{"id":196720,"date":"2026-10-27T12:10:20","date_gmt":"2026-10-27T11:10:20","guid":{"rendered":"https:\/\/newmobility.news\/?p=196720"},"modified":"2026-10-27T11:59:52","modified_gmt":"2026-10-27T10:59:52","slug":"bart-deswert-is-the-new-head-of-sales-at-polestar-belux","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/10\/27\/bart-deswert-is-the-new-head-of-sales-at-polestar-belux\/","title":{"rendered":"Bart Deswert est le nouveau directeur commercial de Polestar Belux"},"content":{"rendered":"

Polestar a nomm\u00e9 Bart Deswert au poste de directeur des ventes pour la Belgique et le Luxembourg. Son objectif est de renforcer la position de Polestar sur le march\u00e9 et de poursuivre le d\u00e9veloppement du r\u00e9seau de concessionnaires. Bien entendu, la gamme de mod\u00e8les en pleine expansion de la marque l\u2019aidera \u00e0 atteindre cet objectif.<\/p>\n

M. Deswert peut se pr\u00e9valoir de 30 ans d'exp\u00e9rience professionnelle tant dans le secteur automobile qu'en dehors. Il a occup\u00e9 des postes de direction chez Sony, Philips Lighting et Belisol. Dans le secteur automobile, il a \u00e9t\u00e9 directeur commercial chez Goodyear et directeur de la division BMW\/Mini au sein du groupe A&M Automobiel Groep.<\/p>\n

C'est le moment<\/h4>\n

Cette nomination arrive \u00e0 point nomm\u00e9 pour Polestar. La marque vient de lancer sa plus importante offensive de mod\u00e8les depuis sa cr\u00e9ation et souhaite \u00e9largir son portefeuille de v\u00e9hicules haut de gamme. Au programme : la Polestar 5, une version \u00e9largie de la Polestar 4 avec une variante SUV, une Polestar 2 actualis\u00e9e, ainsi qu\u2019un futur SUV compact baptis\u00e9 Polestar 7.<\/p>\n

Lies Eeckman, directrice r\u00e9gionale de Polestar Benelux, d\u00e9clare : \u201c Avec Bart, nous avons non seulement recrut\u00e9 un responsable commercial exp\u00e9riment\u00e9, mais aussi un v\u00e9ritable coll\u00e8gue et un esprit d'\u00e9quipe. Sa connaissance des secteurs de l'automobile et de la distribution, sa vision strat\u00e9gique et son approche humaine font de lui la personne id\u00e9ale pour ce poste. Nous nous r\u00e9jouissons de travailler avec lui. \u201d<\/p>\n

Bart Deswert, nouveau directeur commercial pour la r\u00e9gion Belux : \u201c La transition vers la mobilit\u00e9 \u00e9lectrique offre une occasion unique de d\u00e9velopper notre approche client. Gr\u00e2ce \u00e0 notre portefeuille en pleine expansion et \u00e0 une approche personnalis\u00e9e et centr\u00e9e sur le client, nous disposons des outils n\u00e9cessaires pour poursuivre notre croissance et toucher de nouveaux publics cibles. Je me r\u00e9jouis de concr\u00e9tiser ces ambitions avec mon \u00e9quipe. \u201d<\/p>\n

Polestar est un constructeur automobile sp\u00e9cialis\u00e9 exclusivement dans les v\u00e9hicules 100 % \u00e9lectriques, bas\u00e9 \u00e0 G\u00f6teborg, en Su\u00e8de, et faisant partie du groupe Geely Automotive. La marque est pr\u00e9sente dans 31 pays. En Belgique, elle dispose de huit \u2018 Polestar Spaces \u2019, dont trois \u00e0 Bruxelles et cinq autres situ\u00e9s dans ou \u00e0 proximit\u00e9 des grandes villes du pays.<\/p>\n

