{"id":179627,"date":"2025-12-24T10:50:40","date_gmt":"2025-12-24T09:50:40","guid":{"rendered":"https:\/\/newmobility.news\/?p=179627"},"modified":"2025-12-24T11:31:51","modified_gmt":"2025-12-24T10:31:51","slug":"how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/","title":{"rendered":"Hoe gamified lobbyen in de VS Toyota's wereldwijde \u2018oorlog tegen BEV's\u2019 onthult\u2019"},"content":{"rendered":"

Wanneer Britse kwaliteitskrant The Guardian<\/em> <\/a>onthulde dat Toyota werknemers in de VS heeft aangemoedigd om politici te lobbyen om de anti-BEV-beweging en het ontkennen van klimaatverandering te steunen via een intern, videogame-achtig platform. Het verhaal verscheen aanvankelijk als een verbluffend voorbeeld van bedrijfsactivisme dat digitaal is gegaan.<\/p>

Het onderzoek is belangrijk omdat het intenties blootlegt. Het wijst erop dat Toyota niet alleen sceptisch staat tegenover batterij-elektrische voertuigen, maar suggereert ook dat de Japanse autofabrikant actief bezig is met het organiseren, stimuleren en versterken van politieke druk tegen beleid dat bedoeld is om de acceptatie ervan te versnellen.<\/p>

Deze inhoud is gearchiveerd. Inloggen of abonneren<\/a> tot een niveau dat toegang heeft tot gearchiveerde inhoud.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

When British quality newspaper The Guardian revealed that Toyota has been encouraging employees in the US to lobby politicians to support the anti-BEV movement and climate change denial through an internal, video-game-style platform, the story initially appeared as a stunning example of corporate activism gone digital.The investigation matters because it exposes intent. It points at […]<\/p>\n","protected":false},"author":21,"featured_media":179638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[9,4],"tags":[],"class_list":["post-179627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=2560%2C1399&ssl=1",2560,1399,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=300%2C164&ssl=1",300,164,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=640%2C350&ssl=1",640,350,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=640%2C350&ssl=1",640,350,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=1536%2C840&ssl=1",1536,840,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=2048%2C1119&ssl=1",2048,1119,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?fit=560%2C306&ssl=1",560,306,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/12\/Scherm%C2%ADafbeelding-2025-12-24-om-10.05.32-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"

When British quality newspaper The Guardian revealed that Toyota has been encouraging employees in the US to lobby politicians to support the anti-BEV movement and climate change denial through an internal, video-game-style platform, the story initially appeared as a stunning example of corporate activism gone digital.The investigation matters because it exposes intent. It points at Toyota, not being merely sceptical about battery-electric vehicles; it suggests the Japanese carmaker is actively organising, incentivising, and amplifying political pressure against policies designed to accelerate their adoption.This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"Opinion<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/nl\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nHow gamified lobbying in the US reveals Toyota\u2019s global 'War on BEVs' - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2025\/12\/24\/how-gamified-lobbying-in-the-us-reveals-toyotas-global-war-on-bevs\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How gamified lobbying in the US reveals Toyota\u2019s global 'War on BEVs' - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"When British quality newspaper The Guardian revealed that Toyota has been encouraging employees in the US to lobby politicians to support the anti-BEV movement and climate change denial through an internal, video-game-style platform, the story initially appeared as a stunning example of corporate activism gone digital.The investigation matters because it exposes intent. 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