{"id":197033,"date":"2026-11-02T12:20:05","date_gmt":"2026-11-02T11:20:05","guid":{"rendered":"https:\/\/newmobility.news\/?p=197033"},"modified":"2026-11-02T12:14:07","modified_gmt":"2026-11-02T11:14:07","slug":"toyota-is-the-most-valuable-car-manufacturer-brand","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/11\/02\/toyota-is-the-most-valuable-car-manufacturer-brand\/","title":{"rendered":"Toyota est la marque automobile la plus valoris\u00e9e"},"content":{"rendered":"

Dans le classement \u00ab Best Global Brands \u00bb d'Interbrand, un constructeur automobile figure parmi les dix premiers : Toyota, qui est \u00e9galement le num\u00e9ro un mondial en termes de production.<\/p>\n

Peu d'autres secteurs connaissent actuellement une telle p\u00e9riode de bouleversements que celui de l'automobile. Cela s'explique principalement par la num\u00e9risation galopante, les p\u00e9nuries de mati\u00e8res premi\u00e8res et la transition rapide vers l'\u00e8re de l'\u00e9lectrique. Malgr\u00e9 tout, une marque automobile figure parmi les dix marques les plus valoris\u00e9es au monde.<\/p>\n

Les constructeurs automobiles sont assez bien repr\u00e9sent\u00e9s<\/h4>\n

Apple, Microsoft et Google occupent les premi\u00e8res places du classement des marques les plus valoris\u00e9es au monde. Les constructeurs automobiles sont toutefois assez bien repr\u00e9sent\u00e9s. Toyota se d\u00e9tache une nouvelle fois nettement du lot, tandis que Tesla a subi un recul consid\u00e9rable.<\/p>\n

Dans la derni\u00e8re \u00e9dition du classement international des marques \u00e9tabli par Interbrand, Toyota occupe la neuvi\u00e8me place parmi toutes les marques du monde. Cela signifie que Toyota devance non seulement ses concurrents du secteur automobile, mais aussi d\u2019innombrables grandes entreprises internationales. Toyota se classe certes derri\u00e8re des marques telles que Coca-Cola, Instagram, Nvidia, Samsung, Amazon, Google, Microsoft et Apple, mais elle devance d'une place YouTube, par exemple.<\/p>\n

Apr\u00e8s Toyota, la marque automobile suivante que l'on retrouve est Mercedes-Benz, \u00e0 la 20e place, suivie de BMW deux places plus bas. Hyundai affiche \u00e9galement de bons r\u00e9sultats, se classant \u00e0 la 29e place.<\/p>\n

La position de Honda met clairement en \u00e9vidence l'importance d'un nom de marque. Le constructeur japonais occupe la 45e place au classement mondial. Honda affiche une pr\u00e9sence relativement modeste dans certaines r\u00e9gions du monde, et certainement au sein de l'Union europ\u00e9enne ces derniers temps, mais \u00e0 l'\u00e9chelle internationale, la marque jouit toujours d'une r\u00e9putation particuli\u00e8rement solide. Ce nom a manifestement une grande valeur.<\/p>\n

Tesla perd du terrain, Ferrari progresse<\/h4>\n

L'\u00e9volution la plus frappante est sans doute la chute spectaculaire de Tesla. En 2024, la marque am\u00e9ricaine occupait la 12e place. Un an plus tard, elle avait d\u00e9j\u00e0 chut\u00e9 \u00e0 la 25e place. Tesla a d\u00e9sormais compl\u00e8tement disparu du top 40 et occupe aujourd'hui la 50e place.<\/p>\n

La valeur de la marque Tesla souffre manifestement des \u00e9v\u00e9nements li\u00e9s \u00e0 son PDG, Elon Musk. Bien que le constructeur continue de vendre de nombreuses voitures, la marque semble moins attrayante qu\u2019il y a quelques ann\u00e9es. Apr\u00e8s tout, ce classement ne porte pas sur les chiffres de vente, mais sur la valeur et la puissance internationale d\u2019une marque.<\/p>\n

Ferrari, en revanche, affiche des r\u00e9sultats remarquables. Le constructeur italien de voitures de sport occupe la 51e place, talonnant de pr\u00e8s Tesla, ce qui prouve que l'image de marque compte bien plus que le nombre de voitures vendues. Porsche se classe 66e, tandis que Volkswagen se contente de la 71e place.<\/p>\n

Audi, qui occupe la 65e place, est \u00e9galement loin derri\u00e8re Mercedes-Benz et BMW. On peut donc facilement affirmer que toutes les marques haut de gamme allemandes ne connaissent pas le m\u00eame succ\u00e8s en mati\u00e8re de valeur de marque \u00e0 l'international.<\/p>\n

