{"id":197253,"date":"2026-11-05T12:10:46","date_gmt":"2026-11-05T11:10:46","guid":{"rendered":"https:\/\/newmobility.news\/?p=197253"},"modified":"2026-11-05T11:35:31","modified_gmt":"2026-11-05T10:35:31","slug":"ferrari-luce-defies-critics-as-global-2027-production-sells-out","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/11\/05\/ferrari-luce-defies-critics-as-global-2027-production-sells-out\/","title":{"rendered":"La Ferrari Luce fait taire ses d\u00e9tracteurs : l'ensemble de la production mondiale pr\u00e9vue pour 2027 est d\u00e9j\u00e0 \u00e9puis\u00e9e"},"content":{"rendered":"

La premi\u00e8re voiture enti\u00e8rement \u00e9lectrique de Ferrari, qui n\u2019a pas manqu\u00e9 de susciter la pol\u00e9mique, continue de faire taire ses d\u00e9tracteurs. Apr\u00e8s des informations selon lesquelles son premier contingent de production pour 2026 \u00e9tait d\u00e9j\u00e0 \u00e9puis\u00e9 et qu'un exemplaire unique avait atteint la somme astronomique de 40 millions de dollars lors d'une vente aux ench\u00e8res, Ferrari a officiellement confirm\u00e9 que l'int\u00e9gralit\u00e9 de son contingent mondial de Luce pour 2027 \u00e9tait \u00e9puis\u00e9e. Mais combien de voitures cela repr\u00e9sente-t-il, et qui les ach\u00e8te ?<\/p>\n

Le PDG Benedetto Vigna a confirm\u00e9 que le mod\u00e8le \u00e9tait complet lors de la pr\u00e9sentation des r\u00e9sultats du troisi\u00e8me trimestre de Ferrari, mardi 3 novembre. Les clients qui commandent une Luce doivent d\u00e9sormais s'attendre \u00e0 un d\u00e9lai d'attente d'environ un an, les premi\u00e8res livraisons \u00e9tant pr\u00e9vues avant la fin de l'ann\u00e9e 2026.<\/p>\n

Cette annonce marque une avanc\u00e9e significative par rapport aux rumeurs rapport\u00e9es par NewMobility.news<\/em> en ao\u00fbt. \u00c0 l'\u00e9poque, Ferrari s'\u00e9tait content\u00e9e d'exprimer sa satisfaction face \u00e0 la demande. Aujourd'hui, l'entreprise confirme elle-m\u00eame que sa production pr\u00e9vue est enti\u00e8rement r\u00e9serv\u00e9e pour une ann\u00e9e suppl\u00e9mentaire.<\/p>\n

De 500 voitures \u00e0 un succ\u00e8s commercial total en 2027<\/h4>\n

Comme l'a rapport\u00e9 NMN le 3 ao\u00fbt dans \u201cLa Ferrari Luce remporte un succ\u00e8s plus grand que pr\u00e9vu<\/a>? \u201d, le Financial Times a laiss\u00e9 entendre que les commandes couvraient d\u00e9j\u00e0 l'objectif de production initial de Ferrari pour 2026, soit un peu moins de 500 voitures.<\/p>\n

L'objectif \u00e0 long terme annonc\u00e9 est d'environ 2 500 Luces d'ici 2030, soit environ 600 par ann\u00e9e de production compl\u00e8te. Ferrari n'a jamais officiellement confirm\u00e9 ces chiffres.<\/p>\n

Vigna a une nouvelle fois refus\u00e9 de d\u00e9voiler le volume de production pr\u00e9vu pour 2027, laissant ainsi le nombre r\u00e9el de r\u00e9servations dans l'ignorance. \u00c9puiser un stock d\u00e9lib\u00e9r\u00e9ment limit\u00e9 n'est pas tout \u00e0 fait la m\u00eame chose que de remporter un succ\u00e8s aupr\u00e8s du grand public.<\/p>\n

Mais pour une Ferrari \u00e9lectrique dont le prix s'\u00e9l\u00e8ve \u00e0 environ 550 000 \u20ac en Belgique, TVA comprise et avant personnalisation, cela rev\u00eat n\u00e9anmoins une importance commerciale non n\u00e9gligeable. Le carnet de commandes global de Ferrari s'\u00e9tend d\u00e9sormais jusqu'en 2028, ce qui t\u00e9moigne de la forte demande pour ses mod\u00e8les exclusifs \u00e0 moteur thermique et hybrides.<\/p>\n

Collectionneurs de longue date ou nouveaux passionn\u00e9s de v\u00e9hicules \u00e9lectriques ?<\/h4>\n

