{"id":183123,"date":"2026-03-19T17:13:27","date_gmt":"2026-03-19T16:13:27","guid":{"rendered":"https:\/\/newmobility.news\/?p=183123"},"modified":"2026-03-20T11:37:39","modified_gmt":"2026-03-20T10:37:39","slug":"the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/","title":{"rendered":"De volledig elektrische i3: hoe BMW bewijst dat \u2018Freude am Fahren\u2019 niet dood is"},"content":{"rendered":"

Voor BMW komt het elektrische tijdperk neer op \u00e9\u00e9n wrede vraag: kan het de wereld bewijzen dat een EV nog steeds als een BMW kan aanvoelen en dat \u201cFreude am Fahren\u201d<\/em> niet dood is? Om dat duidelijk te maken, ging BMW meteen naar de kern: het opnieuw uitvinden van de 3 Serie, de auto die alles definieert waar het merk voor staat.<\/p>

Woensdag gaf het bedrijf in M\u00fcnchen zijn antwoord \u2013 en hoe: met de hulp van 4.000 medewerkers uit verschillende afdelingen, die eraan hadden gewerkt en zich hadden verzameld in de arena van het BMW-hoofdkantoor.<\/p>

Deze inhoud is gearchiveerd. Inloggen of abonneren<\/a> tot een niveau dat toegang heeft tot gearchiveerde inhoud.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

For BMW, the electric era comes down to one brutal question: can it prove to the world that an EV can still feel like a BMW and that \u201cFreude am Fahren\u201d is not dead? To make that point, BMW went straight to its core: reinventing the 3 Series, the car that defines everything the brand […]<\/p>\n","protected":false},"author":21,"featured_media":183126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[28,16,77169,9,8,6,4,17],"tags":[],"class_list":["post-183123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-industry","category-market","category-opinion","category-product","category-technology","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=2250%2C1500&ssl=1",2250,1500,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=2048%2C1365&ssl=1",2048,1365,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg?resize=2250%2C180&ssl=1",2250,180,true]},"post_excerpt_stackable_v2":"

For BMW, the electric era comes down to one brutal question: can it prove to the world that an EV can still feel like a BMW and that \u201cFreude am Fahren\u201d is not dead? To make that point, BMW went straight to its core: reinventing the 3 Series, the car that defines everything the brand stands for.In Munich on Wednesday, the company delivered its answer \u2013 quite loudly, with the help of 4,000 employees from different departments, who worked on it and assembled in BMW’s headquarters arena.This content has been archived. Log in or Subscribe to a level that has…<\/p>\n","category_list_v2":"Europe<\/a>, Industry<\/a>, Market<\/a>, Opinion<\/a>, Product<\/a>, Technology<\/a>, Top Stories Today<\/a>, Weekly Newsletter<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/nl\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nThe all electric i3: how BMW will prove 'Freude am Fahren' is not dead - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The all electric i3: how BMW will prove 'Freude am Fahren' is not dead - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"For BMW, the electric era comes down to one brutal question: can it prove to the world that an EV can still feel like a BMW and that \u201cFreude am Fahren\u201d is not dead? To make that point, BMW went straight to its core: reinventing the 3 Series, the car that defines everything the brand […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/nl\/2026\/03\/19\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-19T16:13:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-20T10:37:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/03\/P90632792_lowRes_additional-photo-mat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"The all electric i3: how BMW will prove ‘Freude am Fahren’ is not dead\",\"datePublished\":\"2026-03-19T16:13:27+00:00\",\"dateModified\":\"2026-03-20T10:37:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/\"},\"wordCount\":1436,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/P90632792_lowRes_additional-photo-mat.jpg?fit=2250%2C1500&ssl=1\",\"articleSection\":[\"Europe\",\"Industry\",\"Market\",\"Opinion\",\"Product\",\"Technology\",\"Top Stories Today\",\"Weekly Newsletter\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/03\\\/19\\\/the-all-electric-i3-how-bmw-will-prove-freude-am-fahren-is-not-dead\\\/\",\"name\":\"The all electric i3: how BMW will prove 'Freude am Fahren' is not dead - 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