{"id":197261,"date":"2026-11-05T12:15:31","date_gmt":"2026-11-05T11:15:31","guid":{"rendered":"https:\/\/newmobility.news\/?p=197261"},"modified":"2026-11-05T11:51:21","modified_gmt":"2026-11-05T10:51:21","slug":"bmws-disappointing-q3-results-are-instigating-measures-also-in-china","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/11\/05\/bmws-disappointing-q3-results-are-instigating-measures-also-in-china\/","title":{"rendered":"Les r\u00e9sultats d\u00e9cevants de BMW au troisi\u00e8me trimestre entra\u00eenent la mise en place de mesures, y compris en Chine"},"content":{"rendered":"

Le constructeur automobile allemand BMW Group a annonc\u00e9 mercredi une baisse de pr\u00e8s de 15 % de son b\u00e9n\u00e9fice net au troisi\u00e8me trimestre, suite \u00e0 des ventes d\u00e9cevantes en Chine et \u00e0 un avertissement sur les r\u00e9sultats publi\u00e9 la veille. Les r\u00e9percussions se feront \u00e9galement sentir en Chine : selon les m\u00e9dias chinois, 1 800 emplois vont dispara\u00eetre au sein de la coentreprise BMW Brilliance.<\/p>\n

L'entreprise, dont le si\u00e8ge se trouve \u00e0 Munich, a indiqu\u00e9 que son b\u00e9n\u00e9fice net avait recul\u00e9 \u00e0 1,45 milliard d'euros par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente. Cette baisse s'explique en grande partie par les mauvais r\u00e9sultats enregistr\u00e9s en Chine, o\u00f9 les constructeurs automobiles allemands sont confront\u00e9s \u00e0 une baisse de la demande, \u00e0 une concurrence croissante et \u00e0 de f\u00e9roces guerres des prix.<\/p>\n

Les ventes de BMW en Chine au troisi\u00e8me trimestre ont chut\u00e9 d\u2019environ un quart. La part de la Chine dans les ventes mondiales de BMW est pass\u00e9e de 32,3 % en 2023 \u00e0 25,4 % en 2025. L'entreprise a compens\u00e9 en partie ce recul gr\u00e2ce \u00e0 la croissance enregistr\u00e9e en Europe et aux \u00c9tats-Unis au troisi\u00e8me trimestre. En cons\u00e9quence, les ventes mondiales de v\u00e9hicules ont baiss\u00e9 de 6,3 %, tandis que le chiffre d'affaires a recul\u00e9 de 5,8 % pour s'\u00e9tablir \u00e0 30,5 milliards d'euros.<\/p>\n

Avertissement sur les r\u00e9sultats<\/h4>\n

BMW venait de publier mardi soir un avertissement sur ses r\u00e9sultats, le deuxi\u00e8me cette ann\u00e9e et le troisi\u00e8me en seulement 13 mois. La marge d'exploitation du segment automobile devrait d\u00e9sormais se situer entre -0,5 % et 0,5 % en 2026, contre une pr\u00e9vision ant\u00e9rieure comprise entre 1 % et 3 %. Cela signifie que BMW pourrait enregistrer une perte dans son c\u0153ur de m\u00e9tier.<\/p>\n

Cette r\u00e9vision \u00e0 la baisse s'explique en partie par les co\u00fbts de restructuration, notamment un programme de d\u00e9parts volontaires qui a pris fin au bout de moins de trois semaines en raison d'un int\u00e9r\u00eat inattendu de la part des salari\u00e9s. BMW avait pr\u00e9c\u00e9demment indiqu\u00e9 qu'elle s'attendait \u00e0 ce que ce programme co\u00fbte plus d'un milliard d'euros.<\/p>\n

La soci\u00e9t\u00e9 a \u00e9galement revu \u00e0 la baisse ses pr\u00e9visions de chiffre d'affaires annuel et table d\u00e9sormais sur une baisse comprise entre 5 % et 9,9 %, contre une fourchette de 1 % \u00e0 4,9 % pr\u00e9c\u00e9demment. Ses pr\u00e9visions de r\u00e9sultat avant imp\u00f4ts restent inchang\u00e9es, avec une baisse attendue de plus de 15 %.<\/p>\n

BMW Brilliance<\/h4>\n

Selon des informations relay\u00e9es par les m\u00e9dias chinois, la coentreprise BMW Brilliance a entam\u00e9 une vague de licenciements en Chine le 2 novembre 2026. Les salari\u00e9s auraient \u00e9voqu\u00e9 environ 1 800 suppressions d'emplois, ce qui repr\u00e9sente environ 9,5 % des effectifs de BMW Brilliance. Le constructeur automobile allemand n'a pas encore fait de d\u00e9claration publique \u00e0 ce sujet.<\/p>\n

Ces informations ont \u00e9t\u00e9 relay\u00e9es en premier lieu par le magazine technologique chinois QuantumBit ROBO, qui citait des d\u00e9clarations d'employ\u00e9s de la coentreprise. Les licenciements concernent le si\u00e8ge social et le site de production de Shenyang.<\/p>\n

