{"id":186878,"date":"2026-05-29T09:46:13","date_gmt":"2026-05-29T07:46:13","guid":{"rendered":"https:\/\/newmobility.news\/?p=186878"},"modified":"2026-05-29T09:46:13","modified_gmt":"2026-05-29T07:46:13","slug":"japan-has-a-new-ev-brand-but-its-not-really-japanese","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/","title":{"rendered":"Japan heeft een nieuw EV-merk, maar het is niet echt Japans"},"content":{"rendered":"

Is Japan's tightly guarded kei car market ready for a shake-up? There\u2019s a new kid on Tokyo\u2019s block, as the fresh brand EMTA has announced its intention to get its slice of the nation\u2019s famous small and affordable cars. There\u2019s a very deliberate attempt not to look Chinese, but the reality - of course - is different.<\/p>

The first model - expected to be called the EMTA #01 - is a compact, upright electric kei car, measuring 3.4 meters long and 1.48 meters wide. In terms of proportions and styling, it\u2019s not difficult to spot the family resemblance to the Chery QQ Ice Cream city car. Its blocky headlights, the blackened pillars, and a minimalist bumper betray the family ties. Surprisingly, it looks like the side mirrors are camera-based rather than traditional glass units.<\/p>

Deze inhoud is gearchiveerd. Inloggen of abonneren<\/a> tot een niveau dat toegang heeft tot gearchiveerde inhoud.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Is Japan’s tightly guarded kei car market ready for a shake-up? There\u2019s a new kid on Tokyo\u2019s block, as the fresh brand EMTA has announced its intention to get its slice of the nation\u2019s famous small and affordable cars. There\u2019s a very deliberate attempt not to look Chinese, but the reality – of course – […]<\/p>\n","protected":false},"author":715,"featured_media":186880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,16,77197,77169,7,8,6,4],"tags":[],"class_list":["post-186878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-industry","category-japan","category-market","category-mobility","category-product","category-technology","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1",1200,675,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=300%2C169&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=640%2C360&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=640%2C360&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1",1200,675,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1",1200,675,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?fit=560%2C315&ssl=1",560,315,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=1200%2C240&ssl=1",1200,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=1200%2C180&ssl=1",1200,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg?resize=1200%2C180&ssl=1",1200,180,true]},"post_excerpt_stackable_v2":"

Is Japan’s tightly guarded kei car market ready for a shake-up? There\u2019s a new kid on Tokyo\u2019s block, as the fresh brand EMTA has announced its intention to get its slice of the nation\u2019s famous small and affordable cars. There\u2019s a very deliberate attempt not to look Chinese, but the reality – of course – is different.The first model – expected to be called the EMTA #01 – is a compact, upright electric kei car, measuring 3.4 meters long and 1.48 meters wide. In terms of proportions and styling, it\u2019s not difficult to spot the family resemblance to the Chery…<\/p>\n","category_list_v2":"China<\/a>, Industry<\/a>, Japan<\/a>, Market<\/a>, Mobility<\/a>, Product<\/a>, Technology<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/nl\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nJapan has a new EV brand, but it\u2019s not really Japanese - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Japan has a new EV brand, but it\u2019s not really Japanese - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Is Japan's tightly guarded kei car market ready for a shake-up? There\u2019s a new kid on Tokyo\u2019s block, as the fresh brand EMTA has announced its intention to get its slice of the nation\u2019s famous small and affordable cars. There\u2019s a very deliberate attempt not to look Chinese, but the reality - of course - […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/nl\/2026\/05\/29\/japan-has-a-new-ev-brand-but-its-not-really-japanese\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T07:46:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/05\/Chery-Emta-for-Japan-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/a5b306e499388c9ea0a3a4f6704d7081\"},\"headline\":\"Japan has a new EV brand, but it\u2019s not really Japanese\",\"datePublished\":\"2026-05-29T07:46:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/\"},\"wordCount\":591,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Chery-Emta-for-Japan-2.jpg?fit=1200%2C675&ssl=1\",\"articleSection\":[\"China\",\"Industry\",\"Japan\",\"Market\",\"Mobility\",\"Product\",\"Technology\",\"Top Stories Today\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/05\\\/29\\\/japan-has-a-new-ev-brand-but-its-not-really-japanese\\\/\",\"name\":\"Japan has a new EV brand, but it\u2019s not really Japanese - 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