{"id":180199,"date":"2026-01-12T12:30:19","date_gmt":"2026-01-12T11:30:19","guid":{"rendered":"https:\/\/newmobility.news\/?p=180199"},"modified":"2026-01-12T11:32:05","modified_gmt":"2026-01-12T10:32:05","slug":"minis-electric-turn-fuels-its-growth-from-niche-to-core-business","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/","title":{"rendered":"De elektrische wending van MINI stimuleert de groei van niche naar kernactiviteit"},"content":{"rendered":"<p>De prestaties van MINI in 2025 vormen een interessante casestudy voor beleidsmakers die de transitie van de Europese auto-industrie volgen. Terwijl een groot deel van de sector worstelde met dalende volumes, stijgende kosten en onzekerheid rond elektrificatie, slaagde het compacte merk van BMW Group erin te groeien.<\/p><p>De wereldwijde MINI leveringen stegen met 17,7 procent tot 288.290 voertuigen, waarbij elektrificatie naar voren kwam als de belangrijkste motor van die groei in plaats van een marginale toevoeging. In 2025 werden wereldwijd meer dan 100.000 volledig elektrische MINI's geleverd, goed voor meer dan een derde van de totale verkoop van het merk.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Deze inhoud is gearchiveerd. <a href=\"https:\/\/newmobility.news\/nl\/subscription\/\">Inloggen of abonneren<\/a> tot een niveau dat toegang heeft tot gearchiveerde inhoud.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>MINI\u2019s performance in 2025 offers an interesting case study for policymakers following the transition of Europe\u2019s automotive sector. While much of the industry struggled with declining volumes, rising costs, and uncertainty around electrification, the BMW Group\u2019s compact brand managed to grow.Global MINI deliveries increased by 17.7 percent to 288,290 vehicles, with electrification emerging as the [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":180210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,28,77169,4],"tags":[],"class_list":["post-180199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-europe","category-market","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1",2560,1349,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=300%2C158&ssl=1",300,158,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=640%2C337&ssl=1",640,337,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=640%2C338&ssl=1",640,338,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=1536%2C809&ssl=1",1536,809,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2048%2C1079&ssl=1",2048,1079,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=18%2C9&ssl=1",18,9,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=560%2C295&ssl=1",560,295,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>MINI\u2019s performance in 2025 offers an interesting case study for policymakers following the transition of Europe\u2019s automotive sector. While much of the industry struggled with declining volumes, rising costs, and uncertainty around electrification, the BMW Group\u2019s compact brand managed to grow.Global MINI deliveries increased by 17.7 percent to 288,290 vehicles, with electrification emerging as the central driver of that growth rather than a marginal add-on. More than 100,000 fully electric MINIs were delivered worldwide in 2025, accounting for over one-third of total brand sales.This content has been archived. Log in or Subscribe to a level that has access to archived&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/nl\/category\/belgium\/\" rel=\"category tag\">Belgium<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/europe\/\" rel=\"category tag\">Europe<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/nl\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MINI\u2019s electric turn fuels its growth from niche to core business - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MINI\u2019s electric turn fuels its growth from niche to core business - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"MINI\u2019s performance in 2025 offers an interesting case study for policymakers following the transition of Europe\u2019s automotive sector. While much of the industry struggled with declining volumes, rising costs, and uncertainty around electrification, the BMW Group\u2019s compact brand managed to grow.Global MINI deliveries increased by 17.7 percent to 288,290 vehicles, with electrification emerging as the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/nl\/2026\/01\/12\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-12T11:30:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1349\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"MINI\u2019s electric turn fuels its growth from niche to core business\",\"datePublished\":\"2026-01-12T11:30:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\"},\"wordCount\":877,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-12-om-11.12.41-scaled.png?fit=2560%2C1349&ssl=1\",\"articleSection\":[\"Belgium\",\"Europe\",\"Market\",\"Top Stories Today\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/12\\\/minis-electric-turn-fuels-its-growth-from-niche-to-core-business\\\/\",\"name\":\"MINI\u2019s electric turn fuels its growth from niche to core business - 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