{"id":190716,"date":"2026-08-03T12:10:24","date_gmt":"2026-08-03T10:10:24","guid":{"rendered":"https:\/\/newmobility.news\/?p=190716"},"modified":"2026-08-03T11:48:26","modified_gmt":"2026-08-03T09:48:26","slug":"ferrari-luce-more-popular-than-expected","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2026\/08\/03\/ferrari-luce-more-popular-than-expected\/","title":{"rendered":"Is de Ferrari Luce populairder dan verwacht?"},"content":{"rendered":"

Verschillende bronnen en mediakanalen hebben gemeld dat de geplande productie van de F in 2026errari Luce<\/a> (\u00b1 500 stuks) is twee maanden na de lancering in mei al uitverkocht.<\/p>\n

Volgens de Financial Times zou het model van 550.000 euro met name in China en onder technologieondernemers in onder meer Silicon Valley veel belangstelling hebben gewekt. De interne doelstelling van Ferrari voor de langere termijn zou liggen op ongeveer 2.500 Luces tegen 2030, wat neerkomt op een productie van zo\u2019n 600 exemplaren per volledig productiejaar.<\/p>\n

\"\"<\/p>\n

Ferrari heeft het aantal van bijna 500 auto\u2019s nog niet officieel bevestigd. Tijdens de presentatie van de resultaten op 30 juli zei CEO Benedetto Vigna dat het bedrijf \u201czeer tevreden\u201d was over de bestellingen, dat de vraag zowel van bestaande Ferrari-eigenaren als van nieuwe klanten kwam, en dat de bestellingen zich volgens de verwachtingen ontwikkelden.<\/p>\n

Volgens Reuters beschreef hij de vraag ook als geografisch evenwichtig, wat iets genuanceerder is dan de nadruk die de Financial Times op China legt. Om op dit moment zo nauwkeurig mogelijk te zijn, kan men ervan uitgaan dat Ferrari naar verluidt bijna de gehele geplande productie van de Luce voor 2026 heeft toegewezen, in plaats van dat er al bijna 500 auto\u2019s zijn geleverd of geregistreerd.<\/p>\n

China<\/h4>\n

CarNewsChina meldt dat de vraag naar de Ferrari Luce ervoor zorgt dat bestellingen in China pas in 2027 kunnen worden geleverd. Er zijn aanwijzingen dat bestellingen van nieuwe klanten zijn doorgeschoven naar de productieschema\u2019s van 2027, terwijl de door de autofabrikant gerapporteerde wereldwijde toewijzing voor 2026 al is volgeboekt.<\/p>\n

Op 30 juli meldde het Chinese nieuwsmedium Sina, onder verwijzing naar berichten in de binnenlandse media, dat het aantal bestellingen voor de Luce op de Chinese markt de 500 stuks had overschreden, hoewel Ferrari dit cijfer niet heeft bevestigd en evenmin een uitsplitsing van de verkoop per regio heeft verstrekt.<\/p>\n

Ferrari organiseerde op 26 juni in Shanghai de Aziatische premi\u00e8re van de Luce en maakte een vanafprijs van 3.988.000 yuan (516.580 euro) bekend voor de Chinese markt, exclusief optionele uitrusting, registratiekosten en lokale heffingen.<\/p>\n

Uit veldonderzoek bleek dat erkende detailhandelaren een niet-restitueerbare aanbetaling van 400.000 tot 500.000 yuan (52.000 tot 65.000 euro) vroegen, waarbij voor nieuw geplaatste bestellingen naar verluidt een leveringsdatum in het derde kwartaal van 2027 werd opgegeven.<\/p>\n

Ook werd een rode Ferrari Luce gefotografeerd op de openbare weg in het centrum van Guangzhou. Op meerdere foto\u2019s die door de Chinese Weibo-blogger Sun Shaojun, gespecialiseerd in auto\u2019s, zijn gedeeld, is te zien hoe het voertuig door de stad wordt vervoerd, in tegenstelling tot wat in het offici\u00eble promotiemateriaal van Ferrari te zien is.<\/p>\n

\"\"
Ferrari Luce gespot in Guangzhou, China \/ Sun Shaojun 09<\/figcaption><\/figure>\n

Eind juli meldden onderzoekers bovendien dat Ferrari-dealers in Peking, Shanghai, Guangzhou en Shenzhen geen in serie geproduceerde Luce-modellen beschikbaar hadden voor proefritten door klanten. Naar verluidt waren er alleen technische prototypes voor roadshows in omloop.<\/p>\n

Europa<\/h4>\n

Tot nu toe heeft Ferrari geen uitsplitsing per land van de Luce-bestellingen gepubliceerd, noch in Europa, noch in de rest van de wereld.\u00a0 Noch voor Belgi\u00eb, noch voor Duitsland, Itali\u00eb, Frankrijk, het Verenigd Koninkrijk of Zwitserland is er een officieel bevestigd aantal bekend. De Belgische dealer van Ferrari, Francorchamps Motors Brussels, heeft een speciale Luce-verkooppagina, maar maakt geen informatie bekend over zijn toewijzing of het aantal ontvangen bestellingen.<\/p>\n

In de eigen marktrapportages van Ferrari worden Duitsland, Itali\u00eb, Frankrijk, het Verenigd Koninkrijk en Zwitserland afzonderlijk vermeld. Duitsland is de grootste markt van Ferrari, met een verkoop van 1.481 \u2018steigerende paarden\u2019 in 2025, gevolgd door Itali\u00eb (899), Frankrijk (598), het Verenigd Koninkrijk (571) en Zwitserland (507).<\/p>\n

