{"id":175759,"date":"2025-09-26T12:15:17","date_gmt":"2025-09-26T10:15:17","guid":{"rendered":"https:\/\/newmobility.news\/?p=175759"},"modified":"2025-09-26T11:50:32","modified_gmt":"2025-09-26T09:50:32","slug":"ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2025\/09\/26\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\/","title":{"rendered":"De noodlijdende Brusselse fietsfabrikant Cowboy gered door Rebirth"},"content":{"rendered":"<p>Goed nieuws voor eigenaren van trendy Cowboy fietsen: het merk en de fietsen blijven bestaan. De Franse fietsgroep Rebirth staat op het punt om 80% van het Brusselse fietsbedrijf over te nemen en zal 15 miljoen euro investeren om de fabrikant van connected e-bikes weer op de rails te krijgen.<\/p><p>Cowboy, dat vorig jaar 20 miljoen euro verloor en dit jaar 10 miljoen euro, had in augustus al een memorandum van overeenstemming getekend met Rebirth Group Holding, een bedrijf waarmee het al samenwerkt omdat het hun fietsen assembleert. Volgens de Franse krant Le Figaro wordt de deal naar verwachting half oktober afgerond.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Deze inhoud is gearchiveerd. <a href=\"https:\/\/newmobility.news\/nl\/subscription\/\">Inloggen of abonneren<\/a> tot een niveau dat toegang heeft tot gearchiveerde inhoud.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Good news for owners of trendy Cowboy bicycles: the brand and the bicycles will continue to exist. French bicycle group Rebirth is set to acquire 80% of the Brussels-based bicycle company and will invest 15 million euros to get the manufacturer of connected e-bikes back on track.Cowboy, which lost 20 million euros last year and [&hellip;]<\/p>\n","protected":false},"author":164,"featured_media":175780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,52082,7,4],"tags":[],"class_list":["post-175759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-ebikes","category-mobility","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?fit=2118%2C1548&ssl=1",2118,1548,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?fit=300%2C219&ssl=1",300,219,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?fit=640%2C468&ssl=1",640,468,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?fit=640%2C468&ssl=1",640,468,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?fit=1536%2C1123&ssl=1",1536,1123,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?fit=2048%2C1497&ssl=1",2048,1497,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?fit=16%2C12&ssl=1",16,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?fit=560%2C409&ssl=1",560,409,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59.png?resize=2118%2C180&ssl=1",2118,180,true]},"post_excerpt_stackable_v2":"<p>Good news for owners of trendy Cowboy bicycles: the brand and the bicycles will continue to exist. French bicycle group Rebirth is set to acquire 80% of the Brussels-based bicycle company and will invest 15 million euros to get the manufacturer of connected e-bikes back on track.Cowboy, which lost 20 million euros last year and 10 million euros this year, had already signed a memorandum of understanding in August with Rebirth Group Holding, a company with which it already collaborates because it assembles their bikes. According to French newspaper Le Figaro, the deal is expected to be finalized by mid-October.This&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/nl\/category\/belgium\/\" rel=\"category tag\">Belgium<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/ebikes\/\" rel=\"category tag\">eBikes<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/mobility\/\" rel=\"category tag\">Mobility<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Luc Joris","url":"https:\/\/newmobility.news\/nl\/author\/belga-5\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ailing Brussels bicycle manufacturer Cowboy saved by Rebirth - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2025\/09\/26\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ailing Brussels bicycle manufacturer Cowboy saved by Rebirth - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Good news for owners of trendy Cowboy bicycles: the brand and the bicycles will continue to exist. French bicycle group Rebirth is set to acquire 80% of the Brussels-based bicycle company and will invest 15 million euros to get the manufacturer of connected e-bikes back on track.Cowboy, which lost 20 million euros last year and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/nl\/2025\/09\/26\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-26T10:15:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-at-10.56.59-1024x748.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"748\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Luc Joris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luc Joris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/26\\\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/26\\\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\\\/\"},\"author\":{\"name\":\"Luc Joris\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9b4a04002179d83e5be74f13c664b722\"},\"headline\":\"Ailing Brussels bicycle manufacturer Cowboy saved by Rebirth\",\"datePublished\":\"2025-09-26T10:15:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/26\\\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\\\/\"},\"wordCount\":562,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/26\\\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Screenshot-2025-09-26-at-10.56.59.png?fit=2118%2C1548&ssl=1\",\"articleSection\":[\"Belgium\",\"eBikes\",\"Mobility\",\"Top Stories Today\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/26\\\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/09\\\/26\\\/ailing-brussels-bicycle-manufacturer-cowboy-saved-by-rebirth\\\/\",\"name\":\"Ailing Brussels bicycle manufacturer Cowboy saved by Rebirth - 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