Sa gamme compte en effet 5 mod\u00e8les : la Polestar 2, la Polestar 3, la Polestar 4 (coup\u00e9 et SUV) et la Polestar 5. En cours de d\u00e9veloppement figurent le successeur de la Polestar 2, la Polestar 7 compacte et le roadster Polestar 6. La marque produit actuellement des voitures en Asie et en Am\u00e9rique du Nord. Elle pr\u00e9voit d'assembler la Polestar 7, plus compacte, en Europe.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Polestar has appointed Bart Deswert as the new head of Sales for Belgium and Luxembourg. His aim is to strengthen Polestar’s market position and further the growth of the retail network. Of course, the brand’s growing model portfolio will help him achieve this. Deswert looks back on 30 years of professional experience inside and outside […]<\/p>\n","protected":false},"author":13,"featured_media":196733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,16,32,4],"tags":[],"class_list":["post-196720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-industry","category-portrait","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?fit=1060%2C738&ssl=1",1060,738,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?fit=300%2C209&ssl=1",300,209,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?fit=640%2C446&ssl=1",640,446,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?fit=640%2C446&ssl=1",640,446,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?fit=1060%2C738&ssl=1",1060,738,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?fit=1060%2C738&ssl=1",1060,738,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?fit=560%2C390&ssl=1",560,390,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?resize=1060%2C240&ssl=1",1060,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?resize=1060%2C180&ssl=1",1060,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?resize=1060%2C180&ssl=1",1060,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?resize=1060%2C168&ssl=1",1060,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?resize=1060%2C180&ssl=1",1060,180,true]},"post_excerpt_stackable_v2":"

Polestar has appointed Bart Deswert as the new head of Sales for Belgium and Luxembourg. His aim is to strengthen Polestar’s market position and further the growth of the retail network. Of course, the brand’s growing model portfolio will help him achieve this. Deswert looks back on 30 years of professional experience inside and outside the automotive sector. He held leadership roles at Sony, Philips Lighting, and Belisol. In the automotive sector, he served as Sales Director at Goodyear and as Business Unit Director for BMW\/Mini at A&M Automobiel Groep. Now is the time The appointment comes at the right…<\/p>\n","category_list_v2":"Belgium<\/a>, Industry<\/a>, Portrait<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nBart Deswert is the new Head of Sales at Polestar Belux - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/10\/27\/bart-deswert-is-the-new-head-of-sales-at-polestar-belux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bart Deswert is the new Head of Sales at Polestar Belux - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Polestar has appointed Bart Deswert as the new head of Sales for Belgium and Luxembourg. His aim is to strengthen Polestar’s market position and further the growth of the retail network. Of course, the brand’s growing model portfolio will help him achieve this. Deswert looks back on 30 years of professional experience inside and outside […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/10\/27\/bart-deswert-is-the-new-head-of-sales-at-polestar-belux\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-27T11:10:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?fit=1060%2C738&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1060\" \/>\n\t<meta property=\"og:image:height\" content=\"738\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/27\\\/bart-deswert-is-the-new-head-of-sales-at-polestar-belux\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/27\\\/bart-deswert-is-the-new-head-of-sales-at-polestar-belux\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"Bart Deswert is the new Head of Sales at Polestar Belux\",\"datePublished\":\"2026-10-27T11:10:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/27\\\/bart-deswert-is-the-new-head-of-sales-at-polestar-belux\\\/\"},\"wordCount\":362,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/27\\\/bart-deswert-is-the-new-head-of-sales-at-polestar-belux\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Scherm%C2%ADafbeelding-2026-10-27-om-11.17.53.png?fit=1060%2C738&ssl=1\",\"articleSection\":[\"Belgium\",\"Industry\",\"Portrait\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/27\\\/bart-deswert-is-the-new-head-of-sales-at-polestar-belux\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/27\\\/bart-deswert-is-the-new-head-of-sales-at-polestar-belux\\\/\",\"name\":\"Bart Deswert is the new Head of Sales at Polestar Belux - 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