{"id":173291,"date":"2025-08-14T12:15:35","date_gmt":"2025-08-14T10:15:35","guid":{"rendered":"https:\/\/newmobility.news\/?p=173291"},"modified":"2025-08-14T12:04:56","modified_gmt":"2025-08-14T10:04:56","slug":"brussels-e-bike-manufacturer-cowboy-in-dire-straits","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2025\/08\/14\/brussels-e-bike-manufacturer-cowboy-in-dire-straits\/","title":{"rendered":"Brusselse e-bikefabrikant Cowboy in ernstige moeilijkheden? (update)"},"content":{"rendered":"

Cowboy, de in Brussel gevestigde fabrikant van trendy, doorgaans diepzwarte elektrische fietsen, is altijd omgeven geweest door een zekere financi\u00eble onduidelijkheid. De terugroepactie van het model C4 ST (Edition MR) begin mei vanwege het risico op framebreuk heeft het bedrijf opnieuw in rep en roer gebracht. Er wordt zelfs gesproken over een nieuwe CEO en een overnamescenario voor het bedrijf, hoewel de oprichters van Cowboy zich momenteel in stilzwijgen hullen.<\/p>

De oorzaak waardoor Cowboy op de een of andere manier in ernstige moeilijkheden is geraakt, is de terugroepactie die begin mei op de website van het bedrijf werd aangekondigd. \"Na uitgebreide kwaliteitstests heeft Cowboy vastgesteld dat sommige modellen van de C4 ST (Edition MR) niet voldoen aan de hoge veiligheids- en kwaliteitsnormen die wij hanteren\", luidt de verklaring. \"Bij deze fietsen, die door een van onze productiepartners zijn gelast, kunnen vermoeidheidsscheuren ontstaan in de lasnaad tussen de balhoofdbuis en de onderbuis.\"<\/p>

Deze inhoud is gearchiveerd. Inloggen of abonneren<\/a> tot een niveau dat toegang heeft tot gearchiveerde inhoud.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Cowboy, the Brussels-based manufacturer of trendy, usually dark black electric bikes, has always been surrounded by a certain amount of financial haze. The recall of the C4 ST (Edition MR) model in early May due to the risk of frame breakage has once again thrown the company into turmoil.\u00a0There is even talk of a new […]<\/p>\n","protected":false},"author":164,"featured_media":173316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,52082,7,31,4],"tags":[],"class_list":["post-173291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-ebikes","category-mobility","category-road-safety","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=2150%2C1502&ssl=1",2150,1502,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=300%2C210&ssl=1",300,210,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=640%2C447&ssl=1",640,447,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=640%2C447&ssl=1",640,447,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=1536%2C1073&ssl=1",1536,1073,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=2048%2C1431&ssl=1",2048,1431,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=560%2C391&ssl=1",560,391,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?resize=2150%2C180&ssl=1",2150,180,true]},"post_excerpt_stackable_v2":"

Cowboy, the Brussels-based manufacturer of trendy, usually dark black electric bikes, has always been surrounded by a certain amount of financial haze. The recall of the C4 ST (Edition MR) model in early May due to the risk of frame breakage has once again thrown the company into turmoil.\u00a0There is even talk of a new CEO and a takeover scenario for the company, although Cowboy’s founders are currently keeping quiet.The ball that somehow caused Cowboy to end up in dire straits is the recall on the company’s website in early May. “After extensive quality testing, Cowboy has determined that some…<\/p>\n","category_list_v2":"Belgium<\/a>, eBikes<\/a>, Mobility<\/a>, Road safety<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Luc Joris","url":"https:\/\/newmobility.news\/nl\/author\/belga-5\/"},"comments_num_v2":"0 comments","yoast_head":"\nBrussels e-bike manufacturer Cowboy in dire straits? (update) - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2025\/08\/14\/brussels-e-bike-manufacturer-cowboy-in-dire-straits\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brussels e-bike manufacturer Cowboy in dire straits? (update) - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Cowboy, the Brussels-based manufacturer of trendy, usually dark black electric bikes, has always been surrounded by a certain amount of financial haze. The recall of the C4 ST (Edition MR) model in early May due to the risk of frame breakage has once again thrown the company into turmoil.\u00a0There is even talk of a new […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/nl\/2025\/08\/14\/brussels-e-bike-manufacturer-cowboy-in-dire-straits\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-14T10:15:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Untitled-1.png?fit=2150%2C1502&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2150\" \/>\n\t<meta property=\"og:image:height\" content=\"1502\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Luc Joris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luc Joris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/08\\\/14\\\/brussels-e-bike-manufacturer-cowboy-in-dire-straits\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/08\\\/14\\\/brussels-e-bike-manufacturer-cowboy-in-dire-straits\\\/\"},\"author\":{\"name\":\"Luc Joris\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9b4a04002179d83e5be74f13c664b722\"},\"headline\":\"Brussels e-bike manufacturer Cowboy in dire straits? 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