{"id":188704,"date":"2026-06-29T09:39:09","date_gmt":"2026-06-29T07:39:09","guid":{"rendered":"https:\/\/newmobility.news\/?p=188704"},"modified":"2026-06-29T09:39:09","modified_gmt":"2026-06-29T07:39:09","slug":"bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2026\/06\/29\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\/","title":{"rendered":"BMW benoemt Nathana\u00eblle Heinrich tot hoofd van de strategische activiteiten in Belux"},"content":{"rendered":"<p>De BMW Group heeft Nathana\u00eblle Heinrich benoemd tot de nieuwe president en CEO van BMW Group Belux, met ingang van 1 september 2026. Zij volgt Alexander Wehr op, die vanuit Salzburg de leiding gaat voeren over BMW Group Centraal- en Zuidoost-Europa.<\/p><p>Met deze stap wordt een specialist op het gebied van verkoop en dealernetwerken aangetrokken bij een van de commercieel gezien belangrijkste Europese nationale organisaties van BMW. Belgi\u00eb en Luxemburg mogen dan in absolute zin kleine markten zijn, maar BMW Group Belux speelt een buitengewoon belangrijke rol binnen het Europese verkoopnetwerk van het bedrijf.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">Deze inhoud is gearchiveerd. <a href=\"https:\/\/newmobility.news\/nl\/subscription\/\">Inloggen of abonneren<\/a> tot een niveau dat toegang heeft tot gearchiveerde inhoud.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>BMW Group has appointed Nathana\u00eblle Heinrich as the new President and CEO of BMW Group Belux, effective from 1 September 2026. She succeeds Alexander Wehr, who moves on to lead BMW Group Central and South-Eastern Europe from Salzburg.The move brings a sales and dealer-network specialist to one of BMW\u2019s most commercially significant European national organizations. [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":188709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,16,32,4],"tags":[],"class_list":["post-188704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-industry","category-portrait","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=1500%2C1001&ssl=1",1500,1001,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=1500%2C1001&ssl=1",1500,1001,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=1500%2C1001&ssl=1",1500,1001,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=560%2C374&ssl=1",560,374,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=1500%2C240&ssl=1",1500,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=1500%2C180&ssl=1",1500,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=1500%2C180&ssl=1",1500,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg?resize=1500%2C180&ssl=1",1500,180,true]},"post_excerpt_stackable_v2":"<p>BMW Group has appointed Nathana\u00eblle Heinrich as the new President and CEO of BMW Group Belux, effective from 1 September 2026. She succeeds Alexander Wehr, who moves on to lead BMW Group Central and South-Eastern Europe from Salzburg.The move brings a sales and dealer-network specialist to one of BMW\u2019s most commercially significant European national organizations. Belgium and Luxembourg may be small markets in absolute size, but BMW Group Belux carries unusual weight within the company\u2019s European sales network.This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/nl\/category\/belgium\/\" rel=\"category tag\">Belgium<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/portrait\/\" rel=\"category tag\">Portrait<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/nl\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW taps Nathana\u00eblle Heinrich to lead strategic Belux operation - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/06\/29\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW taps Nathana\u00eblle Heinrich to lead strategic Belux operation - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"BMW Group has appointed Nathana\u00eblle Heinrich as the new President and CEO of BMW Group Belux, effective from 1 September 2026. She succeeds Alexander Wehr, who moves on to lead BMW Group Central and South-Eastern Europe from Salzburg.The move brings a sales and dealer-network specialist to one of BMW\u2019s most commercially significant European national organizations. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/nl\/2026\/06\/29\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-29T07:39:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/06\/P90646624_lowRes_nathanaelle-heinrich.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/29\\\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/29\\\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"BMW taps Nathana\u00eblle Heinrich to lead strategic Belux operation\",\"datePublished\":\"2026-06-29T07:39:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/29\\\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\\\/\"},\"wordCount\":735,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/29\\\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/P90646624_lowRes_nathanaelle-heinrich.jpg?fit=1500%2C1001&ssl=1\",\"articleSection\":[\"Belgium\",\"Industry\",\"Portrait\",\"Top Stories Today\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/29\\\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/06\\\/29\\\/bmw-taps-nathanaelle-heinrich-to-lead-strategic-belux-operation\\\/\",\"name\":\"BMW taps Nathana\u00eblle Heinrich to lead strategic Belux operation - 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