{"id":173371,"date":"2025-08-05T12:20:57","date_gmt":"2025-08-05T10:20:57","guid":{"rendered":"https:\/\/newmobility.news\/?p=173371"},"modified":"2025-08-05T12:02:26","modified_gmt":"2025-08-05T10:02:26","slug":"can-harley-davidsons-new-ceo-revive-the-brands-sales-slide","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2025\/08\/05\/can-harley-davidsons-new-ceo-revive-the-brands-sales-slide\/","title":{"rendered":"Kan de nieuwe CEO van Harley-Davidson de dalende verkoopcijfers van het merk weer omhoog krijgen?"},"content":{"rendered":"<p>Harley-Davidson, de legendarische Amerikaanse motorfietsenfabrikant die zowel bekend staat om zijn ronkende motoren als zijn rebelse imago, heeft Artie Starrs (48) benoemd tot zijn volgende baas. Maar de stap komt niet uit een sterke positie, maar onder druk. De onrust in de directiekamer van het bedrijf en onder zijn trouwe maar gedesillusioneerde volgelingen zit diep.<\/p><p>Starrs is momenteel CEO van het sportentertainmentbedrijf Topgolf en bekleedde eerder de toppositie bij Pizza Hut. Hij stapt in oktober dit jaar over naar Harley-Davidson en vervangt Jochen Zeitz (61), die het bedrijf sinds begin 2020 leidt. Zeitz blijft nog vijf maanden aan als adviseur om de overgang soepel te laten verlopen. Het is een geplande exit, maar wel een die tot stand is gekomen onder druk van onenigheid onder de aandeelhouders.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Deze inhoud is gearchiveerd. <a href=\"https:\/\/newmobility.news\/nl\/subscription\/\">Inloggen of abonneren<\/a> tot een niveau dat toegang heeft tot gearchiveerde inhoud.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Harley-Davidson, the storied American motorcycle maker known as much for its rumbling engines as its rebel image, has appointed Artie Starrs (48) as its next boss. But the move comes not from a position of strength, but under pressure. The unrest in the company\u2019s boardroom and among its loyal, yet disillusioned, followers runs deep.Starrs is [&hellip;]<\/p>\n","protected":false},"author":715,"featured_media":173376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77161,16,4,77165],"tags":[],"class_list":["post-173371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-motorcyles","category-industry","category-top-stories-today","category-usa"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=1200%2C675&ssl=1",1200,675,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=300%2C169&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=640%2C360&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=640%2C360&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=1200%2C675&ssl=1",1200,675,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=1200%2C675&ssl=1",1200,675,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?fit=560%2C315&ssl=1",560,315,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=1200%2C240&ssl=1",1200,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/08\/Artie-Starrs.jpeg?resize=1200%2C180&ssl=1",1200,180,true]},"post_excerpt_stackable_v2":"<p>Harley-Davidson, the storied American motorcycle maker known as much for its rumbling engines as its rebel image, has appointed Artie Starrs (48) as its next boss. But the move comes not from a position of strength, but under pressure. The unrest in the company\u2019s boardroom and among its loyal, yet disillusioned, followers runs deep.Starrs is currently CEO of the sports entertainment firm Topgolf and previously held the top spot at Pizza Hut. He will switch to Harley-Davidson in October this year, replacing Jochen Zeitz (61), who has led the company since early 2020. Zeitz will remain as an adviser for&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/nl\/category\/e-motorcyles\/\" rel=\"category tag\">e-Motorcyles<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/usa\/\" rel=\"category tag\">USA<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/nl\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can Harley-Davidson\u2019s new CEO revive the brand\u2019s sales slide? - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2025\/08\/05\/can-harley-davidsons-new-ceo-revive-the-brands-sales-slide\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Harley-Davidson\u2019s new CEO revive the brand\u2019s sales slide? - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Harley-Davidson, the storied American motorcycle maker known as much for its rumbling engines as its rebel image, has appointed Artie Starrs (48) as its next boss. 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