Les r\u00e9sultats financiers constituent un facteur cl\u00e9<\/h4>\n

Pour figurer dans le classement \u00ab Best Global Brands \u00bb d\u2019Interbrand, une entreprise doit \u00eatre pr\u00e9sente sur au moins trois grands continents, disposer d\u2019une forte pr\u00e9sence sur les march\u00e9s \u00e9mergents et r\u00e9aliser 30% de son chiffre d\u2019affaires en dehors de son pays d\u2019origine. Elle ne doit en outre pas r\u00e9aliser plus de la moiti\u00e9 de son chiffre d\u2019affaires sur un seul et m\u00eame continent.<\/p>\n

Cette \u00e9valuation porte principalement sur les performances financi\u00e8res des produits ou services de la marque, sur le r\u00f4le de celle-ci dans la d\u00e9cision d'achat et sur sa capacit\u00e9 \u00e0 g\u00e9n\u00e9rer des revenus \u00e0 l'avenir.<\/p>\n

\"\"
Voici les dix constructeurs automobiles les mieux class\u00e9s dans le top 100 mondial d'Interbrand. Leur position dans le classement g\u00e9n\u00e9ral est indiqu\u00e9e entre parenth\u00e8ses.<\/figcaption><\/figure>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

In Interbrand\u2019s Best Global Brands ranking, one car manufacturer ranks in the top ten: Toyota, also the world’s\u00a0number one in production. Few other industries are currently in such a state of upheaval as the automotive industry. This is mainly due to rapid digitalization, raw material shortages, and the swift transition to the electric era. Even […]<\/p>\n","protected":false},"author":13,"featured_media":197036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[16,77163,4],"tags":[],"class_list":["post-197033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-survey","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=1596%2C1030&ssl=1",1596,1030,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=300%2C194&ssl=1",300,194,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=640%2C413&ssl=1",640,413,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=640%2C413&ssl=1",640,413,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=1536%2C991&ssl=1",1536,991,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=1596%2C1030&ssl=1",1596,1030,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=560%2C361&ssl=1",560,361,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=1596%2C180&ssl=1",1596,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=1596%2C180&ssl=1",1596,180,true]},"post_excerpt_stackable_v2":"

In Interbrand\u2019s Best Global Brands ranking, one car manufacturer ranks in the top ten: Toyota, also the world’s\u00a0number one in production. Few other industries are currently in such a state of upheaval as the automotive industry. This is mainly due to rapid digitalization, raw material shortages, and the swift transition to the electric era. Even so, one car brand features in the world\u2019s ten most valuable brands. Car manufacturers are fairly well represented Apple, Microsoft and Google top the ranking of the world\u2019s most valuable brands. Car manufacturers are fairly well represented, however. Toyota once again stands head and shoulders…<\/p>\n","category_list_v2":"Industry<\/a>, Survey<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nToyota is the most valuable car manufacturer brand - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/11\/02\/toyota-is-the-most-valuable-car-manufacturer-brand\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota is the most valuable car manufacturer brand - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"In Interbrand\u2019s Best Global Brands ranking, one car manufacturer ranks in the top ten: Toyota, also the world’s\u00a0number one in production. Few other industries are currently in such a state of upheaval as the automotive industry. This is mainly due to rapid digitalization, raw material shortages, and the swift transition to the electric era. Even […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/11\/02\/toyota-is-the-most-valuable-car-manufacturer-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-02T11:20:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=1596%2C1030&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1596\" \/>\n\t<meta property=\"og:image:height\" content=\"1030\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/02\\\/toyota-is-the-most-valuable-car-manufacturer-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/02\\\/toyota-is-the-most-valuable-car-manufacturer-brand\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"Toyota is the most valuable car manufacturer brand\",\"datePublished\":\"2026-11-02T11:20:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/02\\\/toyota-is-the-most-valuable-car-manufacturer-brand\\\/\"},\"wordCount\":548,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/02\\\/toyota-is-the-most-valuable-car-manufacturer-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=1596%2C1030&ssl=1\",\"articleSection\":[\"Industry\",\"Survey\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/02\\\/toyota-is-the-most-valuable-car-manufacturer-brand\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/02\\\/toyota-is-the-most-valuable-car-manufacturer-brand\\\/\",\"name\":\"Toyota is the most valuable car manufacturer brand - newmobility.news\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/02\\\/toyota-is-the-most-valuable-car-manufacturer-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/02\\\/toyota-is-the-most-valuable-car-manufacturer-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=1596%2C1030&ssl=1\",\"datePublished\":\"2026-11-02T11:20:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/02\\\/toyota-is-the-most-valuable-car-manufacturer-brand\\\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/02\\\/toyota-is-the-most-valuable-car-manufacturer-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/02\\\/toyota-is-the-most-valuable-car-manufacturer-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=1596%2C1030&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=1596%2C1030&ssl=1\",\"width\":1596,\"height\":1030,\"caption\":\"Toyota is by far the highest-ranked car manufacturer in the world's most valuable brands ranking. 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