{"id":189807,"date":"2026-07-15T12:15:57","date_gmt":"2026-07-15T10:15:57","guid":{"rendered":"https:\/\/newmobility.news\/?p=189807"},"modified":"2026-07-15T10:56:45","modified_gmt":"2026-07-15T08:56:45","slug":"byd-redraws-global-brand-map-as-europe-moves-centre-stage","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/","title":{"rendered":"BYD herschikt de wereldwijde merklandschap nu Europa een centrale rol gaat spelen"},"content":{"rendered":"BYD vereenvoudigt zijn merkstructuur in het buitenland, nu de internationale markten een centrale bron van groei worden in plaats van slechts een nevenactiviteit op het gebied van export.\n\nDe Chinese groep zal zijn Dynasty- en Ocean-modellen in het buitenland samenvoegen onder de naam BYD, de buitenlandse activiteiten van Denza en Fang Cheng Bao samenvoegen en de ultra-<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"nag_logo\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2022\/02\/nmn-logo-long-transparent-small-4.png?w=300&#038;ssl=1\"  alt=\"Nieuws over nieuwe mobiliteit\" \/>\r\n\r\n<h2 class=\"text-center\">\r\n\tLees dit artikel nu gratis!\r\n<\/h2>\r\nRegistreer een gratis account en krijg toegang tot dit artikel en haal meer uit New Mobility.\r\n\n\t\t<div id=\"leaky-paywall-quick-register\" class=\"inline\">\n\t\t\t<form id=\"leaky-paywall-quick-register-form\" method=\"POST\" action=\"\" data-trp-original-action=\"\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"form-field email-field\">\n\t\t\t\t\t<label for=\"email\">E-mail<\/label>\n\t\t\t\t\t<input class=\"email\" type=\"email\" name=\"email\" placeholder=\"Voer uw e-mailadres in\" value=\"\" required>\n\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t<p class=\"form-field password-field\">\n\t\t\t\t\t\t<label for=\"password\">Wachtwoord<\/label>\n\t\t\t\t\t\t<input class=\"password\" type=\"password\" name=\"password\" placeholder=\"Maak een wachtwoord aan\" value=\"\" required>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<input name=\"company_url\" type=\"text\" value=\"\" autocomplete=\"off\" tabindex=\"-1\" style=\"display:none !important; position:absolute; left:-9999px;\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"level_id\" value=\"20\">\n\n\t\t\t\t<input type=\"submit\" value=\"Registreer gratis\">\n\n\t\t\t\t\n\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"nl\"\/><\/form>\n\n\t\t\t<div id=\"leaky-paywall-quick-register-errors\"><\/div>\n\t\t<\/div>\n\n\r\n\r\n<p class=\"text-center\"><strong>\u2014 OF \u2014<\/strong>\r\n\r\n<p class=\"text-center\"><strong>Nu abonneren<\/strong> Krijg onbeperkte toegang tot de originele content van onze uitgeverspartners, ontvang meldingen over het laatste nieuws en krijg dagelijks een zakelijk overzicht, samengesteld door onze gespecialiseerde journalisten, met de belangrijkste artikelen over uw sector die u moet lezen.<\/p>\r\n\r\n<div class=\"nag_buttons\">\r\n\t<a class=\"button\" href=\"https:\/\/newmobility.news\/nl\/abonnement\/\">Nu abonneren<\/a> \r\n\t<span class=\"nag_button_divider\"> of <\/span> \r\n\t<a href=\"https:\/\/newmobility.news\/nl\/log-in\/\">AANMELDEN<\/a>\r\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>BYD is simplifying its overseas brand structure as international markets become a central source of growth rather than an export sideline. The Chinese group will combine its Dynasty and Ocean ranges under the BYD name abroad, merge Denza&#8217;s and Fang Cheng Bao&#8217;s overseas operations, and keep ultra- Read this article now for free! Register a [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":189815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,28,31030,4],"tags":[],"class_list":["post-189807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-europe","category-export","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1",1536,1024,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=1536%2C1024&ssl=1",1536,1024,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/BYD-hierarchy.png?resize=1536%2C180&ssl=1",1536,180,true]},"post_excerpt_stackable_v2":"<p>BYD is simplifying its overseas brand structure as international markets become a central source of growth rather than an export sideline. The Chinese group will combine its Dynasty and Ocean ranges under the BYD name abroad, merge Denza&#8217;s and Fang Cheng Bao&#8217;s overseas operations, and keep ultra- Read this article now for free! Register a free account and gain access to this article and get more from New Mobility Email Password \u2014 OR \u2014 Subscribe now Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get a daily business summary, composed by&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/nl\/category\/china\/\" rel=\"category tag\">China<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/europe\/\" rel=\"category tag\">Europe<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/export\/\" rel=\"category tag\">Export<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/nl\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BYD redraws global brand map as Europe moves centre stage - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/07\/15\/byd-redraws-global-brand-map-as-europe-moves-centre-stage\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BYD redraws global brand map as Europe moves centre stage - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"BYD is simplifying its overseas brand structure as international markets become a central source of growth rather than an export sideline. 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