Qui sont ces acheteurs ? Selon Ferrari, la Luce s\u00e9duit aussi bien les clients fid\u00e8les que les nouveaux adeptes de la marque, issus de diff\u00e9rents pays et de diff\u00e9rentes tranches d'\u00e2ge.<\/p>\n

Toutefois, lorsque les analystes ont demand\u00e9 des pr\u00e9cisions, M. Vigna a refus\u00e9 de d\u00e9voiler les proportions. Des rapports ant\u00e9rieurs avaient mis en \u00e9vidence un int\u00e9r\u00eat particuli\u00e8rement marqu\u00e9 en Chine et parmi les entrepreneurs fortun\u00e9s du secteur technologique de la Silicon Valley.<\/p>\n

Le design atypique de la Luce, con\u00e7u en collaboration avec le studio LoveFrom de Jony Ive, ancien directeur du design chez Apple, pourrait s\u00e9duire une client\u00e8le diff\u00e9rente de celle des passionn\u00e9s de Ferrari traditionnels.<\/p>\n

M. Vigna a \u00e9galement laiss\u00e9 entendre que le fait de voir la voiture en vrai, plut\u00f4t que seulement en photo, faisait toute la diff\u00e9rence. Ferrari a organis\u00e9 plus de 50 pr\u00e9sentations priv\u00e9es \u00e0 travers le monde, tandis que les essais routiers pour les clients ne d\u00e9buteront qu'au d\u00e9but de l'ann\u00e9e 2027.<\/p>\n

\"\"
Ferrari a con\u00e7u l'habitacle atypique de la Luce en collaboration avec le studio LoveFrom de Jony Ive, alliant un minimalisme inspir\u00e9 d'Apple \u00e0 des instruments de style r\u00e9tro et \u00e0 des commandes physiques tactiles. Son int\u00e9rieur singulier pourrait s\u00e9duire une nouvelle g\u00e9n\u00e9ration d'acheteurs de Ferrari \/Ferrari<\/figcaption><\/figure>\n

Un pr\u00e9c\u00e9dent de 40 millions de dollars<\/h4>\n

Les collectionneurs ont une raison suppl\u00e9mentaire de s'y int\u00e9resser : le premier mod\u00e8le \u00e9lectrique de s\u00e9rie de Ferrari marque un tournant historique pour la marque italienne.<\/p>\n

En ao\u00fbt, NMN a indiqu\u00e9 que la toute premi\u00e8re Luce, ch\u00e2ssis n\u00b0 000<\/a>, avait atteint la somme extraordinaire de 40 millions de dollars lors d'une vente aux ench\u00e8res caritative organis\u00e9e par RM Sotheby's dans le cadre de la Monterey Car Week.<\/p>\n

Cette voiture unique, fabriqu\u00e9e sur mesure, a pulv\u00e9ris\u00e9 le pr\u00e9c\u00e9dent record de 26 millions de dollars \u00e9tabli pour une Ferrari Daytona SP3 neuve. Les recettes ont \u00e9t\u00e9 revers\u00e9es aux projets \u00e9ducatifs de la Fondation Ferrari.<\/p>\n

Ce r\u00e9sultat exceptionnel en mati\u00e8re de dons caritatifs ne saurait toutefois \u00eatre consid\u00e9r\u00e9 comme un indicateur de la future valeur de revente des mod\u00e8les Luces classiques. Il n'existe pas non plus d'\u00e9l\u00e9ments permettant d'affirmer que les acheteurs sp\u00e9culatifs repr\u00e9sentent une part significative des commandes actuelles.<\/p>\n

Ferrari a d\u00e9j\u00e0 fait l'objet d'une pol\u00e9mique suite \u00e0 des informations selon lesquelles des concessionnaires auraient encourag\u00e9 des clients fid\u00e8les \u00e0 acheter une Luce afin de conserver un acc\u00e8s privil\u00e9gi\u00e9 aux futures Ferrari en \u00e9dition limit\u00e9e.<\/p>\n

Le fabricant a fermement ni\u00e9 ces all\u00e9gations en juin<\/a>. Enrico Galliera, qui occupait alors le poste de directeur commercial, avait averti que le fait d'imposer des voitures ind\u00e9sirables aux collectionneurs risquait d'entra\u00eener des reventes rapides et de nuire \u00e0 leur valeur r\u00e9siduelle, un sujet particuli\u00e8rement sensible pour les v\u00e9hicules \u00e9lectriques de luxe.<\/p>\n

