{"id":186878,"date":"2026-05-29T09:46:13","date_gmt":"2026-05-29T07:46:13","guid":{"rendered":"https:\/\/newmobility.news\/?p=186878"},"modified":"2026-05-29T09:46:13","modified_gmt":"2026-05-29T07:46:13","slug":"japan-has-a-new-ev-brand-but-its-not-really-japanese","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/","title":{"rendered":"Japan heeft een nieuw EV-merk, maar het is niet echt Japans"},"content":{"rendered":"Is de streng bewaakte Japanse kei-automarkt klaar voor een omwenteling? Er is een nieuwkomer in Tokio: het jonge merk EMTA heeft namelijk aangekondigd een graantje mee te willen pikken van de beroemde kleine en betaalbare auto\u2019s in het land. Er wordt heel bewust geprobeerd om niet Chinees over te komen, maar de realiteit is \u2013
Deze inhoud is gearchiveerd. Inloggen of abonneren<\/a> tot een niveau dat toegang heeft tot gearchiveerde inhoud.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Is Japan’s tightly guarded kei car market ready for a shake-up? There\u2019s a new kid on Tokyo\u2019s block, as the fresh brand EMTA has announced its intention to get its slice of the nation\u2019s famous small and affordable cars. There\u2019s a very deliberate attempt not to look Chinese, but the reality – This content has […]<\/p>\n","protected":false},"author":715,"featured_media":186880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,16,77197,77169,7,8,6,4],"tags":[],"class_list":["post-186878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-industry","category-japan","category-market","category-mobility","category-product","category-technology","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1",1200,675,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=300%2C169&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=640%2C360&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=640%2C360&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1",1200,675,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1",1200,675,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=560%2C315&ssl=1",560,315,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=1200%2C240&ssl=1",1200,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=1200%2C180&ssl=1",1200,180,true]},"post_excerpt_stackable_v2":"

Is Japan’s tightly guarded kei car market ready for a shake-up? There\u2019s a new kid on Tokyo\u2019s block, as the fresh brand EMTA has announced its intention to get its slice of the nation\u2019s famous small and affordable cars. There\u2019s a very deliberate attempt not to look Chinese, but the reality – This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"China<\/a>, Industry<\/a>, Japan<\/a>, Market<\/a>, Mobility<\/a>, Product<\/a>, Technology<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/nl\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nJapan has a new EV brand, but it\u2019s not really Japanese - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Japan has a new EV brand, but it\u2019s not really Japanese - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Is Japan's tightly guarded kei car market ready for a shake-up? There\u2019s a new kid on Tokyo\u2019s block, as the fresh brand EMTA has announced its intention to get its slice of the nation\u2019s famous small and affordable cars. 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