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It\u2019s a fire sale for residents in California, US, who are leaning toward hydrogen mobility. To desperately revive interest in its hydrogen-powered Mirai, Toyota is increasing its discounts to a staggering 70%, making it one of the cheapest new cars in the US.The move underscores the challenges the Japanese automaker faces in promoting hydrogen fuel cell technology in an increasingly dominated market for battery-electric vehicles.This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"Hydrogen<\/a>, Industry<\/a>, Product<\/a>, Top Stories Today<\/a>, USA<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/nl\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nToyota lowers price with 70% to $17,000 to palm of its Mirai in US - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2025\/01\/29\/toyota-lowers-price-with-70-to-17000-to-palm-of-its-mirai-in-us\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota lowers price with 70% to $17,000 to palm of its Mirai in US - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"It\u2019s a fire sale for residents in California, US, who are leaning toward hydrogen mobility. 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