{"id":180131,"date":"2026-01-13T12:10:53","date_gmt":"2026-01-13T11:10:53","guid":{"rendered":"https:\/\/newmobility.news\/?p=180131"},"modified":"2026-01-13T10:53:10","modified_gmt":"2026-01-13T09:53:10","slug":"katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/","title":{"rendered":"Katrin Adt, CEO van Dacia: \u2018We willen niet meer volume tegen hoge kosten\u2019.\u2019"},"content":{"rendered":"Op het Autosalon van Brussel, dat internationaal steeds belangrijker wordt, konden we steeds meer vertegenwoordigers van bedrijven ontmoeten. Een van hen was Katrin Adt, de onlangs benoemde nieuwe CEO van Dacia.\r\n\r\nHaar boodschap was duidelijk: \"We willen dat ons aanbod eenvoudig en betaalbaar is. Uitbreiden naar de fle<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Deze inhoud is gearchiveerd. <a href=\"https:\/\/newmobility.news\/nl\/subscription\/\">Inloggen of abonneren<\/a> tot een niveau dat toegang heeft tot gearchiveerde inhoud.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>At the Brussels Motor Show, gaining in international importance, we were able to meet an increasing number of company representatives. One of them was Katrin Adt, the recently appointed new CEO of Dacia. Her message was clear: &#8220;We want our offer to be simple and affordable. Expanding into the fleThis content has been archived. Log [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":180249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[16,27,77169,77167,4],"tags":[],"class_list":["post-180131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-interview","category-market","category-motor-show","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=2560%2C1920&ssl=1",2560,1920,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=300%2C225&ssl=1",300,225,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=640%2C480&ssl=1",640,480,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=640%2C480&ssl=1",640,480,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=1536%2C1152&ssl=1",1536,1152,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=2048%2C1536&ssl=1",2048,1536,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=16%2C12&ssl=1",16,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?fit=560%2C420&ssl=1",560,420,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Unknown-scaled.jpeg?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>At the Brussels Motor Show, gaining in international importance, we were able to meet an increasing number of company representatives. One of them was Katrin Adt, the recently appointed new CEO of Dacia. Her message was clear: &#8220;We want our offer to be simple and affordable. Expanding into the fleThis content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/nl\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/interview\/\" rel=\"category tag\">Interview<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/motor-show\/\" rel=\"category tag\">Motor Show<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/nl\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Katrin Adt, Dacia CEO: &#039;We don&#039;t want more volume at a high cost&#039; - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/01\/13\/katrin-adt-dacia-ceo-we-dont-want-more-volume-at-a-high-cost\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Katrin Adt, Dacia CEO: &#039;We don&#039;t want more volume at a high cost&#039; - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"At the Brussels Motor Show, gaining in international importance, we were able to meet an increasing number of company representatives. 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