{"id":178056,"date":"2025-11-20T12:15:57","date_gmt":"2025-11-20T11:15:57","guid":{"rendered":"https:\/\/newmobility.news\/?p=178056"},"modified":"2025-11-22T11:42:38","modified_gmt":"2025-11-22T10:42:38","slug":"mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2025\/11\/20\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\/","title":{"rendered":"Mercedes past zijn productstrategie aan naar \u2018premium in alle segmenten\u2019"},"content":{"rendered":"<p>According to several sources, primarily German, Mercedes is quietly shifting its model strategy. According to the German newspaper Handelsblatt, the 'L-word' (L for Luxury) has now become taboo, and the Stuttgart-based manufacturer is now reshifting its focus to 'premium in all segments'.<\/p><p>Ongeveer drie jaar geleden kondigde Mercedes aan dat het zich meer zou richten op het hogere segment van de automarkt, met als doel meer te verdienen door minder auto's te produceren. De luxesegmenten kregen de voorkeur en de lagere segmenten, in Mercedes-termen de A- en B-klasse, zouden in de komende jaren langzaam worden afgebouwd.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Deze inhoud is gearchiveerd. <a href=\"https:\/\/newmobility.news\/nl\/subscription\/\">Inloggen of abonneren<\/a> tot een niveau dat toegang heeft tot gearchiveerde inhoud.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>According to several sources, primarily German, Mercedes is quietly shifting its model strategy. According to the German newspaper Handelsblatt, the &#8216;L-word&#8217; (L for Luxury) has now become taboo, and the Stuttgart-based manufacturer is now reshifting its focus to &#8216;premium in all segments&#8217;.About three years ago, Mercedes announced that it would focus more on the upper [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":178077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2043,16,4,17],"tags":[],"class_list":["post-178056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","category-industry","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=800%2C582&ssl=1",800,582,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=300%2C218&ssl=1",300,218,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=640%2C466&ssl=1",640,466,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=640%2C466&ssl=1",640,466,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=800%2C582&ssl=1",800,582,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=800%2C582&ssl=1",800,582,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=16%2C12&ssl=1",16,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=600%2C582&ssl=1",600,582,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=560%2C407&ssl=1",560,407,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=800%2C240&ssl=1",800,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=800%2C180&ssl=1",800,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=800%2C180&ssl=1",800,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=800%2C168&ssl=1",800,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?resize=800%2C180&ssl=1",800,180,true]},"post_excerpt_stackable_v2":"<p>According to several sources, primarily German, Mercedes is quietly shifting its model strategy. According to the German newspaper Handelsblatt, the &#8216;L-word&#8217; (L for Luxury) has now become taboo, and the Stuttgart-based manufacturer is now reshifting its focus to &#8216;premium in all segments&#8217;.About three years ago, Mercedes announced that it would focus more on the upper end of the car market, aiming to earn more by producing fewer cars. The luxury segments were favored and the lower segments, A- and B-Class in Mercedes speak, were slowly to be abandoned in the years to come.This content has been archived. Log in or&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/nl\/category\/energy\/\" rel=\"category tag\">Energy<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/weekly-newsletter\/\" rel=\"category tag\">Weekly Newsletter<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/nl\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercedes to adapt its product strategy to &#039;premium in all segments&#039; - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2025\/11\/20\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes to adapt its product strategy to &#039;premium in all segments&#039; - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"According to several sources, primarily German, Mercedes is quietly shifting its model strategy. According to the German newspaper Handelsblatt, the &#039;L-word&#039; (L for Luxury) has now become taboo, and the Stuttgart-based manufacturer is now reshifting its focus to &#039;premium in all segments&#039;.About three years ago, Mercedes announced that it would focus more on the upper [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/nl\/2025\/11\/20\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-20T11:15:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-22T10:42:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2025\/11\/Scherm\u00adafbeelding-2025-11-20-om-11.59.08.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"582\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/20\\\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/20\\\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"Mercedes to adapt its product strategy to &#8216;premium in all segments&#8217;\",\"datePublished\":\"2025-11-20T11:15:57+00:00\",\"dateModified\":\"2025-11-22T10:42:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/20\\\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\\\/\"},\"wordCount\":555,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/20\\\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Scherm%C2%ADafbeelding-2025-11-20-om-11.59.08.png?fit=800%2C582&ssl=1\",\"articleSection\":[\"Energy\",\"Industry\",\"Top Stories Today\",\"Weekly Newsletter\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/20\\\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/11\\\/20\\\/mercedes-to-adapt-its-product-strategy-to-premium-in-all-segments\\\/\",\"name\":\"Mercedes to adapt its product strategy to 'premium in all segments' - 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