{"id":180199,"date":"2026-01-12T12:30:19","date_gmt":"2026-01-12T11:30:19","guid":{"rendered":"https:\/\/newmobility.news\/?p=180199"},"modified":"2026-01-12T11:32:05","modified_gmt":"2026-01-12T10:32:05","slug":"minis-electric-turn-fuels-its-growth-from-niche-to-core-business","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/","title":{"rendered":"De elektrische wending van MINI stimuleert de groei van niche naar kernactiviteit"},"content":{"rendered":"De prestaties van MINI in 2025 vormen een interessante casestudy voor beleidsmakers die de transitie van de Europese auto-industrie volgen. Terwijl een groot deel van de sector worstelde met dalende volumes, stijgende kosten en onzekerheid rond elektrificatie, slaagde het compacte merk van BMW Group erin te groeien.
Deze inhoud is gearchiveerd. Inloggen of abonneren<\/a> tot een niveau dat toegang heeft tot gearchiveerde inhoud.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

MINI\u2019s performance in 2025 offers an interesting case study for policymakers following the transition of Europe\u2019s automotive sector. While much of the industry struggled with declining volumes, rising costs, and uncertainty around electrification, the BMW Group\u2019s compact brand managed to grow.This content has been archived. Log in or Subscribe to a level that has access […]<\/p>\n","protected":false},"author":21,"featured_media":180210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[77170,28,77169,4],"tags":[],"class_list":["post-180199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-europe","category-market","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1",2560,1349,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=300%2C158&ssl=1",300,158,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=640%2C337&ssl=1",640,337,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=640%2C338&ssl=1",640,338,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=1536%2C809&ssl=1",1536,809,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2048%2C1079&ssl=1",2048,1079,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=18%2C9&ssl=1",18,9,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=560%2C295&ssl=1",560,295,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"

MINI\u2019s performance in 2025 offers an interesting case study for policymakers following the transition of Europe\u2019s automotive sector. While much of the industry struggled with declining volumes, rising costs, and uncertainty around electrification, the BMW Group\u2019s compact brand managed to grow.This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"Belgium<\/a>, Europe<\/a>, Market<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/nl\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nMINI\u2019s electric turn fuels its growth from niche to core business - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MINI\u2019s electric turn fuels its growth from niche to core business - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"MINI\u2019s performance in 2025 offers an interesting case study for policymakers following the transition of Europe\u2019s automotive sector. While much of the industry struggled with declining volumes, rising costs, and uncertainty around electrification, the BMW Group\u2019s compact brand managed to grow.This content has been archived. Log in or Subscribe to a level that has access […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/nl\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-12T11:30:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1349\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/c1ae99aef99238aa6a3d2e4fae62ca0d\"},\"headline\":\"MINI\u2019s electric turn fuels its growth from niche to core business\",\"datePublished\":\"2026-01-12T11:30:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\"},\"wordCount\":877,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\",\"articleSection\":[\"Belgium\",\"Europe\",\"Market\",\"Top Stories Today\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\",\"name\":\"MINI\u2019s electric turn fuels its growth from niche to core business - newmobility.news\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\",\"datePublished\":\"2026-01-12T11:30:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#breadcrumb\"},\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\",\"width\":2560,\"height\":1349,\"caption\":\"Belgium provides a particularly relevant lens through which to view this evolution. 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