Cette usine de production est la plus grande du groupe BMW \u00e0 l'\u00e9chelle mondiale et emploie pr\u00e8s de 19 000 personnes. Aucun communiqu\u00e9 officiel de BMW Brilliance concernant ces licenciements n'a encore \u00e9t\u00e9 publi\u00e9.<\/p>\n

En Chine, les licenciements touchent principalement le personnel de production ; des employ\u00e9s des services administratifs ont \u00e9galement \u00e9t\u00e9 licenci\u00e9s. Ces licenciements auraient touch\u00e9 des salari\u00e9s de toutes les tranches d'\u00e2ge et de tous les \u00e9chelons hi\u00e9rarchiques, des jeunes employ\u00e9s aux cadres de longue date approchant de la retraite.<\/p>\n

\"\"<\/h4>\n

8 000 emplois en jeu<\/h4>\n

\u00c0 l'\u00e9chelle mondiale, BMW pr\u00e9voit de supprimer environ 8 000 emplois<\/a>, soit environ 5 % de ses 154 000 salari\u00e9s. En Allemagne, toutefois, cette r\u00e9duction touche presque exclusivement les services administratifs et de d\u00e9veloppement et est mise en \u0153uvre sans licenciements forc\u00e9s, gr\u00e2ce au programme de d\u00e9parts volontaires d\u00e9j\u00e0 \u00e9voqu\u00e9.<\/p>\n

La demande pour ces plans de d\u00e9part \u00e9tait si forte que les 5 000 places disponibles ont \u00e9t\u00e9 toutes pourvues en trois jours, ce qui a contraint le site Internet \u00e0 fermer pr\u00e9matur\u00e9ment. En revanche, la coentreprise chinoise opte pour des licenciements directs au sein de ses \u00e9quipes de production.<\/p>\n

Les salari\u00e9s licenci\u00e9s \u00e0 Shenyang se voient proposer une indemnit\u00e9 de licenciement dans le cadre du dispositif \u2018 N+5 \u2019, qui consiste en une indemnit\u00e9 correspondant \u00e0 leur anciennet\u00e9 multipli\u00e9e par cinq, \u00e0 laquelle s'ajoutent cinq mois de salaire calcul\u00e9s sur la base de leur salaire de base.<\/p>\n

Selon certaines informations, de nombreux salari\u00e9s auraient \u00e9t\u00e9 licenci\u00e9s sans pr\u00e9avis, par t\u00e9l\u00e9phone ou lors d'entretiens individuels. Certains ont \u00e9t\u00e9 \u00e9cart\u00e9s de leur poste de travail en cours de service ou ont re\u00e7u pour consigne de ne pas se pr\u00e9senter en tenue de travail le lendemain.<\/p>\n

\n
\n
Des mesures progressives de r\u00e9duction des co\u00fbts sur le site de Shenyang seraient perceptibles depuis un certain temps d\u00e9j\u00e0. Tr\u00e8s peu de sp\u00e9cialistes externes ont \u00e9t\u00e9 recrut\u00e9s au cours des trois derni\u00e8res ann\u00e9es, les contrats \u00e0 dur\u00e9e d\u00e9termin\u00e9e arrivant \u00e0 \u00e9ch\u00e9ance ont rarement \u00e9t\u00e9 renouvel\u00e9s et le recours \u00e0 des prestataires de services externes a \u00e9t\u00e9 consid\u00e9rablement r\u00e9duit.<\/div>\n

Mesures importantes<\/h4>\n<\/div>\n<\/div>\n
Dans son rapport sur les r\u00e9sultats du troisi\u00e8me trimestre, Milan Nedeljkovic, PDG du groupe BMW, a annonc\u00e9 des mesures importantes. \u201c Pour am\u00e9liorer notre rentabilit\u00e9 et atteindre nos objectifs, des mesures importantes s\u2019imposent. Comme nous l\u2019avons pr\u00e9sent\u00e9 fin septembre, nous nous attaquons \u00e0 tous les principaux processus op\u00e9rationnels. \u201d<\/div>\n
\n

\u201c En mati\u00e8re de ventes, nous pr\u00e9parons le d\u00e9ploiement de notre mod\u00e8le de vente directe pour la marque BMW en Europe, qui d\u00e9butera l\u2019ann\u00e9e prochaine. Nous prenons \u00e9galement des mesures pour \u00e9largir notre offre. En Europe, cela se traduit par un renforcement de notre pr\u00e9sence sur le segment haut de gamme d\u2019entr\u00e9e de gamme \u00e0 fort volume, gr\u00e2ce au lancement d\u2019un nouveau mod\u00e8le BMW enti\u00e8rement \u00e9lectrique en 2028. Nous envisageons \u00e9galement de proposer un mod\u00e8le suppl\u00e9mentaire au-dessus du mod\u00e8le haut de gamme actuel, le BMW X7, sp\u00e9cialement con\u00e7u pour le march\u00e9 am\u00e9ricain \u201d, a poursuivi le PDG.<\/p>\n