Belgi\u00eb valt onder de categorie \u201coverige EMEA\u201d, dus de cijfers voor Belgi\u00eb zijn afkomstig uit de registratiegegevens van de sectorfederatie Febiac en het federaal agentschap voor mobiliteit. Vorig jaar werden in Belgi\u00eb 191 nieuwe Ferrari\u2019s geregistreerd, een stijging ten opzichte van de 147 in 2024.<\/p>\n

Een puur proportionele berekening op basis van het aandeel van Belgi\u00eb in de wereldwijde Ferrari-productie zou erop wijzen dat er in 2026 zo\u2019n zes tot acht Belgische Luces zullen zijn, op een totale wereldwijde productie van 500 auto\u2019s.<\/p>\n

Als we dezelfde ruwe proportionele methode zouden toepassen, zou dat neerkomen op ongeveer 54 voor Duitsland, 33 voor Itali\u00eb, 22 voor Frankrijk, 21 voor het Verenigd Koninkrijk en 19 voor Zwitserland. Deze cijfers mogen niet worden gepresenteerd als verkoopcijfers, maar dienen uitsluitend ter illustratie van hoe een distributienetwerk eruit zou kunnen zien dat aansluit bij de huidige marktaanwezigheid van Ferrari.<\/p>\n

Belangrijk<\/h4>\n

De Luce is niet bedoeld als een EV voor de massamarkt. Het is een vierdeurs Ferrari met vijf zitplaatsen, een vermogen van 772 kW, een accu van 122 kWh, een voorlopige actieradius van ongeveer 530 kilometer en een vanafprijs van 550.000 euro (in Europa). De verkoop van ongeveer 500 productieslots is daarom commercieel gezien zinvol, ook al vertegenwoordigt dit slechts ongeveer 3,5% van het jaarlijkse wereldwijde volume van Ferrari.<\/p>\n

Uit dit alles valt al een conclusie te trekken: Ferrari lijkt in staat te zijn om enkele honderden vermogende klanten te vinden voor een uitzonderlijk dure en stilistisch omstreden<\/a> elektrische Ferrari.<\/p>\n

In juni verscheen er ook een bericht van Bloomberg waarin werd beweerd dat sommige handelaren vaste klanten zouden hebben aangemoedigd om een Luce kopen om hun toegang tot toekomstige Ferrari\u2019s in beperkte oplage veilig te stellen<\/a>.<\/p>\n

Het staat vast dat Ferrari gebruikmaakt van lijsten met geselecteerde klanten, \u2018met een hart voor Ferrari\u2019, die voorrang krijgen bij de aankoop van speciale Ferrari\u2019s in beperkte oplage om speculatie te voorkomen.<\/p>\n

Maar wat de Luce betreft, ontkende Ferrari stellig dat de ene aankoop afhankelijk was gesteld van de andere. De toenmalige commercieel directeur Enrico Galliera zei dat het verkopen van auto\u2019s aan terughoudende klanten zowel de reputatie van de Luce als de restwaarde ervan zou schaden.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

Several sources and media outlets have reported that the planned 2026 production of the Ferrari Luce (\u00b1 500 units) is already sold out two months after its May launch. According to the Financial Times, the \u20ac550,000 model reportedly attracted particularly strong interest in China and among technology entrepreneurs in places such as Silicon Valley. Ferrari\u2019s […]<\/p>\n","protected":false},"author":13,"featured_media":190741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,28,16,77169,8],"tags":[],"class_list":["post-190716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-europe","category-industry","category-market","category-product"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=1886%2C1130&ssl=1",1886,1130,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=300%2C180&ssl=1",300,180,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=640%2C383&ssl=1",640,383,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=640%2C384&ssl=1",640,384,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=1536%2C920&ssl=1",1536,920,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=1886%2C1130&ssl=1",1886,1130,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?fit=560%2C336&ssl=1",560,336,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=1886%2C180&ssl=1",1886,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-03-om-10.33.51.png?resize=1886%2C180&ssl=1",1886,180,true]},"post_excerpt_stackable_v2":"

Several sources and media outlets have reported that the planned 2026 production of the Ferrari Luce (\u00b1 500 units) is already sold out two months after its May launch. According to the Financial Times, the \u20ac550,000 model reportedly attracted particularly strong interest in China and among technology entrepreneurs in places such as Silicon Valley. Ferrari\u2019s longer-term internal objective is reportedly about 2,500 Luces by 2030, equivalent to an output of roughly 600 per full production year. Ferrari has\u00a0not officially confirmed the figure of almost 500 cars. At its July 30 results presentation, CEO Benedetto Vigna said the company was \u201cvery…<\/p>\n","category_list_v2":"China<\/a>, Europe<\/a>, Industry<\/a>, Market<\/a>, Product<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/nl\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nFerrari Luce more popular than expected? - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/08\/03\/ferrari-luce-more-popular-than-expected\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrari Luce more popular than expected? - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Several sources and media outlets have reported that the planned 2026 production of the Ferrari Luce (\u00b1 500 units) is already sold out two months after its May launch. According to the Financial Times, the \u20ac550,000 model reportedly attracted particularly strong interest in China and among technology entrepreneurs in places such as Silicon Valley. 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According to the Financial Times, the \u20ac550,000 model reportedly attracted particularly strong interest in China and among technology entrepreneurs in places such as Silicon Valley. 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