{"id":178527,"date":"2025-12-01T10:41:37","date_gmt":"2025-12-01T09:41:37","guid":{"rendered":"https:\/\/newmobility.news\/?p=178527"},"modified":"2025-12-01T12:08:29","modified_gmt":"2025-12-01T11:08:29","slug":"death-of-the-subscription-model-how-lynk-co-killed-its-revolution","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2025\/12\/01\/death-of-the-subscription-model-how-lynk-co-killed-its-revolution\/","title":{"rendered":"De dood van het abonnementsmodel: hoe Lynk & Co zijn revolutie om zeep hielp"},"content":{"rendered":"Toen het Zweeds-Chinese merk Lynk & Co door zijn Belgische CEO Alain Visser in Europa werd gelanceerd, presenteerde het zich niet alleen als een nieuw automerk, maar ook als een correctie op alles wat verouderd was in de autowereld. De boodschap was evangelisch: het tijdperk van autobezit was voorbij, de toekomst lag in
Deze inhoud is gearchiveerd. Inloggen of abonneren<\/a> tot een niveau dat toegang heeft tot gearchiveerde inhoud.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

When the Swedish-Chinese brand Lynk & Co was launched in Europe by its Belgian CEO, Alain Visser, it presented itself not simply as a new car brand, but as a corrective to everything outdated in the automotive world. Its message was evangelical: the age of car ownership was over, the future belThis content has been […]<\/p>\n","protected":false},"author":21,"featured_media":178540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[16,77169,9,77151,75415,4],"tags":[],"class_list":["post-178527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-market","category-opinion","category-services","category-sharing","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=2560%2C1503&ssl=1",2560,1503,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=300%2C176&ssl=1",300,176,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=640%2C376&ssl=1",640,376,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=640%2C376&ssl=1",640,376,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=1536%2C902&ssl=1",1536,902,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=2048%2C1203&ssl=1",2048,1203,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?fit=560%2C329&ssl=1",560,329,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-01-om-10.15.13-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"

When the Swedish-Chinese brand Lynk & Co was launched in Europe by its Belgian CEO, Alain Visser, it presented itself not simply as a new car brand, but as a corrective to everything outdated in the automotive world. Its message was evangelical: the age of car ownership was over, the future belThis content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"Industry<\/a>, Market<\/a>, Opinion<\/a>, Services<\/a>, Sharing<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/nl\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nDeath of the subscription model: how Lynk & Co killed its revolution - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2025\/12\/01\/death-of-the-subscription-model-how-lynk-co-killed-its-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Death of the subscription model: how Lynk & Co killed its revolution - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"When the Swedish-Chinese brand Lynk & Co was launched in Europe by its Belgian CEO, Alain Visser, it presented itself not simply as a new car brand, but as a corrective to everything outdated in the automotive world. 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