europe, m\u00eame si ce n'est pas pour des raisons de positionnement de marque. Et pour les acheteurs de ce segment, le v\u00e9hicule devrait \u00eatre d'un niveau exceptionnel, tant en termes de qualit\u00e9, de perception que de technologie.<\/p>\n

La marque Yangwang a \u00e9t\u00e9 confirm\u00e9e pour l'Europe. Stella Li, vice-pr\u00e9sidente senior de BYD, avait pr\u00e9c\u00e9demment d\u00e9clar\u00e9 qu'elle allait suivre les traces de Denza<\/a>, \u00e9largissant ainsi la pr\u00e9sence de BYD sur l'ensemble du march\u00e9. De plus amples d\u00e9tails seront communiqu\u00e9s lors du lancement du v\u00e9hicule.<\/p>","protected":false},"excerpt":{"rendered":"

Chinese car manufacturer BYD is preparing to unveil an ultra-luxury electric limousine under its Yangwang brand in the United Arab Emirates, reportedly in Dubai on November 5. The new flagship, codenamed \u2018HU\u2019, could cost around \u20ac250,000 in China, underscoring the group’s ambitions. But could it also challenge established luxury brands such as Mercedes-Maybach and Rolls-Royce […]<\/p>\n","protected":false},"author":439,"featured_media":196592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,16,8,4],"tags":[],"class_list":["post-196590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-industry","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?fit=1290%2C860&ssl=1",1290,860,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?fit=1290%2C860&ssl=1",1290,860,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?fit=1290%2C860&ssl=1",1290,860,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?resize=1290%2C240&ssl=1",1290,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?resize=1290%2C180&ssl=1",1290,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?resize=1290%2C180&ssl=1",1290,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png?resize=1290%2C180&ssl=1",1290,180,true]},"post_excerpt_stackable_v2":"

Chinese car manufacturer BYD is preparing to unveil an ultra-luxury electric limousine under its Yangwang brand in the United Arab Emirates, reportedly in Dubai on November 5. The new flagship, codenamed \u2018HU\u2019, could cost around \u20ac250,000 in China, underscoring the group’s ambitions. But could it also challenge established luxury brands such as Mercedes-Maybach and Rolls-Royce in Europe? While BYD is best known in Europe for its affordable electric and plug-in hybrid cars, the Chinese company has a tiered approach to the market. Its sub-brand Denza has a more premium positioning, while Yangwang is the group\u2019s brand for high-end and technologically…<\/p>\n","category_list_v2":"China<\/a>, Industry<\/a>, Product<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Arnaud Henckaerts","url":"https:\/\/newmobility.news\/fr\/author\/arnaud-henckaertsgmail-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nBYD enters Rolls-Royce territory with ultra-luxury Yangwang \u2018HU\u2019 - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/10\/26\/byd-enters-rolls-royce-territory-with-ultra-luxury-yangwang-hu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BYD enters Rolls-Royce territory with ultra-luxury Yangwang \u2018HU\u2019 - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Chinese car manufacturer BYD is preparing to unveil an ultra-luxury electric limousine under its Yangwang brand in the United Arab Emirates, reportedly in Dubai on November 5. The new flagship, codenamed \u2018HU\u2019, could cost around \u20ac250,000 in China, underscoring the group’s ambitions. But could it also challenge established luxury brands such as Mercedes-Maybach and Rolls-Royce […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/10\/26\/byd-enters-rolls-royce-territory-with-ultra-luxury-yangwang-hu\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-26T10:23:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/10\/Yangwang-HU.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1290\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Arnaud Henckaerts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Henckaerts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/26\\\/byd-enters-rolls-royce-territory-with-ultra-luxury-yangwang-hu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/26\\\/byd-enters-rolls-royce-territory-with-ultra-luxury-yangwang-hu\\\/\"},\"author\":{\"name\":\"Arnaud Henckaerts\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/5f9475a0c8f811875bf271136de823b6\"},\"headline\":\"BYD enters Rolls-Royce territory with ultra-luxury Yangwang \u2018HU\u2019\",\"datePublished\":\"2026-10-26T10:23:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/26\\\/byd-enters-rolls-royce-territory-with-ultra-luxury-yangwang-hu\\\/\"},\"wordCount\":466,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/26\\\/byd-enters-rolls-royce-territory-with-ultra-luxury-yangwang-hu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Yangwang-HU.png?fit=1290%2C860&ssl=1\",\"articleSection\":[\"China\",\"Industry\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/26\\\/byd-enters-rolls-royce-territory-with-ultra-luxury-yangwang-hu\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/26\\\/byd-enters-rolls-royce-territory-with-ultra-luxury-yangwang-hu\\\/\",\"name\":\"BYD enters Rolls-Royce territory with ultra-luxury Yangwang \u2018HU\u2019 - 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