{"id":197701,"date":"2026-11-12T12:15:42","date_gmt":"2026-11-12T11:15:42","guid":{"rendered":"https:\/\/newmobility.news\/?p=197701"},"modified":"2026-11-12T12:06:06","modified_gmt":"2026-11-12T11:06:06","slug":"dieterens-historic-brussels-headquarters-gets-a-major-makeover","status":"publish","type":"post","link":"https:\/\/newmobility.news\/fr\/2026\/11\/12\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\/","title":{"rendered":"Feu vert pour le si\u00e8ge bruxellois centenaire de D\u2019Ieteren, qui s\u2019appr\u00eate \u00e0 entrer dans une nouvelle \u00e8re"},"content":{"rendered":"

La r\u00e9novation du si\u00e8ge historique du groupe D\u2019Ieteren \u2013 un site d\u2019une superficie d\u2019environ 60 000 m\u00b2 situ\u00e9 rue du Mail\/Maliestraat \u00e0 Ixelles \u2013 est sur le point de d\u00e9buter. Andry Henry (MR), secr\u00e9taire d\u2019\u00c9tat bruxellois charg\u00e9 de l\u2019urbanisme, a donn\u00e9 son feu vert en d\u00e9livrant le permis d\u2019urbanisme.<\/p>\n

Le groupe belge, qui s'est traditionnellement sp\u00e9cialis\u00e9 dans l'importation et la vente de voitures des marques du groupe Volkswagen, pr\u00e9voit d'am\u00e9nager dans ce complexe r\u00e9nov\u00e9 des bureaux, des magasins, des centres de service ainsi que des espaces de r\u00e9union et d'exposition.<\/p>\n

Con\u00e7u par le cabinet britannique AL_A, ce projet vise \u00e9galement \u00e0 rendre le site plus accessible aux habitants du quartier.<\/p>\n

Complexe de style moderniste<\/h4>\n

Le groupe D\u2019Ieteren \u2013 alors connu sous le nom de \u201c D\u2019Ieteren Fr\u00e8res \u201d \u2013 est implant\u00e9 dans le quartier de Chatelain, \u00e0 Ixelles, depuis 1906. C\u2019est l\u00e0 qu\u2019Alfred et \u00c9mile D\u2019Ieteren, petits-fils du charron Jean-Joseph D\u2019Ieteren, qui r\u00e9alisait des commandes pour des carrossiers bruxellois vers 1805, ont fait construire leurs nouveaux locaux.<\/p>\n

Parmi ceux-ci figurait un \u201c atelier ultramoderne \u201d d\u00e9di\u00e9 \u00e0 leurs activit\u00e9s de carrosserie. Au fil des ans, ces b\u00e2timents commerciaux ont fait l'objet d'une r\u00e9novation en profondeur et ont \u00e9t\u00e9 agrandis au cours de phases successives.<\/p>\n

Entre 1961 et 1967, le b\u00e2timent a fait l'objet d'un vaste agrandissement pour devenir un complexe de style moderniste pr\u00e9sentant des \u00e9l\u00e9ments fonctionnalistes, con\u00e7u par l'architecte Ren\u00e9 Stapels. Ce b\u00e2timent embl\u00e9matique figure sur la liste de conservation<\/a> depuis 2024, et va d\u00e9sormais \u00eatre r\u00e9nov\u00e9 par D\u2019Ieteren Immo apr\u00e8s pr\u00e8s d\u2019une d\u00e9cennie de pr\u00e9paration.<\/p>\n

50 RM<\/h4>\n

Ce projet, baptis\u00e9 \u201c 50RM \u201d d'apr\u00e8s son adresse en fran\u00e7ais (50 rue du Mail), doit concilier la pr\u00e9servation architecturale et les exigences contemporaines en mati\u00e8re de s\u00e9curit\u00e9, de performance \u00e9nerg\u00e9tique et d'accessibilit\u00e9.<\/p>\n

Ces projets pr\u00e9voient \u00e9galement la v\u00e9g\u00e9talisation des surfaces pav\u00e9es existantes, l'am\u00e9nagement paysager, une gestion durable de l'eau et la mise en place d'installations d'\u00e9nergie renouvelable. Les places de stationnement situ\u00e9es sur les toits seront int\u00e9gr\u00e9es dans un environnement v\u00e9g\u00e9talis\u00e9.<\/p>\n

La Galerie D\u2019Ieteren, mus\u00e9e consacr\u00e9 \u00e0 l\u2019histoire de l\u2019entreprise et \u00e0 la mobilit\u00e9, fera \u00e9galement partie du complexe r\u00e9nov\u00e9. La station-service sera d\u00e9molie. L\u2019ancien showroom sera transform\u00e9 en espace commercial qui abritera \u00e9galement un restaurant. Les travaux devraient durer entre 3 et 3,5 ans.<\/p>\n

