{"id":190651,"date":"2026-07-31T17:54:20","date_gmt":"2026-07-31T15:54:20","guid":{"rendered":"https:\/\/newmobility.news\/?p=190651"},"modified":"2026-08-03T08:17:19","modified_gmt":"2026-08-03T06:17:19","slug":"honda-is-barking-up-the-wrong-tree-in-the-u-s","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2026\/07\/31\/honda-is-barking-up-the-wrong-tree-in-the-u-s\/","title":{"rendered":"Honda zit in de VS op het verkeerde spoor"},"content":{"rendered":"Honda recently canceled the only EV it was still selling in the US, the Prologue, and this month it started telling Prologue owners to \u201cconsider a hybrid\" next. But virtually zero EV owners are interested in switching back to gas after they had the EV experience.\r\nUp until this month, Honda sold o<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"nag_logo\" src=\"https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2022\/02\/nmn-logo-long-transparent-small-4.png?w=300&#038;ssl=1\"  alt=\"Nieuws over nieuwe mobiliteit\" \/>\r\n\r\n<h2 class=\"text-center\">\r\n\tLees dit artikel nu gratis!\r\n<\/h2>\r\nRegistreer een gratis account en krijg toegang tot dit artikel en haal meer uit New Mobility.\r\n\n\t\t<div id=\"leaky-paywall-quick-register\" class=\"inline\">\n\t\t\t<form id=\"leaky-paywall-quick-register-form\" method=\"POST\" action=\"\" data-trp-original-action=\"\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"form-field email-field\">\n\t\t\t\t\t<label for=\"email\">E-mail<\/label>\n\t\t\t\t\t<input class=\"email\" type=\"email\" name=\"email\" placeholder=\"Voer uw e-mailadres in\" value=\"\" required>\n\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t<p class=\"form-field password-field\">\n\t\t\t\t\t\t<label for=\"password\">Wachtwoord<\/label>\n\t\t\t\t\t\t<input class=\"password\" type=\"password\" name=\"password\" placeholder=\"Maak een wachtwoord aan\" value=\"\" required>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<input name=\"company_url\" type=\"text\" value=\"\" autocomplete=\"off\" tabindex=\"-1\" style=\"display:none !important; position:absolute; left:-9999px;\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"level_id\" value=\"20\">\n\n\t\t\t\t<input type=\"submit\" value=\"Registreer gratis\">\n\n\t\t\t\t\n\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"nl\"\/><\/form>\n\n\t\t\t<div id=\"leaky-paywall-quick-register-errors\"><\/div>\n\t\t<\/div>\n\n\r\n\r\n<p class=\"text-center\"><strong>\u2014 OF \u2014<\/strong>\r\n\r\n<p class=\"text-center\"><strong>Nu abonneren<\/strong> Krijg onbeperkte toegang tot de originele content van onze uitgeverspartners, ontvang meldingen over het laatste nieuws en krijg dagelijks een zakelijk overzicht, samengesteld door onze gespecialiseerde journalisten, met de belangrijkste artikelen over uw sector die u moet lezen.<\/p>\r\n\r\n<div class=\"nag_buttons\">\r\n\t<a class=\"button\" href=\"https:\/\/newmobility.news\/nl\/abonnement\/\">Nu abonneren<\/a> \r\n\t<span class=\"nag_button_divider\"> of <\/span> \r\n\t<a href=\"https:\/\/newmobility.news\/nl\/log-in\/\">AANMELDEN<\/a>\r\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Honda recently canceled the only EV it was still selling in the US, the Prologue, and this month it started telling Prologue owners to \u201cconsider a hybrid&#8221; next. But virtually zero EV owners are interested in switching back to gas after they had the EV experience. Up until this month, Honda sold o Read this [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":190680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2043,16,9,4,77165],"tags":[],"class_list":["post-190651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","category-industry","category-opinion","category-top-stories-today","category-usa"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=878%2C506&ssl=1",878,506,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=300%2C173&ssl=1",300,173,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=640%2C369&ssl=1",640,369,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=640%2C369&ssl=1",640,369,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=878%2C506&ssl=1",878,506,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=878%2C506&ssl=1",878,506,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=600%2C506&ssl=1",600,506,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=560%2C323&ssl=1",560,323,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=878%2C240&ssl=1",878,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=878%2C180&ssl=1",878,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=878%2C180&ssl=1",878,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=878%2C168&ssl=1",878,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?resize=878%2C180&ssl=1",878,180,true]},"post_excerpt_stackable_v2":"<p>Honda recently canceled the only EV it was still selling in the US, the Prologue, and this month it started telling Prologue owners to \u201cconsider a hybrid&#8221; next. But virtually zero EV owners are interested in switching back to gas after they had the EV experience. Up until this month, Honda sold o Read this article now for free! Register a free account and gain access to this article and get more from New Mobility Email Password \u2014 OR \u2014 Subscribe now Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/nl\/category\/energy\/\" rel=\"category tag\">Energy<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/opinion\/\" rel=\"category tag\">Opinion<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/usa\/\" rel=\"category tag\">USA<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/nl\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Honda is barking up the wrong tree in the US - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/07\/31\/honda-is-barking-up-the-wrong-tree-in-the-u-s\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honda is barking up the wrong tree in the US - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Honda recently canceled the only EV it was still selling in the US, the Prologue, and this month it started telling Prologue owners to \u201cconsider a hybrid&quot; next. But virtually zero EV owners are interested in switching back to gas after they had the EV experience. Up until this month, Honda sold o Read this [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/nl\/2026\/07\/31\/honda-is-barking-up-the-wrong-tree-in-the-u-s\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-31T15:54:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-03T06:17:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/07\/Scherm\u00adafbeelding-2026-07-31-om-17.40.46.png\" \/>\n\t<meta property=\"og:image:width\" content=\"878\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"Honda is barking up the wrong tree in the US\",\"datePublished\":\"2026-07-31T15:54:20+00:00\",\"dateModified\":\"2026-08-03T06:17:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/\"},\"wordCount\":858,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=878%2C506&ssl=1\",\"articleSection\":[\"Energy\",\"Industry\",\"Opinion\",\"Top Stories Today\",\"USA\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/\",\"name\":\"Honda is barking up the wrong tree in the US - newmobility.news\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=878%2C506&ssl=1\",\"datePublished\":\"2026-07-31T15:54:20+00:00\",\"dateModified\":\"2026-08-03T06:17:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/#breadcrumb\"},\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/07\\\/31\\\/honda-is-barking-up-the-wrong-tree-in-the-u-s\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=878%2C506&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Scherm%C2%ADafbeelding-2026-07-31-om-17.40.46.png?fit=878%2C506&ssl=1\",\"width\":878,\"height\":506,\"caption\":\"The Honda Prologue was one of the best-selling EVs in the US. 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