Combien y en a-t-il en Belgique ?<\/h4>\n

Ferrari n'a publi\u00e9 aucun chiffre \u00ab Luce \u00bb par pays. Par cons\u00e9quent, le nombre attribu\u00e9 \u00e0 la Belgique, aux Pays-Bas et au Luxembourg reste inconnu.<\/p>\n

NMN avait pr\u00e9c\u00e9demment estim\u00e9 que la part de la Belgique dans les immatriculations mondiales de Ferrari pourrait correspondre \u00e0 six \u00e0 huit \u00ab Luces \u00bb sur un premier lot mondial de 500 exemplaires. Il s'agissait toutefois d'une estimation purement indicative, et non d'un quota belge confirm\u00e9.<\/p>\n

Ferrari va \u00e0 contre-courant de la tendance au recul des v\u00e9hicules \u00e9lectriques de luxe<\/h4>\n

Le succ\u00e8s apparent de la Luce contraste fortement avec le recul de plusieurs concurrents du secteur du luxe face \u00e0 l'\u00e9lectrification. Lamborghini a annul\u00e9 en f\u00e9vrier son mod\u00e8le enti\u00e8rement \u00e9lectrique, la Lanzador, invoquant une demande pratiquement inexistante parmi sa client\u00e8le traditionnelle.<\/p>\n

Aston Martin a report\u00e9 le lancement de son premier v\u00e9hicule \u00e9lectrique au moins jusqu'en 2033, tandis que Rolls-Royce a renonc\u00e9 \u00e0 son ambition de passer exclusivement \u00e0 l'\u00e9lectrique d'ici 2030.<\/p>\n

Bentley a \u00e9galement renonc\u00e9 \u00e0 son objectif de passer enti\u00e8rement \u00e0 l'\u00e9lectrique d'ici 2030, bien qu'elle ait d\u00e9sormais d\u00e9voil\u00e9 son premier v\u00e9hicule \u00e9lectrique, le Torcal. Porsche prolonge quant \u00e0 elle la dur\u00e9e de vie des moteurs \u00e0 combustion et des hybrides rechargeables, tout en reportant certaines parties de sa strat\u00e9gie \u00e9lectrique.<\/p>\n

Ferrari semble aller \u00e0 contre-courant de cette tendance, mais avec une r\u00e9serve importante : vendre quelques centaines de voitures \u00e9lectriques hautement exclusives est bien diff\u00e9rent de remplacer l\u2019ensemble de la gamme de mod\u00e8les \u00e0 moteur thermique d\u2019une marque de luxe. Reste \u00e0 voir si la popularit\u00e9 initiale de la Luce se traduira par une demande durable.<\/p>","protected":false},"excerpt":{"rendered":"

Ferrari’s controversial first fully electric car continues to defy its critics. After reports that its initial 2026 production was already sold out and a unique example fetched an astonishing $40 million at auction, Ferrari has officially confirmed that its entire worldwide Luce allocation for 2027 is sold out. But how many cars does that represent, […]<\/p>\n","protected":false},"author":21,"featured_media":197254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77169,8,4],"tags":[],"class_list":["post-197253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?fit=1280%2C853&ssl=1",1280,853,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?fit=640%2C426&ssl=1",640,426,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?fit=1280%2C853&ssl=1",1280,853,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?fit=1280%2C853&ssl=1",1280,853,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?resize=1280%2C240&ssl=1",1280,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?resize=1280%2C180&ssl=1",1280,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?resize=1280%2C180&ssl=1",1280,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Ferrari-Luce-yellow.jpg?resize=1280%2C180&ssl=1",1280,180,true]},"post_excerpt_stackable_v2":"

Ferrari’s controversial first fully electric car continues to defy its critics. After reports that its initial 2026 production was already sold out and a unique example fetched an astonishing $40 million at auction, Ferrari has officially confirmed that its entire worldwide Luce allocation for 2027 is sold out. But how many cars does that represent, and who is buying them? CEO Benedetto Vigna confirmed the sell-out during Ferrari’s third-quarter earnings presentation on Tuesday, November 3. Customers ordering a Luce now face an approximately year-long wait, while the first deliveries are scheduled before the end of 2026. The announcement marks a…<\/p>\n","category_list_v2":"Market<\/a>, Product<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/fr\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nFerrari Luce defies critics as global 2027 production sells out - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/11\/05\/ferrari-luce-defies-critics-as-global-2027-production-sells-out\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrari Luce defies critics as global 2027 production sells out - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Ferrari’s controversial first fully electric car continues to defy its critics. After reports that its initial 2026 production was already sold out and a unique example fetched an astonishing $40 million at auction, Ferrari has officially confirmed that its entire worldwide Luce allocation for 2027 is sold out. 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