offici\u00eble importeur van Mitsubishi Fuso Truck and Bus Corporation<\/a> voertuigen in Nederland, waarmee de dekking van de hele Benelux-regio compleet is.<\/p>\nDe verhuizing breidt de bestaande rol in Belgi\u00eb en Luxemburg uit en markeert een belangrijke stap in de strategie van het bedrijf om zijn bedrijfswagenactiviteiten in de regio uit te breiden.<\/p>\n
Opvolger van Siegfried Van Brabant<\/h4>\n
Roosen volgt Siegfried Van Brabandt op, een doorgewinterde bedrijfswagenmanager met meer dan twintig jaar ervaring in de automobielsector.<\/p>\n
Van Brabandt begon zijn carri\u00e8re bij Ford Credit voordat hij de overstap maakte naar de vrachtwagenindustrie binnen de Volvo Group, waar hij verschillende leidinggevende functies bekleedde, waaronder die van verkoopdirecteur bij zowel Renault Trucks als Volvo Trucks in de Benelux. Later werd hij managing director van Renault Trucks Belux, nadat hij directeur Vehicle Sales & Marketing was bij Volvo Trucks Belux.<\/p>\n
Onder leiding van Van Brabandt versterkte Beherman Motors zijn positie als importeur en distributeur van lichte en middelzware bedrijfsvoertuigen, terwijl het ook de basis legde voor zijn uitbreiding naar elektrische mobiliteit, met name met de introductie van Farizon in de regio.<\/p>\n
De nieuwe CEO brengt uitgebreide ervaring mee uit de autodistributiesector. Meest recentelijk was Roosen CEO van Inchcape Belux van 2019 tot 2024, waar hij toezicht hield op de ontwikkeling van grote merken zoals Toyota, Lexus en BYD.<\/p>\n
In die functie was hij verantwoordelijk voor het beheer van nationale distributieactiviteiten, dealernetwerken en merkpositionering in Belgi\u00eb en Luxemburg, waarbij hij veel ervaring opdeed met zowel traditionele bedrijfsmodellen voor auto's als het snel evoluerende landschap van elektrische voertuigen.<\/p>\n
Aanmelden BYD<\/h4>\n
Zijn staat van dienst bij Inchcape omvat ook het werken met opkomende EV-spelers zoals BYD, waardoor hij uit de eerste hand ervaring heeft met het introduceren van nieuwe mobiliteitsmerken op de Europese markt - een expertise die nauw aansluit bij de huidige ambities van Beherman Motors.<\/p>\n
Bij Beherman zal Roosen zich naar verwachting richten op het verder uitbreiden van de activiteiten van het bedrijf in de Benelux en op het versterken van de portefeuille van bedrijfswagenmerken, waaronder FUSO, Farizon en Piaggio Commercial.<\/p>\n
Een centrale pijler van zijn mandaat is het versnellen van de overgang naar duurzame, volledig elektrische mobiliteitsoplossingen voor professionele klanten, een segment dat snel aan belang wint door de strengere emissieregelgeving en de groeiende vraag naar emissievrije logistiek.<\/p>\n
Bredere strategische verschuiving<\/h4>\n
De verandering in leiderschap weerspiegelt een bredere strategische verschuiving binnen Beherman Motors. Terwijl Van Brabandt's ambtstermijn werd gekenmerkt door het opbouwen en structureren van de organisatie, inclusief de uitrol van nieuwe merken en netwerken, betekent de benoeming van Roosen een verschuiving in de richting van het opschalen van de activiteiten en het stimuleren van commerci\u00eble groei.<\/p>\n
\u201cIk kijk ernaar uit om verder te bouwen op de sterke fundamenten die de afgelopen jaren zijn gelegd,\u201d zei Roosen in een verklaring, waarin hij de ambitie van het bedrijf benadrukte om zijn positie in de Benelux-markt te versterken en klanten te ondersteunen bij hun overgang naar duurzame mobiliteit.<\/p>\n
Beherman Motors, met hoofdkantoor in Bornem en vestigingen in Nederland, heeft bijna een eeuw ervaring in de distributie van auto's. Met Roosen aan het roer gaat het bedrijf nu een nieuwe fase in die gericht is op groei, elektrificatie en consolidatie van zijn rol als belangrijke partner in professionele mobiliteit in de hele regio. Met Roosen aan het roer gaat het bedrijf nu een nieuwe fase in die gericht is op groei, elektrificatie en consolidatie van zijn rol als belangrijke partner in professionele mobiliteit in de hele regio.<\/p>","protected":false},"excerpt":{"rendered":"
Beherman Motors has appointed Michael Roosen as its new Chief Executive Officer, bringing in a seasoned automotive executive who is making the move from Inchcape Belux, where he was CEO from 2019\u00a0 to 2024. Roosen is to lead the Benelux importer and distributor into its next growth phase. No coincidence, just as the company expands […]<\/p>\n","protected":false},"author":21,"featured_media":183748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,32,4,61,17],"tags":[],"class_list":["post-183743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-portrait","category-top-stories-today","category-transport","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=2560%2C1724&ssl=1",2560,1724,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=300%2C202&ssl=1",300,202,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=640%2C431&ssl=1",640,431,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=640%2C431&ssl=1",640,431,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=1536%2C1035&ssl=1",1536,1035,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=2048%2C1379&ssl=1",2048,1379,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?fit=560%2C377&ssl=1",560,377,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-01-om-09.43.24-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"
Beherman Motors has appointed Michael Roosen as its new Chief Executive Officer, bringing in a seasoned automotive executive who is making the move from Inchcape Belux, where he was CEO from 2019\u00a0 to 2024. Roosen is to lead the Benelux importer and distributor into its next growth phase. No coincidence, just as the company expands its footprint in the Netherlands. Only days earlier, Beherman Motors was appointed as the official importer of Mitsubishi Fuso Truck and Bus Corporation vehicles in the Netherlands, completing its coverage of the entire Benelux region. The move extends its existing role in Belgium and Luxembourg…<\/p>\n","category_list_v2":"Belgium<\/a>, Portrait<\/a>, Top Stories Today<\/a>, Transport<\/a>, Weekly Newsletter<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/nl\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nFrom Inchcape to Beherman: Roosen takes wheel at Benelux importer - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/04\/01\/from-inchcape-to-beherman-roosen-takes-wheel-at-benelux-importer\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Inchcape to Beherman: Roosen takes wheel at Benelux importer - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Beherman Motors has appointed Michael Roosen as its new Chief Executive Officer, bringing in a seasoned automotive executive who is making the move from Inchcape Belux, where he was CEO from 2019\u00a0 to 2024. 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