\u201c Dans le domaine de l\u2019ing\u00e9nierie, nous souhaitons r\u00e9duire consid\u00e9rablement le cycle de d\u00e9veloppement. Parall\u00e8lement, nous r\u00e9examinons le nombre de variantes dans l\u2019ensemble de notre portefeuille et allons r\u00e9duire la complexit\u00e9. En mati\u00e8re d\u2019achats, nous r\u00e9orientons notre strat\u00e9gie d\u2019approvisionnement et tirons parti de partenariats strat\u00e9giques, de l\u2019initiative \u2018 Industry Best Offer \u2019 et d\u2019applications d\u2019intelligence artificielle. Parall\u00e8lement, nous rationalisons nos structures organisationnelles dans toutes les divisions de BMW AG afin de gagner en agilit\u00e9 et en efficacit\u00e9 \u201d, a-t-il conclu.<\/p>\n

En ce qui concerne la Chine, M. Nedeljkovic n'a pas \u00e9voqu\u00e9 de suppressions d'emplois chez BMW Brilliance. D'une mani\u00e8re g\u00e9n\u00e9rale, il a indiqu\u00e9 que le groupe BMW allait renforcer davantage ses fonctions locales de R&D et d'approvisionnement afin de se concentrer encore davantage sur les besoins des clients chinois et d'y r\u00e9pondre plus rapidement.<\/p>\n

\u201c Nous cherchons \u00e9galement \u00e0 tirer davantage parti de notre r\u00e9seau de production \u00e0 Shenyang en envisageant l\u2019exportation de v\u00e9hicules fabriqu\u00e9s en Chine vers les march\u00e9s de la r\u00e9gion Asie-Pacifique. De mani\u00e8re g\u00e9n\u00e9rale, nous prenons des mesures dans toutes nos principales r\u00e9gions pour renforcer encore notre pr\u00e9sence locale et localiser nos cha\u00eenes d\u2019approvisionnement. C\u2019est l\u00e0 le fondement d\u2019une organisation mondiale plus r\u00e9siliente et plus rentable. \u201d<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

German carmaker BMW Group reported a nearly 15% drop in third-quarter net profit on Wednesday, after weak sales in China and a profit warning issued the day before. The consequences will also be felt in China: according to Chinese media, 1,800 jobs will disappear at the BMW Brilliance joint venture. The Munich-based company said net […]<\/p>\n","protected":false},"author":13,"featured_media":197268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,16,8,4],"tags":[],"class_list":["post-197261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-industry","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?fit=1654%2C914&ssl=1",1654,914,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?fit=300%2C166&ssl=1",300,166,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?fit=640%2C354&ssl=1",640,354,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?fit=640%2C354&ssl=1",640,354,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?fit=1536%2C849&ssl=1",1536,849,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?fit=1654%2C914&ssl=1",1654,914,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?fit=560%2C309&ssl=1",560,309,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?resize=1654%2C180&ssl=1",1654,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?resize=1654%2C180&ssl=1",1654,180,true]},"post_excerpt_stackable_v2":"

German carmaker BMW Group reported a nearly 15% drop in third-quarter net profit on Wednesday, after weak sales in China and a profit warning issued the day before. The consequences will also be felt in China: according to Chinese media, 1,800 jobs will disappear at the BMW Brilliance joint venture. The Munich-based company said net profit fell to \u20ac1.45 billion from the previous year. The decline was largely driven by poor business in China, where German carmakers are struggling with falling demand, growing competition and fierce price wars. BMW’s Q3 sales in China fell by around a quarter. China\u2019s share…<\/p>\n","category_list_v2":"China<\/a>, Industry<\/a>, Product<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/fr\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nBMW's disappointing Q3 results are instigating measures, also in China - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/11\/05\/bmws-disappointing-q3-results-are-instigating-measures-also-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW's disappointing Q3 results are instigating measures, also in China - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"German carmaker BMW Group reported a nearly 15% drop in third-quarter net profit on Wednesday, after weak sales in China and a profit warning issued the day before. The consequences will also be felt in China: according to Chinese media, 1,800 jobs will disappear at the BMW Brilliance joint venture. The Munich-based company said net […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/11\/05\/bmws-disappointing-q3-results-are-instigating-measures-also-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-05T11:15:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?fit=1654%2C914&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1654\" \/>\n\t<meta property=\"og:image:height\" content=\"914\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/05\\\/bmws-disappointing-q3-results-are-instigating-measures-also-in-china\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/05\\\/bmws-disappointing-q3-results-are-instigating-measures-also-in-china\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"BMW’s disappointing Q3 results are instigating measures, also in China\",\"datePublished\":\"2026-11-05T11:15:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/05\\\/bmws-disappointing-q3-results-are-instigating-measures-also-in-china\\\/\"},\"wordCount\":902,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/05\\\/bmws-disappointing-q3-results-are-instigating-measures-also-in-china\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/Scherm%C2%ADafbeelding-2026-11-05-om-11.05.07.png?fit=1654%2C914&ssl=1\",\"articleSection\":[\"China\",\"Industry\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/05\\\/bmws-disappointing-q3-results-are-instigating-measures-also-in-china\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/05\\\/bmws-disappointing-q3-results-are-instigating-measures-also-in-china\\\/\",\"name\":\"BMW's disappointing Q3 results are instigating measures, also in China - 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