\"\"
La boutique phare Lucien dans ses nouveaux locaux, au 334, Chauss\u00e9e de Waterloo \/ Lucien<\/figcaption><\/figure>\n

La boutique phare de Lucien d\u00e9m\u00e9nage<\/h4>\n

Dans le cadre de la r\u00e9novation du complexe, la boutique phare Lucien, situ\u00e9e au si\u00e8ge social, a \u00e9galement d\u00e9m\u00e9nag\u00e9 au 334, Chauss\u00e9e de Waterloo\/Waterloosesteenweg, \u00e0 quelques pas de l\u00e0. Lucien est la filiale sp\u00e9cialis\u00e9e dans le v\u00e9lo et la cha\u00eene de magasins du groupe D\u2019Ieteren.<\/p>\n

Le magasin phare, qui a ouvert ses portes en 2022, \u00e9tait autrefois un garage qui servait de grande salle d'exposition automobile \u00e0 l'entreprise. Les clients pouvaient \u00e9galement y tester des v\u00e9los sur une piste d'essai couverte de 1 500 m\u00b2.<\/p>\n

Ce projet de r\u00e9novation est ant\u00e9rieur \u00e0 l'annonce faite par D\u2019Ieteren Automotive en septembre 2026, qui pr\u00e9voyait jusqu'\u00e0 344\u00a0<\/a>emplois menac\u00e9s. Toutefois, la restructuration pr\u00e9voit \u00e9galement la suppression des derni\u00e8res activit\u00e9s de livraison de voitures neuves au si\u00e8ge d'Ixelles.<\/p>","protected":false},"excerpt":{"rendered":"

The renovation of the historic headquarters of the D’Ieteren Group \u2013 a site covering approximately 60,000 m\u00b2 on Rue du Mail\/Maliestraat in Ixelles \u2013 is set to begin. Andry Henry (MR), Brussels’ State Secretary for Urban Planning, has given the green light by issuing the urban planning permit. The Belgian group, which has traditionally specialized […]<\/p>\n","protected":false},"author":164,"featured_media":197738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,7,4],"tags":[],"class_list":["post-197701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-mobility","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=2048%2C1082&ssl=1",2048,1082,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=300%2C158&ssl=1",300,158,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=640%2C338&ssl=1",640,338,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=640%2C338&ssl=1",640,338,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=1536%2C812&ssl=1",1536,812,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=2048%2C1082&ssl=1",2048,1082,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=560%2C296&ssl=1",560,296,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=2048%2C180&ssl=1",2048,180,true]},"post_excerpt_stackable_v2":"

The renovation of the historic headquarters of the D’Ieteren Group \u2013 a site covering approximately 60,000 m\u00b2 on Rue du Mail\/Maliestraat in Ixelles \u2013 is set to begin. Andry Henry (MR), Brussels’ State Secretary for Urban Planning, has given the green light by issuing the urban planning permit. The Belgian group, which has traditionally specialized in importing and selling cars from Volkswagen Group brands, plans to house offices, stores, service facilities, and meeting and exhibition spaces in the renovated complex. Designed by the British firm AL_A, the project is also intended to make the site more accessible to the neighborhood.…<\/p>\n","category_list_v2":"Belgium<\/a>, Mobility<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Luc Joris","url":"https:\/\/newmobility.news\/fr\/author\/belga-5\/"},"comments_num_v2":"0 comments","yoast_head":"\nGreen light for D\u2019Ieteren\u2019s century-old Brussels HQ to enter a new era - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/fr\/2026\/11\/12\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green light for D\u2019Ieteren\u2019s century-old Brussels HQ to enter a new era - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"The renovation of the historic headquarters of the D’Ieteren Group \u2013 a site covering approximately 60,000 m\u00b2 on Rue du Mail\/Maliestraat in Ixelles \u2013 is set to begin. Andry Henry (MR), Brussels’ State Secretary for Urban Planning, has given the green light by issuing the urban planning permit. The Belgian group, which has traditionally specialized […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/fr\/2026\/11\/12\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-12T11:15:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1-1024x541.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"541\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Luc Joris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luc Joris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/12\\\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/12\\\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\\\/\"},\"author\":{\"name\":\"Luc Joris\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9b4a04002179d83e5be74f13c664b722\"},\"headline\":\"Green light for D\u2019Ieteren\u2019s century-old Brussels HQ to enter a new era\",\"datePublished\":\"2026-11-12T11:15:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/12\\\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\\\/\"},\"wordCount\":468,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/12\\\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=2048%2C1082&ssl=1\",\"articleSection\":[\"Belgium\",\"Mobility\",\"Top Stories Today\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/12\\\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/12\\\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\\\/\",\"name\":\"Green light for D\u2019Ieteren\u2019s century-old Brussels HQ to enter a new era - 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