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Following its brand activation in early January 2026, BMW Alpina is presenting itself as an exclusive new brand under the BMW Group’s custodianship.”The brand embodies an exceptional balance of supreme ride comfort and high performance,” says the press release. “The new badge design complements the recently revealed wordmark, collectively defining the brand\u2019s contemporary iconography.”This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"Design<\/a>, Industry<\/a>, Product<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/nl\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nBMW Alpina has a new logo - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/02\/16\/bmw-alpina-has-a-new-logo\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW Alpina has a new logo - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Following its brand activation in early January 2026, BMW Alpina is presenting itself as an exclusive new brand under the BMW Group's custodianship."The brand embodies an exceptional balance of supreme ride comfort and high performance," says the press release. 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