{"id":181675,"date":"2026-02-16T10:27:44","date_gmt":"2026-02-16T09:27:44","guid":{"rendered":"https:\/\/newmobility.news\/?p=181675"},"modified":"2026-02-16T10:27:44","modified_gmt":"2026-02-16T09:27:44","slug":"german-premium-brands-adjust-pricing-strategies-in-china","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2026\/02\/16\/german-premium-brands-adjust-pricing-strategies-in-china\/","title":{"rendered":"Duitse A-merken passen prijsstrategie\u00ebn aan in China"},"content":{"rendered":"<p>Begin 2026 zal de Chinese markt voor luxe personenauto's een kritiek keerpunt bereiken omdat de traditionele Europese luxemerken hun prijsstrategie\u00ebn collectief zullen aanpassen te midden van een voortdurende afkalving van de verkoop op 's werelds grootste automarkt, volgens de invloedrijke lokale website <a href=\"https:\/\/36kr.com\/p\/3681014622219905\" target=\"_blank\" rel=\"noreferrer noopener\">36kr<\/a>.<\/p><p>Gegevens van het kalenderjaar 2025 toonden aan dat de cumulatieve Chinese verkopen voor BMW, Mercedes-Benz en Audi aanzienlijk krompen jaar-op-jaar. De leveringen van BMW in China daalden met ongeveer 12,5 %, die van Mercedes-Benz met ongeveer 19 % en die van Audi met ongeveer 5 % ten opzichte van de cijfers voor 2024.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Deze inhoud is gearchiveerd. <a href=\"https:\/\/newmobility.news\/nl\/subscription\/\">Inloggen of abonneren<\/a> tot een niveau dat toegang heeft tot gearchiveerde inhoud.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>In early 2026, China\u2019s luxury passenger car market reached a critical inflexion point as traditional European premium brands collectively adjusted pricing strategies amid continued sales erosion in the world\u2019s largest auto market, according to the influential local website 36kr.Data from the 2025 calendar year showed that cumulative China sales for BMW, Mercedes\u2011Benz, and Audi contracted [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":181685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,16,77169,4],"tags":[],"class_list":["post-181675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-industry","category-market","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?fit=1562%2C862&ssl=1",1562,862,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?fit=300%2C166&ssl=1",300,166,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?fit=640%2C353&ssl=1",640,353,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?fit=640%2C353&ssl=1",640,353,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?fit=1536%2C848&ssl=1",1536,848,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?fit=1562%2C862&ssl=1",1562,862,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?fit=560%2C309&ssl=1",560,309,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=1562%2C180&ssl=1",1562,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/02\/Scherm%C2%ADafbeelding-2026-02-16-om-09.46.49.png?resize=1562%2C180&ssl=1",1562,180,true]},"post_excerpt_stackable_v2":"<p>In early 2026, China\u2019s luxury passenger car market reached a critical inflexion point as traditional European premium brands collectively adjusted pricing strategies amid continued sales erosion in the world\u2019s largest auto market, according to the influential local website 36kr.Data from the 2025 calendar year showed that cumulative China sales for BMW, Mercedes\u2011Benz, and Audi contracted significantly year\u2011on\u2011year. BMW\u2019s China deliveries fell approximately 12.5\u202f%, Mercedes\u2011Benz dropped around 19\u202f%, and Audi\u2019s sales declined about 5\u202f% versus 2024 figures.This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/nl\/category\/china\/\" rel=\"category tag\">China<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/market\/\" rel=\"category tag\">Market<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/nl\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>German premium brands adjust pricing strategies in China - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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