{"id":180416,"date":"2026-01-15T12:09:34","date_gmt":"2026-01-15T11:09:34","guid":{"rendered":"https:\/\/newmobility.news\/?p=180416"},"modified":"2026-01-15T12:09:34","modified_gmt":"2026-01-15T11:09:34","slug":"how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2026\/01\/15\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\/","title":{"rendered":"Hoe Hedin's Benelux CEO een \u2018Chinese muur\u2019 bouwt rond zijn EV-strategie"},"content":{"rendered":"Op het Autosalon van Brussel was de Belgische introductie van NIO en Firefly meer dan zomaar een lancering van een Chinees merk. Het was een casestudy over hoe Europa's grootste dealergroepen opnieuw nadenken over retail, aftersales en concurrentie in het elektrische tijdperk.\r\n\r\nIn een interview met newmobility.news vertelt Eddy <div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Deze inhoud is gearchiveerd. <a href=\"https:\/\/newmobility.news\/nl\/subscription\/\">Inloggen of abonneren<\/a> tot een niveau dat toegang heeft tot gearchiveerde inhoud.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>At the Brussels Motor Show, the Belgian introduction of NIO and Firefly was more than just another Chinese brand launch. It was a case study in how Europe\u2019s largest dealer groups are rethinking retail, aftersales, and competition in the electric era. In an interview with newmobility.news, Eddy This content has been archived. Log in or [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":180433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[4],"tags":[],"class_list":["post-180416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=2560%2C1703&ssl=1",2560,1703,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=640%2C426&ssl=1",640,426,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=640%2C426&ssl=1",640,426,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=1536%2C1022&ssl=1",1536,1022,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=2048%2C1363&ssl=1",2048,1363,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>At the Brussels Motor Show, the Belgian introduction of NIO and Firefly was more than just another Chinese brand launch. It was a case study in how Europe\u2019s largest dealer groups are rethinking retail, aftersales, and competition in the electric era. In an interview with newmobility.news, Eddy This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/nl\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/nl\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Hedin&#039;s Benelux CEO builds a \u2018Chinese Wall\u2019 around Its EV strategy - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/01\/15\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Hedin&#039;s Benelux CEO builds a \u2018Chinese Wall\u2019 around Its EV strategy - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"At the Brussels Motor Show, the Belgian introduction of NIO and Firefly was more than just another Chinese brand launch. It was a case study in how Europe\u2019s largest dealer groups are rethinking retail, aftersales, and competition in the electric era. In an interview with newmobility.news, Eddy This content has been archived. Log in or [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/nl\/2026\/01\/15\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T11:09:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/01\/Scherm\u00adafbeelding-2026-01-15-om-11.39.37-1024x681.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/c1ae99aef99238aa6a3d2e4fae62ca0d\"},\"headline\":\"How Hedin&#8217;s Benelux CEO builds a \u2018Chinese Wall\u2019 around Its EV strategy\",\"datePublished\":\"2026-01-15T11:09:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/\"},\"wordCount\":1215,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Scherm%C2%ADafbeelding-2026-01-15-om-11.39.37-scaled.png?fit=2560%2C1703&ssl=1\",\"articleSection\":[\"Top Stories Today\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/01\\\/15\\\/how-hedins-benelux-ceo-builds-a-chinese-wall-around-its-ev-strategy\\\/\",\"name\":\"How Hedin's Benelux CEO builds a \u2018Chinese Wall\u2019 around Its EV strategy - 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